{"title":"Sony GM Lens $300","description":null,"products":[{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eOne XA \u0026amp; One Aspherical Elements\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eFour ED Elements \u0026amp; Two Super ED Elements\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e4 XD Linear AF Motors\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot Image Stabilization\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-F77S 77mm Front Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Mount\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3zfZMEze_sU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn incomparable F2.8 telephoto zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConstant F2.8 70-200 mm zoom with extraordinary G Master resolution and bokeh. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFE 70-200 mm F2.8 GM OSS compatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_8c1e46fe-b4f4-4c4b-b026-1bd4775b4eaa.png?v=1634145102\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.\u003cbr data-mce-fragment=\"1\"\u003e[1] Extreme aspherical lens (XA lens) [2] Aspherical lens [3] Super ED glass [4] ED (extra-low dispersion) glass\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/82d0f33d2e4885fd1def61997c4886ed?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Illustration of lens configuration\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e[1] Contrast (%) [2] Distance from optical centre of lens (mm) [3] At 70 mm \/ Max. aperture [4] At 70 mm \/ F8 aperture [5] At 200 mm \/ Max. aperture [6] At 200 mm \/ F8 aperture [7] Spatial frequency [8] 10 line pairs\/mm [9] 30 line pairs\/mm [10] Radial values [11] Tangential values\u003c\/p\u003e\n\u003cp\u003e \u003cimg alt=\"Modulation Transfer Function of SEL70200GM\" src=\"https:\/\/www.sony.ca\/image\/d6295f2d97e9d3a0454401284e93fad1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/d6295f2d97e9d3a0454401284e93fad1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_61ac7cfa-0c01-4921-8150-b034e82353e9.png?v=1634147930\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_61ac7cfa-0c01-4921-8150-b034e82353e9.png?v=1634147930\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39503895789671,"sku":"SEL70200GM2","price":3498.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/dc7b53248e10f1eea898215ed1d65aba.png?v=1737701369"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony SEL2470GM2 FE 24-70mm f\/2.8 GM II Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH168 Lens Hood\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eThe standard zoom redefined \u003c\/b\u003e\u003cbr\u003e Constant F2.8 24-70 mm zoom with an unprecedented union of high resolution and creamy bokeh.\u003c\/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cb\u003eFE 24–70 mm F2.8 GM compatibility \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eE-mount 35 mm full frame: YES\u003c\/li\u003e\n\u003cli\u003eE-mount APS-C: YES\u003c\/li\u003e\n\u003cli\u003eA-mount 35 mm full frame: NO\u003c\/li\u003e\n\u003cli\u003eA-mount APS-C: NO\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new era of standard zoom performance \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"480\" src=\"https:\/\/www.sony.ca\/image\/1b4b26998ac047a1ce46e4a43fdf05b3?fmt=jpeg\u0026amp;wid=480\u0026amp;qlt=85\" alt=\"A new era of standard zoom performance\"\u003e\u003cbr\u003e No-compromises design and technology in a new constant F2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/e3A-k36OBZo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cb\u003eUnprecedented resolution and detail \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/ae9f6e834989202c47a61822f852e18e?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Unprecedented resolution and detail\"\u003e\u003cbr\u003e An XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBright, fast F2.8 at any focal length \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/453932e8104d25d83a7711a306c1a1e5?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Bright, fast F2.8 at any focal length\"\u003e\u003cbr\u003e Keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePrecise focus at blazing speed \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/6841d69c726f58cd8646011f15ddc965?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Precise focus at blazing speed\"\u003e\u003cbr\u003e Direct Drive SSM (DDSSM) minimizes spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional lens control features \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/8450414d847068dd5aa1b5daec211f04?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Professional lens control features\"\u003e\u003cbr\u003e A focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Configuration \u0026amp; MTF Chart\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/25bd1d05ffad10176e9fa710454c77a4?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Lens Configuration \u0026amp; MTF Chart\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Controls\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/59e19948a101bebb3bb7ca2d3e3eaf5f?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Lens Controls\"\u003e\u003cbr\u003e 1. Focusing ring \/ 2. Zooming ring \/ 3. Focus hold button \/ 4. Focus mode switch \/ 5. Mounting index \/ 6. Zoom lock switch \/ 7. Hood release button\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39703201841255,"sku":"SEL2470GM2","price":2998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/c0e0a6c513caca595b5cd67550f864fe.png?v=1738340826"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens-sony-e","title":"Sony FE 16-35mm f\/2.8 GM II Lens (Sony E)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eFast Wide-Angle Zoom\u003c\/li\u003e\n\u003cli\u003e20% Lighter, 10% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eFluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 16-35mm f\/2.8 GM II Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH177 Lens Hood\u003c\/li\u003e\n\u003cli\u003ePadded Case with Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eThe world’s smallest, lightest1 F2.8 wide-angle zoom\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"314\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/1.jpg\"\u003e\u003cbr\u003e The FE 16-35mm F2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest1 of its kind.