{"title":"Recommended Accessories - ILCE7M4","description":"","products":[{"product_id":"sony-sel100400gm-telephoto-zoom-lens-100-mm-400-mm-f-4-5-5-6-fe-gm-oss-sony-e-mount","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens (SEL100400GM)","description":"\u003cp\u003e\u003cstrong\u003eSony FE 100-400mm f\/4.5-5.6 GM OSS Overview\u003c\/strong\u003e\u003cbr\u003e Aimed at sports, wildlife and action shooters, the Sony FE 100-400mm f\/4.5-5.6 GM OSS (SEL100400GM) gives photographers and videographers extra reach on a full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, helped by one Super ED element, two ED elements and a Nano AR coating. The f\/4.5-5.6 maximum aperture range keeps the size relatively compact, and the combination of a Direct Drive SSM autofocus system and Optical SteadyShot image stabilization delivers outstanding performance at all focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master super-telephoto zoom\u003c\/strong\u003e\u003cbr\u003e This top-performance zoom covers a broad 100 mm to 400 mm focal length range, ideal for sports, wildlife and other subjects that require a long reach. Its image quality and AF performance support professional fieldwork, tracking and capturing even fast-moving subjects with outstanding resolution and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, tenacious autofocus\u003c\/strong\u003e\u003cbr\u003e The combination of double linear motors and a DDSSM (Direct Drive SSM) drive system is the first of its kind. Precision sensors provide real-time feedback for extremely high positioning accuracy, allowing the camera body's AF system to perform at its best.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh resolution at any focal length\u003c\/strong\u003e\u003cbr\u003e Precision 0 7B07B0 optics ensure consistently high corner-to-corner resolution at any focusing distance throughout the zoom range. The SEL100400GM delivers stunning images of distant subjects at super-telephoto focal lengths and performs equally well on nearby subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural rendering and colour\u003c\/strong\u003e\u003cbr\u003e Two ED (Extra-low Dispersion) glass elements and one Super ED glass element, strategically placed in an advanced optical design, suppress the axial chromatic aberration that often causes resolution falloff in telephoto lenses. The result is exceptionally clear, well-defined images.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClarity and contrast in any light\u003c\/strong\u003e\u003cbr\u003e Sony's Nano AR Coating suppresses the spurious reflections that cause flare and ghosting in backlit and other challenging lighting, for consistently high contrast and clarity. Reduced flare, particularly in bright outdoor conditions, means greater framing and composing flexibility. (1. Nano AR coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, lightweight and mobile\u003c\/strong\u003e\u003cbr\u003e Magnesium alloy components and other refinements add durability and class-leading size and weight reductions. That means greater mobility and easier, more stable handheld shooting, including with lightweight camera bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eZoom torque adjustment\u003c\/strong\u003e\u003cbr\u003e This is the first α lens with a zoom smoothness adjuster that mechanically controls zoom ring torque. Set a lower torque for fast zooming, or increase it when slow, stable zooming is needed. Fine adjustment lets you match the feel of the lens to your needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClear, blur-free images without a tripod\u003c\/strong\u003e\u003cbr\u003e Built-in Optical SteadyShot image stabilization makes it easier to capture blur-free images, particularly in sports and other situations that demand a fast stabilization response. Mode 2 stabilization supports dynamic panned shots, and 5-axis stabilization is available with α series bodies that feature in-body stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding shooting versatility\u003c\/strong\u003e\u003cbr\u003e Floating focus and high positioning precision allow a minimum focus distance of just 0.98 meters (3.22 ft.) with up to 0.35x magnification. You get a versatile 100 mm to 400 mm super-telephoto zoom range, plus outstanding close-up performance at 100 mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003e Conveniently located focus hold buttons give you focus hold control even during continuous AF. They can also be assigned to a variety of other functions from the camera menu.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRemovable tripod mount\u003c\/strong\u003e\u003cbr\u003e The removable tripod mount attaches to or detaches from a tripod quickly, so you can switch easily between tripod and handheld shooting. It can also be removed for convenient transport and storage, and a lock mechanism prevents accidental removal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTeleconverters for extra reach\u003c\/strong\u003e\u003cbr\u003e The SEL100400GM is fully compatible with the high-performance SEL14TC and SEL20TC teleconverters, for a 1.4x or 2x increase in focal length respectively. That is a maximum focal length of 800 mm (1,200 mm on an APS-C format body).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine coated front element\u003c\/strong\u003e\u003cbr\u003e A fluorine coating on the front element helps prevent dirt and fingerprints from sticking and makes them easier to wipe away, a significant advantage for outdoor shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cbr\u003e The overall design is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro lens hood features\u003c\/strong\u003e\u003cbr\u003e An access window that opens and closes gives easy access for polarizing filter operation, and a hood lock switch prevents accidental detachment or rotation of the hood while shooting or moving around.\u003c\/p\u003e\n\u003cp\u003eOrder the Sony FE 100-400mm GM from Excellent Photo in Montreal with free shipping in Canada.