{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-with-28-70mm-lens-open-box","title":"Sony a7 IV Mirrorless Camera with 28-70mm Lens - Open box","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e OPEN BOX - \u003ca href=\"https:\/\/excellentphoto.ca\/pages\/condition-ratings\"\u003eCondition 8\u003c\/a\u003e \u003c\/strong\u003e\u003c\/li\u003e  \n\u003cli\u003e33MP Full-Frame Exmor R CMOS Sensor\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUp to 10 fps Shooting, ISO 100-51200\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e4K 60p Video in 10-Bit, S-Cinetone\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle Touchscreen LCD\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Breathing Compensation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e5-Axis SteadyShot Image Stabilization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreative Looks and Soft Skin Effect\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e4K 15p UVC\/UAC Streaming via USB Type-C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony a7 IV Mirrorless Camera with 28-70mm Lens\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony FE 28-70mm f\/3.5-5.6 OSS Lens\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAC Adapter and Power Cord\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: #323333;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-9341b1b6-7fff-c0e1-eaff-96d5f6c18ff9\"\u003e\u003cspan\u003eSony Alpha 7 IV Mirrorless Camera with 28-70mm Lens\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp\u003eGet ready to be amazed. The α7 IV offers incredibly clear images and advanced AI-powered autofocus, along with a bunch of top-notch features at the forefront of imaging tech. With its 33-megapixel full-frame sensor, you'll get excellent quality for both photos and 4K videos. The α7 IV also has a new and improved autofocus system, and a standout feature is the focus breathing compensation. Plus, it includes other major upgrades like S-Cinematone 4K60p XAVCS-I, 7K oversampling, AF assist, focus map, heat-dissipating structure, and optical active mode stabilization.\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 7 IV, a true hybrid full-frame mirrorless camera. It has a 33MP Exmor R back-illuminated CMOS sensor and BIONZ XR image processing for faster, more accurate shots and tracking. The camera also offers real-time autofocus, 5-axis in-body image stabilization, and Active Mode for smooth handheld videos. Plus, it comes with a 28-70mm lens kit to help you capture stunning images.\u003c\/p\u003e\n\u003cp\u003eWith amazing performance in both photos and videos, the a7 IV is the perfect all-around camera. It offers stunning images and allows for quick sharing and distribution. The α7 IV is made to help today’s creators bring their artistic ideas to life.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003ePRODUCT HIGHLIGHTS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0‑MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eperformance3\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable AF capabilities \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Real-time Eye AF for humans, animals \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eand\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e birds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced functions for movies \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Active Mode, Breathing Compensation \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eand\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e AF Assist\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\u003cspan\u003ea7 IV Full-frame Hybrid Camera\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eα7 IV - Beyond basic - For a new generation of imagemakers.\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"504\" width=\"600\" src=\"https:\/\/www.sony.ca\/image\/ec458640cf65604f8132bba8493fb179?fmt=pjpeg\u0026amp;wid=1000\" alt=\"α7 IV - Beyond basic - For a new generation of imagemakers\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eBasic Has Never Been This Good\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"601\" src=\"https:\/\/www.sony.ca\/image\/f73a29efd89c4bec3ac1c19e5a51c974?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003ePrepare to be inspired. The α7 IV’s true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eA Brand-New Imaging Experience\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"369\" width=\"812\" src=\"https:\/\/www.sony.ca\/image\/e2adeeacaf57992eff56db3b3f3e3490?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eShare The Moment As It Happens \u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"477\" width=\"787\" src=\"https:\/\/www.sony.ca\/image\/2b9794e259e63a4ea2874930158b044d?fmt=jpeg\u0026amp;wid=960\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eNewly developed 33-MP full-frame back-illuminated CMOS image sensor \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7c9c665decda75293a681fe6ffd4aa70?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Newly developed 33‑MP2 full-frame back-illuminated CMOS image sensor\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe new 33-megapixel full-frame back-illuminated CMOS sensor offers outstanding performance and image quality for both photos and videos. This sensor ensures high-speed readout, high sensitivity, low noise, and precise colour reproduction.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlagship-level image processing with BIONZ XR™\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/9bb81afacd12aee4f39e610154cc6360?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003eThe latest image processor boosts performance, improves image quality, and enhances colour accuracy. Fast processing speeds make continuous shooting and data transfers smooth and responsive.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: left;\"\u003e\n\u003cb\u003eStill Photography Without Compromise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1807c8ddca6a2ec7be4e9d9fff58d8f9?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Still photography without compromise\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003eHigher Resolution, Better Colour Reproduction\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003eThe new 33-MP image sensor and processing engine raise the bar for the image quality\u003c\/em\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0652daa40e1cdec761b1ac2bc85844a3?fmt=jpeg\u0026amp;wid=960\" alt=\"Higher resolution, better colour reproduction\"\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThe latest image processor boosts performance, improves image quality, and enhances colour accuracy. Fast processing speeds make continuous shooting and data transfers smooth and responsive.