{"title":"Recommended Accessories","description":"","products":[{"product_id":"sony-sel2470gm-zoom-lens-24-mm-70-mm-f-2-8-gm-sony-e-mount","title":"Sony FE 24-70mm f\/2.8 GM Full-Frame E-Mount Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003ePremium G Master Wide Telephoto Zoom Lens\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne XA Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOne ED Element \u0026amp; One Super ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button; Internal Focus\u003c\/li\u003e\n\u003cli\u003eAF\/MF Switch; Zoom Lock Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn The Box\u003c\/h5\u003e \n\u003cul\u003e\n\u003cli\u003eSony SEL2470GM - Zoom lens - 24 mm - 70 mm\u003c\/li\u003e\n\u003cli\u003eHood (ALC-SH141)\u003c\/li\u003e\n\u003cli\u003eLens front cap (ALC-F82S)\u003c\/li\u003e\n\u003cli\u003eLens rear cap (ALC-R1EM)\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e \n\u003cp\u003eA fast, standard zoom favored for its versatility, the Sony FE 24-70mm f\/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eA new era of standard zoom performance\u003c\/b\u003e\u003cbr\u003e\nNo-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24 mm to 70 mm focal length range, and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eExtraordinary resolution and bokeh\u003c\/b\u003e\u003cbr\u003e\nA newly developed XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range, but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eNatural rendering and colour\u003c\/b\u003e\u003cbr\u003e\nOne ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eBright, fast F2.8 at any focal length\u003c\/b\u003e\u003cbr\u003e\nA constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003ePrecise focus at blazing speed\u003c\/b\u003e\u003cbr\u003e\nIn addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003e9-blade aperture enhances bokeh beauty\u003c\/b\u003e\u003cbr\u003e\nThe remarkable beauty of this lens’ bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eOutstanding clarity and contrast\u003c\/b\u003e\u003cbr\u003e\nSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eVersatile fingertip focus control\u003c\/b\u003e\u003cbr\u003e\nThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/auto focus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eZoom lock improves portability\u003c\/b\u003e\u003cbr\u003e\nZoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eHood lock and release\u003c\/b\u003e\u003cbr\u003e\nA hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eHigh reliability in harsh conditions\u003c\/b\u003e\u003cbr\u003e\nCareful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\n\n\n\n\n\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513372263,"sku":"SEL2470GM","price":1998.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/3f9b70828b036e05915650c4ed24cf48.jpg?v=1738316023"},{"product_id":"sony-np-fz100-camera-battery-li-ion-2280-mah-for-a9","title":"Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eCapacity (Wh): 16.4 Wh\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAmp-Hours: 2280 mAh\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eChemistry: Lithium-Ion\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOutput Voltage: 7.2 VDC \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions (W x H x D): 1.52 x 0.89 x 2.04\" \/ 38.7 x 22.7 x 51.7 mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeight: 3 oz \/ 85.05 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony NP-FZ100 Camera battery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eSony NP-FZ100 Overview\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe 7.2 VDC, 2280mAh NP-FZ100 Rechargeable Lithium-Ion Battery from Sony is a high-capacity Z-series power source for select digital cameras. This battery has InfoLITHIUM support for displaying the remaining charge of the battery on the camera's LCD screen.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompatible Cameras\u003cbr\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cli\u003eAlpha a9\u003c\/li\u003e\n\u003cli\u003eAlpha a7R III\u003c\/li\u003e\n\u003cli\u003eAlpha a7 III\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288566915175,"sku":"NPFZ100","price":119.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/b662392a07b3cf83ca7168fa1eb91a8d.jpg?v=1738270877"},{"product_id":"sony-bc-qz1-battery-charger-power-adapter-for-np-fz100","title":"Sony BC-QZ1 - Battery charger - power adapter - for NP-FZ100","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003ch4\u003eProduct Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCharging time: Approx. 150 minutes\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eLED indicator indicates the charging status on the battery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSlim size for comfortable portability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eUniversal 100-240 VAC Power\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSlim Design, Detachable AC Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony BC-QZ1 Battery Charger\u003c\/li\u003e\n\u003cli\u003epower adapter - for NP-FZ100\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSony BC-QZ1 - Battery charger - power adapter - for NP-FZ100 Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCharge up your NP-FZ100 batteries with this BC-QZ1 Battery Charger from Sony. Able to work worldwide with its 100-240 VAC compatible power adapter, this charger will be able to charge a battery completely in 150 minutes. It also features an LED indicator for checking charge status and has a slim design with a detachable AC cable.