{"title":"Sony Instant Rebates","description":"\u003cp\u003eSony Instant Rebates valid April 17 to April 30, 2026\u003c\/p\u003e","products":[{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony a7 IV Mirrorless Camera","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Exmor R CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eUp to 10 fps Shooting, ISO 100-51200\u003c\/li\u003e\n\u003cli\u003e4K 60p Video in 10-Bit, S-Cinetone\u003c\/li\u003e\n\u003cli\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eFocus Breathing Compensation\u003c\/li\u003e\n\u003cli\u003e5-Axis SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eCreative Looks and Soft Skin Effect\u003c\/li\u003e\n\u003cli\u003e4K 15p UVC\/UAC Streaming via USB Type-C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003eSony Alpha 7 IV Full-Frame Mirrorless Camera\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp\u003ePrepare to be inspired. The α7 IV Full-Frame Mirrorless Interchangeable Lens Camaera offers true-to-life resolution and impressive AI-powered autofocus, combined with a range of top-notch features at the forefront of imaging technology. It goes beyond the basics with a 33-megapixel full-frame sensor, delivering outstanding quality for both still images and 4K movies. The a7 IV features an upgraded autofocus system, and its focus breathing compensation is a standout new feature. It also includes other major advancements in movie technology, such as S-Cinematone 4K60p XAVC-S I, 7K oversampling, AF assist, focus map, a heat-dissipating structure, optical active mode stabilization, and more.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003ePRODUCT HIGHLIGHTS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0‑MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eperformance3\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable AF capabilities \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Real-time Eye AF for humans, animals and birds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced functions for movies \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Active Mode, Breathing Compensation and AF Assist\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eα7 IV - Beyond basic - For a new generation of imagemakers.\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"504\" width=\"600\" src=\"https:\/\/www.sony.ca\/image\/ec458640cf65604f8132bba8493fb179?fmt=pjpeg\u0026amp;wid=1000\" alt=\"α7 IV - Beyond basic - For a new generation of imagemakers\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBasic has never been this good\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"601\" src=\"https:\/\/www.sony.ca\/image\/f73a29efd89c4bec3ac1c19e5a51c974?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready to be amazed. The α7 IV combines true-to-life resolution with impressive AI-powered autofocus and a host of top-notch features at the cutting edge of imaging technology.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cb\u003eA brand-new imaging experience\u003c\/b\u003e\u003cimg height=\"369\" width=\"812\" src=\"https:\/\/www.sony.ca\/image\/e2adeeacaf57992eff56db3b3f3e3490?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-b5713f8c-7fff-a2e2-4044-7625c7e8d448\"\u003e\u003cspan\u003eFlagship-Quality Still and Movie Imaging\u003c\/span\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cb\u003eShare the moment as it happens \u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"477\" width=\"787\" src=\"https:\/\/www.sony.ca\/image\/2b9794e259e63a4ea2874930158b044d?fmt=jpeg\u0026amp;wid=960\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cb\u003eNewly developed 33-MP full-frame back-illuminated CMOS image sensor \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7c9c665decda75293a681fe6ffd4aa70?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Newly developed 33‑MP2 full-frame back-illuminated CMOS image sensor\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe new 33‑MP full-frame back-illuminated CMOS image sensor in the α7 IV delivers outstanding performance and excellent image quality for both photos and videos. This 33.0-megapixel Exmor R™ CMOS sensor offers high-speed readout, high sensitivity, low noise, and accurate colour reproduction.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFlagship-level image processing with BIONZ XR™\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/9bb81afacd12aee4f39e610154cc6360?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV uses the latest image processor for enhanced performance, improved image quality, and better colour reproduction. Fast processing speeds make continuous shooting and data transfers smooth and responsive.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eStill photography without compromise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1807c8ddca6a2ec7be4e9d9fff58d8f9?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Still photography without compromise\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eHigher resolution, better colour reproduction \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0652daa40e1cdec761b1ac2bc85844a3?fmt=jpeg\u0026amp;wid=960\" alt=\"Higher resolution, better colour reproduction\"\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe new 33-MP image sensor and processing engine set new standards for image quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompared to the α7 III, the α7 IV and its Exmor R sensor represent a major advancement in Sony's image technology. Enjoy new levels of colour gradation, detail rendering, and natural-looking skin textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful images with reduced noise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7986c890418221cb46c1bab597304559?fmt=jpeg\u0026amp;wid=480\" alt=\"Beautiful images with reduced noise\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuilding on the capabilities of the back-illuminated image sensor, the BIONZ XR engine offers even higher resolution and finer details with less noise, even at medium and high sensitivity ranges. Achieve impressively low noise across ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eWide, 15-stop dynamic range\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"602\" src=\"https:\/\/www.sony.ca\/image\/ca6265b254b59ffc77fb5e93be8e1c9a?fmt=jpeg\u0026amp;wid=1440\" alt=\"Wide, 15-stop dynamic range\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV uses its 15-stop dynamic range to capture delicate details in landscapes and scenes. This remarkable image quality is backed by Sony's extensive experience in both still photography and movie creation.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eQuickly set the visual mood with ten Creative Look presets \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/c0ea4a3d4386db808f6a98cc2d33f015?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quickly set the visual mood with ten Creative Look presets\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eChoose from ten Creative Look presets and eight parameters to quickly set the mood for your photos, videos, and live streams. With no need for post-editing, you can share your vision right after shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e10-bit HEIF still-image format for smooth gradations \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/046f126d86ea2257e46f3dfbd9ebf089?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAlongside RAW and JPEG, you can select the HEIF (High Efficiency Image File) format for still images. The smooth 10-bit colour depth ensures realistic reproduction of skies and portraits with subtle, natural gradations.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e5-axis optical image stabilization\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/92ca28f8eb057523da06466bed9a0373?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"5-axis optical image stabilization\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4\u003eUp to 5.5-step shutter-speed compensation from the in-body stabilization unit\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work with image-stabilisation algorithms to provide up to 5.5 stops of shutter-speed compensation, enhancing the high-resolution performance of the 33.0-MP sensor.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSony’s flash units coordinate with the camera’s face-detection system \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9b7dbeffc90ec76ad3a3a032c75a075?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Sony’s flash units coordinate with the camera’s face-detection system\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSony's latest flash units fully integrate with the α7 IV, using its face detection capabilities to adjust exposure for natural-looking skin tones. Precise white balance and P-TTL metering ensure reliable exposure even in fast-moving or changing lighting conditions.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eExternal control of flash units \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7abcf5911ade55db12a6726c7e39a767?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"External control of flash units\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor easier shooting, compatible flash and radio wireless commander units connected to the α7 IV can be controlled directly from the camera interface.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eReliable autofocus, impressive speed \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ec220ad3af8c6df062f3bd31b321b928?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Reliable autofocus, impressive speed\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eFast Hybrid AF, evolved\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/44f58e61042a5c4971db3ef627e8ff5a?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Fast Hybrid AF, evolved\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Fast Hybrid AF system, which combines phase-detection and contrast-detection AF, has been further developed for greater speed, accuracy, and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers about 94% of the image area with 759 phase-detection AF points.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e10-frames-per-second continuous shooting with fast buffer release \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d25be17121cef3299ca24a327d1be0df?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBoth the mechanical and electronic shutters let you shoot more than 800 frames at up to 10 fps with AF\/AE tracking. This is thanks to the α7 IV’s high-capacity buffer memory, speedy BIONZ XR processor, and improved memory card writing speed.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSony’s smart AI-based Real-time Tracking\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3b2ecaaf048cfb0df8d15485080d7132?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Sony’s smart AI-based Real-time Tracking\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSony’s unique subject recognition algorithm uses colour, pattern, and subject distance data to process spatial information in real time. AI detects and tracks the eyes and face of the subject (human, animal, or bird) with great precision. Just select the subject to track, and the camera will handle the rest.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImproved Real-time Eye AF \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5d4dce1120b9960428e109a4b016ea65?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Improved Real-time Eye AF\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4 class=\"MediumStaticImageHotSpot__SubTitle\"\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe latest image-processing engine boosts Real-Time Eye AF performance, even when the subject is looking up, down, or sideways. You can also use Touch Tracking to start Real-Time Tracking of any subject in the frame and activate Real-Time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cb\u003ePet photos made easy \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9efa94e526e695a7381439b0a1485aa?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Pet photos made easy\"\u003e\u003cbr\u003eFast, accurate focus for difficult animal shots\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFast, accurate focus for challenging animal shots. Set the camera to “Animal” subject detection to automatically detect and track an animal’s eyes, improving success in wildlife shots and pet photos. Animal-eye detection has been enhanced for reliable tracking and accurate focus, even when the animal’s face is upside down.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eReal-time Eye AF for birds\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bKmgNj-OHBI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4\u003eBird-eye detection supported for both still shots and movies\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSimply set the subject to \"bird\" and the camera will track a specific bird, whether it’s perched or in flight, keeping the eye in focus despite fast and unpredictable movements.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eMovie imagery, moving ever forward \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/498b7c6b93394182ce84650841e511e9?fmt=pjpeg\u0026amp;wid=1000\" alt=\"Movie imagery, moving ever forward\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003e4K 60p movies with smooth, natural-looking capture\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0fd13f541f6beb1254de1975e5e2e5fd?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K 60p movies with smooth, natural-looking capture\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRecord movies at up to 4K 60p with full pixel readout and no binning. The α7 IV’s new image sensor and wide dynamic range ensure smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e7K13 oversampling for beautifully expressive, richly detailed images \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/74e27e2105e07fcc8f040fd192de6c20?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"7K13 oversampling for beautifully expressive, richly detailed images\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen recording 4K movies at up to 30p, full-frame 7K oversampling is available, resulting in high-resolution, highly detailed 4K footage. Choose the mode that fits your needs, and let the camera deliver.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNext-level image quality with 10-bit 4:2:2 recording \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a989d94a690f9af3a4150ceff50e7fdd?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Next-level image quality with 10-bit 4:2:2 recording\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRecord with 10-bit depth and 4:2:2 colour sampling, using either Long GOP or All-Intra frame encoding, for greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAll-Intra encoding supported in addition to Long GOP \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/dc8a9d328024840ff4dfe5c5ab789258?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"All-Intra encoding supported in addition to Long GOP\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll-Intra recording encodes every frame independently at bitrates up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003cp\u003e[1] All-Intra (All-I) [2] Long GOP [3] Group of Pictures\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/83b57572383dfa70328e4caf029a62ff?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Superior quality and smaller file sizes with XAVC HS\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264, providing superior image quality and smaller file sizes.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cb\u003eChoose your look, for more expressive movies\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YFO7wG4UnpE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe S-Cinetone colour matrix, developed through Sony's CineAlta cameras, delivers beautiful skin tones without post-editing. Use Creative Look presets for different visual moods, or S-Log3 gamma for accessing the camera’s full dynamic range (15+ stops) for smoother post-production.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNew Breathing Compensation\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a86W5BkkvQM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV features Focus Breathing Compensation for Sony’s E-mount lenses. This reduces the field-of-view shift during movie shooting when you rack focus, offering new creative possibilities with Sony’s E-mount lenses.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus Map to visualize depth of field\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U5NQbFbGXm0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAnswering a request from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field when you’re shooting. \u003cmeta charset=\"utf-8\"\u003eA new Focus Map feature overlays focus (depth map) information on the live view display in real time, so you can easily see which areas are in or out of focus.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAF Assist supports focus transitions when using AF\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/136cb674e09fdc31cd8cc1a1d999969b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"AF Assist supports focus transitions when using AF\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe AF Assist function, inherited from the Cinema Line FX6, allows smooth switching between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch to MF, and AF resumes when ring rotation stops.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus fine-tuning for true creative freedom \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/b6d820f242d6670cdb7ea35fc56678ae?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Focus fine-tuning for true creative freedom\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFocus features from higher-end models like the α1 and α7S III enable creative options like rack focus, quick AF target switches, and customizable subject tracking sensitivity.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cb\u003eHigh-performance ‘Active Mode’ image stabilization \u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VrsHfTWehrs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003eReliable support for handheld movie shooting\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eActive Mode stabilisation for movie shooting uses the camera’s accurate stabilisation unit, gyro sensors, and advanced algorithms. It provides stable 4K movie shooting without compromising the α7 IV's compact size and mobility.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdvantages of Sony’s lenses for video shooting \u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLearn the four unique advantages of using Sony’s E-mount lens for video shooting. The combination of Sony’s lenses and cameras will enhance your video creation experience.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful imagery with better image stabilization \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/413ab68b995ef0cfbec0126bca96ce11?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Beautiful imagery with better image stabilization\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV records gyro and lens data as metadata, which you can use with Catalyst Browse\/Prepare software to further smooth camera shake and adjust image stabilisation, even after shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eDigital audio interface for excellent sound quality\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7e43fe18e04a72f49a064081e147fc1b?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Digital audio interface for excellent sound quality\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Multi Interface (MI) Shoe offers cable-free connection, transferring digital audio signals directly for high-quality sound without degradation and powering the mic without battery concerns.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntegrated microphone wind noise reduction \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1a0c19d1b49bca78cd218b766b34e2c6?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Integrated microphone wind noise reduction\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew signal-processing technology reduces wind noise automatically when set to “Auto,” without affecting other sounds.