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40156783575143,"sku":"SEL100400GM","price":3298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/bbfa77e118c99cec831496f5bdfc6f63.jpg?v=1738316005"},{"product_id":"sony-ecm-b1m-camera-mount-digital-shotgun-microphone-for-sony-cameras","title":"Sony ECM-B1M Camera-Mount Digital Shotgun Microphone for Sony Cameras","description":"\u003ch6\u003eSony ECM-B1M shotgun microphone\u003c\/h6\u003e\u003cp\u003eThe Sony ECM-B1M is a camera-mount digital shotgun microphone that clips straight into the Multi Interface Shoe of a compatible Sony camera.\u003c\/p\u003e\u003ch6\u003eThree directivity modes\u003c\/h6\u003e\u003cp\u003eAdvanced digital signal processing offers three switchable directivity patterns in one versatile microphone: super-directional, unidirectional and omnidirectional.\u003c\/p\u003e\u003ch6\u003eSuper-directivity in a compact mic\u003c\/h6\u003e\u003cp\u003eEight high-performance microphone units work with a newly developed beamforming algorithm to provide extremely sharp directivity that effectively rejects off-axis sound. All of this fits in a remarkably compact microphone that is only 3.91\" in length.\u003c\/p\u003e\u003ch6\u003eMechanical noise suppression\u003c\/h6\u003e\u003cp\u003eAn advanced shock and vibration suppressing design effectively minimizes low-frequency (handling) noise that can degrade audio quality. With no connecting cables, no noise can be transmitted to the microphone mechanically through cables and connectors.\u003c\/p\u003e\u003ch6\u003eWind screen supplied\u003c\/h6\u003e\u003cp\u003eThe ECM-B1M comes with a fur-type wind screen that can reduce wind noise when shooting outdoors.\u003c\/p\u003e\u003ch6\u003eEffective filter for clear sound\u003c\/h6\u003e\u003cp\u003eA low-cut filter that cuts out subsonic noise is implemented through digital signal processing. It maximizes audio quality at the recording stage and reduces the need for complex post processing.\u003c\/p\u003e\u003ch6\u003eEssential controls\u003c\/h6\u003e\u003cp\u003eA record level control, an analog output for compatibility with a wide range of cameras, and an attenuator that makes it easy to set optimum signal levels all add to this microphone's versatility. This level of control can contribute to smooth, stress-free post production.\u003c\/p\u003e\u003ch6\u003eGreat sound with low noise\u003c\/h6\u003e\u003cp\u003eWhen connected via the Multi Interface Shoe of a compatible camera with a built-in digital audio interface, the audio signal is transferred to the camera directly in digital form, so no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface.\u003c\/p\u003e\u003ch6\u003eCable-free connection\u003c\/h6\u003e\u003cp\u003eSimply clip the microphone into the Multi Interface Shoe of a compatible camera for direct power and audio connections, with no extra cables or batteries. Sony's Multi Interface Shoe offers intelligent connectivity and control for a variety of accessories, for maximum flexibility and mobility when shooting with the α system. Free shipping in Canada.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":31330664317031,"sku":"ECMB1M","price":418.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/10e9f899cd64a2c9fa4d8629894b5f6e.jpg?v=1737455712"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eA compact, lightweight and versatile zoom\u003c\/strong\u003e\u003cbr\u003eThe Sony FE 24-105mm f\/4 G OSS covers 24 mm to 105 mm with an F4 aperture throughout the zoom, so this high-performance G Lens delivers consistently high image quality. Alongside outstanding optical performance, its compact, lightweight design brings the portability and mobility that suit the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"251\" width=\"412\" alt=\"Excellent corner-to-corner imaging throughout the zoom range\" src=\"https:\/\/www.sony.ca\/image\/bf6672f7884d2863cd0c538f82ff705f?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/bf6672f7884d2863cd0c538f82ff705f?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration add expressive potential, with smooth, beautiful background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA one-lens solution for mobile, versatile shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"254\" width=\"417\" alt=\"A one-lens solution for mobile, versatile shooting\" src=\"https:\/\/www.sony.ca\/image\/88c985587e2526c51a49613e3217a730?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/88c985587e2526c51a49613e3217a730?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eExcellent optical performance and a high zoom ratio are packed into a compact design weighing only 663 grams (23.4 oz), which extends to E-mount bodies for outstanding system mobility and easy handling. This one lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 0.38 metres (1.25 ft) and built-in optical image stabilization further enhance all-around versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"256\" width=\"420\" alt=\"Constant F4 and fast, precise, quiet AF for stills and movies\" src=\"https:\/\/www.sony.ca\/image\/e6169ec7513f8cca49853e20aef32ae1?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/e6169ec7513f8cca49853e20aef32ae1?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eA bright, constant F4 maximum aperture keeps brightness even when you change focal length. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing, and a precision optical design minimizes focus breathing. All of this makes the Sony 24-105 FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional reliability and operability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"241\" width=\"398\" alt=\"Professional operability and reliability\" src=\"https:\/\/www.sony.ca\/image\/a1779153c1f888f4347e68a2bca4ce6b?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/a1779153c1f888f4347e68a2bca4ce6b?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eA fluorine coating on the front element prevents contaminants such as oils, grime and water from sticking to the front of the lens, and makes them easier to remove if they do. A dust and moisture resistant design and a customizable focus hold button further contribute to professional operability and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39370585014375,"sku":"SEL24105G\/2","price":1748.