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288712044647,"sku":"BCQZ1","price":148.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/686af793028a395fe3d309e609cf2b40.jpg?v=1738211258"},{"product_id":"sony-vgc4em-vertical-grip-for-ilce7rm4","title":"Sony VGC4EM Vertical Grip","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eEasy operation in vertical orientation\u003c\/li\u003e\n\u003cli\u003eFirm and secure grip\u003c\/li\u003e\n\u003cli\u003eEffective operating duration doubled\u003c\/li\u003e\n\u003cli\u003eReliable dust\/moisture resistance\u003c\/li\u003e\n\u003cli\u003eRecharge batteries or supply power via USB\u003c\/li\u003e\n\u003cli\u003eLight yet durable magnesium alloy body\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions (W × H × D): Approx. 128.8 x 108.9 x 67 mm (5 1\/8 x 4 3\/8 x 2 3\/4 in)\u003c\/li\u003e\n\u003cli\u003eWeight: Approx. 290 g (10.2 oz)\u003c\/li\u003e\n\u003cli\u003eBattery type: NP-FZ100\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony VG-C4EM Vertical Grip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eEasy operation in vertical orientation\u003c\/strong\u003e\u003cbr\u003eThe VG-C4EM provides operational controls nearly the same as those of the camera body. The location, size, and shape of buttons are optimized, using the same material as the α9 II and α7R IV bodies. As a result, the function, location and operational \"feel,\" of the controls simulates those on the camera body when the camera is held vertically.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFirm and secure grip\u003c\/strong\u003e\u003cbr\u003eThe ingenious design of the grip lets you hold the camera firmly. The Vertical Grip allows you to shoot photos easily and enjoyably, regardless of whether you hold the camera horizontally or vertically, making it easier to concentrate on the subject and composition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEffective operating duration doubled\u003c\/strong\u003e\u003cbr\u003eThe VG-C4EM can hold one or two NP-FZ100 batteries. When using two batteries, the camera will operate for nearly twice as long as when using one battery. Remaining battery power is indicated on the LCD screen in 1% increments. When one battery expires, the camera automatically switches to the other, allowing continuous operation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable dust\/moisture resistance\u003c\/strong\u003e\u003cbr\u003eThe camera-grip attachment features the same sealing material used on the camera body to keep out dust and moisture. This improves the overall reliability of the camera system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecharge batteries or supply power via USB\u003c\/strong\u003e\u003cbr\u003eBatteries in the vertical grip can be recharged via the camera's USB port, without detaching the grip from the camera. For extended shooting sessions, extra power can be supplied direct to the camera via the camera's USB port using a mobile battery or AC adapter to supplement battery power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight yet durable magnesium alloy body\u003c\/strong\u003e\u003cbr\u003eThe exterior of the VG-C4EM is made of the same magnesium alloy used in the α9 II and α7R IV bodies, providing the same rigidity as the cameras themselves while keeping the overall weight and bulk to a minimum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for use with:\u003c\/strong\u003e\u003cbr\u003eMirrorless Cameras\u003cbr\u003eSony Alpha A1\u003cbr\u003eSony Alpha A7 IV\u003cbr\u003eSony Alpha A9 II\u003cbr\u003eSony Alpha A7R V\u003cbr\u003eSony Alpha A7S III\u003cbr\u003eSony Alpha A7R IV\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":31330718974055,"sku":"VGC4EM","price":478.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/4b4e0904b12a4dd72ccb8bb0ac8281f2.jpg?v=1738316091"},{"product_id":"sony-sel50f18f-2-lens-50-mm-f-1-8-fe-sony-e-mount","title":"Sony SEL50F18F\/2 FE 50 mm F1.8 Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eE mount Lens\/Full Frame Format\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePortrait Prime Lens\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAperture  F\/1. 8 to F\/22\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e7-Blade Circular Diaphragm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCompact, lightweight design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eone Aspherical element \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDouble-gauss configuration \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDC Autofocus Design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFilter Size_49mm\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cspan class=\"a-list-item\"\u003eIn The Box\u003c\/span\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 50mm f1.2 Lens\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003c\/li\u003e\n\u003cli\u003eLens Cap\u003c\/li\u003e\n\u003cli\u003eSony Manufacturers Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSmall, light, bright: a great normal prime\u003c\/strong\u003e\u003cbr\u003eA large-aperture 50 mm prime lens is a must-have for serious full-frame camera users, and this is an excellent, affordable choice. The optical design is state-of-the-art for high image quality, and the large F1.8 maximum aperture can produce gorgeous background bokeh. On APS-C format E-mount bodies it provides equally high quality with an equivalent focal length of about 75 mm.