Sony Trade-In Trade-Up - February 2dn to April 4th 2024

Take advantage of increased trade-in values on select Sony gear!
Limited time offer, February 2nd – April 4th, 2024 only! Don't let your old gear hold you back when you have the perfect opportunity to upgrade to Sony’s legendary Full-Frame line-up. Save up to $1,300 in trade-in bonuses during Sony's Trade-In Event.

Trade in your old camera, lens or other qualifying gear in store and get a credit and a bonus of up to $1,300 towards your new Sony Full-Frame Mirrorless camera or Full-Frame lens! Want to make the most of it online? Shoot the team a message on the chat!

Store Directions


Sony α Cameras Trade-in Bonus Credit
Alpha α1 $1 300
α 7 IV $500
α 7R V $800
α 7S III $700
α ZV-E1 $450
α FX3 $300
α FX6 $700
α 6700 $200


Sony Lens Trade-in Bonus Credit
FE 16-35mm f/2.8 GM II $300
FE 24-70mm f/2.8 GM II $300
FE 24-105mm f/4 G OSS II $400
FE 50mm f/1.4 GM $200
FE 50mm f/1.2 GM $300
FE 70-200mm f/4 G OSS II $300
FE 85 mm F1.4 GM $300
FE 100-400mm GM $300
FE 200–600 mm F5.6–6.3 OSS G $300
FE 24 mm F1.4 GM $300
FE 35 mm F1.4 GM $300


See for conditions. Note the Trade-In Bonus Credit is NOT stackable with any other promotion or program. 

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