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eA new era of image communication \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/eb4118e7cb7048594e72a46777c6a087?fmt=pjpeg\u0026amp;wid=1000\" alt=\"A new era of image communication\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003eInstantly turn your α7 IV into a web camera\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eConnect the α7 IV to a computer via USB to use it as a high-performance webcam. There’s no need for complicated setup—just connect, select “Live Stream (USB Streaming),” and you’re ready to go.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e4K \/ Full HD Live\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a946219ad0a82a17692f733fcf567c58?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K \/ Full HD Live\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV supports UVC (USB Video Class) \/ UAC (USB Audio Class) standards, so no special software is needed. Connect via USB and live stream in up to 4K resolution.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eQuick and easy setup for live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/809422880913dd1e6b5e966456b0dba1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quick and easy setup for live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLive streaming is simple with the α7 IV. Connect via USB, and the USB function selection menu will appear. Just select “Live Stream (USB Streaming)” to switch modes immediately.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eChangeable lenses expand your expressive options during live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d874eb71e4a7b4e109619bda86052252?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Changeable lenses expand your expressive options during live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWith over 60 Sony E-mount lenses, including wide and telephoto options, you have nearly unlimited creative choices for your streaming or sharing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSoft Skin Effect \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3a1fc3de2f2f52695a19ab020b1ab23b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Soft Skin Effect\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV’s built-in Soft Skin Effect brightens and smooths skin, reducing wrinkles, blemishes, and dull areas while emphasising the eyes and mouth. This feature is available for still shots, movies, and live streaming.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eShare your still images and movies immediately \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV is designed for easy sharing, so you can quickly share your fresh images and vision with the world.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdditional features available with Imaging Edge Mobile™ \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1079e318b3048c758d955b7fdcedb734?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Additional features available with Imaging Edge Mobile\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e5‑GHz Wi-Fi\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/67a47be46f5c8d8c624c0862949ad2f7?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWireless LAN functionality is available, with a 5-GHz band in addition to the conventional 2.4-GHz band (IEEE 802.11a\/b\/g\/n\/ac standards are supported). The benefits of 5-GHz communication include faster data transfer.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBackground FTP file transfer \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/818dd514c4a895d127dfd9132dca6098?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Background FTP file transfer\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis feature lets you transfer still-image and movie files to a specified remote FTP server via wireless LAN, high-speed wired LAN (via a compatible USB-Ethernet adapter cable to the camera’s USB Type C® port) or a USB-tethered smartphone.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImprovements in selection and editing workflow \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV includes several updates for a smoother workflow, allowing you to manage large amounts of data more efficiently.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCreate Divider Frames for faster access and selection\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f10d404e7924d383c07c7e62c652d058?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Create Divider Frames for faster access and selection\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAdd Still-Image Divider Frames between images to quickly find desired scenes. A black background with a grey arrow indicates a new scene or section.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdding movie markers (essence marks) \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/30dd4127de3ca53933eb4783abbdb91d?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Adding movie markers (essence marks)\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAdd two types of shot marks to movie footage to highlight favourite takes or scenes. Use the main dial to quickly navigate between marks during playback.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNumerous choices in selecting files to be transferred \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/13b2fdc44861498027c6c47e0bf44f4f?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Numerous choices in selecting files to be transferred\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSelect files to transfer based on criteria like rating, shot marks, protection status, or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eEasy, reliable operation \u003c\/b\u003e\u003cbr\u003e\u003cimg alt=\"Easy, reliable operation\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/919f28afba2980a1156150da153591ba?fmt=pjpeg\u0026amp;wid=1000\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eDedicated Still\/Movie\/S\u0026amp;Q dial \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a4b696117e30dc18ed6dfee12a067ac0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Dedicated Still\/Movie\/S\u0026amp;Q dial\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial to instantly change menus, button assignments, and settings like aperture and shutter speed, making the most of the camera's hybrid capabilities.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImproved menu structure \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5a781f0d5cd02c0d58cafa482185743c?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Improved menu structure\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe menu structure is now similar to the α7S III and α1, improving visibility and ease of use with a single glance.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eHigh-resolution 3.68-million-dot Quad-VGA OLED viewfinder\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f044f75897d520d4a3582934e4309589?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"High-resolution 3.68-million-dot Quad-VGA OLED viewfinder\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe camera’s Quad-VGA OLED viewfinder offers roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3° field of view and a 23-mm high eyepoint.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSide-opening vari-angle rear monitor for flexible shooting \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/4418ecb506131c7c8790bd6885607b05?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Side-opening vari-angle rear monitor for flexible shooting\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe 3.0-type 1.03-million-dot LCD touch-panel monitor, with its side-opening design and 3:2 aspect ratio, offers broad positioning and framing flexibility for both stills and video shoots.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntuitive touch operations\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ade47c44b95d92b12e8a18574f2d7ac9?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Intuitive touch operations\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTouch operations are now available for AF functions like Touch Tracking during shooting, and pinch-to-zoom during playback, making the camera easier to use.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCustomizable “Rear dial R” for convenient access to features\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/8b43b5805629636ac08efaa5eb8f40f0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Customizable Rear dial R for convenient access to features\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV features a customizable rear dial, replacing the previous exposure compensation dial. This allows quick access to features like ISO control, Creative Look, or other settings.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-9b76e9db-7fff-8f5b-befc-39af64759048\"\u003e\u003cspan\u003eConsideration for the Environment\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-62d79d95-7fff-e0cb-fdd2-3d46235573e7\"\u003eAiming to Achieve a Zero Environmental Footprint\u003c\/b\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eSony is committed to preserving the Earth while helping creators produce beautiful imagery. By 2040, Sony aims for a zero environmental footprint across the entire Sony Group, accelerating numerous environmental initiatives.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eApplying Our Plan to the α7 IV\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV is part of this effort, with the use of high-performance recycled and recyclable plastics in various body components and more recyclable packaging. Our production sites also use renewable solar energy to reduce production impacts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud Platform\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud supports creative work from shooting to production, combining Sony's advanced camera technology with cloud-based AI. It’s a place for discovery and collaboration with other creators worldwide, featuring web, mobile, and PC apps for efficient camera integration with shooting and production services.\u003cbr\u003e\u003cbr\u003e\u003cmeta content=\"uuidoZvF4JLynNP8\" name=\"uuid\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0MP back-illuminated CMOS image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe full-frame Exmor R™ CMOS sensor provides excellent speed and great image quality. The copper wiring helps with faster data transmission and quicker AD conversion, allowing for 10-bit 4:2:2 4K recording at up to 60p2. This sensor also offers better colour accuracy, low noise at any sensitivity, a 15-stop3 dynamic range for still photos, and better autofocus precision and focus stability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine, which is also found in the top models α1 and α7S III, boosts processing speed by up to 8 times. This engine focuses on handling autofocus, image recognition, and image quality adjustments in real-time to reduce delays. As a result, both movie and photo processing are much faster. Additionally, it spreads out the workload for user interface, network, and file management to ensure quick responses even when processing is heavy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful image rendering with low noise\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe benefits of the new 33.0‑MP1 sensor and engine are more than just numbers. You get beautiful, natural-looking skin textures, incredible detail in landscapes and scenes, and improved colour reproduction thanks to better algorithms. The standard sensitivity range is ISO 100-51200, but you can expand it to ISO 50-204800 for photos and ISO 100-102400 for videos, all while keeping noise levels low.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV supports HEIF (High Efficiency Image File)5 encoding for still images, along with the usual RAW and JPEG formats. The 10-bit gradations offer more realistic colours for skies and portraits, and using 10-bit depth helps maintain image quality when editing. HEIF images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via HDMI, showing images with an exceptionally wide dynamic range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV offers a wide range of video recording options. It can record 4K video at 60p2 with full pixel readout and, for 4K movies at 30p, it uses full-frame 7K6 oversampling7 to give you high-resolution and detailed 4K footage. You can also record 10-bit 4:2:2 video internally, which means better colour gradations and more flexibility in editing. The XAVC HS™ file format8 is about twice as efficient as MPEG-4 AVC\/H.264, making it a great choice for video recording.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSet the mood, in-camera, with Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eExpand your creative options with ten different Creative Look presets. These presets let you easily add a specific mood to your photos, videos, and live streams. All the presets are available in-camera, so you can share your vision right after shooting without needing to do any post-editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful colour expression made simple, with S-Cinetone™ \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV supports S-Cinetone, a feature developed from the VENICE CineAlta camera. This look gives you beautiful skin tones, similar to those praised in Cinema Line cameras like the FX9, FX6, and FX3. It provides natural mid-tones for healthy skin colour, soft colours, and lovely highlights. Since it’s built into the camera, you can achieve a more expressive look for your movies without needing to do post-editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eS-Log for colour matching with professional video equipment\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV offers S-Log2 and S-Log3 gamma curves, with S-Log3 allowing you to capture over 15 stops9 of dynamic range. It also features S-Gamut3 and S-Gamut3.Cine colour settings, making it easy to match your α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line models like the FX6 and FX3. When shooting in S-Log, the native sensitivity is ISO 800, but you can lower it by up to two stops (ISO 200-640) for very low noise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe built-in Soft Skin Effect makes skin look smoother by reducing wrinkles, blemishes, and dull spots while keeping the eyes and mouth looking lively. This feature works well with the full-frame sensor, enhancing both live streams and photos or videos. You can choose from four different levels10 to adjust how strong the effect is.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eOptical 5-axis in-body image stabilisation for 5.5-step compensation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV uses a high-precision stabilisation unit and gyro sensors, along with special algorithms, to provide up to 5.5 stops[FN_11] of shutter-speed compensation. This helps get the best performance from the camera’s 33.0MP11 sensor. The in-body stabilisation works well with many different lenses. While you’re half-pressing the shutter button, you can see the stabilised image on the live monitor, which is especially useful with telephoto or macro lenses. It also works with the MF Assist and Focus Magnifier features.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHand-held movie shooting with Active Mode\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eActive Mode12 uses the camera’s stabilisation unit, gyro sensors, and advanced algorithms to provide effective in-camera stabilisation for movies. The powerful processing engine accurately calculates the right amount of compensation for smooth video in all formats13, including 4K, without affecting the α7 IV's compact size and portability. Plus, since the gyro data is recorded with the video, you can apply even better stabilisation in post-production using Catalyst Browse\/Prepare software for ultra-smooth shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBuffer memory supports continuous shooting and recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBoth the mechanical and electronic shutters let you shoot continuously at up to 10 fps15 with autofocus and auto-exposure tracking. The powerful new processing engine and larger buffer memory make it faster to save photos to memory cards. You can capture over 800 uncompressed RAW+JPEG frames (more than 1600 in total) or over 1000 compressed RAW+JPEG frames (more than 2000 in total, up to a full memory card)17. The increased processing power also lets you adjust menu settings while data is still being saved to the memory card.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Hybrid AF combines phase-detection and contrast-detection autofocus to focus accurately, even on small subjects or people in low light. It has a wide AF area that covers about 94% of the image for both photos and videos, with 75918 phase-detection points and 425 contrast-detection points. The latest powerful processing engine analyses all this data in real time to deliver impressive autofocus performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe powerful BIONZ XR engine has improved both Real-time Eye AF and Real-time Tracking features. Face detection is now 30% more accurate for spotting eyes20, and quicker image processing means better focus even if the subject is looking up, down, or sideways. Real-time Tracking lets you pick your subject and then lets the camera handle the tracking, using the latest subject recognition algorithms and fast spatial data analysis.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Real-time Eye AF function can now detect and track bird eyes in real time, whether you're taking still photos or shooting videos. The BIONZ XR engine uses advanced autofocus and tracking algorithms to keep track of birds, even when they're flying and hard to predict. Once you select a bird, the camera will automatically find and track its eye, whether the bird is perched or in flight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF control through touch operation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eTouch Tracking lets you pick a subject to follow just by touching the LCD screen, even if you're using the viewfinder. This makes autofocus control more intuitive for both photos and videos. It’s especially useful when you're filming on your own or using a gimbal, so you can focus more on composing your shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF Assist for seamless transitions to manual focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe AF Assist function, borrowed from the Cinema Line FX6, lets you smoothly switch between autofocus and manual focus while shooting videos. When you turn on this feature, turning the focus ring will temporarily change from autofocus to manual focus, letting you carefully adjust the focus to a different subject.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVisualise depth of field during movie shoots with Focus Map\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new Focus Map22 adds focus information to the live display, showing which areas are in or out of focus. This makes it easier to set up your perfect focus point and depth of field during practice. With this feature, you can use the camera’s high-quality video and fast lenses to create impressive shots with a shallow depth of field.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFor the first time in the α series, the α7 IV can compensate for focus breathing. Focus breathing is when a lens’s angle of view changes as you adjust the focus. Sony’s Clear Image Zoom technology helps keep the angle of view steady, making focus transitions look more like they do in movies. This feature works with Active Mode image stabilisation to ensure your shots stay stable and consistent.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV, being a true hybrid camera, features a dedicated Still\/Movie\/S\u0026amp;Q dial for quick switching between photos and videos. This dial changes the menus, functions, and custom settings for both modes. It keeps settings like aperture and shutter speed separate for photos and videos. You can also choose S\u0026amp;Q mode for easy access to slow-motion or fast-motion shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has separate menus for photos and videos, making it easier to navigate by showing three levels of options at once. You can assign different functions for photos and videos to various buttons and dials, including the new customisable Rear dial R. With controls designed for the shooting mode you're using, the Rear dial R helps you work more efficiently for both stills and movies.