Take advantage of increased trade-in values on select Sony gear!
Limited time offer: April 01 to June 30, 2026! Don’t let your old gear hold you back—now’s the perfect time to upgrade to Sony’s legendary Full-Frame lineup.
Save up to $800 in trade-in bonuses during Sony’s Trade-In Event!
| Sony α Cameras | Trade-in Bonus credit |
| ILCE1M2 | $500 |
| ILCE1/B | $200 |
| ILCE9M3 | $500 |
| ILCE7RM5/B | $300 |
| ILCE7SM3/B | $200 |
| ILCE7CR/B | $200 |
| ILCE7CR/S | $200 |
| ILCE7M5M/B | $200 |
| ILCE7M5/B | $200 |
| ILMEFX6VK | $800 |
| ILMEFX6V | $700 |
| ILMEFX3A | $300 |
| ILMEFX2 | $300 |
| ILMEFX2B | $300 |
| Sony Lens | Trade-in Bonus Credit |
| SEL300F28GM | $300 |
| SEL2870GM | $200 |
| SEL50150GM | $200 |
| SEL100400GM | $200 |
| SEL400800G | $200 |
| SEL2470GM | $100 |
| SEL70200GM | $100 |
| SEL200600G | $100 |
| SEL35F14GM | $100 |
| SEL50F12GM | $100 |
| SEL50F14GM | $100 |
| SEL85F14GM2 | $100 |
See Sony.ca for conditions. Note the Trade-In Bonus Credit is NOT stackable with any other promotion or program.