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/SEL50F18F2_1_480x480.png?v=1590515650\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMobile and manageable for active shooting\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eMatched with a Sony α7 series body this lens provides outstanding handling and mobility in a compact full-frame system. Lens weight is only 186 grams.\u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/SEL50F18F2_2_480x480.png?v=1590515712\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eLifelike detail, texture and gradation\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eAn updated double-gauss optical configuration with an aspherical element minimizes spherical aberration and coma for high image quality right out to the image periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/SEL50F18F2_3_480x480.png?v=1590515765\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eDreamy large-aperture prime lens bokeh\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA large F1.8 maximum aperture and 7-blade circular aperture work together to create beautiful background bokeh that can make subjects stand out in deep, dimensional images.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/SEL50F18F2_4_480x480.png?v=1590518421\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eShoot at night or in dimly lit interiors\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eAn F1.8 maximum aperture makes it easier to shoot clear night or indoor shots. Combined with in-body image stabilization you can even shoot handheld without boosting ISO.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/SEL50F18F2_5_480x480.png?v=1590518428\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\u003cstrong\u003eA lens you can depend on\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA metal mount adds a sophisticated feel as well as solid durability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAperture  F1. 8 maximum aperture enables beautiful defocusing effects\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e7-Blade Circular aperture creates beautiful defocused bokeh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCompact, lightweight design ideal for full-frame E-mount cameras\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAspherical element controls spherical aberration and coma\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDouble-gauss configuration suppresses field curvature \u0026amp; distortion\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":31612033728615,"sku":"SEL50F18F\/2","price":298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/981a49de19dc2e141c993c36fc7de268.jpg?v=1738316110"},{"product_id":"sony-64gb-sf-g-tough-series-uhs-ii-u3-sdxc-memory-card","title":"Sony SF-G series TOUGH SF-G64T","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e64GB Storage Capacity\u003c\/li\u003e\n\u003cli\u003eUHS-II \/ V90 \/ U3 \/ Class 10\u003c\/li\u003e\n\u003cli\u003eMax Read Speed: 300 MB\/s\u003c\/li\u003e\n\u003cli\u003eMax Write Speed: 299 MB\/s\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn the Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony 64GB SF-G Tough Series UHS-II SDXC Memory Card\u003c\/li\u003e\n\u003cli\u003eCard Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eNo challenge too great for the SD card engineered for toughness : introducing the faster, tougher SD card.\u003cbr\u003eDesigned for professional performance and extreme reliability, this is the toughest SD card. No matter how challenging your shoot gets, the SF-G series TOUGH specification delivers performance and durability you can depend on.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/COd_0zVQ06o\"\u003e\u003c\/iframe\u003e \u003c\/p\u003e\n\u003cp\u003eBodyguard-tough to protect your data\u003cbr\u003eAn ultra-strong resin-moulded design makes the SF-G series TOUGH specification cards 18 times more resistant to bending than conventional SD cards. That's toughness you can rely on for high-stakes shooting, in any environment and in any weather.\u003cbr\u003e\u003cbr\u003eArm yourself against mud, muck, and mayhem\u003cbr\u003eThe ultimate in peace-of-mind for irreplaceable images. Dust, dirt, water, mud, and grime-proof, for confidence in even the most extreme conditions.\u003cbr\u003e\u003cbr\u003eRock-solid durability and protection from impact \u003cbr\u003eMade from rock-solid materials in one-piece moulding, the new SD card withstands drops from up to 5 m.