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/2d4f0d0326d21dd0f978e8610c0c2420.png?v=1738316162"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3zfZMEze_sU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn incomparable F2.8 telephoto zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II is a constant F2.8 70-200 mm zoom for full-frame E-mount cameras, with extraordinary G Master resolution and bokeh. Its aperture range runs from f\/2.8 to f\/22, and it ships free in Canada from Excellent Photo. Looking at other brands? Compare it with the \u003ca href=\"https:\/\/excellentphoto.ca\/products\/canon-rf-70-200mm-f2-8l-is-usm\"\u003eCanon RF 70-200mm f2.8L IS USM\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFE 70-200 mm F2.8 GM OSS compatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_8c1e46fe-b4f4-4c4b-b026-1bd4775b4eaa.png?v=1634145102\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh. This Sony 70-200 GM II combines one XA (extreme aspherical) element and one aspherical element with four ED (extra-low dispersion) elements and two Super ED elements. Nano AR Coating II, 4 XD Linear AF motors, Optical Steady Shot image stabilization and an eleven-blade circular diaphragm complete the design, which is dust and moisture resistant.\u003cbr data-mce-fragment=\"1\"\u003e[1] Extreme aspherical lens (XA lens) [2] Aspherical lens [3] Super ED glass [4] ED (extra-low dispersion) glass\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/82d0f33d2e4885fd1def61997c4886ed?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Illustration of lens configuration\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e[1] Contrast (%) [2] Distance from optical centre of lens (mm) [3] At 70 mm \/ Max. aperture [4] At 70 mm \/ F8 aperture [5] At 200 mm \/ Max. aperture [6] At 200 mm \/ F8 aperture [7] Spatial frequency [8] 10 line pairs\/mm [9] 30 line pairs\/mm [10] Radial values [11] Tangential values\u003c\/p\u003e\n\u003cp\u003e \u003cimg alt=\"Modulation Transfer Function of SEL70200GM\" src=\"https:\/\/www.sony.ca\/image\/d6295f2d97e9d3a0454401284e93fad1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/d6295f2d97e9d3a0454401284e93fad1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_61ac7cfa-0c01-4921-8150-b034e82353e9.png?v=1634147930\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_61ac7cfa-0c01-4921-8150-b034e82353e9.png?v=1634147930\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39503895789671,"sku":"SEL70200GM2","price":3498.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/dc7b53248e10f1eea898215ed1d65aba.png?v=1737701369"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony SEL2470GM2 FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003e\u003cb\u003eThe standard zoom redefined \u003c\/b\u003e\u003cbr\u003e Constant F2.8 24-70 mm zoom with an unprecedented union of high resolution and creamy bokeh.\u003c\/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cb\u003eFE 24–70 mm F2.8 GM compatibility \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eE-mount 35 mm full frame: YES\u003c\/li\u003e\n\u003cli\u003eE-mount APS-C: YES\u003c\/li\u003e\n\u003cli\u003eA-mount 35 mm full frame: NO\u003c\/li\u003e\n\u003cli\u003eA-mount APS-C: NO\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new era of standard zoom performance \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"480\" src=\"https:\/\/www.sony.ca\/image\/1b4b26998ac047a1ce46e4a43fdf05b3?fmt=jpeg\u0026amp;wid=480\u0026amp;qlt=85\" alt=\"A new era of standard zoom performance\"\u003e\u003cbr\u003e No-compromises design and technology in a new constant F2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/e3A-k36OBZo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cb\u003eUnprecedented resolution and detail \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/ae9f6e834989202c47a61822f852e18e?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Unprecedented resolution and detail\"\u003e\u003cbr\u003e An XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBright, fast F2.8 at any focal length \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/453932e8104d25d83a7711a306c1a1e5?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Bright, fast F2.8 at any focal length\"\u003e\u003cbr\u003e Keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePrecise focus at blazing speed \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/6841d69c726f58cd8646011f15ddc965?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Precise focus at blazing speed\"\u003e\u003cbr\u003e Direct Drive SSM (DDSSM) minimizes spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional lens control features \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/8450414d847068dd5aa1b5daec211f04?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Professional lens control features\"\u003e\u003cbr\u003e A focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Configuration \u0026amp; MTF Chart\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/25bd1d05ffad10176e9fa710454c77a4?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Lens Configuration \u0026amp; MTF Chart\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Controls\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/59e19948a101bebb3bb7ca2d3e3eaf5f?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Lens Controls\"\u003e\u003cbr\u003e 1. Focusing ring \/ 2. Zooming ring \/ 3. Focus hold button \/ 4. Focus mode switch \/ 5. Mounting index \/ 6. Zoom lock switch \/ 7. Hood release button\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39703201841255,"sku":"SEL2470GM2","price":2998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/c0e0a6c513caca595b5cd67550f864fe.png?v=1738340826"}],"url":"https:\/\/excellentphoto.ca\/collections\/recommended-accessories-ilce7m4.oembed","provider":"ExcellentPhoto","version":"1.0","type":"link"}