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTomorrow's lenses today, from Sony\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/20b9989d252f0889d2cdcbdac651bb44?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens standards are changing\u003c\/b\u003e\u003cbr\u003e Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.\u003cbr\u003e With a clear vision of cameras of the future, Sony now redefines the lens.\u003cbr\u003e High resolution and appealing bokeh together at last, from the leader in imaging innovation.\u003c\/p\u003e\n\u003ciframe title=\"G Master -Brand concept | Sony | a lens\" src=\"https:\/\/www.youtube.com\/embed\/DG8YswogHls\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNew lens standards\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/56c53c98c8d0d60d687dc3ecaeb7dfd6?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e High resolution and spectacular bokeh come together in one lens, providing new creative possibilities for imaging and art.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new level of resolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/f6f5290ae5bc7d6863b730d89241f569?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFor a high-resolution future\u003c\/b\u003e\u003cbr\u003e Resolution unlocks details that are the essence of beauty. These extraordinary lenses will still be delivering breathtaking detail well into the future.\u003cbr\u003e \u003ciframe title=\"G Master -The supreme blend of high Resolution and beautiful Bokeh 4K movie | Sony | a lens\" src=\"https:\/\/www.youtube.com\/embed\/CXzWoaESyJM\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eResolution that's ahead of evolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/d3ae7e5738a478b3c79c99d62474644f?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e What are the requirements for interchangeable lenses that will remain relevant in the face of continually evolving camera body performance? As a company that is largely driving that evolution, Sony has the answers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTruth is in the details\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/75f1238f7de823a36fc64fd369024608?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e The highest design standards ever deliver astonishing detail and texture. The MTF plots are a clue that we're serious about resolution. The images are proof.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new level of bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/dceb928ce969e5744758855d7bb06faf?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBring your vision to life\u003c\/b\u003e\u003cbr\u003e Beyond the ordinary to a realm of visual enchantment, 0.01-micron precision in new XA (extreme aspherical) lens elements captures truth and beauty in every image.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSuperior surface precision enhances bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/c34b71eeb178cbdc7dad51200858d88d?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Aspherical lenses are much more difficult to manufacture than simple spherical types. XA lens elements achieve extreme surface precision that eliminates optical imperfections for the most beautiful bokeh you've ever seen.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBalance is the key\u003c\/b\u003e\u003cbr\u003e Optics designed from the outset to deliver superb bokeh, plus individual calibration of each lens, achieve fluid transitions from extreme sharpness to luxuriously smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdvanced simulation aids bokeh design\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/5c0449ccf43bea1e9b8af4c0f19365ed?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Advanced computer simulation technology is employed to design superb bokeh into the optics, achieving luxuriously smooth, soft background bokeh without jarring lines or edges.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional control \u0026amp; handling\u003c\/b\u003e\u003cbr\u003e More than just stunning images\u003cbr\u003e Every aspect of G Master series lenses is refined to fully meet professional requirements in the studio or out in the field. Unparalleled imaging performance is accompanied by outstanding speed, efficiency, and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSophisticated actuators refine focus\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/43927d9cadc03668feea6294e8a0f985?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Industry leading actuator technology means faster, more precise focusing in manual or auto mode. Unerring focus precision helps to realize the full potential of these extraordinary lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlawless operation \u0026amp; reliability\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/e9fd0ee852bfd98d2c58071e1a148ce6?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Solid construction, comprehensive controls, and dust and moisture resistant design are just a few of the features that add up to impeccable performance in any shooting situation.