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful Images with Reduced Noise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7986c890418221cb46c1bab597304559?fmt=jpeg\u0026amp;wid=480\" alt=\"Beautiful images with reduced noise\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith its advanced sensor and BIONZ XR engine, this camera delivers high resolution and finer details with less noise, even in medium and high sensitivity ranges. Achieve impressive clarity across ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for videos).\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eWide, 15-stop Dynamic Range\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"602\" src=\"https:\/\/www.sony.ca\/image\/ca6265b254b59ffc77fb5e93be8e1c9a?fmt=jpeg\u0026amp;wid=1440\" alt=\"Wide, 15-stop dynamic range\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eCapture delicate details in landscapes and scenes with the camera’s 15-stop dynamic range. This impressive image quality reflects Sony’s experience in both still photography and video creation.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3225e88f-7fff-8f58-356d-085f1e5286f3\"\u003e\u003cspan\u003eQuick Mood Setting with Creative Look Presets\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/c0ea4a3d4386db808f6a98cc2d33f015?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quickly set the visual mood with ten Creative Look presets\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eChoose from ten Creative Look presets and eight parameters to set the mood for your photos, videos, and live streams. Share your vision immediately, without the need for post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e10-bit HEIF still-image format for smooth gradations \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/046f126d86ea2257e46f3dfbd9ebf089?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAlong with RAW and JPEG, the camera supports HEIF (High Efficiency Image File) format for still images. The 10-bit colour depth provides realistic reproduction of skies and portraits with subtle, natural gradations.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e5-axis optical image stabilisation\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/92ca28f8eb057523da06466bed9a0373?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"5-axis optical image stabilization\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe high-precision stabilisation unit and gyro sensors offer up to 5.5 stops of shutter-speed compensation, enhancing the performance of the 33-megapixel sensor.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSony’s flash units coordinate with the camera’s face-detection system \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9b7dbeffc90ec76ad3a3a032c75a075?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Sony’s flash units coordinate with the camera’s face-detection system\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSony’s newest flash units work seamlessly with the α7 IV camera, using its advanced face detection to adjust exposure for natural-looking skin tones. They offer precise white-balance sync and P-TTL metering, even at the fastest burst speeds, making them reliable for capturing fast-moving subjects with changing lighting. This setup provides great dependability and creative options.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExternal control of flash units \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7abcf5911ade55db12a6726c7e39a767?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"External control of flash units\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCompatible flash and radio wireless commander units can be controlled directly from the camera’s interface for easier shooting.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eReliable Autofocus, Impressive Speed \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ec220ad3af8c6df062f3bd31b321b928?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Reliable autofocus, impressive speed\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eFast Hybrid AF, evolved\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/44f58e61042a5c4971db3ef627e8ff5a?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Fast Hybrid AF, evolved\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCompatible flash and radio wireless commander units can be controlled directly from the camera’s interface for easier shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e10-frames-per-second continuous shooting with fast buffer release \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d25be17121cef3299ca24a327d1be0df?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eShoot more than 800 frames at up to 10 fps with AF\/AE tracking, thanks to the camera’s high-capacity buffer memory and speedy processor.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan data-preserver-spaces=\"true\"\u003eSony's smart AI-based Real-time Tracking and Real-time Eye AF\u003c\/span\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3b2ecaaf048cfb0df8d15485080d7132?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Sony’s smart AI-based Real-time Tracking\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSony’s AI detects and tracks eyes and faces with great precision. Just select the subject to track, and the camera will handle the rest, even improving focus accuracy when the subject is looking up, down, or sideways.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eImproved Real-time Eye AF\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003e\u003cb\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003c\/b\u003e\u003c\/em\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5d4dce1120b9960428e109a4b016ea65?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Improved Real-time Eye AF\"\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThe new image-processing engine greatly improves Real-time Eye AF performance, even if the subject is looking up, down, or sideways. You can also use Touch Tracking to start Real-time Tracking of any subject in the frame. If an eye is detected, Real-time Eye AF will start automatically, just by touching the screen.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePet Photos Made Easy\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cem\u003e\u003cb\u003eFast, accurate focus for difficult animal shots \u003c\/b\u003e\u003c\/em\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9efa94e526e695a7381439b0a1485aa?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Pet photos made easy\"\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eBy setting the camera to “Animal” mode ahead of time, you can automatically detect and track an animal’s eyes. This helps you get better wildlife photos and videos of your pets at home. The animal-eye detection has been improved, so it provides reliable tracking and accurate focus even if the animal’s face is upside down.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eReal-time Eye AF for Birds\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cem\u003eBird-eye detection supported for both still shots and movies\u003c\/em\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bKmgNj-OHBI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eFor the first time in the α series, you can now use bird-eye detection for both movies and still photos—just set the subject to “bird.” The camera’s amazing speed and accuracy allow it to automatically track a specific bird, whether it’s perched or flying, keeping its eye in sharp focus even with fast and unpredictable movements.