{"title":"Recommended Accessories","description":"","products":[{"product_id":"sony-np-fz100-camera-battery-li-ion-2280-mah-for-a9","title":"Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eCapacity (Wh): 16.4 Wh\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAmp-Hours: 2280 mAh\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eChemistry: Lithium-Ion\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOutput Voltage: 7.2 VDC \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions (W x H x D): 1.52 x 0.89 x 2.04\" \/ 38.7 x 22.7 x 51.7 mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeight: 3 oz \/ 85.05 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony NP-FZ100 Camera battery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eSony NP-FZ100 Overview\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe 7.2 VDC, 2280mAh NP-FZ100 Rechargeable Lithium-Ion Battery from Sony is a high-capacity Z-series power source for select digital cameras. This battery has InfoLITHIUM support for displaying the remaining charge of the battery on the camera's LCD screen.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompatible Cameras\u003cbr\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cli\u003eAlpha a9\u003c\/li\u003e\n\u003cli\u003eAlpha a7R III\u003c\/li\u003e\n\u003cli\u003eAlpha a7 III\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288566915175,"sku":"NPFZ100","price":119.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/b662392a07b3cf83ca7168fa1eb91a8d.jpg?v=1738270877"},{"product_id":"sony-sel600f40gm-600-mm-f-4-0-gm-oss-telephoto-lens","title":"Sony SEL600F40GM 600 mm f\/4.0 GM OSS Telephoto lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eED, Fluorite, and Aspherical Elements\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR and Fluorine Coatings\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eExtreme Dynamic Linear AF Motors\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal Focus; Focus Range Limiter\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eFixed, Rotating Tripod Collar\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 600mm f\/4 GM OSS Lens\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eALC-SH158 Carbon Fiber Lens Hood\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eFront Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Strap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrunk-Style Hard Lens Case with Strap and Key\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LXVdwSYsnMc\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD Motors for fast, precise, tenacious AF2\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"XD Motors for fast, precise, tenacious AF\" src=\"https:\/\/www.sony.ca\/image\/4586f56dc560921cba5ea152164abcd8?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.ca\/image\/4586f56dc560921cba5ea152164abcd8?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTwo XD (extreme dynamic) linear motors provide fast, precise AF and reliable tracking. The SEL600F40GM brings out the best in modern camera bodies, effortlessly maintaining accurate focus on fast-moving sports and wildlife subjects. A control algorithm developed specifically for these motors contributes to fast positioning of the large focus group with minimum delay and vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew large XA element delivers superb resolution and bokeh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"New large XA element delivers superb resolution and bokeh\" src=\"https:\/\/www.sony.ca\/image\/5bd82d19168d3ecde8e913f40eb0e2af?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAn exacting G Master optical design employs three fluorite elements to suppress chromatic aberration that can be a problem in telephoto lenses. A large XA (extreme aspherical) element is also included to eliminate onion-ring bokeh. Each lens is individually calibrated to achieve the ideal balance between resolution and bokeh. Optional high-performance 1.4x and 2.0x teleconverters3 with XA elements are also available.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding mobility: lightest in its class.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/933463a062504f4cb1df166a61f5fe21?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Outstanding mobility: lightest in its class\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.ca\/image\/933463a062504f4cb1df166a61f5fe21?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA weight of just 3,040 grams, including tripod mount, makes this lens balance ideally with compact, lightweight E-mount camera bodies, for easy handling and control. Smooth, precise panning is possible handheld or monopod-mounted.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliability and durability for challenging conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/41d5f47ef699c74e8087bf85b74b3f88?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Illustration describing dust- and moisture-resistant design\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.ca\/image\/41d5f47ef699c74e8087bf85b74b3f88?