Take advantage of increased trade-in values on select Sony gear!
Limited time offer, January 16 to March 31, only! Don't let your old gear hold you back when you have the perfect opportunity to upgrade to Sony’s legendary Full-Frame line-up. Save up to $800 in trade-in bonuses during Sony's Trade-In Event.
| Sony α Cameras | Trade-in Bonus credit |
| α 9 III Full-frame camera body | $500 |
| α 7R V Full-frame camera body | $300 |
| α 7 IV Full-frame camera body or kit | $300 |
| α 7S III Full-frame camera body | $300 |
| α 7CR Full-frame camera body or kit (All Colours | $300 |
| α 7C II Full-frame camera body or kit (All Colours) | $250 |
| α ZV-E1 Full-frame camera body or kit (All Colours | $150 |
| α 6700 APS-C camera body or kit | $200 |
| α FX3 Cinema Line Full-frame camera body | $300 |
| α FX6 Cinema Line Full-frame camera body | $700 |
| α FX6 Cinema Line Full-frame camera kit | $800 |
| Sony Lens | Trade-in Bonus Credit |
| SEL1625G | $200 |
| SEL1635GM2 | $300 |
| SEL1635GM | $200 |
| SEL2450G | $200 |
| SEL2470GM2 | $300 |
| SEL2470GM | $200 |
| SEL24105G/2 | $200 |
| SEL70200GM2 | $200 |
| SEL70200GM | $200 |
| SELP1635G | $100 |
| SEL2070G | $100 |
| SEL70200G | $200 |
| SEL24F14GM | $200 |
| SEL35F14GM | $200 |
| SEL50F12GM | $200 |
| SEL50F14GM | $200 |
| SEL85F14GM | $200 |
| SEL100400GM | $200 |
| SEL200600G | $200 |
| SELP1020G | $50 |
| SEL11F18 | $50 |
| SEL15F14G | $50 |
| SEL1655G | $100 |
See Sony.ca for conditions. Note the Trade-In Bonus Credit is NOT stackable with any other promotion or program.