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eMovie Imagery, Moving Ever Forward \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/498b7c6b93394182ce84650841e511e9?fmt=pjpeg\u0026amp;wid=1000\" alt=\"Movie imagery, moving ever forward\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003e4K 60p movies with smooth, natural-looking capture\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0fd13f541f6beb1254de1975e5e2e5fd?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K 60p movies with smooth, natural-looking capture\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord movies at up to 4K 60p with full pixel readout and no binning. The new sensor and wide dynamic range ensure smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e7K oversampling for beautifully expressive, richly detailed images \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/74e27e2105e07fcc8f040fd192de6c20?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"7K13 oversampling for beautifully expressive, richly detailed images\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eFor 4K movies at up to 30p, full-frame 7K oversampling provides high-resolution, detailed footage.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNext-level image quality with 10-bit 4:2:2 recording \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a989d94a690f9af3a4150ceff50e7fdd?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Next-level image quality with 10-bit 4:2:2 recording\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord with 10-bit depth and 4:2:2 colour sampling for better flexibility in image grading and post-processing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAll-Intra encoding supported in addition to Long GOP \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/dc8a9d328024840ff4dfe5c5ab789258?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"All-Intra encoding supported in addition to Long GOP\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord each frame independently at bitrates up to 600Mbps for more accurate motion capture and efficient editing workflows.\u003c\/p\u003e\n\u003cp\u003e[1] All-Intra (All-I) [2] Long GOP [3] Group of Pictures\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/83b57572383dfa70328e4caf029a62ff?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Superior quality and smaller file sizes with XAVC HS\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe XAVC HS format uses HEVC\/H.265 encoding for superior image quality and smaller file sizes.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eChoose your look, for more expressive movies\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003c\/em\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YFO7wG4UnpE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/h4\u003e\n\u003cp\u003eSupport for S-Cinetone™, Creative Look, and S-Log3 allows you to choose different looks for your movies, from beautiful skin tones to a full dynamic range for post-production.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNew Breathing Compensation\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a86W5BkkvQM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV uses our combined lens and camera development to offer new Focus Breathing Compensation, available only with Sony’s E-mount lenses. This feature reduces the field-of-view shift that can happen when you change focus during video recording with some lenses. As a result, you can get impressive results and explore new creative options with Sony’s E-mount lenses.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus Map to visualize depth of field\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U5NQbFbGXm0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eFocus Map overlays depth-of-field information on the live display, while AF Assist allows smooth transitions between auto and manual focus.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAF Assist supports focus transitions when using AF\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/136cb674e09fdc31cd8cc1a1d999969b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"AF Assist supports focus transitions when using AF\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eInherited from the Cinema Line FX6, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus fine-tuning for true creative freedom \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/b6d820f242d6670cdb7ea35fc56678ae?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Focus fine-tuning for true creative freedom\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe a7 IV includes advanced focus features found in higher-end models like the α1 and α7S III. These features allow for creative movie options such as rack focus, quick changes of the autofocus target, and customizable tracking sensitivity for different subjects.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eHigh-performance ‘Active Mode’ image stabilization\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003e\u003cb\u003eReliable support for handheld movie shooting \u003c\/b\u003e\u003c\/em\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VrsHfTWehrs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eActive Mode stabilisation for video is built on the camera’s precise stabilisation system, gyro sensors, and advanced algorithms. It accurately determines how much stabilisation is needed and applies it, ensuring smooth 4K video recording without affecting the camera's compact size and portability.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdvantages of Sony’s lenses for video shooting \u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eLearn the four unique advantages of using Sony’s E-mount lens for video shooting. The combination of Sony’s lenses and cameras will enhance your video creation experience.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful imagery with better image stabilization \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/413ab68b995ef0cfbec0126bca96ce11?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Beautiful imagery with better image stabilization\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSince the camera records gyro and lens data as metadata, you can use Catalyst Browse\/Prepare software to smooth out camera shake and adjust image stabilization even after you’ve finished shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eDigital audio interface for excellent sound quality\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7e43fe18e04a72f49a064081e147fc1b?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Digital audio interface for excellent sound quality\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Multi Interface (MI) Shoe allows for a cable-free connection, sending digital audio signals directly for clear, high-quality sound. It also provides power to the microphone, so you don't have to worry about changing batteries.