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eA dust- and moisture-resistant design5 provides the reliability needed for outdoor use in challenging conditions, and the front lens element features a fluorine coating that repels water, oil, and other contaminants. A rigid magnesium alloy is used not only for the lens barrel exterior and tripod mount area, but critical areas of the barrel interior as well, for maximum strength and durability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced features support professional needs.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/10a7ce6546a3987848936a505de68b07?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Advanced features support professional needs\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.ca\/image\/10a7ce6546a3987848936a505de68b07?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eWhen the FULL TIME DMF switch is ON, manual focus is automatically engaged when the focus ring is operated, even in the AF-C mode. Built-in Optical SteadyShot image Stabilization includes MODE 2 for panned shots, and MODE 3 for dynamic sports or wildlife action. MODE 3 also provides a more stable viewfinder image for easier framing.\u003c\/p\u003e\n\u003cp\u003e \u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/RHPWUClz1OI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":31330651471975,"sku":"SEL600F40GM","price":16898.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/a9efd62c754a4146242e3c2901defceb.jpg?v=1701705964"},{"product_id":"sony-hvl-f60rm2-wireless-radio-flash","title":"Sony HVL-F60RM2 Wireless Radio Flash","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eCompatible with Sony ADI \/ P-TTL\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eTilts Upward 90°\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eRecycle Time: 1.7 Seconds\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eFlash Control Linked to Face Detection\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eUp to 200 Consecutive Flashes at 10 fps\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eComprehensive Control from Sony Alpha\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony HVL-F60RM2 Wireless Radio Flash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eGN601 High-output flash supports the latest camera technology\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis durable high-output GN601 flash unit delivers levels of sophistication and camera communication that only Sony can offer, achieving reliable flash at high continuous shooting speeds and sync at shutter speeds up to 1\/400 sec2. Intuitive operation via the camera interface2, quick shift bounce, and wireless radio communication add refined control and versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional GN601 wireless radio flash\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qHLulq-4Aok\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cstrong\u003eIntelligent communication with the latest α bodies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eα Lighting System has evolved in parallel with α camera bodies to give creators optimum illumination in a wide range of applications. A level of integration that is only possible with original Sony products achieves detailed communication with compatible camera bodies for reliable and precise light control.\u003cbr data-mce-fragment=\"1\"\u003e[1] Flash processor [2] Multi Interface Shoe [3] Image sensor [4] Image processor \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntelligent communication maximises image quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStable high-power GN601 output that satisfies professional needs\u003cbr data-mce-fragment=\"1\"\u003eBecause the HVL-F60RM2 is designed and manufactured by Sony, it can communicate with α camera bodies to deliver consistent GN60 light output at every flash. The HVL-F60RM2 supports focal lengths from 20mm (14mm with the wide panel) to 200mm.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.com\/image\/e303b91c4d2ff5418831e94a67f529ec?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Backlit portrait of a woman taken with flash\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlash control linked to camera face detection2\u003c\/strong\u003e\u003cbr\u003eWith a compatible camera3, white balance is automatically adjusted so that the subject’s face is rendered with natural color. The HVL-F60RM2 works with a compatible camera3 face detection to provide ideal lighting for the main subject, even in groups.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.com\/image\/778342c0e0bb50e6a449712752f7173c?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Backlit portrait of a man taken with flash in front of sunset\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuto white balance accuracy that only original equipment can achieve\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThanks to in-house design, this advanced flash unit transfers colour temperature data to the camera where that data is used to precisely adjust white balance so that colours are rendered naturally in any situation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Image of a woman posing, taken with appropriate white balance\" src=\"https:\/\/www.sony.com\/image\/54f73608eae73e0c02eaa735fb4f2d3c?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight output optimised for focal length and image size\u003c\/strong\u003e\u003cbr\u003eFlash illumination angle is automatically adjusted to match the focal length of the lens used over a 20-200mm range. Light distribution is also adjusted for optimum illumination with full-frame or APS-C format.