\u003c\/p\u003e\n\u003cp\u003eThe world's first one-piece moulded structure creates one singularly rugged SD card \u003cbr\u003eWith an innovative one-piece moulded design and high-durability materials, the SF-G series TOUGH specification cards give professional photographers peace of mind and protection wherever their shoots take them. \u003cbr\u003e\u003cbr\u003eWorld's first ribless SD card for added toughness\u003cbr\u003eThe new SF-G series TOUGH specification gets rid of the fragile connector ribs and write-protect switch found on conventional SD cards, which are the parts that make it difficult to record data if broken.\u003c\/p\u003e\n\u003cp\u003eThe world's fastest5 SD card\u003cbr\u003eWhether you shoot high-resolution still images or 4K video, no other UHS-II SD card writes or reads data like the SF-G series TOUGH specification. The high-speed memory cards provide fast buffer clearing time after burst shooting and an efficient process for transferring content to a computer.\u003cbr\u003e\u003cbr\u003eUltra-fast write speeds for continuous shooting\u003cbr\u003eWith an industry-leading write speed up to 299 MB\/s, SF-G series TOUGH specification cards are optimized for continuous shooting and fast buffer clearing.\u003cbr\u003e\u003cbr\u003eFaster back-up and data transfer\u003cbr\u003eSpend more time shooting and less time transferring and backing up data with up to 300 MB\/s read speeds via the UHS-II interface.\u003cbr\u003e\u003cbr\u003eOptimized for high-resolution video\u003cbr\u003eSupports the highest Video Speed Class—V90—for stable 4K and high-bitrate video capture.\u003c\/p\u003e\n\u003cp\u003eReliability, backed up : Custom software keeps your card performing at its peak.\u003cbr\u003eSD Scan Utility\u003cbr\u003eOver time, all SD card memory wears out and the card stops recording data reliably. Sony's SD Scan Utility regularly and automatically scans your SD memory cards and lets you know before they reach their limits. \u003ca class=\"primary-link text lt3\" href=\"http:\/\/www.sony.net\/ssu\/\" title=\"Download SD Scan Utility\" data-new-win=\"no\" tabindex=\"0\" target=\"_self\"\u003e\u003cspan\u003eDownload SD Scan Utility\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003eMemory Card File Rescue\u003cbr\u003eNever fear. Even when things go wrong, you can avoid disaster with downloadable rescue software that recovers accidentally deleted files and corrupted photo and video files in today's most common formats. \u003ca class=\"primary-link text lt3\" href=\"http:\/\/www.sony.net\/filerescue\/\" title=\"Download File Rescue\" data-new-win=\"no\" tabindex=\"0\" target=\"_self\"\u003e\u003cspan\u003eDownload File Rescue\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":31900835479655,"sku":"SFG64T\/T1","price":158.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/e9c3cb8e664037530d1c704ef69714cd.jpg?v=1738316115"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eOne XA \u0026amp; One Aspherical Elements\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eFour ED Elements \u0026amp; Two Super ED Elements\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e4 XD Linear AF Motors\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot Image Stabilization\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-F77S 77mm Front Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Mount\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3zfZMEze_sU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn incomparable F2.8 telephoto zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConstant F2.8 70-200 mm zoom with extraordinary G Master resolution and bokeh. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFE 70-200 mm F2.8 GM OSS compatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_8c1e46fe-b4f4-4c4b-b026-1bd4775b4eaa.png?v=1634145102\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.\u003cbr data-mce-fragment=\"1\"\u003e[1] Extreme aspherical lens (XA lens) [2] Aspherical lens [3] Super ED glass [4] ED (extra-low dispersion) glass\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/82d0f33d2e4885fd1def61997c4886ed?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Illustration of lens configuration\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e[1] Contrast (%) [2] Distance from optical centre of lens (mm) [3] At 70 mm \/ Max. aperture [4] At 70 mm \/ F8 aperture [5] At 200 mm \/ Max. aperture [6] At 200 mm \/ F8 aperture [7] Spatial frequency [8] 10 line pairs\/mm [9] 30 line pairs\/mm [10] Radial values [11] Tangential values\u003c\/p\u003e\n\u003cp\u003e \u003cimg alt=\"Modulation Transfer Function of SEL70200GM\" src=\"https:\/\/www.sony.ca\/image\/d6295f2d97e9d3a0454401284e93fad1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/d6295f2d97e9d3a0454401284e93fad1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_61ac7cfa-0c01-4921-8150-b034e82353e9.png?v=1634147930\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/Capture_61ac7cfa-0c01-4921-8150-b034e82353e9.png?v=1634147930\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39503895789671,"sku":"SEL70200GM2","price":3498.