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntegrated microphone wind noise reduction \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1a0c19d1b49bca78cd218b766b34e2c6?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Integrated microphone wind noise reduction\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith new signal-processing technology, setting wind-noise reduction to “Auto” will significantly reduce wind noise when it’s detected, without impacting other sounds.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eA New Era of Image Communication \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/eb4118e7cb7048594e72a46777c6a087?fmt=pjpeg\u0026amp;wid=1000\" alt=\"A new era of image communication\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eInstantly turn your α7 IV into a web camera\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAll you need is a USB connection to turn the full-frame camera into a high-performance webcam. There’s no complicated setup required—just connect the camera to a computer or smartphone via USB, select “Live Stream (USB Streaming),” and you’re good to go.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e4K \/ Full HD Live\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a946219ad0a82a17692f733fcf567c58?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K \/ Full HD Live\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera supports UVC (USB Video Class) and UAC (USB Audio Class) standards commonly used in USB cameras, so you don’t need to install special software beforehand. Just connect via USB and you’re ready to start streaming live in up to 4K resolution.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eQuick and easy setup for live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/809422880913dd1e6b5e966456b0dba1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quick and easy setup for live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eLive streaming is simple with this camera. When you connect it to a computer via USB, a menu will appear on the display. Just choose “Live Stream (USB Streaming)” and the camera will switch to that mode instantly, without any need for setup.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eChangeable lenses expand your expressive options during live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d874eb71e4a7b4e109619bda86052252?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Changeable lenses expand your expressive options during live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith more than 60 Sony original E-mount lenses, from wide to telephoto focal lengths, plus premium and specialist creative lenses, there are near-limitless expressive choices for your streaming or sharing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSoft Skin Effect \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3a1fc3de2f2f52695a19ab020b1ab23b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Soft Skin Effect\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera’s built-in Soft Skin Effect makes skin look bright and smooth, reducing wrinkles, blemishes, and dull spots while highlighting the eyes and mouth. This feature works for photos, videos, and live streaming.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eShare your still images and movies immediately \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera is designed for easy sharing, so you can quickly share your new images and your vision with the world.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdditional features available with Imaging Edge Mobile™ \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1079e318b3048c758d955b7fdcedb734?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Additional features available with Imaging Edge Mobile\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSharing and connecting with Sony’s Imaging Edge Mobile app is now simpler and more effective. You can quickly set up camera Wi-Fi using a low-power Bluetooth® connection and have better control over automatic image transfers.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e5‑GHz Wi-Fi\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/67a47be46f5c8d8c624c0862949ad2f7?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera has wireless LAN functionality with both 5-GHz and the usual 2.4-GHz bands (supporting IEEE 802.11a\/b\/g\/n\/ac standards). The 5-GHz band offers faster data transfer.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBackground FTP file transfer \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/818dd514c4a895d127dfd9132dca6098?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Background FTP file transfer\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis feature allows you to transfer still images and movie files to a remote FTP server using wireless LAN, a high-speed wired LAN (with a compatible USB-Ethernet adapter cable connected to the camera’s USB Type-C® port), or a USB-tethered smartphone.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImprovements in selection and editing workflow \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera includes several upgrades to image selection and editing, resulting in a smoother workflow that makes managing large amounts of data more efficient.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCreate Divider Frames for faster access and selection\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f10d404e7924d383c07c7e62c652d058?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Create Divider Frames for faster access and selection\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can insert Still-image Divider Frames between photos to quickly find specific scenes. A black background with a grey arrow shows where a new scene or section begins.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdding movie markers (essence marks) \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/30dd4127de3ca53933eb4783abbdb91d?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Adding movie markers (essence marks)\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can easily add two types of shot marks, or flags, to your recorded movie footage to mark your favourite takes or scenes. During playback, you can use the main dial to quickly jump from one mark to the next.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNumerous choices in selecting files to be transferred \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/13b2fdc44861498027c6c47e0bf44f4f?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Numerous choices in selecting files to be transferred\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can choose which files to transfer based on criteria like rating, shot marks, protection status, or file format. You can also manually transfer individual files using a custom button.