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Illustration showing the flash illumination angle is automatically adjusted to match the focal length\" src=\"https:\/\/www.sony.com\/image\/9c8fb4d6ed50fc4e7a3c43b30da73e62?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast recycle and dependable high-speed continuous flash\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eAdvanced electronics and construction contribute to fast recycle times and allow continuous flash shooting for extended periods of time. A set of four batteries can provide power for more than 240 flashes with 1.7 second recycle time4. The optional FA-EBA1 external flash battery adapter can be used to provide recycle times as fast as 0.6 seconds4.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.com\/image\/5577d80850d1f3a46ec3453412372957?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Image of a flash battery in my pocket\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.com\/image\/5577d80850d1f3a46ec3453412372957?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative overheating prevention for longer shooting sessions\u003c\/strong\u003e\u003cbr\u003eThe use of heat resistant materials plus an optimised flash algorithm provides higher resistance to overheating that allows longer flash shooting sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Image of the flash illuminating the front\" src=\"https:\/\/www.sony.com\/image\/f096e8fc3be029eb5dc27b33be5e8b37?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntelligent communication boosts speed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStable high-speed continuous flash shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a compatible camera\u003csup data-hasqtip=\"10\" data-footnote=\"Functional compatibility may vary depending on a camera used.\" class=\"footNoteNumber footNoteNumber_done\"\u003e\u003cbutton aria-label=\"Footnote 3\" name=\"3\" class=\"btn-link footnote-link js-footnote-link\"\u003e3\u003c\/button\u003e\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ethe HVL-F60RM2 can continuously provide flash for up to 200 frames\u003csup data-hasqtip=\"11\" data-footnote=\"1\/32 flash output level, Ni-MH batteries. Digital camera, mechanical shutter.\" class=\"footNoteNumber footNoteNumber_done\"\u003e\u003cbutton aria-label=\"Footnote 5\" name=\"5\" class=\"btn-link footnote-link js-footnote-link\"\u003e5\u003c\/button\u003e\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ein high-speed bursts at up to 10 fps. Missed frames dues to flash sync failure are avoided, providing stable continuous shooting support.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Image of a man holding a camera with flash in front of him with a cityscape in the background\" src=\"https:\/\/www.sony.com\/image\/fa0ea2f3b8e77e53842d927aaf18c7d0?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 20 flashes per second\u003c\/strong\u003e\u003cbr\u003eWith the electronic shutter on a compatible camera3, up to approx. 20 flashes per second can be produced continuously for more than 1 second6. The FA-EBA1 external flash battery allows approx. 20 flashes per second for more than 10 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Portrait of a woman taken with continuous flash shooting\" src=\"https:\/\/www.sony.com\/image\/011ad61ee4a9fdbc0433671afd97320c?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 1\/400 sec. shutter sync with a compatible camera3 for new expression\u003c\/strong\u003e\u003cbr\u003eUsed with a compatible camera3 body the HVL-F60RM2 allows flash sync up to 1\/400 sec. This makes it possible to deemphasise the background while using flash to illuminate the main subject, illuminate moving subjects against a bright background, and more.\u003c\/p\u003e\n\u003cp\u003e \u003cimg alt=\"Image of a woman with beautiful bokeh, standing in a path to a beach\" src=\"https:\/\/www.sony.com\/image\/03cce2e4303e7e97c4914dc99d0b5df6?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.com\/image\/03cce2e4303e7e97c4914dc99d0b5df6?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePer-frame P-TTL flash control adapts to changing light\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen used with a compatible camera3, high-speed control sequencing in the camera uses pre-flash to control each individual flash7 during continuous bursts, even when tracking fast-moving subjects in scenes where the light changes dramatically.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg alt=\"Several bride images taken with per-frame P-TTL flash control\" src=\"https:\/\/www.sony.com\/image\/7780e6d6484cce877ee4b65d9aac0806?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.com\/image\/7780e6d6484cce877ee4b65d9aac0806?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimal flash trigger time lag\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen using the HVL-F60RM2 in combination with a compatible camera3, time lag between pressing the shutter button and flash output is significantly reduced8 so that fleeting moments can be captured with confidence.