Sony Trade Up - Oct. 13 - Dec. 31 2023

Take advantage of increased trade-in values on select Sony gear!
Limited time offer October 13th – December 31st, 2023 only! Don't let your old gear hold you back when you have the perfect opportunity to upgrade to Sony’s legendary Full-Frame line-up. Save up to $1,000 in trade-in bonuses during Sony's Trade-In Event.

Trade in your old camera, lens or other qualifying gear in store and get a credit and a bonus of up to $1,000 towards your new Sony Full-Frame Mirrorless camera or Full-Frame lens! Want to make the most of it online? Shoot the team a message on the chat!

Store Directions


Sony α Cameras Trade-in Bonus Credit
Alpha α1 $1 000
α 7 IV $200
α 7R V $500
α 7S III $300
α ZV-E1 $200
α FX3 $300
α FX6 $700


Sony Lens Trade-in Bonus Credit
FE 12-24mm f/2.8 GM $150
FE 14mm f/1.8 GM $100
FE PZ 16-35mm f/4 G $100
FE 16-35mm F2.8 GM $100
FE 20-70mm f/4 G $100
FE 20 mm F1.8 G $100
24 mm F1.4 GM $100
FE 24mm f/2.8 G $50
FE 24-70 mm F2.8 GM $100
FE 24-70mm f/2.8 GM II $100
FE 24-105mm f/4 G OSS II $200
FE 40mm f/2.5 G $50
FE 50mm f/1.2 G Master Lens $100
FE 50mm f/1.4 GM $100
FE 50mm f/2.5 G $50
FE 70-200mm f/4 G OSS II $100
FE 70-200 mm F2.8 GM OSS $100
FE 70-200mm f/2.8 GM OSS II $100
FE 70-300mm F4.5-5.6 G OSS $100
FE 85 mm F1.4 GM $100
FE 90 mm F2.8 Macro G OSS $100
FE 100-400mm GM $100
FE 135mm F1.8 GM $100
FE 200–600 mm F5.6–6.3 OSS G $150
E 10-20mm f/4 PZ G $50
E 11mm f/1.8 $50
E 16-55mm f/2.8 G Lens $100
E 15mm f/1.4 G $50
E 70–350 mm F4.5–6.3 G OSS




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