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eEasy, Reliable Operation\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/919f28afba2980a1156150da153591ba?fmt=pjpeg\u0026amp;wid=1000\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eDedicated Still\/Movie\/S\u0026amp;Q dial \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a4b696117e30dc18ed6dfee12a067ac0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Dedicated Still\/Movie\/S\u0026amp;Q dial\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial, and the camera will instantly adjust menus, button assignments, and settings like aperture and shutter speed to match your selected mode. This makes it easy to take full advantage of the camera’s hybrid features.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImproved menu structure \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5a781f0d5cd02c0d58cafa482185743c?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Improved menu structure\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eBased on feedback from professional photographers and videographers, we’ve used a menu structure similar to the one in the α7S III and α1. This change improves visibility, making it easier to see everything at a glance.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eHigh-resolution 3.68-million-dot Quad-VGA OLED viewfinder\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f044f75897d520d4a3582934e4309589?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"High-resolution 3.68-million-dot Quad-VGA OLED viewfinder\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera’s Quad-VGA OLED viewfinder has about 1.6 times the resolution of the previous model's viewfinder, with a 37.3° field of view and a 23-mm high eyepoint.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSide-opening vari-angle rear monitor for flexible shooting \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/4418ecb506131c7c8790bd6885607b05?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Side-opening vari-angle rear monitor for flexible shooting\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe 3.0-inch, 1.03-million-dot LCD touch-panel monitor offers great flexibility for positioning and framing in both photos and videos. It has a handy side-opening design and a 3:2 aspect ratio.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntuitive touch operations\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ade47c44b95d92b12e8a18574f2d7ac9?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Intuitive touch operations\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can now use touch controls for AF functions like Touch Tracking while shooting. Plus, pinch-to-zoom during playback makes the operation more intuitive.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCustomizable “Rear dial R” for convenient access to features\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/8b43b5805629636ac08efaa5eb8f40f0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Customizable Rear dial R for convenient access to features\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera now has a customizable rear dial instead of the old exposure compensation dial. This lets you quickly access features like ISO control, Creative Look, and other settings.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e33MP high-resolution full-frame sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003efeatures\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e a\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e 33MP Exmor R™ back-illuminated CMOS sensor \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ethat\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e delivers impressive speed and image quality.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e The copper wiring helps with faster data transfer and quicker AD (analogue to digital) conversion, while the fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. This sensor offers better colour accuracy, less noise at all sensitivities, a 15-stop dynamic range, and improved autofocus speed and precision. It captures more detailed colours and textures, including smooth, natural-looking skin tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III, boosts processing speed \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eby\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e up to 8 times. It focuses on real-time autofocus, image recognition, and image quality adjustments to reduce processing delays and enhance \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eboth\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e movie and still image performance. The engine also handles user interface, network, and file management to ensure fast response times, no matter the processing load.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful images with reduced noise\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWith the powerful new 33.0-MP sensor and BIONZ XR processor, the produces stunning detail and textures, even at higher sensitivities. It achieves impressively low noise levels across ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWide, 15-stop dynamic range\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe takes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e advantage of its 15-stop dynamic range to capture delicate details in landscapes and scenery. This exceptional image quality comes from Sony’s extensive experience in still-image and movie creation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe offers\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e a wide range of video recording options. Full pixel readout without binning supports 4K 60p recording in Super 35 mode, allowing for high-resolution, smooth footage that \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ecan be edited\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e for slow-motion effects. It also supports 4K 24p or 30p recording with 7K oversampling for detailed 4K content.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0-MP back-illuminated CMOS image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe full-frame Exmor R™ CMOS sensor provides outstanding speed and image quality. Copper wiring helps with higher transmission speeds and faster AD conversion. Fast sensor readout supports 10-bit 4:2:2 4K recording at up to 60p. The sensor offers improved colour reproduction, low-noise performance, and a 15-stop dynamic range, enhancing \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eboth\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e autofocus precision and stability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III, increases processing speed by up to 8 times. It manages real-time autofocus, image recognition, and quality adjustments to reduce latency and improve performance for both movies and stills. User interface, network, and file management are also optimized for fast responses.