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV features a large, side-opening 3.0-inch, 1.03-megapixel touch-screen LCD monitor that's bright enough for clear viewing even in bright outdoor settings. Its 3:2 aspect ratio makes good use of the screen space. The screen can be adjusted in various angles, allowing you to position and frame your shots flexibly, whether you're shooting handheld, using a gimbal, or capturing low-angle shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e3.68 megadot high-definition Quad-VGA OLED viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has a Quad-VGA OLED viewfinder that offers about 1.6 times the resolution of the viewfinder on the α7 III. It has a 37.3° field of view and a 23-mm high eyepoint. With its high resolution, better image quality, and improved resistance to fog and dust (especially compared to the α7 III), it’s made for clear and comfortable viewing in various shooting conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCommunication features for easy sharing and distribution\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has strong wired and wireless communication features to make sharing and distribution easier. It uses both 2.4GHz and 5GHz bands for fast wireless data transfer. You can set up automatic FTP file transfers in the background while you keep shooting, and the USB Type-C® connector supports quick data transfer with SuperSpeed USB 10Gbps (USB 3.2 Gen 2).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eInstant real-time live streaming via USB connection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eLive streaming is simple with the α7 IV; just connect it to a computer via USB. You can pick from four output formats, including high-resolution 4K video. Choose the best setup based on your network conditions and the devices you're using. You can also record internally at the same time, giving you plenty of options to meet different needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV uses a powerful Z battery (NP-FZ100) and offers external power options like USB power supplies and AC adaptors. To reduce battery drain during outdoor shoots, you can use a high-capacity mobile battery. You can also connect a USB charger or mobile battery that supports USB PD to the camera’s USB Type-C® port for longer recording times.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHeat management\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFor extended continuous recording, the α7 IV uses Sony’s special Σ (sigma)-shaped thermal mounting for efficient heat dissipation. This mounting, also found in flagship models, is made from a graphite material that conducts heat well. It helps the image sensor, which generates a lot of heat, to move freely during image stabilization while keeping the heat away from the camera body.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eDual media slots, with CFexpress Type A support\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has two media slots, so you can keep shooting even if one memory card gets full. One slot is for high-performance CFexpress Type A cards, while both slots can handle UHS-I and UHS-II SDXC\/SDHC cards. CFexpress Type A cards are especially good for fast continuous shooting and recording high-resolution 4K movies because of their quick write speeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable, robust engineering\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWe've enhanced the dust and moisture resistance of the α7 IV to make it more reliable for tough outdoor conditions. Improvements include better sealing at body seams and the battery compartment cover (compared to the α7 III), a new lens lock button design, and extra padding around the mount. The camera's top cover, front cover, and internal frame are made from a lightweight, strong magnesium alloy for great durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNetwork streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eYou can stream live directly from the camera to compatible sites via Wi-Fi or USB-LAN tethering, without needing an intermediary cloud service or PC. Make sure you have software version 3.00 or later for this feature. (RTMP\/SRT is supported.)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCloud upload (camera direct) function\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe camera now supports \"Cloud direct upload,\" allowing you to upload images straight from the camera to Creators’ Cloud. You'll need to update to software version 3.00 or later to use this feature.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eConsideration for the environment and resource conservation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony’s \"Road to Zero\" environmental plan, started in 2010, aims to eliminate their environmental footprint. For the α7 IV, almost all plastic packaging materials are now recycled. The camera bodies are made from recyclable materials whenever possible, helping to lessen the environmental impact without affecting performance. While maintaining top performance, Sony is also working to further cut down on energy and resource use to protect the environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39511885480039,"sku":"ILCE7M4\/B","price":2698.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/12106294f6b1c1ac7ce6c5fee6abfbda.png?v=1738316504"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-with-28-70mm-lens","title":"Sony a7 IV Mirrorless Camera with 28-70mm Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Exmor R CMOS Sensor\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUp to 10 fps Shooting, ISO 100-51200\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e4K 60p Video in 10-Bit, S-Cinetone\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle Touchscreen LCD\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Breathing Compensation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e5-Axis SteadyShot Image Stabilization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreative Looks and Soft Skin Effect\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e4K 15p UVC\/UAC Streaming via USB Type-C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony a7 IV Mirrorless Camera with 28-70mm Lens\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony FE 28-70mm f\/3.5-5.6 OSS Lens\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAC Adapter and Power Cord\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: #323333;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-9341b1b6-7fff-c0e1-eaff-96d5f6c18ff9\"\u003e\u003cspan\u003eSony Alpha 7 IV Mirrorless Camera with 28-70mm Lens\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp\u003eGet ready to be amazed. The α7 IV offers incredibly clear images and advanced AI-powered autofocus, along with a bunch of top-notch features at the forefront of imaging tech. With its 33-megapixel full-frame sensor, you'll get excellent quality for both photos and 4K videos. The α7 IV also has a new and improved autofocus system, and a standout feature is the focus breathing compensation. Plus, it includes other major upgrades like S-Cinematone 4K60p XAVCS-I, 7K oversampling, AF assist, focus map, heat-dissipating structure, and optical active mode stabilization.\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 7 IV, a true hybrid full-frame mirrorless camera. It has a 33MP Exmor R back-illuminated CMOS sensor and BIONZ XR image processing for faster, more accurate shots and tracking. The camera also offers real-time autofocus, 5-axis in-body image stabilization, and Active Mode for smooth handheld videos. Plus, it comes with a 28-70mm lens kit to help you capture stunning images.\u003c\/p\u003e\n\u003cp\u003eWith amazing performance in both photos and videos, the a7 IV is the perfect all-around camera. It offers stunning images and allows for quick sharing and distribution. The α7 IV is made to help today’s creators bring their artistic ideas to life.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003ePRODUCT HIGHLIGHTS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0‑MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eperformance3\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable AF capabilities \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Real-time Eye AF for humans, animals \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eand\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e birds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced functions for movies \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Active Mode, Breathing Compensation \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eand\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e AF Assist\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\u003cspan\u003ea7 IV Full-frame Hybrid Camera\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eα7 IV - Beyond basic - For a new generation of imagemakers.\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"504\" width=\"600\" src=\"https:\/\/www.sony.ca\/image\/ec458640cf65604f8132bba8493fb179?fmt=pjpeg\u0026amp;wid=1000\" alt=\"α7 IV - Beyond basic - For a new generation of imagemakers\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eBasic Has Never Been This Good\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"601\" src=\"https:\/\/www.sony.ca\/image\/f73a29efd89c4bec3ac1c19e5a51c974?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003ePrepare to be inspired. The α7 IV’s true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eA Brand-New Imaging Experience\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"369\" width=\"812\" src=\"https:\/\/www.sony.ca\/image\/e2adeeacaf57992eff56db3b3f3e3490?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eShare The Moment As It Happens \u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"477\" width=\"787\" src=\"https:\/\/www.sony.ca\/image\/2b9794e259e63a4ea2874930158b044d?fmt=jpeg\u0026amp;wid=960\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eNewly developed 33-MP full-frame back-illuminated CMOS image sensor \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7c9c665decda75293a681fe6ffd4aa70?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Newly developed 33‑MP2 full-frame back-illuminated CMOS image sensor\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe new 33-megapixel full-frame back-illuminated CMOS sensor offers outstanding performance and image quality for both photos and videos. This sensor ensures high-speed readout, high sensitivity, low noise, and precise colour reproduction.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlagship-level image processing with BIONZ XR™\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/9bb81afacd12aee4f39e610154cc6360?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003eThe latest image processor boosts performance, improves image quality, and enhances colour accuracy. Fast processing speeds make continuous shooting and data transfers smooth and responsive.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: left;\"\u003e\n\u003cb\u003eStill Photography Without Compromise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1807c8ddca6a2ec7be4e9d9fff58d8f9?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Still photography without compromise\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003eHigher Resolution, Better Colour Reproduction\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003eThe new 33-MP image sensor and processing engine raise the bar for the image quality\u003c\/em\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0652daa40e1cdec761b1ac2bc85844a3?fmt=jpeg\u0026amp;wid=960\" alt=\"Higher resolution, better colour reproduction\"\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThe latest image processor boosts performance, improves image quality, and enhances colour accuracy. Fast processing speeds make continuous shooting and data transfers smooth and responsive.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful Images with Reduced Noise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7986c890418221cb46c1bab597304559?fmt=jpeg\u0026amp;wid=480\" alt=\"Beautiful images with reduced noise\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith its advanced sensor and BIONZ XR engine, this camera delivers high resolution and finer details with less noise, even in medium and high sensitivity ranges. Achieve impressive clarity across ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for videos).\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eWide, 15-stop Dynamic Range\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"602\" src=\"https:\/\/www.sony.ca\/image\/ca6265b254b59ffc77fb5e93be8e1c9a?fmt=jpeg\u0026amp;wid=1440\" alt=\"Wide, 15-stop dynamic range\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eCapture delicate details in landscapes and scenes with the camera’s 15-stop dynamic range. This impressive image quality reflects Sony’s experience in both still photography and video creation.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3225e88f-7fff-8f58-356d-085f1e5286f3\"\u003e\u003cspan\u003eQuick Mood Setting with Creative Look Presets\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/c0ea4a3d4386db808f6a98cc2d33f015?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quickly set the visual mood with ten Creative Look presets\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eChoose from ten Creative Look presets and eight parameters to set the mood for your photos, videos, and live streams. Share your vision immediately, without the need for post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e10-bit HEIF still-image format for smooth gradations \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/046f126d86ea2257e46f3dfbd9ebf089?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAlong with RAW and JPEG, the camera supports HEIF (High Efficiency Image File) format for still images. The 10-bit colour depth provides realistic reproduction of skies and portraits with subtle, natural gradations.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e5-axis optical image stabilisation\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/92ca28f8eb057523da06466bed9a0373?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"5-axis optical image stabilization\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe high-precision stabilisation unit and gyro sensors offer up to 5.5 stops of shutter-speed compensation, enhancing the performance of the 33-megapixel sensor.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSony’s flash units coordinate with the camera’s face-detection system \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9b7dbeffc90ec76ad3a3a032c75a075?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Sony’s flash units coordinate with the camera’s face-detection system\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSony’s newest flash units work seamlessly with the α7 IV camera, using its advanced face detection to adjust exposure for natural-looking skin tones. They offer precise white-balance sync and P-TTL metering, even at the fastest burst speeds, making them reliable for capturing fast-moving subjects with changing lighting. This setup provides great dependability and creative options.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExternal control of flash units \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7abcf5911ade55db12a6726c7e39a767?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"External control of flash units\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCompatible flash and radio wireless commander units can be controlled directly from the camera’s interface for easier shooting.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eReliable Autofocus, Impressive Speed \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ec220ad3af8c6df062f3bd31b321b928?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Reliable autofocus, impressive speed\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eFast Hybrid AF, evolved\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/44f58e61042a5c4971db3ef627e8ff5a?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Fast Hybrid AF, evolved\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCompatible flash and radio wireless commander units can be controlled directly from the camera’s interface for easier shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e10-frames-per-second continuous shooting with fast buffer release \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d25be17121cef3299ca24a327d1be0df?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eShoot more than 800 frames at up to 10 fps with AF\/AE tracking, thanks to the camera’s high-capacity buffer memory and speedy processor.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan data-preserver-spaces=\"true\"\u003eSony's smart AI-based Real-time Tracking and Real-time Eye AF\u003c\/span\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3b2ecaaf048cfb0df8d15485080d7132?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Sony’s smart AI-based Real-time Tracking\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSony’s AI detects and tracks eyes and faces with great precision. Just select the subject to track, and the camera will handle the rest, even improving focus accuracy when the subject is looking up, down, or sideways.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eImproved Real-time Eye AF\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003e\u003cb\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003c\/b\u003e\u003c\/em\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5d4dce1120b9960428e109a4b016ea65?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Improved Real-time Eye AF\"\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThe new image-processing engine greatly improves Real-time Eye AF performance, even if the subject is looking up, down, or sideways. You can also use Touch Tracking to start Real-time Tracking of any subject in the frame. If an eye is detected, Real-time Eye AF will start automatically, just by touching the screen.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePet Photos Made Easy\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cem\u003e\u003cb\u003eFast, accurate focus for difficult animal shots \u003c\/b\u003e\u003c\/em\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9efa94e526e695a7381439b0a1485aa?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Pet photos made easy\"\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eBy setting the camera to “Animal” mode ahead of time, you can automatically detect and track an animal’s eyes. This helps you get better wildlife photos and videos of your pets at home. The animal-eye detection has been improved, so it provides reliable tracking and accurate focus even if the animal’s face is upside down.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eReal-time Eye AF for Birds\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cem\u003eBird-eye detection supported for both still shots and movies\u003c\/em\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bKmgNj-OHBI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eFor the first time in the α series, you can now use bird-eye detection for both movies and still photos—just set the subject to “bird.” The camera’s amazing speed and accuracy allow it to automatically track a specific bird, whether it’s perched or flying, keeping its eye in sharp focus even with fast and unpredictable movements.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eMovie Imagery, Moving Ever Forward \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/498b7c6b93394182ce84650841e511e9?fmt=pjpeg\u0026amp;wid=1000\" alt=\"Movie imagery, moving ever forward\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003e4K 60p movies with smooth, natural-looking capture\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0fd13f541f6beb1254de1975e5e2e5fd?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K 60p movies with smooth, natural-looking capture\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord movies at up to 4K 60p with full pixel readout and no binning. The new sensor and wide dynamic range ensure smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e7K oversampling for beautifully expressive, richly detailed images \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/74e27e2105e07fcc8f040fd192de6c20?