\u003c\/p\u003e\n\u003cp\u003e \u003cimg src=\"https:\/\/www.sony.com\/image\/a1fa2399711eda8899953e80bd8b2a11?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"The bride and groom taken with flash, smiling on their faces and arms\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.com\/image\/a1fa2399711eda8899953e80bd8b2a11?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntelligent communication enhances operability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast angle adjustment with Quick Shift Bounce\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eQuickly angle the flash head 90 degrees to the left or right, 150 degrees up, or 8 degrees down, and rapidly switch between horizontal and vertical orientation. A revised mechanism is more compact and convenient.\u003c\/p\u003e\n\u003cp\u003e \u003cimg alt=\"Illustration showing the angle movable area of the flash\" src=\"https:\/\/www.sony.com\/image\/50758472186d4015e2d2619e3eeb6c44?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.com\/image\/50758472186d4015e2d2619e3eeb6c44?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive control from compatible cameras\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eFlash compensation, ratio, and other parameters can be controlled directly from a compatible camera2. A camera custom key can be used to call up the flash display for easy adjustment while looking through the viewfinder.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"User Interface controlling flash from a compatible camera\" src=\"https:\/\/www.sony.com\/image\/9ff2d3ceb9198c9daa6981e9d2296588?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, intuitive direct light level controls\u003c\/strong\u003e\u003cbr\u003eDedicated + and – LEVEL buttons allow direct, speedy light output and flash compensation control, and can also be used to control the same parameters on other wirelessly paired flash units for smooth, efficient workflow.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.com\/image\/cdb32969336485a9db9519e4a8d93a47?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Close-up image of the product buttons, realising fast, intuitive direct light level controls\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.com\/image\/cdb32969336485a9db9519e4a8d93a47?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEfficient TTL light level memory\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eTTL flash level can be memorised and later recalled for manual adjustment. This can greatly reduce the time required to manually set up flash parameters in a wide range of situations.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.com\/image\/ff7fb972c7cbfb419e706ca0a8ee94a8?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"User Interface of Alpha Camera\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigher reliability and operability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMetal shoe foot with rugged side frame\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA metal shoe foot with rugged side frame significantly increases the strength and durability of the Multi Interface Shoe and its electrical contacts.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Image of metal shoe foot with rugged side frame under the flash\" src=\"https:\/\/www.sony.com\/image\/115cf10d2ef16bfdf3be968ef0f19264?fmt=gif-alpha\u0026amp;wid=600\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced dust and moisture resistance\u003c\/strong\u003e\u003cbr\u003eA dust and moisture resistant design9 contributes to high reliability in outdoor conditions. Shoe sealing achieves even greater dust and moisture resistance with certain a series bodies.\u003c\/p\u003e\n\u003cp\u003e \u003cimg alt=\"Illustration of the internal structure of dust and moisture resistant of the flash\" src=\"https:\/\/www.sony.com\/image\/138828284fd96fc230c89382a13e84ea?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/www.sony.com\/image\/138828284fd96fc230c89382a13e84ea?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile radio wireless communication\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStable wireless radio communication is ensured at distances up to 30 m\/98.4 ft8. Reliable, error-free communication is achieved even around reflectors and obstacles. Slow  sync, rear-curtain sync, and multi flash are supported\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWireless radio control for up to 15 flash units\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eControl up to 15 flash and\/or receiver units in 5 groups10. The HVL-F60RM2 can communicate with flash units that do not feature wireless radio communication via the optional FA-WRC1M commander and\/or FA-WRR1 receiver.\u003cbr data-mce-fragment=\"1\"\u003eCommander Function Receiver Function\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOther features for enhanced expression\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuto AWB with colour filters\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen one of the supplied colour filters is attached to the flash unit, the camera’s white balance is automatically adjusted for a natural mix between flash and ambient light.