Take advantage of increased trade-in values on select Sony gear!
Limited time offer, July 5 to September 26, 2024, only! Don't let your old gear hold you back when you have the perfect opportunity to upgrade to Sony’s legendary Full-Frame line-up. Save up to $700 in trade-in bonuses during Sony's Trade-In Event.
| Sony α Cameras | Trade-in Bonus credit |
| Alpha α1 Full-frame camera body | $500 |
| α 7R V Full-frame camera body | $300 |
| α 7 IV Full-frame camera body or kit | $300 |
| α 7S III Full-frame camera body | $300 |
| α 7CR Full-frame camera body or kit (All Colours | $300 |
| α 7C II Full-frame camera body or kit (All Colours) | $250 |
| α ZV-E1 Full-frame camera body or kit (All Colours | $150 |
| α 6700 APS-C camera body or kit | $200 |
| α FX3 Cinema Line Full-frame camera body | $300 |
| α FX6 Cinema Line Full-frame camera body | $700 |
| Sony Lens | Trade-in Bonus Credit |
| SEL1635GM2 | $300 |
| SEL1635GM | $200 |
| SEL2470GM2 | $300 |
| SEL2470GM | $200 |
| SEL24105G/2 | $200 |
| SEL70200GM2 | $200 |
| SEL70200GM | $200 |
| SELP1635G | $100 |
| SEL2070G | $100 |
| SEL70200G | $200 |
| SEL24F14GM | $200 |
| SEL35F14GM | $200 |
| SEL50F12GM | $200 |
| SEL50F14GM | $200 |
| SEL85F14GM | $200 |
| SEL100400GM | $200 |
| SEL200600G | $200 |
| SELP1020G | $50 |
| SEL11F18 | $50 |
| SEL15F14G | $50 |
| SEL1655G | $100 |
See Sony.ca for conditions. Note the Trade-In Bonus Credit is NOT stackable with any other promotion or program.