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDiscover our FE 16-35mm F2.8 GM II\u003c\/b\u003e\u003cbr\u003e \u003ciframe title=\"Introducing FE 16-35mm F2.8 GM II | Sony | a Lens\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBreathtaking G Master resolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/3.jpg\"\u003e\u003cbr\u003e High spatial resolution results in detailed rendering right out to the image edges throughout the 16-35 mm zoom range, even with the lens wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is effectively controlled for an outstanding blend of high resolution and gorgeous bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExtraordinary resolution and bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/4.jpg\"\u003e\u003cbr\u003e Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. The FE 16-35mm F2.8 GM II also offers outstanding close-up performance with a minimum focusing distance of 0.73 ft (0.22 m) throughout the zoom range and maximum magnification of 0.32x. Get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRefined for outstanding movie imagery\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/5.jpg\"\u003e\u003cbr\u003e Reduced focus breathing, focus shift, and axis shift when zooming contribute to smooth movie imagery, while XD (extreme dynamic) Linear Motors and an advanced aperture unit reduce noise and vibration. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAF that is smooth, precise, quiet, and lightning fast\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/6.jpg\"\u003e\u003cbr\u003e The FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x2 higher AF speed. Continuous shooting at up to 30 fps is possible with Sony’s a1 camera3. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe world’s smallest and lightest1 in its class\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/7.jpg\"\u003e\u003cbr\u003e Even though it is the smallest and lightest F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary imaging quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g). That’s about 20% lighter than the E 16-35mm F2.8 GM. Overall length is a compact 4-1\/2 in. (111.5 mm).\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional control and reliability\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/8.jpg\"\u003e\u003cbr\u003e A click ON\/OFF switch and lock switch offer flexible aperture control, while two focus hold buttons provide convenient access for horizontal or vertical shooting. One function can be assigned to the focus hold buttons from the body menus. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount for protection against dust and moisture4.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Configuration\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"596\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/9a.jpg\"\u003e\u003cbr\u003e G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e [1] Extreme aspherical lens (XA lens) [2] Aspherical lens [3] ED (extra-low dispersion) aspherical lens [4] Super ED glass [5] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMTF Chart\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"596\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/9b.jpg\"\u003e\u003cbr\u003e MTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e [1] Contrast (%) [2] Distance from optical center of lens (mm) [3] At 16 mm \/ Max. aperture [4] At 16 mm \/ F8 aperture [5] At 35 mm \/ Max. aperture [6] At 35 mm \/ F8 aperture [7] Spatial frequency [8] 10 line pairs \/ mm [9] 30 line pairs \/ mm [10] Radial values [11] Tangential values\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdvantages of Sony's lenses for video shooting\u003c\/b\u003e\u003cbr\u003e Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003cbr\u003e \u003ciframe title=\"Four advantages of Sony's lenses in video shooting | Sony | Lens\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40198062309479,"sku":"SEL1635GM2","price":3098.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/c8c9aff73c8560bc56c77bd1c56aae1f.jpg?v=1737701398"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony SEL FE 28-70mm f\/2.0 GM E Mount Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Standard Zoom\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMin. Focus: 1.2' Throughout Zoom Range\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 28-70mm f\/2 GM Lens (Sony E)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eALC-F86S 86mm Front Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eSony FE 28-70mm f\/2 GM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 style=\"font-size: 18px; color: #000000;\"\u003e\u003cstrong\u003eThe Answer to Every Photographer’s Struggle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eStruggling to find a lens that balances quality, versatility, and portability?\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM Lens is here to solve your problems. Say goodbye to switching between prime lenses to get the sharpness you need and stop sacrificing portability for performance. With this lens, you can enjoy unparalleled clarity, a constant F2 aperture, and a lightweight design—all in one powerful package. Whether you’re a professional tackling demanding shoots or an enthusiast aiming to elevate your craft, this lens is built to exceed your expectations.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eKey Features of the Sony FE 28-70mm f\/2 GM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Level Optics:\u003c\/strong\u003e Engineered with three XA (extreme aspherical) elements, one ED (extra-low dispersion), and three Super ED elements for sharp, clear images with reduced chromatic aberration.\u003cbr\u003e\u003cstrong\u003eConstant F2 Aperture:\u003c\/strong\u003e Perfect for low-light shooting, achieving a beautiful background blur (bokeh) while maintaining consistent brightness throughout the zoom range.\u003cbr\u003e\u003cstrong\u003eNano AR Coating II:\u003c\/strong\u003e Minimizes lens flare and ghosting, ensuring crisp, vibrant images in challenging lighting.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eCompact and Lightweight Design for On-the-Go Creativity\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWeighing just 918 g and measuring 92.9 x 139.8 mm, this lens is portable without sacrificing power. Whether you’re travelling or working on a professional shoot, its compact design allows for stress-free shooting with stunning results.