Sony Trade-In Event: Save Up to $800 on Full-Frame Cameras & G Master Lenses
Take advantage of increased trade-in values on select Sony gear at ExcellentPhoto! For a limited time — July 01 to September 30, 2026 — trade in your old camera or lens and unlock bonus credit toward Sony’s legendary Full-Frame lineup. Now’s the perfect time to upgrade. Save up to $800 in trade-in bonuses during Sony’s Trade-In Event!
Upgrade to the latest Sony Alpha mirrorless cameras, the FX cinema line, and G Master lenses — and explore our full Sony collection to see everything in stock. Enjoy free shipping across Canada on orders over $100.
Sony α & FX Camera Trade-In Bonuses
| Sony α Cameras | Trade-in Bonus credit |
| ILCE1M2 | $500 |
| ILCE1/B | $200 |
| ILCE9M3B | $500 |
| ILCE7RM5/B | $300 |
| ILCE7SM3/B | $200 |
| ILCE7CR/B | $200 |
| ILCE7CR/S | $200 |
| ILCE7M5M/B | $200 |
| ILCE7M5/B | $200 |
| ILMEFX6VK | $800 |
| ILMEFX6V | $700 |
| ILMEFX3A | $300 |
| ILMEFX2 | $300 |
| ILMEFX2B | $300 |
Sony G Master & G Lens Trade-In Bonuses
| Sony Lens | Trade-in Bonus Credit |
| SEL300F28GM | $300 |
| SEL100400GM | $200 |
| SEL400800G | $200 |
| SEL2470GM | $100 |
| SEL70200GM | $100 |
| SEL200600G | $100 |
| SEL35F14GM | $100 |
| SEL50F12GM | $100 |
| SEL50F14GM | $100 |
| SEL85F14GM2 | $100 |
Ready to upgrade? Shop all Sony cameras and lenses at ExcellentPhoto and make the most of your trade-in bonus before the event ends on September 30, 2026.
See Sony.ca for conditions. Note the Trade-In Bonus Credit is NOT stackable with any other promotion or program.