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/dc7b53248e10f1eea898215ed1d65aba.png?v=1737701369"},{"product_id":"sony-fe-20-70mm-f-4-g-lens-lens","title":"Sony FE 20-70mm f\/4 G Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Wide Standard Zoom\u003c\/li\u003e\n\u003cli\u003eFast Internal Focusing System\u003c\/li\u003e\n\u003cli\u003eSupports Micro-Step Aperture Control\u003c\/li\u003e\n\u003cli\u003eFluorine Coatings\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003eDust \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 20-70mm f\/4 G Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli\u003eRear Lens cap\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Wide Standard Zoom\u003c\/li\u003e\n\u003cli\u003eFast Internal Focusing System\u003c\/li\u003e\n\u003cli\u003eSupports Micro-Step Aperture Control\u003c\/li\u003e\n\u003cli\u003eFluorine Coatings\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003eDust \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 20-70mm f\/4 G Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli\u003eRear Lens cap\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eCompact, lightweight standard zoom covers ultra-wide 20 mm to 70 mm\u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"\/\/www.sony.ca\/image\/851143c50aa9acac4025ba3428fe9a1a?fmt=jpeg\u0026amp;wid=960\"\u003e\u003cbr\u003e Redefines the standard zoom category with a focal length range that extends from ultra-wide 20 mm to 70 mm in a remarkably compact, lightweight full-frame lens with maximum aperture constant at F4.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNo compromises in image quality, AF performance, or movie operability. \u003c\/b\u003e\u003cbr\u003e \u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FIOfW7tUXi4\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard zoom redefined: ultra-wide 20 mm to 70 mm \u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"LINK\"\u003e\u003cbr\u003e This versatile, high-performance E-mount lens offers a zoom range that extends from ultra-wide 20 mm to 70 mm in a compact, lightweight model that has been painstakingly designed with no compromises in image quality, AF performance, or movie operability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOutstanding G Lens image quality \u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"https:\/\/www.sony.ca\/image\/253270bc10c0a7390d7eb43eb612f475?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003e Two AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements simultaneously correct chromatic and spherical aberration for extremely high optical performance right out to the image edges, from ultra-wide 20 mm to 70 mm. Deep, soft bokeh is enhanced by a 9-blade circular aperture and optimally tuned spherical aberration, supporting the creation of beautiful, memorable imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeak AF performance for stills and movies \u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"https:\/\/www.sony.ca\/image\/1d3b632cc74a1e3e08d725f22561cb7e?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003e Two XD (extreme dynamic) Linear Motors provide high thrust for fast, quiet, smooth focus drive. Improved thrust efficiency2 results in up to a 60% increase in AF speed3, and tracking performance has been improved by as much as two times3 so tracking is reliable and precise. Moving subjects are reliably tracked when shooting continuous stills at up to 30fps4, and high-frame-rate movie capture is smooth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRefined movie imagery\u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"https:\/\/www.sony.ca\/image\/218267268022618919578a4169be0b7d?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003e Advanced technology reduces focus breathing as well as focus and axial shift when zooming so that distracting image shifts are minimized. This lens has also been designed for quiet operation when shooting movies, with XD Linear Motors and a newly developed aperture unit that dramatically reduce noise and vibration. The breathing compensation function provided in compatible α series bodies5 is also supported.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh-level operability and reliability for any environment\u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"https:\/\/www.sony.ca\/image\/0e0250430ec27b0b158b2d17a8afa1b7?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003e This lens features a dust and moisture resistant design and a fluorine-coated front element that repels contaminants. All controls, including customizable focus hold buttons and independent rings for focus, zoom, and aperture are designed for smooth, versatile control when shooting stills or movies. A focus mode switch makes it easy to switch between autofocus and manual focus on the fly.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Configuration\u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"https:\/\/www.sony.ca\/image\/ae0804c84473d6ecfc7c54ae54cc2085?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e Impeccable Sony G Lens design emphasizes a graceful balance between high-resolution and gorgeous background bokeh that can enhance the artist’s vision.\u003cbr\u003e [1] Advanced aspherical lens (AA lens) [2] Aspherical lens [3] ED (extra-low dispersion) aspherical lens [4] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMTF Chart\u003c\/b\u003e\u003cbr\u003e \u003cimg alt=\"TITLE\" src=\"https:\/\/www.sony.ca\/image\/e28341ae6e6aac9d8a3273f0dbbba3db?