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"7K13 oversampling for beautifully expressive, richly detailed images\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eFor 4K movies at up to 30p, full-frame 7K oversampling provides high-resolution, detailed footage.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNext-level image quality with 10-bit 4:2:2 recording \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a989d94a690f9af3a4150ceff50e7fdd?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Next-level image quality with 10-bit 4:2:2 recording\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord with 10-bit depth and 4:2:2 colour sampling for better flexibility in image grading and post-processing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAll-Intra encoding supported in addition to Long GOP \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/dc8a9d328024840ff4dfe5c5ab789258?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"All-Intra encoding supported in addition to Long GOP\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord each frame independently at bitrates up to 600Mbps for more accurate motion capture and efficient editing workflows.\u003c\/p\u003e\n\u003cp\u003e[1] All-Intra (All-I) [2] Long GOP [3] Group of Pictures\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/83b57572383dfa70328e4caf029a62ff?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Superior quality and smaller file sizes with XAVC HS\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe XAVC HS format uses HEVC\/H.265 encoding for superior image quality and smaller file sizes.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eChoose your look, for more expressive movies\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003c\/em\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YFO7wG4UnpE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/h4\u003e\n\u003cp\u003eSupport for S-Cinetone™, Creative Look, and S-Log3 allows you to choose different looks for your movies, from beautiful skin tones to a full dynamic range for post-production.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNew Breathing Compensation\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a86W5BkkvQM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV uses our combined lens and camera development to offer new Focus Breathing Compensation, available only with Sony’s E-mount lenses. This feature reduces the field-of-view shift that can happen when you change focus during video recording with some lenses. As a result, you can get impressive results and explore new creative options with Sony’s E-mount lenses.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus Map to visualize depth of field\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U5NQbFbGXm0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eFocus Map overlays depth-of-field information on the live display, while AF Assist allows smooth transitions between auto and manual focus.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAF Assist supports focus transitions when using AF\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/136cb674e09fdc31cd8cc1a1d999969b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"AF Assist supports focus transitions when using AF\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eInherited from the Cinema Line FX6, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus fine-tuning for true creative freedom \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/b6d820f242d6670cdb7ea35fc56678ae?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Focus fine-tuning for true creative freedom\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe a7 IV includes advanced focus features found in higher-end models like the α1 and α7S III. These features allow for creative movie options such as rack focus, quick changes of the autofocus target, and customizable tracking sensitivity for different subjects.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eHigh-performance ‘Active Mode’ image stabilization\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cem\u003e\u003cb\u003eReliable support for handheld movie shooting \u003c\/b\u003e\u003c\/em\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VrsHfTWehrs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eActive Mode stabilisation for video is built on the camera’s precise stabilisation system, gyro sensors, and advanced algorithms. It accurately determines how much stabilisation is needed and applies it, ensuring smooth 4K video recording without affecting the camera's compact size and portability.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdvantages of Sony’s lenses for video shooting \u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eLearn the four unique advantages of using Sony’s E-mount lens for video shooting. The combination of Sony’s lenses and cameras will enhance your video creation experience.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful imagery with better image stabilization \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/413ab68b995ef0cfbec0126bca96ce11?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Beautiful imagery with better image stabilization\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSince the camera records gyro and lens data as metadata, you can use Catalyst Browse\/Prepare software to smooth out camera shake and adjust image stabilization even after you’ve finished shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eDigital audio interface for excellent sound quality\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7e43fe18e04a72f49a064081e147fc1b?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Digital audio interface for excellent sound quality\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Multi Interface (MI) Shoe allows for a cable-free connection, sending digital audio signals directly for clear, high-quality sound. It also provides power to the microphone, so you don't have to worry about changing batteries.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntegrated microphone wind noise reduction \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1a0c19d1b49bca78cd218b766b34e2c6?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Integrated microphone wind noise reduction\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith new signal-processing technology, setting wind-noise reduction to “Auto” will significantly reduce wind noise when it’s detected, without impacting other sounds.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eA New Era of Image Communication \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/eb4118e7cb7048594e72a46777c6a087?fmt=pjpeg\u0026amp;wid=1000\" alt=\"A new era of image communication\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eInstantly turn your α7 IV into a web camera\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAll you need is a USB connection to turn the full-frame camera into a high-performance webcam. There’s no complicated setup required—just connect the camera to a computer or smartphone via USB, select “Live Stream (USB Streaming),” and you’re good to go.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e4K \/ Full HD Live\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a946219ad0a82a17692f733fcf567c58?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K \/ Full HD Live\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera supports UVC (USB Video Class) and UAC (USB Audio Class) standards commonly used in USB cameras, so you don’t need to install special software beforehand. Just connect via USB and you’re ready to start streaming live in up to 4K resolution.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eQuick and easy setup for live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/809422880913dd1e6b5e966456b0dba1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quick and easy setup for live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eLive streaming is simple with this camera. When you connect it to a computer via USB, a menu will appear on the display. Just choose “Live Stream (USB Streaming)” and the camera will switch to that mode instantly, without any need for setup.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eChangeable lenses expand your expressive options during live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d874eb71e4a7b4e109619bda86052252?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Changeable lenses expand your expressive options during live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith more than 60 Sony original E-mount lenses, from wide to telephoto focal lengths, plus premium and specialist creative lenses, there are near-limitless expressive choices for your streaming or sharing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSoft Skin Effect \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3a1fc3de2f2f52695a19ab020b1ab23b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Soft Skin Effect\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera’s built-in Soft Skin Effect makes skin look bright and smooth, reducing wrinkles, blemishes, and dull spots while highlighting the eyes and mouth. This feature works for photos, videos, and live streaming.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eShare your still images and movies immediately \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera is designed for easy sharing, so you can quickly share your new images and your vision with the world.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdditional features available with Imaging Edge Mobile™ \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1079e318b3048c758d955b7fdcedb734?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Additional features available with Imaging Edge Mobile\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSharing and connecting with Sony’s Imaging Edge Mobile app is now simpler and more effective. You can quickly set up camera Wi-Fi using a low-power Bluetooth® connection and have better control over automatic image transfers.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e5‑GHz Wi-Fi\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/67a47be46f5c8d8c624c0862949ad2f7?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera has wireless LAN functionality with both 5-GHz and the usual 2.4-GHz bands (supporting IEEE 802.11a\/b\/g\/n\/ac standards). The 5-GHz band offers faster data transfer.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBackground FTP file transfer \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/818dd514c4a895d127dfd9132dca6098?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Background FTP file transfer\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis feature allows you to transfer still images and movie files to a remote FTP server using wireless LAN, a high-speed wired LAN (with a compatible USB-Ethernet adapter cable connected to the camera’s USB Type-C® port), or a USB-tethered smartphone.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImprovements in selection and editing workflow \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera includes several upgrades to image selection and editing, resulting in a smoother workflow that makes managing large amounts of data more efficient.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCreate Divider Frames for faster access and selection\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f10d404e7924d383c07c7e62c652d058?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Create Divider Frames for faster access and selection\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can insert Still-image Divider Frames between photos to quickly find specific scenes. A black background with a grey arrow shows where a new scene or section begins.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdding movie markers (essence marks) \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/30dd4127de3ca53933eb4783abbdb91d?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Adding movie markers (essence marks)\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can easily add two types of shot marks, or flags, to your recorded movie footage to mark your favourite takes or scenes. During playback, you can use the main dial to quickly jump from one mark to the next.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNumerous choices in selecting files to be transferred \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/13b2fdc44861498027c6c47e0bf44f4f?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Numerous choices in selecting files to be transferred\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can choose which files to transfer based on criteria like rating, shot marks, protection status, or file format. You can also manually transfer individual files using a custom button.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 30px; font-weight: bold; color: rgb(50, 51, 51); text-align: center;\"\u003e\n\u003cb\u003eEasy, Reliable Operation\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/919f28afba2980a1156150da153591ba?fmt=pjpeg\u0026amp;wid=1000\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eDedicated Still\/Movie\/S\u0026amp;Q dial \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a4b696117e30dc18ed6dfee12a067ac0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Dedicated Still\/Movie\/S\u0026amp;Q dial\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial, and the camera will instantly adjust menus, button assignments, and settings like aperture and shutter speed to match your selected mode. This makes it easy to take full advantage of the camera’s hybrid features.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImproved menu structure \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5a781f0d5cd02c0d58cafa482185743c?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Improved menu structure\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eBased on feedback from professional photographers and videographers, we’ve used a menu structure similar to the one in the α7S III and α1. This change improves visibility, making it easier to see everything at a glance.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eHigh-resolution 3.68-million-dot Quad-VGA OLED viewfinder\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f044f75897d520d4a3582934e4309589?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"High-resolution 3.68-million-dot Quad-VGA OLED viewfinder\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera’s Quad-VGA OLED viewfinder has about 1.6 times the resolution of the previous model's viewfinder, with a 37.3° field of view and a 23-mm high eyepoint.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSide-opening vari-angle rear monitor for flexible shooting \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/4418ecb506131c7c8790bd6885607b05?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Side-opening vari-angle rear monitor for flexible shooting\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe 3.0-inch, 1.03-million-dot LCD touch-panel monitor offers great flexibility for positioning and framing in both photos and videos. It has a handy side-opening design and a 3:2 aspect ratio.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntuitive touch operations\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ade47c44b95d92b12e8a18574f2d7ac9?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Intuitive touch operations\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYou can now use touch controls for AF functions like Touch Tracking while shooting. Plus, pinch-to-zoom during playback makes the operation more intuitive.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCustomizable “Rear dial R” for convenient access to features\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/8b43b5805629636ac08efaa5eb8f40f0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Customizable Rear dial R for convenient access to features\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe camera now has a customizable rear dial instead of the old exposure compensation dial. This lets you quickly access features like ISO control, Creative Look, and other settings.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e33MP high-resolution full-frame sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003efeatures\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e a\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e 33MP Exmor R™ back-illuminated CMOS sensor \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ethat\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e delivers impressive speed and image quality.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e The copper wiring helps with faster data transfer and quicker AD (analogue to digital) conversion, while the fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. This sensor offers better colour accuracy, less noise at all sensitivities, a 15-stop dynamic range, and improved autofocus speed and precision. It captures more detailed colours and textures, including smooth, natural-looking skin tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III, boosts processing speed \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eby\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e up to 8 times. It focuses on real-time autofocus, image recognition, and image quality adjustments to reduce processing delays and enhance \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eboth\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e movie and still image performance. The engine also handles user interface, network, and file management to ensure fast response times, no matter the processing load.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful images with reduced noise\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWith the powerful new 33.0-MP sensor and BIONZ XR processor, the produces stunning detail and textures, even at higher sensitivities. It achieves impressively low noise levels across ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWide, 15-stop dynamic range\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe takes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e advantage of its 15-stop dynamic range to capture delicate details in landscapes and scenery. This exceptional image quality comes from Sony’s extensive experience in still-image and movie creation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe offers\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e a wide range of video recording options. Full pixel readout without binning supports 4K 60p recording in Super 35 mode, allowing for high-resolution, smooth footage that \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ecan be edited\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e for slow-motion effects. It also supports 4K 24p or 30p recording with 7K oversampling for detailed 4K content.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0-MP back-illuminated CMOS image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe full-frame Exmor R™ CMOS sensor provides outstanding speed and image quality. Copper wiring helps with higher transmission speeds and faster AD conversion. Fast sensor readout supports 10-bit 4:2:2 4K recording at up to 60p. The sensor offers improved colour reproduction, low-noise performance, and a 15-stop dynamic range, enhancing \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eboth\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e autofocus precision and stability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III, increases processing speed by up to 8 times. It manages real-time autofocus, image recognition, and quality adjustments to reduce latency and improve performance for both movies and stills. User interface, network, and file management are also optimized for fast responses.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful image rendering with low noise\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new 33.0-MP sensor and processing engine offer soft, natural-looking skin textures, detailed landscapes, and better colour reproduction. The standard ISO range of 100-51200 can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies, maintaining low noise levels throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe supports\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e HEIF (High Efficiency Image File) encoding for still images, offering smooth 10-bit gradations. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e provides realistic reproduction of skies and portraits and minimizes image quality loss during editing. HEIF images recorded in HLG mode can be viewed on compatible BRAVIA 4K TVs via HDMI for a wide dynamic range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe offers impressive video recording capabilities. Full pixel readout without binning supports 4K 60p recording. In full-frame \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emode\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, 7K oversampling ensures high-resolution 4K footage. It also records 10-bit 4:2:2 video internally for richer gradations and greater editing flexibility. The XAVC HS™ format provides about twice the coding efficiency of MPEG-4 AVC\/H.264.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSet the mood, \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ein-camera,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e with Creative \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eLook\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe features\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e ten Creative Look presets \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ethat let\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e you set the mood for your stills, movies, and live streams. You can apply these presets directly in-camera without needing post-editing, so you can quickly share your vision right after shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e colour expression made \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003esimple,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e with \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eS-Cinetone™\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe supports\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e S-Cinetone, a feature developed \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003efrom\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Sony’s VENICE CineAlta cameras.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e This \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emode\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e delivers natural skin tones, soft colours, and beautiful highlights, making it easier to create expressive movie imagery without post-editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eS-Log for colour matching with professional video equipment\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe includes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e S-Log2 and S-Log3 gamma curves, with S-Log3 offering up to 15+ stops of dynamic range. S-Gamut3 and S-Gamut3.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCine colour settings make \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eit simple to match\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e footage with VENICE or Cinema Line cameras.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e S-Log shooting at ISO 800 can be reduced by up to two stops (ISO 200-640) for extra-low noise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe built-in Soft Skin Effect enhances skin appearance by softening wrinkles and blemishes while keeping eyes and mouths lively. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis feature is useful for \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003elive-streaming\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, stills, and movies, \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ewith\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e four adjustable levels to control the effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe in-body stabilization system compensates for up to 5.5 steps of shutter speed, improving performance with various lenses. The live monitor view shows the stabilized image while the shutter button is half-pressed, which is especially useful for telephoto or macro lenses. It works with the MF Assist and Focus Magnifier features.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHand-held movie shooting with Active Mode\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eActive \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMode\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e uses the camera’s stabilization unit, gyro sensors, and advanced algorithms \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003efor effective image stabilization\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e during video shoots.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e It provides smooth stabilization for all formats, including 4K, and records gyro data with the video for additional stabilization in post-production using Catalyst Browse\/Prepare software.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBuffer memory supports continuous shooting and \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003erecording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e allows continuous shooting at up to 10 fps with AF\/AE tracking\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, thanks to its powerful processing engine and increased buffer memory\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e It can handle \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emore than\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e 800 uncompressed RAW+JPEG frames or over 1,000 compressed RAW+JPEG frames. Processing power also allows menu adjustments while writing data to the memory card.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Hybrid AF with improved speed, precision, and tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Fast Hybrid AF uses phase-detection and contrast-detection systems for precise focusing, even on small subjects or in low light. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWith 759 phase-detection points and 425 contrast-detection points covering about 94% of the image area\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, the powerful processing engine delivers impressive autofocus performance\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine improves Real-time Eye AF and Real-time Tracking, with 30% better eye-detection accuracy and faster processing for subjects looking in different directions. Real-time Tracking lets you select a subject and let the camera handle tracking with the latest recognition algorithms.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBird mode for Real-time Eye AF, now available in \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emovies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Real-time Eye AF now detects and tracks birds’ eyes in \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ereal time\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, whether in stills or movies. The BIONZ XR engine ensures continuous tracking even for birds in flight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF control through touch operation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eTouch Tracking allows you to select and track a subject by tapping the LCD screen, even while using the viewfinder. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThis\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e makes autofocus control easier, especially when shooting alone or using a gimbal.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF Assist for seamless transitions to manual focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF Assist feature, from the Cinema Line FX6,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e lets you switch between autofocus and manual focus during video shoots.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Rotating the focus ring \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003etemporarily\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e changes focus mode, making it easy to shift focus to a new subject.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVisualize depth of field during movie shoots with Focus \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new Focus Map overlays focus information on a live display, showing areas in or out of focus. This helps you set the ideal focus point and depth of field quickly, enhancing your video shots with shallow depth of field.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing Compensation for \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003econsistent\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e angle of view when focusing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e is the first in the α series to offer focus breathing compensation. This feature maintains a consistent angle of view during focus changes, using Sony’s Clear Image Zoom technology for more stable focus transitions. It works with Active Mode image stabilization for smooth, consistent video.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe includes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e a Still\/Movie\/S\u0026amp;Q dial for quickly switching between stills and movies. It changes menus, functions, and settings for different shooting modes, and the S\u0026amp;Q mode allows easy access to slow-motion or quick-motion shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe features\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e separate menus for stills and movies, with three \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003elevels of hierarchy\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e for easier navigation.\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFunctions can be assigned to various buttons \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eand\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e the customizable Rear dial \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eR,\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emaking\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e it easier to switch between shooting modes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe has a large, side-opening 3.0-inch touch-panel LCD monitor with 1.03 million dots. Its vari-angle design allows flexible shooting angles, making it ideal for handheld shots, gimbal use, or low-angle shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e3.68-\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emegadot\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e high-definition Quad-VGA OLED viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Quad-VGA OLED viewfinder offers about 1.6 times the resolution of the α7 III’s viewfinder. It provides clear and comfortable viewing with a 37.3° field of view and improved fog and dust resistance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCommunication features for easy sharing and distribution\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe includes\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e wired and wireless communication features for easy sharing. It supports 5 GHz and 2.4 GHz wireless LAN, automatic FTP file transfers during shooting, and a USB Type-C® connector for fast data transfer.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eInstant real-time live streaming via USB connection\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eYou can live stream directly from via a USB connection\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, with options for four\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e output formats, including high-resolution 4K video\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e. It\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e supports simultaneous internal recording and various configurations for different network conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e uses a high-capacity Z battery (NP-FZ100) and supports USB power supplies and AC adapters. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBattery life can be extended with a\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e high-capacity mobile battery, and USB PD-compatible chargers can be used for longer recording sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHeat management\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe camera features efficient heat dissipation with Sony’s special Σ (sigma)-shaped thermal mounting made from graphite, which is great for conducting heat. This design lets the image sensor move freely during stabilization while keeping heat under control.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eDual media slots, with CFexpress Type A support\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe camera has\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e dual media slots, with one supporting high-performance CFexpress Type A cards and both supporting UHS-I and UHS-II SDXC\/SDHC cards. CFexpress Type A cards offer fast write speeds for high-speed continuous shooting and high-resolution 4K video recording.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable, robust engineering\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV is designed to be more dust- and moisture-resistant than its predecessor, the α7 III. It features improved sealing, a redesigned lens lock button, and a magnesium alloy body for durability and reliability in challenging conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39569585963111,"sku":"ILCE7M4K\/B","price":2898.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/d58c72d3fa8d6bf1b35eda44f81ef495.png?v=1758027332"},{"product_id":"sony-a7r-v-mirrorless-camera","title":"Sony a7R V Mirrorless Camera","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e61MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR \u0026amp; AI Processing Unit\u003c\/li\u003e\n\u003cli\u003eAI-Based Real-Time Tracking AF System\u003c\/li\u003e\n\u003cli\u003e8K 24p, 4K 60p, FHD 120p 10-Bit Video\u003c\/li\u003e\n\u003cli\u003e4K 16-Bit Raw Output; S-Log3\/S-Cinetone\u003c\/li\u003e\n\u003cli\u003e9.44m-Dot EVF with 120 fps Refresh Rate\u003c\/li\u003e\n\u003cli\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e10 fps Shooting with AF\/AE Tracking\u003c\/li\u003e\n\u003cli\u003e8-Stop 5-Axis Image Stabilization\u003c\/li\u003e\n\u003cli\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony a7R V Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony BC-QZ1 Battery Charger\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\u003cli\u003eCable Protector\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eLimited 1-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eA whole new level of camera intelligence from new AI processing unit \u003c\/strong\u003e\u003cbr\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy1 and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNext-generation AF with Real-time Recognition autofocus \u003c\/strong\u003e\u003cbr\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e61.0 MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x3 processing speed\u003c\/strong\u003e\u003cbr\u003eWith up to eight times the processing power of its predecessor3, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding filmmaking with 8K 24p\/25p and 4K 60p\/50p\u003c\/strong\u003e\u003cbr\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p4 movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies5. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/strong\u003e\u003cbr\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel2 resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/strong\u003e\u003cbr\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelectable large\/medium\/ small RAW image sizes and quality \u003c\/strong\u003e\u003cbr\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilisation25 coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Pixel Shift Multi Shooting responds to changing conditions \u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. With the latest version of Imaging Edge Desktop software, small pixel-level movements are automatically detected and corrected.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHuman pose estimation utilizes subject form data recognition \u003c\/strong\u003e\u003cbr\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition11. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved accuracy of WB control with Visible Light and IR sensor \u003c\/strong\u003e\u003cbr\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise image stabilization compensation at the single-pixel level \u003c\/strong\u003e\u003cbr\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel2 resolution to bring out the finest subject details.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFaster, more precise wide-area AF even in low light\u003c\/strong\u003e\u003cbr\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus bracketing with up to 299 sequentially shifted focus points \u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting at up to 10 fps14 with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-pixel readout for 8K movies with incredible resolution \u003c\/strong\u003e\u003cbr\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p)4 movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise, versatile external flash control\u003c\/strong\u003e\u003cbr\u003eWhen a compatible Sony external flash unit15 is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light. TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExpressive S-Cinetone S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/strong\u003e\u003cbr\u003eBased on the technology of CineAlta™ cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops of latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Tracking AF subject recognition for movies\u003c\/strong\u003e\u003cbr\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilisation coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathing compensation for consistent angle of view\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view19, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production20\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQXGA viewfinder with the highest resolution in its class\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification22, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots \u003c\/strong\u003e\u003cbr\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards23. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/strong\u003e\u003cbr\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTouch operation during shooting and playback\u003c\/strong\u003e\u003cbr\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz24 bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication. The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUVC\/UAC support for high-quality webcam applications\u003c\/strong\u003e\u003cbr\u003eEasy streaming in 4K25 is possible with a UVC\/UAC compatible smartphone or PC26 via USB connection27, so the α7R V can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEffective heat dissipation for extended recording times \u003c\/strong\u003e\u003cbr\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation. 8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh reliability in challenging working environments\u003c\/strong\u003e\u003cbr\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture29.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew anti-dust system increases dust removal efficiency\u003c\/strong\u003e\u003cbr\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/strong\u003e\u003cbr\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500, 000 shutter cycles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUSB PD (Power Delivery) supports fast charging\u003c\/strong\u003e\u003cbr\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40156783083623,"sku":"ILCE7RM5\/B","price":4298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/0b99c000ee7d85aa5c61e9146217424a.png?v=1738316176"},{"product_id":"sony-a6700-mirrorless-camera","title":"Sony a6700 Mirrorless Camera","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e26MP Exmor R APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli\u003eUHD 4K 120p \/ FHD 240p \/ 10-Bit 4:2:2\u003c\/li\u003e\n\u003cli\u003eUp to 11-fps Shooting, ISO 100-32000\u003c\/li\u003e\n\u003cli\u003e5-Axis Pixel-Level Image Stabilization\u003c\/li\u003e\n\u003cli\u003eReal-Time Tracking AF for Stills \u0026amp; Video\u003c\/li\u003e\n\u003cli\u003e759-Point Phase Detection, 93% Coverage\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli\u003eInternal Mic + Inputs, USB Streaming\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony a6700 Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eNext generation creativity on the go\u003c\/strong\u003eThe α6700 combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item1_480x480.jpg?v=1689186197\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass).\u003cbr\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003eWith up to eight times2 more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003cbr\u003e\u003cstrong\u003eWide dynamic range for diverse shooting scenarios\u003c\/strong\u003e\u003cbr\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003, and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theater and stadium lighting, and produce more natural skin tones, sky and foliage colors.\u003cbr\u003e\u003cstrong\u003eChoose your Creative Look\u003c\/strong\u003e\u003cbr\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides 10 presets that can be used just as they are or customized via 8 adjustable parameters to suit the subject or scene, whether you’re shooting stills, movies or live-streaming. You can easily set the mood ahead of shooting so your images are ready to share immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps4 of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel1 resolution to produce images that capture all the finer details.\u003cbr\u003e\u003cstrong\u003eSelectable RAW file types and quality\u003c\/strong\u003e\u003cbr\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cstrong\u003eHEIF: High compression with excellent image quality6\u003c\/strong\u003e\u003cbr\u003eFor the first time in an APS-C camera, the α6700 includes the HEIF (High Efficiency Image File) format with smooth 10-bit gradations for more realistic reproduction of skies and portrait skin tones. The HEIF format also uses advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item2_480x480.jpg?v=1689186574\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative AI processing\u003c\/strong\u003e\u003cbr\u003eThe α6700 is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α6700 uses subject form data to recognize movement, achieving greatly improved human eye recognition. It also employs learned human forms and postures to precisely recognize body and head positions, making it possible to lock onto and track a subject facing away from the camera, or with their face partly obscured by a helmet or sunglasses.\u003cbr\u003e\u003cstrong\u003eWider subject recognition\u003c\/strong\u003e\u003cbr\u003eIn addition to humans and animals, the α6700 now recognizes birds, insects, cars, trains and airplanes7, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40%8 higher compared to the α6600.\u003cbr\u003e\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item3_480x480.jpg?v=1689186608\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode18 also enables recording of slow or quick motion sequences in camera from the outset.\u003cbr\u003e\u003cstrong\u003eExpressive S-Cinetone™\u003c\/strong\u003e\u003cbr\u003eIncorporating the same color science as the highly regarded CineAlta and Cinema Line, the α6700 includes Sony's S-Cinetone picture profile as a preset, delivering images with more faithful color reproduction and natural skin tones.\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative color editing.\u003cbr\u003e\u003cstrong\u003eReal-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate tracking, a custom button can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003cbr\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003eActive Mode21 provides powerful image stabilization for handheld movie shooting. The α6700 can accurately measure camera shake which is then precisely compensated for optically, providing highly effective stabilization without sacrificing mobility, even when shooting 4K22.\u003cimg data-mce-fragment=\"1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item4_480x480.jpg?v=1689186619\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade for your hands\u003c\/strong\u003e\u003cbr\u003eWith its compact shape, and lightweight 493 gram body, the α6700 offers remarkable portability and maneuverability without compromising image quality. A new grip design provides a solid, even more comfortable hold on the camera, while giving greater control for shooting both stills and movies.\u003cbr\u003e\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with approximately 1.07x magnification26 delivers an exceptional view of your world. With twice the brightness of the α6600, and a wider 33-degree viewing angle, it offers clear, easy viewing while shooting. The finder frame rate can be set to 120 fps — twice the normal rate — for a smooth viewfinder image, with minimum display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle monitor\u003c\/strong\u003e\u003cbr\u003eThe α6700 features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vary-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003cbr\u003e\u003cstrong\u003eIntuitive touch control\u003c\/strong\u003e\u003cbr\u003eJust touch the screen to activate key functions, such as selecting a focus point or subject to track, or triggering the shutter. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and other settings. The function (Fn) menu can also be displayed by a simple swipe-up. During playback, you can easily select and zoom into images through taps and intuitive pinch-out\/pinch-in gestures.\u003cbr\u003e\u003cstrong\u003eImproved menu structure\u003c\/strong\u003e\u003cbr\u003eResponding to feedback from professional photographers and videographers, the α6700 comes with a new Main Menu structure similar to the latest full-frame α series models. The logical layout provides more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40160332808295,"sku":"ILCE6700\/B","price":1898.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/f3310e909a41cb5e9b9a637bf2dd7375.jpg?v=1737937515"},{"product_id":"sony-a6700-mirrorless-camera-with-18-135mm-lens","title":"Sony a6700 APS-C Mirrorless Camera with 18-135mm Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e26MP Exmor R APS-C BSI CMOS Sensor\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eUHD 4K 120p \/ FHD 240p \/ 10-Bit 4:2:2\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eUp to 11-fps Shooting, ISO 100-32000\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e5-Axis Pixel-Level Image Stabilization\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eReal-Time Tracking AF for Stills \u0026amp; Video\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e759-Point Phase Detection, 93% Coverage\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eE 18-135mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony a6700 Mirrorless Camera\u003cbr data-mce-fragment=\"\"\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr data-mce-fragment=\"\"\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003cbr data-mce-fragment=\"\"\u003eShoulder Strap\u003cbr data-mce-fragment=\"\"\u003eAccessory Shoe Cap\u003cbr data-mce-fragment=\"\"\u003eEyepiece Cup\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003cbr data-mce-fragment=\"\"\u003eSony ALC-F55S 55mm Front Lens Cap\u003cbr data-mce-fragment=\"\"\u003eSony ALC-R1EM Rear Lens Cap\u003cbr data-mce-fragment=\"\"\u003eSony ALC-SH153 Lens Hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eNext generation creativity on the go\u003c\/strong\u003eThe α6700 combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item1_480x480.jpg?v=1689186197\" alt=\"\" data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item1_480x480.jpg?v=1689186197\"'\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass).\u003cbr\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003eWith up to eight times2 more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003cbr\u003e\u003cstrong\u003eWide dynamic range for diverse shooting scenarios\u003c\/strong\u003e\u003cbr\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 320003, and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theater and stadium lighting, and produce more natural skin tones, sky and foliage colors.\u003cbr\u003e\u003cstrong\u003eChoose your Creative Look\u003c\/strong\u003e\u003cbr\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides 10 presets that can be used just as they are or customized via 8 adjustable parameters to suit the subject or scene, whether you’re shooting stills, movies or live-streaming. You can easily set the mood ahead of shooting so your images are ready to share immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps4 of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel1 resolution to produce images that capture all the finer details.\u003cbr\u003e\u003cstrong\u003eSelectable RAW file types and quality\u003c\/strong\u003e\u003cbr\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cstrong\u003eHEIF: High compression with excellent image quality6\u003c\/strong\u003e\u003cbr\u003eFor the first time in an APS-C camera, the α6700 includes the HEIF (High Efficiency Image File) format with smooth 10-bit gradations for more realistic reproduction of skies and portrait skin tones. The HEIF format also uses advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item2_480x480.jpg?v=1689186574\" alt=\"\" data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item2_480x480.jpg?v=1689186574\"'\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative AI processing\u003c\/strong\u003e\u003cbr\u003eThe α6700 is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α6700 uses subject form data to recognize movement, achieving greatly improved human eye recognition. It also employs learned human forms and postures to precisely recognize body and head positions, making it possible to lock onto and track a subject facing away from the camera, or with their face partly obscured by a helmet or sunglasses.\u003cbr\u003e\u003cstrong\u003eWider subject recognition\u003c\/strong\u003e\u003cbr\u003eIn addition to humans and animals, the α6700 now recognizes birds, insects, cars, trains and airplanes7, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40%8 higher compared to the α6600.\u003cbr\u003e\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item3_480x480.jpg?v=1689186608\" alt=\"\" data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item3_480x480.jpg?v=1689186608\"'\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode18 also enables recording of slow or quick motion sequences in camera from the outset.\u003cbr\u003e\u003cstrong\u003eExpressive S-Cinetone™\u003c\/strong\u003e\u003cbr\u003eIncorporating the same color science as the highly regarded CineAlta and Cinema Line, the α6700 includes Sony's S-Cinetone picture profile as a preset, delivering images with more faithful color reproduction and natural skin tones.\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma curve with 14+ stops19 of latitude\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops19 of latitude for flexible and creative color editing.\u003cbr\u003e\u003cstrong\u003eReal-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject.20 In addition to using the Touch Tracking function to initiate tracking, a custom button can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003cbr\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003eActive Mode21 provides powerful image stabilization for handheld movie shooting. The α6700 can accurately measure camera shake which is then precisely compensated for optically, providing highly effective stabilization without sacrificing mobility, even when shooting 4K22.\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item4_480x480.jpg?v=1689186619\" data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item4_480x480.jpg?v=1689186619\"'\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade for your hands\u003c\/strong\u003e\u003cbr\u003eWith its compact shape, and lightweight 493 gram body, the α6700 offers remarkable portability and maneuverability without compromising image quality. A new grip design provides a solid, even more comfortable hold on the camera, while giving greater control for shooting both stills and movies.\u003cbr\u003e\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with approximately 1.07x magnification26 delivers an exceptional view of your world. With twice the brightness of the α6600, and a wider 33-degree viewing angle, it offers clear, easy viewing while shooting. The finder frame rate can be set to 120 fps — twice the normal rate — for a smooth viewfinder image, with minimum display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle monitor\u003c\/strong\u003e\u003cbr\u003eThe α6700 features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vary-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003cbr\u003e\u003cstrong\u003eIntuitive touch control\u003c\/strong\u003e\u003cbr\u003eJust touch the screen to activate key functions, such as selecting a focus point or subject to track, or triggering the shutter. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and other settings. The function (Fn) menu can also be displayed by a simple swipe-up. During playback, you can easily select and zoom into images through taps and intuitive pinch-out\/pinch-in gestures.\u003cbr\u003e\u003cstrong\u003eImproved menu structure\u003c\/strong\u003e\u003cbr\u003eResponding to feedback from professional photographers and videographers, the α6700 comes with a new Main Menu structure similar to the latest full-frame α series models. The logical layout provides more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40160332841063,"sku":"ILCE6700M\/B","price":2398.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/0ebe747db286963024be9f65dd345cad.jpg?v=1738211261"},{"product_id":"sony-a6700-mirrorless-camera-with-16-50mm-lens","title":"Sony a6700 Mirrorless Camera with 16-50mm Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e26MP Exmor R APS-C BSI CMOS Sensor\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eUHD 4K 120p \/ FHD 240p \/ 10-Bit 4:2:2\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eUp to 11-fps Shooting, ISO 100-32000\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e5-Axis Pixel-Level Image Stabilization\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eReal-Time Tracking AF for Stills \u0026amp; Video\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e759-Point Phase Detection, 93% Coverage\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003cbr data-mce-fragment=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eE PZ16-50mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony a6700 Mirrorless Camera\u003cbr data-mce-fragment=\"1\"\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr data-mce-fragment=\"1\"\u003eShoulder Strap\u003cbr data-mce-fragment=\"1\"\u003eAccessory Shoe Cap\u003cbr data-mce-fragment=\"1\"\u003eEyepiece Cup\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003cbr data-mce-fragment=\"1\"\u003eSony ALC-F405S 40.5mm Front Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003eSony Alpha 6700 Mirrorless Camera with 16-50 Lens\u003c\/h2\u003e\n\u003cp\u003eThe α6700 combines advanced AI technology with the excellent image quality of Sony's α-series in a small APS-C camera. It has better subject recognition, the latest features for capturing photos and videos, and is compatible with E-mount lenses. Light and easy to carry, the α6700 is ideal for creative projects anytime and anywhere.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePRODUCT HIGHLIGHTS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/p\u003e\n\u003cp\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x3\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eInnovative AI processing unit for enhanced subject recognition, AF and tracking\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn-body five-axis image stabilization with Active Mode for movieshooting\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-level movie performance inherited from the Cinema Line\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNext generation creativity on the go\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe α6700 combines the latest AI technology with Sony’s top-quality α-series imaging in a compact APS-C camera. This lightweight camera is designed for creativity on the move, offering enhanced subject recognition and compatibility with E-mount lenses, making it perfect for any creative adventure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item1_480x480.jpg?v=1689186197\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item1_480x480.jpg?v=1689186197\"'\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-6ea1c81f-7fff-5133-da9b-9df1da3aaa87\"\u003e\u003cspan\u003eA Window for Your World\u003c\/span\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe advanced Exmor R CMOS sensor in the α6700 has 26.02 effective megapixels. This back-illuminated sensor delivers excellent sensitivity, resolution, and dynamic range thanks to its gapless on-chip lenses and AR coating.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe latest BIONZ XR engine offers up to eight times more processing power than previous models. It delivers natural gradations, realistic colours, and low noise for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWide dynamic range for diverse shooting scenarios\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe α6700 has a standard sensitivity range from ISO 100 to ISO 32000 and a wide dynamic range, allowing you to capture natural gradations even in high-contrast scenes without losing details in highlights or shadows.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 features a new AE algorithm, developed for full-frame models, to detect faces and adjust exposure accurately. It maintains realistic colours under various lighting conditions, from sunlight to artificial lights, and produces natural skin tones and vibrant colours in landscapes.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eChoose your Creative Look\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Creative Look setting offers 10 presets that can be used as-is or customised with eight adjustable parameters. This feature simplifies setting the mood for your photos, videos, or live streams, so your images are ready to share immediately.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eShoot confidently, even in low light, with the five-axis in-body optical image stabilisation. It compensates for different types of camera shake, including angular shake, providing up to 5 stops of shake compensation.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 offers precise detection and control down to the single-pixel level, making the most of its 26.0-megapixel resolution to capture all the fine details.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eSelectable RAW file types and quality\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 supports compressed RAW and lossless compressed RAW formats, providing efficient compression and high-quality images in continuous bursts. It also offers a new Light image quality option for JPEG and HEIF images.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHEIF: High compression with excellent image quality\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 is the first APS-C camera to include the HEIF (High Efficiency Image File) format. HEIF offers smooth 10-bit gradations and uses advanced compression to reduce file sizes while maintaining image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item2_480x480.jpg?v=1689186574\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item2_480x480.jpg?v=1689186574\"'\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-75a02a55-7fff-e751-3e38-3a29ff153ec0\"\u003e\u003cspan\u003eEvolving with AI\u003c\/span\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cstrong\u003eInnovative AI processing\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700's advanced AI processing unit enhances performance with more accurate recognition for a variety of subjects.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 uses data on human form to improve eye recognition and can track subjects even if they are facing away or partially obscured by objects like helmets or sunglasses.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eWider subject recognition\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 recognises not just humans and animals, but also birds, insects, cars, trains, and airplanes. It provides more reliable tracking for various subjects, with performance more than 40% better than the α6600 for animal recognition.