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eAdvanced Autofocus for Fast-Paced Moments\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eStay ready for action with the lens's four XD (extreme dynamic) linear motors. Designed for precision, it offers fast, reliable autofocus and seamless subject tracking—even during zoom. Whether shooting weddings, sports, or wildlife, this lens ensures you never miss a critical frame.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003ePerfect for Video Creators\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM Lens is built for cinematic excellence. It reduces focus breathing for smooth transitions and provides exceptional results in high-frame-rate formats like 4K 120p and FHD 240p. The quiet XD linear motors and aperture system make it perfect for capturing high-quality video without distractions.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eDurable and Professional-Grade Design\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThis lens is ready for any environment with its dust- and moisture-resistant build. Features like Linear Response Manual Focus, adjustable zoom torque, and a customizable aperture ring ensure professional-level control. A fluorine-coated front element resists smudges and dirt, making it easier to maintain.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eWhy Choose the Sony FE 28-70mm f\/2 GM Lens?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWith a balance of versatility, advanced optics, and portability, this lens caters to professionals and enthusiasts alike. Perfect for capturing everything from portraits to fast-paced events, it’s the ideal choice for those seeking prime-quality results in a zoom lens.\u003c\/p\u003e\n\u003cp\u003eUpgrade your kit with the Sony FE 28-70mm f\/2 GM Lens and enjoy the perfect blend of portability, precision, and professional features. Whether you're shooting stills or video, this lens will elevate your creative potential.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIf you want to learn more. Check our detailed review of \u003ca href=\"https:\/\/excellentphoto.ca\/blogs\/product-reviews\/sony-sel-fe-28-70mm-f-2-0-gm-e-mount-lens-review\"\u003e\u003cstrong\u003eSony SEL FE 28-70mm f\/2.0 GM E Mount Lens\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51976920924529,"sku":"SEL2870GM","price":3998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/qmtp3nybuot1jmqavdus.jpg?v=1737405535"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens-sony-e","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Portrait-Length Zoom\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal Zoom and Internal Focus Design\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eXA, Aspherical, and Super ED Elements\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Foot\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e95mm filter size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 50-150mm f\/2 GM Lens (Sony E)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eALC-F95S 95mm Front Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003eThe\u003cstrong\u003e Sony FE 50-150mm f\/2 GM Lens (Sony E)\u003c\/strong\u003e is the world’s first F2 zoom lens at 150mm with a constant F2 aperture is ideal for portraits, weddings, sports, and more. 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Contrast and clarity are further enhanced by Nano AR Coating II that effectively suppresses flare and ghosting even when a strong light source appears in the frame.     \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExquisite bokeh makes subjects stand out    \u003c\/strong\u003e\u003cbr\u003eSeveral innovations contribute to outstanding resolution and bokeh, including a new 11-blade circular aperture and two precision XA (extreme aspherical) lens elements that effectively suppress onion-ring bokeh. Bokeh is unusually smooth and creamy for a zoom lens. Telephoto compression and shallow depth of field contribute to memorable images.     \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet close for stunning detail    \u003c\/strong\u003e\u003cbr\u003eWith a maximum magnification of 0.2x and minimum focus distances of 0.4 m (1.32 ft) at 50mm and 0.74 m (2.43 in) at 150mm, close-up performance is superb. This lightweight 50-150mm zoom can be used handheld to shoot small items at weddings without having to change lenses. Floating focus ensures excellent sharpness.     \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEasy, stable handheld shooting    \u003c\/strong\u003e\u003cbr\u003eCareful layout and the use of resin barrel parts has resulted in a lens that measures just 102.8 x 200mm (4-1\/8 x 7-7\/8 in) and weighs just 1,340 g (47.3 oz), without tripod base. That’s small and light enough for smooth handheld shooting. Internal zoom and optimized balance make it ideal for indoor events, without the need for lens changes that can interrupt the flow.     \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and tracking    \u003c\/strong\u003e\u003cbr\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, and quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120 fps maximum burst speed of the α9 III and is consistently reliable even while zooming. Perfect for professionals who must get the shot.     \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefined expression for movies    \u003c\/strong\u003e\u003cbr\u003eThe latest lens technology minimizes focus breathing for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that smoothly guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.     \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth operation for movie capture    \u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. An internal zoom mechanism minimizes center of gravity shift, so gimbal mounting is easy, and the breathing compensation*5 and Active Mode image stabilization functions provided in compatible α bodies are supported.     \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional control     \u003c\/strong\u003e\u003cbr\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. Ample clearance is provided for the camera grip. 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