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e MTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e [1] Contrast (%) [2] Distance from optical centre of lens (mm)\u003cbr\u003e [3] At 20 mm\/Max. aperture [4] At 20 mm\/F8 aperture\u003cbr\u003e [5] At 70 mm\/Max. aperture [6] At 70 mm\/F8 aperture \u003cbr\u003e [7] Spatial frequency [8] 10 lines pairs\/mm [9] 30 line pairs\/mm\u003cbr\u003e [10] Radial values [11] Tangential values\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40009812541543,"sku":"SEL2070G","price":1398.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/73643acc2605a852ee00b064acb9b44f.png?v=1738316178"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens-sony-e","title":"Sony FE 16-35mm f\/2.8 GM II Lens (Sony E)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eFast Wide-Angle Zoom\u003c\/li\u003e\n\u003cli\u003e20% Lighter, 10% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eFluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 16-35mm f\/2.8 GM II Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH177 Lens Hood\u003c\/li\u003e\n\u003cli\u003ePadded Case with Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eThe world’s smallest, lightest1 F2.8 wide-angle zoom\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"314\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/1.jpg\"\u003e\u003cbr\u003e The FE 16-35mm F2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest1 of its kind.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTomorrow's lenses today, from Sony\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/20b9989d252f0889d2cdcbdac651bb44?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens standards are changing\u003c\/b\u003e\u003cbr\u003e Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.\u003cbr\u003e With a clear vision of cameras of the future, Sony now redefines the lens.\u003cbr\u003e High resolution and appealing bokeh together at last, from the leader in imaging innovation.\u003c\/p\u003e\n\u003ciframe title=\"G Master -Brand concept | Sony | a lens\" src=\"https:\/\/www.youtube.com\/embed\/DG8YswogHls\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNew lens standards\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/56c53c98c8d0d60d687dc3ecaeb7dfd6?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e High resolution and spectacular bokeh come together in one lens, providing new creative possibilities for imaging and art.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new level of resolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/f6f5290ae5bc7d6863b730d89241f569?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFor a high-resolution future\u003c\/b\u003e\u003cbr\u003e Resolution unlocks details that are the essence of beauty. These extraordinary lenses will still be delivering breathtaking detail well into the future.\u003cbr\u003e \u003ciframe title=\"G Master -The supreme blend of high Resolution and beautiful Bokeh 4K movie | Sony | a lens\" src=\"https:\/\/www.youtube.com\/embed\/CXzWoaESyJM\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eResolution that's ahead of evolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/d3ae7e5738a478b3c79c99d62474644f?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e What are the requirements for interchangeable lenses that will remain relevant in the face of continually evolving camera body performance? As a company that is largely driving that evolution, Sony has the answers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTruth is in the details\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/75f1238f7de823a36fc64fd369024608?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e The highest design standards ever deliver astonishing detail and texture. The MTF plots are a clue that we're serious about resolution. The images are proof.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new level of bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/dceb928ce969e5744758855d7bb06faf?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBring your vision to life\u003c\/b\u003e\u003cbr\u003e Beyond the ordinary to a realm of visual enchantment, 0.01-micron precision in new XA (extreme aspherical) lens elements captures truth and beauty in every image.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSuperior surface precision enhances bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/c34b71eeb178cbdc7dad51200858d88d?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Aspherical lenses are much more difficult to manufacture than simple spherical types. XA lens elements achieve extreme surface precision that eliminates optical imperfections for the most beautiful bokeh you've ever seen.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBalance is the key\u003c\/b\u003e\u003cbr\u003e Optics designed from the outset to deliver superb bokeh, plus individual calibration of each lens, achieve fluid transitions from extreme sharpness to luxuriously smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdvanced simulation aids bokeh design\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/5c0449ccf43bea1e9b8af4c0f19365ed?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Advanced computer simulation technology is employed to design superb bokeh into the optics, achieving luxuriously smooth, soft background bokeh without jarring lines or edges.