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFlash control with bounce adaptor\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the supplied bounce adaptor is used the flash unit communicates with the camera to achieve optimum flash distribution for soft, even lighting. The wide panel enhances this effect.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWired IN\/OUT sync terminal\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eA single sync terminal provides in and out sync connections. IN can be used to receive trigger signals from a flash meter, while OUT can be used to trigger additional flash units.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39512002691175,"sku":"HVL-F60RM2","price":798.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/eb7a719c49e46c4de11350e07d7d871f.png?v=1738316505"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony SEL2470GM2 FE 24-70mm f\/2.8 GM II Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/li\u003e\n\u003cli\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH168 Lens Hood\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eThe standard zoom redefined \u003c\/b\u003e\u003cbr\u003e Constant F2.8 24-70 mm zoom with an unprecedented union of high resolution and creamy bokeh.\u003c\/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cb\u003eFE 24–70 mm F2.8 GM compatibility \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eE-mount 35 mm full frame: YES\u003c\/li\u003e\n\u003cli\u003eE-mount APS-C: YES\u003c\/li\u003e\n\u003cli\u003eA-mount 35 mm full frame: NO\u003c\/li\u003e\n\u003cli\u003eA-mount APS-C: NO\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new era of standard zoom performance \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"480\" src=\"https:\/\/www.sony.ca\/image\/1b4b26998ac047a1ce46e4a43fdf05b3?fmt=jpeg\u0026amp;wid=480\u0026amp;qlt=85\" alt=\"A new era of standard zoom performance\"\u003e\u003cbr\u003e No-compromises design and technology in a new constant F2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/e3A-k36OBZo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cb\u003eUnprecedented resolution and detail \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/ae9f6e834989202c47a61822f852e18e?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Unprecedented resolution and detail\"\u003e\u003cbr\u003e An XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBright, fast F2.8 at any focal length \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/453932e8104d25d83a7711a306c1a1e5?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Bright, fast F2.8 at any focal length\"\u003e\u003cbr\u003e Keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePrecise focus at blazing speed \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/6841d69c726f58cd8646011f15ddc965?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Precise focus at blazing speed\"\u003e\u003cbr\u003e Direct Drive SSM (DDSSM) minimizes spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional lens control features \u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"292\" width=\"481\" src=\"https:\/\/www.sony.ca\/image\/8450414d847068dd5aa1b5daec211f04?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\" alt=\"Professional lens control features\"\u003e\u003cbr\u003e A focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Configuration \u0026amp; MTF Chart\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/25bd1d05ffad10176e9fa710454c77a4?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Lens Configuration \u0026amp; MTF Chart\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Controls\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/59e19948a101bebb3bb7ca2d3e3eaf5f?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Lens Controls\"\u003e\u003cbr\u003e 1. Focusing ring \/ 2. Zooming ring \/ 3. Focus hold button \/ 4. Focus mode switch \/ 5. Mounting index \/ 6. Zoom lock switch \/ 7. Hood release button\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39703201841255,"sku":"SEL2470GM2","price":2998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/c0e0a6c513caca595b5cd67550f864fe.png?v=1738340826"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens-sony-e","title":"Sony FE 16-35mm f\/2.8 GM II Lens (Sony E)","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eFast Wide-Angle Zoom\u003c\/li\u003e\n\u003cli\u003e20% Lighter, 10% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eFluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 16-35mm f\/2.8 GM II Lens (Sony E)\u003c\/li\u003e\n\u003cli\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH177 Lens Hood\u003c\/li\u003e\n\u003cli\u003ePadded Case with Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eThe world’s smallest, lightest1 F2.8 wide-angle zoom\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"314\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/1.jpg\"\u003e\u003cbr\u003e The FE 16-35mm F2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest1 of its kind.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTomorrow's lenses today, from Sony\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/20b9989d252f0889d2cdcbdac651bb44?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens standards are changing\u003c\/b\u003e\u003cbr\u003e Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.\u003cbr\u003e With a clear vision of cameras of the future, Sony now redefines the lens.