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful image rendering with low noise\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new 33.0-MP sensor and processing engine offer soft, natural-looking skin textures, detailed landscapes, and better colour reproduction. The standard ISO range of 100-51200 can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies, maintaining low noise levels throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe supports\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e HEIF (High Efficiency Image File) encoding for still images, offering smooth 10-bit gradations. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e provides realistic reproduction of skies and portraits and minimizes image quality loss during editing. HEIF images recorded in HLG mode can be viewed on compatible BRAVIA 4K TVs via HDMI for a wide dynamic range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe offers impressive video recording capabilities. Full pixel readout without binning supports 4K 60p recording. In full-frame \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emode\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, 7K oversampling ensures high-resolution 4K footage. It also records 10-bit 4:2:2 video internally for richer gradations and greater editing flexibility. The XAVC HS™ format provides about twice the coding efficiency of MPEG-4 AVC\/H.264.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSet the mood, \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ein-camera,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e with Creative \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eLook\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe features\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e ten Creative Look presets \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ethat let\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e you set the mood for your stills, movies, and live streams. You can apply these presets directly in-camera without needing post-editing, so you can quickly share your vision right after shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e colour expression made \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003esimple,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e with \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eS-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe supports\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e S-Cinetone, a feature developed \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003efrom\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Sony’s VENICE CineAlta cameras.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e This \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emode\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e delivers natural skin tones, soft colours, and beautiful highlights, making it easier to create expressive movie imagery without post-editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eS-Log for colour matching with professional video equipment\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe includes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e S-Log2 and S-Log3 gamma curves, with S-Log3 offering up to 15+ stops of dynamic range. S-Gamut3 and S-Gamut3.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCine colour settings make \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eit simple to match\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e footage with VENICE or Cinema Line cameras.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e S-Log shooting at ISO 800 can be reduced by up to two stops (ISO 200-640) for extra-low noise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe built-in Soft Skin Effect enhances skin appearance by softening wrinkles and blemishes while keeping eyes and mouths lively. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis feature is useful for \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003elive-streaming\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, stills, and movies, \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ewith\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e four adjustable levels to control the effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe in-body stabilization system compensates for up to 5.5 steps of shutter speed, improving performance with various lenses. The live monitor view shows the stabilized image while the shutter button is half-pressed, which is especially useful for telephoto or macro lenses. It works with the MF Assist and Focus Magnifier features.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHand-held movie shooting with Active Mode\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eActive \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMode\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e uses the camera’s stabilization unit, gyro sensors, and advanced algorithms \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003efor effective image stabilization\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e during video shoots.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e It provides smooth stabilization for all formats, including 4K, and records gyro data with the video for additional stabilization in post-production using Catalyst Browse\/Prepare software.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBuffer memory supports continuous shooting and \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003erecording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e allows continuous shooting at up to 10 fps with AF\/AE tracking\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, thanks to its powerful processing engine and increased buffer memory\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e It can handle \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emore than\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e 800 uncompressed RAW+JPEG frames or over 1,000 compressed RAW+JPEG frames. Processing power also allows menu adjustments while writing data to the memory card.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Hybrid AF with improved speed, precision, and tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Fast Hybrid AF uses phase-detection and contrast-detection systems for precise focusing, even on small subjects or in low light. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWith 759 phase-detection points and 425 contrast-detection points covering about 94% of the image area\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, the powerful processing engine delivers impressive autofocus performance\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine improves Real-time Eye AF and Real-time Tracking, with 30% better eye-detection accuracy and faster processing for subjects looking in different directions. Real-time Tracking lets you select a subject and let the camera handle tracking with the latest recognition algorithms.