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe upgraded AI-based Real-Time Tracking makes it easier to shoot in a variety of situations. It can track people wearing helmets or animals facing away from the camera with improved reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item3_480x480.jpg?v=1689186608\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item3_480x480.jpg?v=1689186608\"'\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFaster, More Precise Wide-Area AF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine achieves improved AF performance with up to 759 phase detection points, covering about 93% of the image area.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAccurate AF in Low Light\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe latest AF algorithms ensure high precision at light levels as low as EV –3.0 in AF-S mode. The Focus Priority mode improves AF reliability in low light or when using smaller apertures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eShoot More Than 1,000 Images at 11 fps\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700’s powerful BIONZ XR engine and large buffer memory allow it to shoot over 1,000 JPEG images, up to 59 compressed RAW images, or up to 23 lossless compressed RAW images in high-speed bursts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFull-Time DMF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWhen shooting stills with AF-C or AF-S, you can instantly switch to manual focus mode by rotating the lens’s focus ring, making it easy to adjust focus on the fly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFocus Bracketing to Capture the Best Shot\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 can automatically shoot up to 299 images with sequentially shifted focus points, allowing you to select the perfect shot or create depth-of-field composites in post-processing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFlicker Suppression\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSuppress flicker from artificial lighting with the “Anti-flicker Shoot” option or adjust shutter speeds to match flicker rates for smoother shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-b46b04f3-7fff-5931-aeeb-d707fc22a2f9\"\u003e\u003cspan\u003eMovie Performance Inherited from the Cinema Line\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) video at up to 60p (50p) using 6K oversampling technology. This results in outstanding 4K video quality with high definition, even at higher frame rates. It supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord high-resolution 4K movies at up to 120p, allowing for smooth slow-motion effects or quick motion sequences. The S and Q mode also enables in-camera recording of slow or quick motion.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eExpressive S-Cinetone™\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 includes the S-Cinetone picture profile, delivering images with more natural colours and skin tones, based on Sony’s CineAlta and Cinema Line colour science.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe S-Log3 gamma curve provides up to 14+ stops of latitude for flexible and creative colour editing, emphasising gradation from shadows to mid-grey.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eReal-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAI-based Real-Time Tracking improves tracking performance, automatically focusing on the eyes of a subject. You can use Touch Tracking or a custom button to track a subject regardless of their position in the frame.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eActive Mode offers powerful image stabilisation for handheld movie shooting, accurately measuring and compensating for camera shake without sacrificing mobility, even in 4K.\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item4_480x480.jpg?v=1689186619\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item4_480x480.jpg?v=1689186619\"'\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing Compensation for Consistent Angle of View\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing compensation maintains a consistent angle of view during movie shooting with compatible lenses, reducing changes caused by focus shifts. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing metadata can also be used\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e in post-production.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eImport User LUT Files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eImport custom LUT (Look Up Table) files to preview how your footage will look in post-processing while shooting, providing a visual guide on your camera’s monitor.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMovie Making Made Simple\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 includes features like Auto Framing, which crops and re-frames images automatically, and an in-camera time-lapse function for creating time-lapse videos.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-5ddb008e-7fff-ab95-dc1a-61c216e6c71d\"\u003e\u003cspan\u003eOutstanding Control and Reliability\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cstrong\u003eMade for your hands\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 is compact and lightweight at 493 grams, offering excellent portability and a comfortable grip for both still and movie shooting.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe 2.36 million-dot XGA OLED viewfinder offers clear viewing with twice the brightness of the α6600 and a wider 33-degree angle. The viewfinder frame rate can be set to 120 fps for a smooth viewfinder image.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eEnhanced Shooting Flexibility with Vari-Angle Monitor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 features a 3.0-type 1.03 million-dot touch-panel LCD monitor with a 3:2 aspect ratio and side-opening design, providing flexible positioning and framing options.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eIntuitive Touch Control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eUse the touch screen to select focus points, trigger the shutter, or change settings. Swipe gestures reveal touch icons and quick-access menus, and you can zoom into images with intuitive pinch gestures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eImproved Menu Structure\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new Main Menu structure is similar to the latest full-frame α models, offering more efficient access to important shooting parameters. It can be customised for quick access to key settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-eec642b5-7fff-f23e-e7a7-ad9ac935300d\"\u003e\u003cspan\u003eVisualise Your World with E-Mount Lenses\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMore Than 70 E-Mount Lenses to Choose From\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSelect from \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ea wide range of\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e E-mount lenses, including the full-frame G Master™ series and the G Lens™ series. Sony’s ultra-wide and telephoto lenses work well with the APS-C body, offering excellent image quality and creative possibilities.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAccessories Expand Creative Horizons\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eConnect high-performance microphones via the Multi Interface Shoe for digital audio transfer or use high-output flash units like the HVL-F60RM2 for versatile shooting options.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eConnected Vision\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eEasy and Stable Smartphone Connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 offers enhanced connection stability with Sony’s free Creators’ App for easy photo and movie transfers to your smartphone or tablet. Transfers continue in the background, and you can also control the camera remotely.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eStream High-Quality Live Content\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 can function as a 4K (2160p) webcam when connected to a PC or smartphone, with advanced AF for smooth online meetings and live streaming.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Wi-Fi for PC Tethering\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBuilt-in Wi-Fi supports fast data transfer on both 2.4 GHz and 5 GHz bands.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud Platform\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud combines Sony camera technology with cloud-based AI to support creative work from shooting to production. Discover and collaborate with other creators globally through web, mobile, and PC apps.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ App\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Creators’ App connects your Sony camera to the cloud, enhancing shooting and sharing capabilities.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eToward a Better Future\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAccessible Technology on α Cameras\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony’s α cameras include accessibility features like a screen reader function, making technology available to a wider audience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony’s Goal: Zero Environmental Footprint\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony aims for a zero environmental footprint with the Road to Zero plan. The α6700 incorporates recycled materials, reduced plastic packaging, and environmentally friendly production practices.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40160335954023,"sku":"ILCE6700L\/B","price":1998.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/b3f54515952d59348fd6ebeec376c890.jpg?v=1738091520"},{"product_id":"sony-zv-e10-ii-mirrorless-camera-black","title":"Sony ZV-E10 II Mirrorless Camera (Black)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e26MP APS-C Exmor R CMOS Sensor\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUHD 4K60p and Full HD 120p Video\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3.0\" Touchscreen LCD, Vertical Support\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e759-Point Fast Hybrid Phase Detection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUp to 11-fps Shooting, ISO 100-32000\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReal-Time Eye AF and Tracking\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBackground Defocus, Product Showcase\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Breathing Compensation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDirectional 3-Capsule Mic and Windscreen\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHeadphone and Microphone Ports\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-E10 II Mirrorless Camera\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFurry Windscreen\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-E10 II Mirrorless Camera \u003c\/strong\u003efeatures a 26-megapixel1 APS-C back-illuminated Exmor R™ CMOS image sensor, wide selection of interchangeable lenses, advanced audio and expressive features for content creators, like Creative Looks and Cinematic Vlog setting to enhance creative expression and flip-out vari-angle LCD with intuitive touch operation and rotating UI makes shooting both horizontal and vertical video a breeze.\u003cbr\u003e…or..\u003cbr\u003eWith a large APS-C 26-megapixel1 Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, dedicated content creator settings, and interchangeable lenses, the ZV-E10 II offers unprecedented expressive freedom. Lightweight, portable and boasting a high-capacity NP-FZ100 battery and 5 GHz5 Wi-Fi connectivity, it’s the ideal choice for content creators on the go.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II features Sony's most advanced sensor technology in an APS-C back-illuminated Exmor R™ CMOS image sensor with approximately 26 megapixels1. Compared to other cameras, the image sensor of the ZV-E10 II is approximately ten times bigger than the average smartphone sensor and three times bigger than 1-type (1-inch) sensor found in compact cameras, allowing for beautiful, professional-looking images with high resolution and intricate detail.\u003c\/p\u003e\n\u003cp\u003eThe latest BIONZ XR™ image processing engine delivers extraordinary detail and sharpness with a standard ISO range3 that extends from 100 to 32000. Thanks to the high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K60p2 footage (QFHD: 3840 x 2160).\u003c\/p\u003e\n\u003cp\u003eFrom the G Master™ series, which blends breathtaking resolution with exquisite bokeh, to the G Lens™ series with first-class image quality, the ZV-E10 II is compatible with a wide range of E-mount lenses from Sony. The ZV-E10 II lens kit comes with the versatile E PZ 16-50mm F3.5-5.6 OSS II zoom lens.\u003c\/p\u003e\n\u003cp\u003eThe Creative Look function makes it simple to create expressive moods for stills and movies in-camera, offering 10 presets that can be used as they are or customized. Try the My Image Style function12 for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, it allows the background bokeh, brightness, and color tone to be easily adjusted via icons on the touch screen.\u003c\/p\u003e\n\u003cp\u003eCinematic Vlog Setting4 provides an intuitive way to create cinematic footage without having to deal with complex camera settings. Take advantage of the five \"Looks\" such as S-Cinetone™ that enhances skin tones, or \"Moods\"4 that emphasize specific colors to create cinematic footage to match the scene and your vision.\u003c\/p\u003e\n\u003cp\u003eThe latest BIONZ XR™ image processing engine and optimized algorithms produce notably improved autofocus performance. A high-density array of 759 focal plane phase-detection AF points13 ensures consistently smooth, precise focus.\u003c\/p\u003e\n\u003cp\u003eReal-time Eye AF recognizes—with high precision—the faces and eyes of humans, as well as the eyes of animals and birds, for consistently accurate and reliable focus. Real-time Tracking ensures that focus is maintained on the subject as it moves around in the frame.\u003c\/p\u003e\n\u003cp\u003eThe camera consistently depicts colors and textures of human skin no matter the lighting. With upgraded gradation rendering capabilities, it captures better looking skin tones and highlight roll-off in portraits, while skin tones are independently optimized for stills and movies.\u003c\/p\u003e\n\u003cp\u003eWith up to 60 fps2 in 4K and 120 fps2 capture in Full HD, you can record stunning motion sequences using the S\u0026amp;Q mode8 at 5x slow motion (HD 24p playback). Time-lapse sequences can be created in-camera and the exposure interval can be set from 1 second to 60 seconds9. Continuous still shooting with the camera's electronic shutter is possible at up to 11 fps10 with full AF\/AE tracking.\u003c\/p\u003e\n\u003cp\u003eActive Mode6 electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K. With compatible lenses, breathing compensation14 automatically adjusts for minor angle-of-view shifts when the lens focus changes, delivering distraction-free, rack focusing.\u003c\/p\u003e\n\u003cp\u003eAn advanced directional 3-capsule microphone offers excellent pickup and noise reduction performance, making it easier than ever to record clear, high-quality audio. Select Auto or choose from Front, Rear, or All Directions settings to match a variety of recording situations and environments.\u003c\/p\u003e\n\u003cp\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post processing flexibility for truly refined movie imagery.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II supports a range of recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p2. Metadata can be imported, enabling efficient post-production in software like Catalyst Browse, Catalyst Prepare \/ Plugin and Master Cut.\u003c\/p\u003e\n\u003cp\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly matching your needs in any situation. Easily shoot for any social media format.\u003c\/p\u003e\n\u003cp\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, allowing continuous movie recording for up to 195 minutes15 per charge. Quick charging is possible with USB PD (Power Delivery). During livestreaming7 (USB streaming), power can also be supplied from an external computer via a USB cable.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 inches) high by 114.8 mm (4 5\/8 inches) wide by 54.2 mm (2 1\/4 inches) deep with a body that weighs approx. 292 grams16 (approx. 10.3 oz)—a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Its hold and feel are enhanced by a specially shaped and textured grip.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40898624192615,"sku":"ZVE10M2B","price":1398.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/twynaolwhudhqtrvmmrr.jpg?v=1735481794"},{"product_id":"sony-zv-e10-ii-mirrorless-camera-white","title":"Sony ZV-E10 II Mirrorless Camera (White)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e26MP APS-C Exmor R CMOS Sensor\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUHD 4K60p and Full HD 120p Video\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3.0\" Touchscreen LCD, Vertical Support\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e759-Point Fast Hybrid Phase Detection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUp to 11-fps Shooting, ISO 100-32000\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReal-Time Eye AF and Tracking\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBackground Defocus, Product Showcase\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Breathing Compensation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDirectional 3-Capsule Mic and Windscreen\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHeadphone and Microphone Ports\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-E10 II Mirrorless Camera\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFurry Windscreen\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-E10 II Mirrorless Camera \u003c\/strong\u003efeatures a 26-megapixel1 APS-C back-illuminated Exmor R™ CMOS image sensor, wide selection of interchangeable lenses, advanced audio and expressive features for content creators, like Creative Looks and Cinematic Vlog setting to enhance creative expression and flip-out vari-angle LCD with intuitive touch operation and rotating UI makes shooting both horizontal and vertical video a breeze.\u003cbr\u003e…or..\u003cbr\u003eWith a large APS-C 26-megapixel1 Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, dedicated content creator settings, and interchangeable lenses, the ZV-E10 II offers unprecedented expressive freedom. Lightweight, portable and boasting a high-capacity NP-FZ100 battery and 5 GHz5 Wi-Fi connectivity, it’s the ideal choice for content creators on the go.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II features Sony's most advanced sensor technology in an APS-C back-illuminated Exmor R™ CMOS image sensor with approximately 26 megapixels1. Compared to other cameras, the image sensor of the ZV-E10 II is approximately ten times bigger than the average smartphone sensor and three times bigger than 1-type (1-inch) sensor found in compact cameras, allowing for beautiful, professional-looking images with high resolution and intricate detail.\u003c\/p\u003e\n\u003cp\u003eThe latest BIONZ XR™ image processing engine delivers extraordinary detail and sharpness with a standard ISO range3 that extends from 100 to 32000. Thanks to the high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K60p2 footage (QFHD: 3840 x 2160).\u003c\/p\u003e\n\u003cp\u003eFrom the G Master™ series, which blends breathtaking resolution with exquisite bokeh, to the G Lens™ series with first-class image quality, the ZV-E10 II is compatible with a wide range of E-mount lenses from Sony. The ZV-E10 II lens kit comes with the versatile E PZ 16-50mm F3.5-5.6 OSS II zoom lens.\u003c\/p\u003e\n\u003cp\u003eThe Creative Look function makes it simple to create expressive moods for stills and movies in-camera, offering 10 presets that can be used as they are or customized. Try the My Image Style function12 for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, it allows the background bokeh, brightness, and color tone to be easily adjusted via icons on the touch screen.\u003c\/p\u003e\n\u003cp\u003eCinematic Vlog Setting4 provides an intuitive way to create cinematic footage without having to deal with complex camera settings. Take advantage of the five \"Looks\" such as S-Cinetone™ that enhances skin tones, or \"Moods\"4 that emphasize specific colors to create cinematic footage to match the scene and your vision.