Fujifilm Unveils the GFX100RF Featuring a 102MP Sensor

Product features:

• Smallest, Lightest GFX + Built-In Lens
  
• 102MP 43.8 x 32.9mm BSI CMOS II Sensor
  
• FUJINON GF 35mm f/4 Lens (28mm Equiv.)
  
• Aspect Ratio Dial, Digital Teleconverter
  
• Internal 4-Stop ND Filter + Leaf Shutter
  
• 5.76m-Dot OLED EVF
  
• 3.2" 2.1m-Dot 3-Way Tilting Touchscreen
  
• DCI 4K30p + External ProRes Recording
  
• 20 Film Simulation Modes & Q Menu
  
• Included Lens Hood and Filter Adapter

Make amazing pictures daily with FUJIFILM GFX100RF digital camera.

With timeless rangefinder design and high-quality tactile feels, it has a traditional photography feel, while the large format sensor, increased dynamic range, and minimal noise floor produce the best image quality. A new Aspect Ratio dial gains immediate access to nine compositional structures, several of legendary Fujifilm analog cameras. 20 different Film Simulations leverage 90-years of Fujifilm color science expertise to offer fantastic in-camera look suitable for every type of subject. The accuracy built 35mm lens on a GFX sensor delivers the equivalent view angle of a 28mm lens on a 35mm format camera – perfect for hand holding – and it also boasts digital teleconverter functionality, an internal ND filter, and a leaf shutter for greater flexibility and creative freedom. At a weight of only 735g (25.9 oz) and pocket-sized, this is the ultimate everyday carry.

Portability has never felt so good
FUJIFILM GFX100RF digital camera is a large format camera that is pocket-sized and will fit into a small bag, the ultimate everyday carry. Its rangefinder style body is a tactile masterclass with machined aluminum dials providing high-end handling experience. Also, the offset viewfinder not only mimics the X100VI and GFX50R, but it's also steeped in deeper photographic lineage, revered by some of the greats of the 20th century's photography community. The camera is weather-sealed when fitted with the included adapter ring and an appropriate filter, so it's perfect for picture-making under any conditions. 

Dial into ageless composition

FUJIFILM GFX100RF is Fujifilm's first camera that boasts an Aspect Ratio dial. Having it conveniently located at the rear of the camera makes it easily accessible to nine shapes of images, some of which have been used on previous analog models of Fujifilm cameras. Ratios include 4:3 derived from FUJIFILM GX680 that is one of the excellent vintage cameras, 65:24 derived from panoramic FUJIFILM TX-1 and 1:1 derived from the first Fujifilm camera; FUJICA Six.

Legacy film influenced looks

With unprecedented creativity, the 20 Film Simulations of FUJIFILM GFX100RF draw straight from Fujifilm's 90-year heritage of color science know-how to deliver unique in-camera appearances. Utilize color reproduction imbued with our film legacy to craft amazing photographs from camera out, shooting either color or black & white.

The ultimate shot of an image

With a 102-megapixel large format sensor that is close to 70% larger than full frame, GFX100RF gives unmatched image quality that GFX Systems are renowned for. The camera can create 16-bit RAW image files for jaw-dropping detail and color, along with broad dynamic range, low noise - native ISO as low as 80 - and incredible sharpness. GFX100RF also offers several image file formats, including 10-bit HEIF.

Engineered to deliver

Designed to deliver exceptional sharpness from center to edge, the fixed 35mm lens on FUJIFILM GFX100RF offers an angle of view comparable to 28mm on full frame sensors and a close focus of just 20cm (7.8 inches).
Thanks to the resolution density of the sensor, digital teleconverter modes for 45mm, 63mm and 80mm are also available – expanding compositional possibilities, while the leaf shutter of the lens provides near silence, less sensor shake, and flash sync at all mechanical shutter speeds. Take total control Highlighting creative camera control, GFX100RF features an integral 4-stop neutral density filter that provides more optical exposure flexibility. Ideal for working in very bright conditions and a shot calls for a larger f-stop or slower shutter, the filter does not cloud or color the image, but instead provides incredible flexibility to paint your picture of choice.