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBird mode for Real-time Eye AF, now available in \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emovies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Real-time Eye AF now detects and tracks birds’ eyes in \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ereal time\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, whether in stills or movies. The BIONZ XR engine ensures continuous tracking even for birds in flight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF control through touch operation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eTouch Tracking allows you to select and track a subject by tapping the LCD screen, even while using the viewfinder. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e makes autofocus control easier, especially when shooting alone or using a gimbal.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF Assist for seamless transitions to manual focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF Assist feature, from the Cinema Line FX6,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e lets you switch between autofocus and manual focus during video shoots.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Rotating the focus ring \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003etemporarily\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e changes focus mode, making it easy to shift focus to a new subject.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVisualize depth of field during movie shoots with Focus \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new Focus Map overlays focus information on a live display, showing areas in or out of focus. This helps you set the ideal focus point and depth of field quickly, enhancing your video shots with shallow depth of field.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing Compensation for \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003econsistent\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e angle of view when focusing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e is the first in the α series to offer focus breathing compensation. This feature maintains a consistent angle of view during focus changes, using Sony’s Clear Image Zoom technology for more stable focus transitions. It works with Active Mode image stabilization for smooth, consistent video.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe includes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e a Still\/Movie\/S\u0026amp;Q dial for quickly switching between stills and movies. It changes menus, functions, and settings for different shooting modes, and the S\u0026amp;Q mode allows easy access to slow-motion or quick-motion shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe features\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e separate menus for stills and movies, with three \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003elevels of hierarchy\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e for easier navigation.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFunctions can be assigned to various buttons \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eand\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e the customizable Rear dial \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eR,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emaking\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e it easier to switch between shooting modes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe has a large, side-opening 3.0-inch touch-panel LCD monitor with 1.03 million dots. Its vari-angle design allows flexible shooting angles, making it ideal for handheld shots, gimbal use, or low-angle shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e3.68-\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emegadot\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e high-definition Quad-VGA OLED viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Quad-VGA OLED viewfinder offers about 1.6 times the resolution of the α7 III’s viewfinder. It provides clear and comfortable viewing with a 37.3° field of view and improved fog and dust resistance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCommunication features for easy sharing and distribution\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe includes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e wired and wireless communication features for easy sharing. It supports 5 GHz and 2.4 GHz wireless LAN, automatic FTP file transfers during shooting, and a USB Type-C® connector for fast data transfer.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eInstant real-time live streaming via USB connection\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eYou can live stream directly from via a USB connection\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, with options for four\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e output formats, including high-resolution 4K video\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e. It\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e supports simultaneous internal recording and various configurations for different network conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e uses a high-capacity Z battery (NP-FZ100) and supports USB power supplies and AC adapters. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBattery life can be extended with a\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e high-capacity mobile battery, and USB PD-compatible chargers can be used for longer recording sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHeat management\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe camera features efficient heat dissipation with Sony’s special Σ (sigma)-shaped thermal mounting made from graphite, which is great for conducting heat. This design lets the image sensor move freely during stabilization while keeping heat under control.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eDual media slots, with CFexpress Type A support\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe camera has\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e dual media slots, with one supporting high-performance CFexpress Type A cards and both supporting UHS-I and UHS-II SDXC\/SDHC cards. CFexpress Type A cards offer fast write speeds for high-speed continuous shooting and high-resolution 4K video recording.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable, robust engineering\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV is designed to be more dust- and moisture-resistant than its predecessor, the α7 III. It features improved sealing, a redesigned lens lock button, and a magnesium alloy body for durability and reliability in challenging conditions.\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62907026702705,"sku":"ILCE7M4K\/B-OB","price":2608.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/1634813170_1668836.png?v=1768428048","url":"https:\/\/excellentphoto.ca\/products\/sony-alpha-a7-iv-mirrorless-digital-camera-with-28-70mm-lens-open-box","provider":"ExcellentPhoto","version":"1.0","type":"link"}