\u003cbr\u003e High resolution and appealing bokeh together at last, from the leader in imaging innovation.\u003c\/p\u003e\n\u003ciframe title=\"G Master -Brand concept | Sony | a lens\" src=\"https:\/\/www.youtube.com\/embed\/DG8YswogHls\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNew lens standards\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/56c53c98c8d0d60d687dc3ecaeb7dfd6?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e High resolution and spectacular bokeh come together in one lens, providing new creative possibilities for imaging and art.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new level of resolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/f6f5290ae5bc7d6863b730d89241f569?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFor a high-resolution future\u003c\/b\u003e\u003cbr\u003e Resolution unlocks details that are the essence of beauty. These extraordinary lenses will still be delivering breathtaking detail well into the future.\u003cbr\u003e \u003ciframe title=\"G Master -The supreme blend of high Resolution and beautiful Bokeh 4K movie | Sony | a lens\" src=\"https:\/\/www.youtube.com\/embed\/CXzWoaESyJM\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eResolution that's ahead of evolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/d3ae7e5738a478b3c79c99d62474644f?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e What are the requirements for interchangeable lenses that will remain relevant in the face of continually evolving camera body performance? As a company that is largely driving that evolution, Sony has the answers.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTruth is in the details\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/75f1238f7de823a36fc64fd369024608?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e The highest design standards ever deliver astonishing detail and texture. The MTF plots are a clue that we're serious about resolution. The images are proof.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA new level of bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"232\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/dceb928ce969e5744758855d7bb06faf?fmt=pjpeg\u0026amp;wid=2000\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBring your vision to life\u003c\/b\u003e\u003cbr\u003e Beyond the ordinary to a realm of visual enchantment, 0.01-micron precision in new XA (extreme aspherical) lens elements captures truth and beauty in every image.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSuperior surface precision enhances bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/c34b71eeb178cbdc7dad51200858d88d?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Aspherical lenses are much more difficult to manufacture than simple spherical types. XA lens elements achieve extreme surface precision that eliminates optical imperfections for the most beautiful bokeh you've ever seen.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBalance is the key\u003c\/b\u003e\u003cbr\u003e Optics designed from the outset to deliver superb bokeh, plus individual calibration of each lens, achieve fluid transitions from extreme sharpness to luxuriously smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdvanced simulation aids bokeh design\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/5c0449ccf43bea1e9b8af4c0f19365ed?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Advanced computer simulation technology is employed to design superb bokeh into the optics, achieving luxuriously smooth, soft background bokeh without jarring lines or edges.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional control \u0026amp; handling\u003c\/b\u003e\u003cbr\u003e More than just stunning images\u003cbr\u003e Every aspect of G Master series lenses is refined to fully meet professional requirements in the studio or out in the field. Unparalleled imaging performance is accompanied by outstanding speed, efficiency, and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSophisticated actuators refine focus\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/43927d9cadc03668feea6294e8a0f985?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Industry leading actuator technology means faster, more precise focusing in manual or auto mode. Unerring focus precision helps to realize the full potential of these extraordinary lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlawless operation \u0026amp; reliability\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"440\" width=\"725\" src=\"https:\/\/www.sony.com\/image\/e9fd0ee852bfd98d2c58071e1a148ce6?fmt=jpeg\u0026amp;wid=1440\u0026amp;qlt=85\"\u003e\u003cbr\u003e Solid construction, comprehensive controls, and dust and moisture resistant design are just a few of the features that add up to impeccable performance in any shooting situation.