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional control \u0026amp; handling\u003c\/b\u003e\u003cbr\u003e More than just stunning images\u003cbr\u003e Every aspect of G Master series lenses is refined to fully meet professional requirements in the studio or out in the field. Unparalleled imaging performance is accompanied by outstanding speed, efficiency, and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSophisticated actuators refine focus\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/43927d9cadc03668feea6294e8a0f985?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Industry leading actuator technology means faster, more precise focusing in manual or auto mode. Unerring focus precision helps to realize the full potential of these extraordinary lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlawless operation \u0026amp; reliability\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/e9fd0ee852bfd98d2c58071e1a148ce6?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Solid construction, comprehensive controls, and dust and moisture resistant design are just a few of the features that add up to impeccable performance in any shooting situation.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDiscover our FE 16-35mm F2.8 GM II\u003c\/b\u003e\u003cbr\u003e \u003ciframe title=\"Introducing FE 16-35mm F2.8 GM II | Sony | a Lens\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBreathtaking G Master resolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/3.jpg\"\u003e\u003cbr\u003e High spatial resolution results in detailed rendering right out to the image edges throughout the 16-35 mm zoom range, even with the lens wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is effectively controlled for an outstanding blend of high resolution and gorgeous bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExtraordinary resolution and bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/4.jpg\"\u003e\u003cbr\u003e Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. The FE 16-35mm F2.8 GM II also offers outstanding close-up performance with a minimum focusing distance of 0.73 ft (0.22 m) throughout the zoom range and maximum magnification of 0.32x. Get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRefined for outstanding movie imagery\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/5.jpg\"\u003e\u003cbr\u003e Reduced focus breathing, focus shift, and axis shift when zooming contribute to smooth movie imagery, while XD (extreme dynamic) Linear Motors and an advanced aperture unit reduce noise and vibration. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAF that is smooth, precise, quiet, and lightning fast\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/6.jpg\"\u003e\u003cbr\u003e The FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x2 higher AF speed. Continuous shooting at up to 30 fps is possible with Sony’s a1 camera3. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe world’s smallest and lightest1 in its class\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/7.jpg\"\u003e\u003cbr\u003e Even though it is the smallest and lightest F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary imaging quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g). That’s about 20% lighter than the E 16-35mm F2.8 GM. Overall length is a compact 4-1\/2 in. (111.5 mm).\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional control and reliability\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/8.jpg\"\u003e\u003cbr\u003e A click ON\/OFF switch and lock switch offer flexible aperture control, while two focus hold buttons provide convenient access for horizontal or vertical shooting. One function can be assigned to the focus hold buttons from the body menus. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount for protection against dust and moisture4.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Configuration\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"596\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/9a.jpg\"\u003e\u003cbr\u003e G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e [1] Extreme aspherical lens (XA lens) [2] Aspherical lens [3] ED (extra-low dispersion) aspherical lens [4] Super ED glass [5] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMTF Chart\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"596\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/9b.jpg\"\u003e\u003cbr\u003e MTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e [1] Contrast (%) [2] Distance from optical center of lens (mm) [3] At 16 mm \/ Max. aperture [4] At 16 mm \/ F8 aperture [5] At 35 mm \/ Max. aperture [6] At 35 mm \/ F8 aperture [7] Spatial frequency [8] 10 line pairs \/ mm [9] 30 line pairs \/ mm [10] Radial values [11] Tangential values\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdvantages of Sony's lenses for video shooting\u003c\/b\u003e\u003cbr\u003e Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003cbr\u003e \u003ciframe title=\"Four advantages of Sony's lenses in video shooting | Sony | Lens\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40198062309479,"sku":"SEL1635GM2","price":3099.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/c8c9aff73c8560bc56c77bd1c56aae1f.jpg?v=1737701398"}],"url":"https:\/\/excellentphoto.ca\/collections\/recommended-accessories-15.oembed","provider":"ExcellentPhoto","version":"1.0","type":"link"}