Take advantage of increased trade-in values on select Sony gear!
Limited time offer October 13th – December 31st, 2023 only! Don't let your old gear hold you back when you have the perfect opportunity to upgrade to Sony’s legendary Full-Frame line-up. Save up to $1,000 in trade-in bonuses during Sony's Trade-In Event.
Trade in your old camera, lens or other qualifying gear in store and get a credit and a bonus of up to $1,000 towards your new Sony Full-Frame Mirrorless camera or Full-Frame lens! Want to make the most of it online? Shoot the team a message on the chat!
Store Directions
| Sony α Cameras | Trade-in Bonus Credit |
| Alpha α1 | $1 000 |
| α 7 IV | $200 |
| α 7R V | $500 |
| α 7S III | $300 |
| α ZV-E1 | $200 |
| α FX3 | $300 |
| α FX6 | $700 |
| Sony Lens | Trade-in Bonus Credit |
| FE 12-24mm f/2.8 GM | $150 |
| FE 14mm f/1.8 GM | $100 |
| FE PZ 16-35mm f/4 G | $100 |
| FE 16-35mm F2.8 GM | $100 |
| FE 20-70mm f/4 G | $100 |
| FE 20 mm F1.8 G | $100 |
| 24 mm F1.4 GM | $100 |
| FE 24mm f/2.8 G | $50 |
| FE 24-70 mm F2.8 GM | $100 |
| FE 24-70mm f/2.8 GM II | $100 |
| FE 24-105mm f/4 G OSS II | $200 |
| FE 40mm f/2.5 G | $50 |
| FE 50mm f/1.2 G Master Lens | $100 |
| FE 50mm f/1.4 GM | $100 |
| FE 50mm f/2.5 G | $50 |
| FE 70-200mm f/4 G OSS II | $100 |
| FE 70-200 mm F2.8 GM OSS | $100 |
| FE 70-200mm f/2.8 GM OSS II | $100 |
| FE 70-300mm F4.5-5.6 G OSS | $100 |
| FE 85 mm F1.4 GM | $100 |
| FE 90 mm F2.8 Macro G OSS | $100 |
| FE 100-400mm GM | $100 |
| FE 135mm F1.8 GM | $100 |
| FE 200–600 mm F5.6–6.3 OSS G | $150 |
| E 10-20mm f/4 PZ G | $50 |
| E 11mm f/1.8 | $50 |
| E 16-55mm f/2.8 G Lens | $100 |
| E 15mm f/1.4 G | $50 |
| E 70–350 mm F4.5–6.3 G OSS |
$100 |
See Sony.ca for conditions.