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDiscover our FE 16-35mm F2.8 GM II\u003c\/b\u003e\u003cbr\u003e \u003ciframe title=\"Introducing FE 16-35mm F2.8 GM II | Sony | a Lens\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBreathtaking G Master resolution\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/3.jpg\"\u003e\u003cbr\u003e High spatial resolution results in detailed rendering right out to the image edges throughout the 16-35 mm zoom range, even with the lens wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is effectively controlled for an outstanding blend of high resolution and gorgeous bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExtraordinary resolution and bokeh\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/4.jpg\"\u003e\u003cbr\u003e Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. The FE 16-35mm F2.8 GM II also offers outstanding close-up performance with a minimum focusing distance of 0.73 ft (0.22 m) throughout the zoom range and maximum magnification of 0.32x. Get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRefined for outstanding movie imagery\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/5.jpg\"\u003e\u003cbr\u003e Reduced focus breathing, focus shift, and axis shift when zooming contribute to smooth movie imagery, while XD (extreme dynamic) Linear Motors and an advanced aperture unit reduce noise and vibration. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAF that is smooth, precise, quiet, and lightning fast\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/6.jpg\"\u003e\u003cbr\u003e The FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x2 higher AF speed. Continuous shooting at up to 30 fps is possible with Sony’s a1 camera3. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe world’s smallest and lightest1 in its class\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/7.jpg\"\u003e\u003cbr\u003e Even though it is the smallest and lightest F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary imaging quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g). That’s about 20% lighter than the E 16-35mm F2.8 GM. Overall length is a compact 4-1\/2 in. (111.5 mm).\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProfessional control and reliability\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"442\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/8.jpg\"\u003e\u003cbr\u003e A click ON\/OFF switch and lock switch offer flexible aperture control, while two focus hold buttons provide convenient access for horizontal or vertical shooting. One function can be assigned to the focus hold buttons from the body menus. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets, and a rubber ring seals the lens mount for protection against dust and moisture4.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLens Configuration\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"596\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/9a.jpg\"\u003e\u003cbr\u003e G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e [1] Extreme aspherical lens (XA lens) [2] Aspherical lens [3] ED (extra-low dispersion) aspherical lens [4] Super ED glass [5] ED (extra-low dispersion) glass\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMTF Chart\u003c\/b\u003e\u003cbr\u003e \u003cimg height=\"596\" width=\"725\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL1635GM2\/desktop\/9b.jpg\"\u003e\u003cbr\u003e MTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e [1] Contrast (%) [2] Distance from optical center of lens (mm) [3] At 16 mm \/ Max. aperture [4] At 16 mm \/ F8 aperture [5] At 35 mm \/ Max. aperture [6] At 35 mm \/ F8 aperture [7] Spatial frequency [8] 10 line pairs \/ mm [9] 30 line pairs \/ mm [10] Radial values [11] Tangential values\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAdvantages of Sony's lenses for video shooting\u003c\/b\u003e\u003cbr\u003e Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003cbr\u003e \u003ciframe title=\"Four advantages of Sony's lenses in video shooting | Sony | Lens\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" height=\"578\" width=\"960\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40198062309479,"sku":"SEL1635GM2","price":3099.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/c8c9aff73c8560bc56c77bd1c56aae1f.jpg?v=1737701398"},{"product_id":"sony-ecm-w3-2-person-wireless-microphone-system-with-multi-interface-shoe","title":"Sony ECM-W3 2-Person Wireless Microphone System with Multi Interface Shoe","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFor Content Creation, Mobile Journalism\u003c\/li\u003e\n\u003cli\u003eFor 2-Person Shoots with Sony Cameras\u003c\/li\u003e\n\u003cli\u003e2 x Transmitters with Built-In Mics\u003c\/li\u003e\n\u003cli\u003eDual-Channel Receiver with MI Shoe\u003c\/li\u003e\n\u003cli\u003e492' Transmission via Bluetooth 5.3\u003c\/li\u003e\n\u003cli\u003e3.5mm TRS and USB-C Ports\u003c\/li\u003e\n\u003cli\u003eNoise Cancellation, Low-Cut Filter\u003c\/li\u003e\n\u003cli\u003eAttenuator Function, LED Indicators\u003c\/li\u003e\n\u003cli\u003eCharging Case, 6-Hour Battery Life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony ECM-W3 2-Person Wireless Microphone System with Multi Interface Shoe\u003c\/li\u003e\n\u003cli\u003e2 x Transmitter\u003c\/li\u003e\n\u003cli\u003eReceiver\u003c\/li\u003e\n\u003cli\u003eMI Shoe Cap\u003c\/li\u003e\n\u003cli\u003eCharging Case\u003c\/li\u003e\n\u003cli\u003e2 x Furry Windscreen\u003c\/li\u003e\n\u003cli\u003ePouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eECM-W3 Wireless Microphone\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDual-channel wireless microphone for high-quality digital recording\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/33c3623f7e7cc0ecc10c55c03ebb78fb?