\u003c\/p\u003e\n\u003cp\u003eThe latest BIONZ XR™ image processing engine and optimized algorithms produce notably improved autofocus performance. A high-density array of 759 focal plane phase-detection AF points13 ensures consistently smooth, precise focus.\u003c\/p\u003e\n\u003cp\u003eReal-time Eye AF recognizes—with high precision—the faces and eyes of humans, as well as the eyes of animals and birds, for consistently accurate and reliable focus. Real-time Tracking ensures that focus is maintained on the subject as it moves around in the frame.\u003c\/p\u003e\n\u003cp\u003eThe camera consistently depicts colors and textures of human skin no matter the lighting. With upgraded gradation rendering capabilities, it captures better looking skin tones and highlight roll-off in portraits, while skin tones are independently optimized for stills and movies.\u003c\/p\u003e\n\u003cp\u003eWith up to 60 fps2 in 4K and 120 fps2 capture in Full HD, you can record stunning motion sequences using the S\u0026amp;Q mode8 at 5x slow motion (HD 24p playback). Time-lapse sequences can be created in-camera and the exposure interval can be set from 1 second to 60 seconds9. Continuous still shooting with the camera's electronic shutter is possible at up to 11 fps10 with full AF\/AE tracking.\u003c\/p\u003e\n\u003cp\u003eActive Mode6 electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K. With compatible lenses, breathing compensation14 automatically adjusts for minor angle-of-view shifts when the lens focus changes, delivering distraction-free, rack focusing.\u003c\/p\u003e\n\u003cp\u003eAn advanced directional 3-capsule microphone offers excellent pickup and noise reduction performance, making it easier than ever to record clear, high-quality audio. Select Auto or choose from Front, Rear, or All Directions settings to match a variety of recording situations and environments.\u003c\/p\u003e\n\u003cp\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post processing flexibility for truly refined movie imagery.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II supports a range of recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p2. Metadata can be imported, enabling efficient post-production in software like Catalyst Browse, Catalyst Prepare \/ Plugin and Master Cut.\u003c\/p\u003e\n\u003cp\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly matching your needs in any situation. Easily shoot for any social media format.\u003c\/p\u003e\n\u003cp\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, allowing continuous movie recording for up to 195 minutes15 per charge. Quick charging is possible with USB PD (Power Delivery). During livestreaming7 (USB streaming), power can also be supplied from an external computer via a USB cable.\u003c\/p\u003e\n\u003cp\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 inches) high by 114.8 mm (4 5\/8 inches) wide by 54.2 mm (2 1\/4 inches) deep with a body that weighs approx. 292 grams16 (approx. 10.3 oz)—a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Its hold and feel are enhanced by a specially shaped and textured grip.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40898629238887,"sku":"ZVE10M2W","price":1398.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/efh7fb0htrji8nckytwd.jpg?v=1736442474"},{"product_id":"sony-alpha-6700-aps-c-interchangeable-lens-hybrid-camera-16-50mm-lens","title":"Sony Alpha 6700 APS-C Interchangeable-Lens Hybrid Camera + 16-50mm II Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e26MP Exmor R APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eUHD 4K 120p \/ FHD 240p \/ 10-Bit 4:2:2\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eUp to 11-fps Shooting, ISO 100-32000\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e5-Axis Pixel-Level Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eReal-Time Tracking AF for Stills \u0026amp; Video\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e759-Point Phase Detection, 93% Coverage\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eE PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony a6700 Mirrorless Camera\u003cbr data-mce-fragment=\"1\"\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr data-mce-fragment=\"1\"\u003eShoulder Strap\u003cbr data-mce-fragment=\"1\"\u003eAccessory Shoe Cap\u003cbr data-mce-fragment=\"1\"\u003eEyepiece Cup\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens (Black)\u003cbr data-mce-fragment=\"1\"\u003eSony ALC-F405S 40.5mm Front Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003eSony Alpha 6700 Mirrorless Camera with 16-50 Lens\u003c\/h2\u003e\n\u003cp\u003eThe α6700 combines advanced AI technology with the excellent image quality of Sony's α-series in a small APS-C camera. It has better subject recognition, the latest features for capturing photos and videos, and is compatible with E-mount lenses. Light and easy to carry, the α6700 is ideal for creative projects anytime and anywhere.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePRODUCT HIGHLIGHTS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAPS-C format back-illuminated Exmor R CMOS sensor with approximately 26.0 effective megapixels\u003c\/p\u003e\n\u003cp\u003eAdvanced BIONZ XR engine boosts overall processing speed by up to 8x3\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eInnovative AI processing unit for enhanced subject recognition, AF and tracking\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn-body five-axis image stabilization with Active Mode for movieshooting\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-level movie performance inherited from the Cinema Line\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNext generation creativity on the go\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe α6700 combines the latest AI technology with Sony’s top-quality α-series imaging in a compact APS-C camera. This lightweight camera is designed for creativity on the move, offering enhanced subject recognition and compatibility with E-mount lenses, making it perfect for any creative adventure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item1_480x480.jpg?v=1689186197\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item1_480x480.jpg?v=1689186197\"'\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-6ea1c81f-7fff-5133-da9b-9df1da3aaa87\"\u003e\u003cspan\u003eA Window for Your World\u003c\/span\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eAPS-C format Exmor R™ back-illuminated CMOS sensor\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe advanced Exmor R CMOS sensor in the α6700 has 26.02 effective megapixels. This back-illuminated sensor delivers excellent sensitivity, resolution, and dynamic range thanks to its gapless on-chip lenses and AR coating.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe latest BIONZ XR engine offers up to eight times more processing power than previous models. It delivers natural gradations, realistic colours, and low noise for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWide dynamic range for diverse shooting scenarios\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe α6700 has a standard sensitivity range from ISO 100 to ISO 32000 and a wide dynamic range, allowing you to capture natural gradations even in high-contrast scenes without losing details in highlights or shadows.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 features a new AE algorithm, developed for full-frame models, to detect faces and adjust exposure accurately. It maintains realistic colours under various lighting conditions, from sunlight to artificial lights, and produces natural skin tones and vibrant colours in landscapes.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eChoose your Creative Look\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Creative Look setting offers 10 presets that can be used as-is or customised with eight adjustable parameters. This feature simplifies setting the mood for your photos, videos, or live streams, so your images are ready to share immediately.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eShoot confidently, even in low light, with the five-axis in-body optical image stabilisation. It compensates for different types of camera shake, including angular shake, providing up to 5 stops of shake compensation.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 offers precise detection and control down to the single-pixel level, making the most of its 26.0-megapixel resolution to capture all the fine details.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eSelectable RAW file types and quality\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 supports compressed RAW and lossless compressed RAW formats, providing efficient compression and high-quality images in continuous bursts. It also offers a new Light image quality option for JPEG and HEIF images.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHEIF: High compression with excellent image quality\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 is the first APS-C camera to include the HEIF (High Efficiency Image File) format. HEIF offers smooth 10-bit gradations and uses advanced compression to reduce file sizes while maintaining image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item2_480x480.jpg?v=1689186574\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item2_480x480.jpg?v=1689186574\"'\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-75a02a55-7fff-e751-3e38-3a29ff153ec0\"\u003e\u003cspan\u003eEvolving with AI\u003c\/span\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cstrong\u003eInnovative AI processing\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700's advanced AI processing unit enhances performance with more accurate recognition for a variety of subjects.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 uses data on human form to improve eye recognition and can track subjects even if they are facing away or partially obscured by objects like helmets or sunglasses.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eWider subject recognition\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 recognises not just humans and animals, but also birds, insects, cars, trains, and airplanes. It provides more reliable tracking for various subjects, with performance more than 40% better than the α6600 for animal recognition.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe upgraded AI-based Real-Time Tracking makes it easier to shoot in a variety of situations. It can track people wearing helmets or animals facing away from the camera with improved reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item3_480x480.jpg?v=1689186608\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item3_480x480.jpg?v=1689186608\"'\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFaster, More Precise Wide-Area AF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine achieves improved AF performance with up to 759 phase detection points, covering about 93% of the image area.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAccurate AF in Low Light\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe latest AF algorithms ensure high precision at light levels as low as EV –3.0 in AF-S mode. The Focus Priority mode improves AF reliability in low light or when using smaller apertures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eShoot More Than 1,000 Images at 11 fps\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700’s powerful BIONZ XR engine and large buffer memory allow it to shoot over 1,000 JPEG images, up to 59 compressed RAW images, or up to 23 lossless compressed RAW images in high-speed bursts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFull-Time DMF\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWhen shooting stills with AF-C or AF-S, you can instantly switch to manual focus mode by rotating the lens’s focus ring, making it easy to adjust focus on the fly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFocus Bracketing to Capture the Best Shot\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 can automatically shoot up to 299 images with sequentially shifted focus points, allowing you to select the perfect shot or create depth-of-field composites in post-processing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFlicker Suppression\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSuppress flicker from artificial lighting with the “Anti-flicker Shoot” option or adjust shutter speeds to match flicker rates for smoother shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-b46b04f3-7fff-5931-aeeb-d707fc22a2f9\"\u003e\u003cspan\u003eMovie Performance Inherited from the Cinema Line\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) video at up to 60p (50p) using 6K oversampling technology. This results in outstanding 4K video quality with high definition, even at higher frame rates. It supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 colour sampling.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eRecord high-resolution 4K movies at up to 120p, allowing for smooth slow-motion effects or quick motion sequences. The S and Q mode also enables in-camera recording of slow or quick motion.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eExpressive S-Cinetone™\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 includes the S-Cinetone picture profile, delivering images with more natural colours and skin tones, based on Sony’s CineAlta and Cinema Line colour science.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe S-Log3 gamma curve provides up to 14+ stops of latitude for flexible and creative colour editing, emphasising gradation from shadows to mid-grey.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eReal-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAI-based Real-Time Tracking improves tracking performance, automatically focusing on the eyes of a subject. You can use Touch Tracking or a custom button to track a subject regardless of their position in the frame.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eActive Mode offers powerful image stabilisation for handheld movie shooting, accurately measuring and compensating for camera shake without sacrificing mobility, even in 4K.\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment='data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item4_480x480.jpg?v=1689186619\"' alt='src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7-d-item4_480x480.jpg?v=1689186619\"'\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing Compensation for Consistent Angle of View\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing compensation maintains a consistent angle of view during movie shooting with compatible lenses, reducing changes caused by focus shifts. \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing metadata can also be used\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e in post-production.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eImport User LUT Files\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eImport custom LUT (Look Up Table) files to preview how your footage will look in post-processing while shooting, providing a visual guide on your camera’s monitor.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMovie Making Made Simple\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 includes features like Auto Framing, which crops and re-frames images automatically, and an in-camera time-lapse function for creating time-lapse videos.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-5ddb008e-7fff-ab95-dc1a-61c216e6c71d\"\u003e\u003cspan\u003eOutstanding Control and Reliability\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cstrong\u003eMade for your hands\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α6700 is compact and lightweight at 493 grams, offering excellent portability and a comfortable grip for both still and movie shooting.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe 2.36 million-dot XGA OLED viewfinder offers clear viewing with twice the brightness of the α6600 and a wider 33-degree angle. The viewfinder frame rate can be set to 120 fps for a smooth viewfinder image.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eEnhanced Shooting Flexibility with Vari-Angle Monitor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 features a 3.0-type 1.03 million-dot touch-panel LCD monitor with a 3:2 aspect ratio and side-opening design, providing flexible positioning and framing options.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eIntuitive Touch Control\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eUse the touch screen to select focus points, trigger the shutter, or change settings. Swipe gestures reveal touch icons and quick-access menus, and you can zoom into images with intuitive pinch gestures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eImproved Menu Structure\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new Main Menu structure is similar to the latest full-frame α models, offering more efficient access to important shooting parameters. It can be customised for quick access to key settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-eec642b5-7fff-f23e-e7a7-ad9ac935300d\"\u003e\u003cspan\u003eVisualise Your World with E-Mount Lenses\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMore Than 70 E-Mount Lenses to Choose From\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSelect from \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ea wide range of\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e E-mount lenses, including the full-frame G Master™ series and the G Lens™ series. Sony’s ultra-wide and telephoto lenses work well with the APS-C body, offering excellent image quality and creative possibilities.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAccessories Expand Creative Horizons\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eConnect high-performance microphones via the Multi Interface Shoe for digital audio transfer or use high-output flash units like the HVL-F60RM2 for versatile shooting options.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eConnected Vision\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eEasy and Stable Smartphone Connectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 offers enhanced connection stability with Sony’s free Creators’ App for easy photo and movie transfers to your smartphone or tablet. Transfers continue in the background, and you can also control the camera remotely.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eStream High-Quality Live Content\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α6700 can function as a 4K (2160p) webcam when connected to a PC or smartphone, with advanced AF for smooth online meetings and live streaming.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Wi-Fi for PC Tethering\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBuilt-in Wi-Fi supports fast data transfer on both 2.4 GHz and 5 GHz bands.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud Platform\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud combines Sony camera technology with cloud-based AI to support creative work from shooting to production. Discover and collaborate with other creators globally through web, mobile, and PC apps.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ App\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Creators’ App connects your Sony camera to the cloud, enhancing shooting and sharing capabilities.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold; text-align: center;\"\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eToward a Better Future\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAccessible Technology on α Cameras\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony’s α cameras include accessibility features like a screen reader function, making technology available to a wider audience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony’s Goal: Zero Environmental Footprint\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony aims for a zero environmental footprint with the Road to Zero plan. The α6700 incorporates recycled materials, reduced plastic packaging, and environmentally friendly production practices.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62517903458673,"sku":"ILCE6700KB","price":1999.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/az3ywsaddmqd73sojz7i.jpg?v=1760719122"}],"url":"https:\/\/excellentphoto.ca\/collections\/sony-instant-rebates-april-26.oembed","provider":"ExcellentPhoto","version":"1.0","type":"link"}