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003e The ECM-W3 comprises two microphone-transmitters featuring high signal-to-noise (S\/N) ratio microphone units, and a dual-channel receiver. The transmitters and receiver process audio digitally and transmit it wirelessly, allowing the capture and recording of two speakers’ voices with superb clarity and low noise.\u003c\/p\u003e\n\u003ciframe title=\"Introducing Wireless Microphone ECM-W3 | ECM-W3S | Sony | Accessory\" src=\"https:\/\/www.youtube.com\/embed\/v0bIrIywSJk\" height=\"854\" width=\"1519\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cb\u003eDigital sound recording with superb quality\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh-quality digital sound recording\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/10935dceeade2e4d4671beef58b36e90?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e High signal-to-noise ratio (S\/N) microphone units are integrated into the two combined microphone-transmitters, enabling clear voice recording with low noise.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh-quality dual-channel digital transmission\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/b2fb469476be781c6b9552dc79440745?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e Connecting the dual-channel receiver to a camera2 from Sony that supports the Multi Interface (MI) Shoe, such as one of the a™ series digital interchangeable-lens cameras or vlog cameras, allows the digital audio signal output from the receiver to be recorded directly by the camera body, enabling high-quality sound recording with minimal noise contamination.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNoise-suppressing filter functions\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/679428919eb12abf8e252b003cef6051?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e A digital noise-cut filter removes persistent background noise, and a low-cut filter on the microphone side reduces unwanted low-frequency sound from wind, air conditioning, and vibration. Less noise reduction is needed post-production, improving workflow efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA wide variety of sound recording methods\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMulti Interface (MI) Shoe compatible\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/8dca479774715c9cba7b15e87a46f83b?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003e The receiver can be easily attached to a camera2 from Sony that supports the Multi Interface (MI) Shoe, such as one of the a™ series digital interchangeable-lens cameras or vlog cameras, without cables, allowing immediate sound acquisition and avoiding interference with the vari-angle LCD monitor even when it is opened horizontally for shooting. This allows a greater degree of freedom and mobility when shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe convenience of wireless\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/176b313871c976d5c297c91ce72dbf50?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e The ECM-W3 comprises two microphone-transmitters and a dual-channel receiver, allowing wireless sound capture of two speakers’ voices. Communication is possible at up to 150 m3 in clear line-of-sight locations, with Bluetooth 5.3 (Bluetooth Low Energy) and LC3plus4 codecs providing low power consumption, low latency, and high sound quality. Power saving has also enabled a reduction in battery size.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSafety and attenuator functions\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/14ec69856f70ec6a51b46cf3b329a0f7?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e A safety function5 is provided that allows simultaneous recording of two audio signals, one at normal volume and the other 20 dB lower, reducing the risk of clipping during loud recording. An attenuator function is also provided, allowing the recording level to be set to one of three values according to the audio volume.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMicrophone audio input\/output\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/be134f4bb554f7872d0457e2f0c3855f?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e A 3.5-mm mini jack (monaural) is provided as an external microphone input terminal on the microphone side, and a 3.5-mm mini jack (stereo) on the receiver side serves as an audio output terminal. In addition to sound acquisition using a stereo-compatible lavalier microphone, output to devices not equipped with a Multi Interface (MI) Shoe is also possible.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUSB digital audio output\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/020096899b986bb9c027e57559053c1d?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e Digital audio (48 kHz\/24 bit) can be output from the receiver via USB cable to a smartphone or PC, or to a USB audio input compatible device6 for recording.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompactness, light weight and high reliability\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompact, and lightweight design\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/d045a9072a6e961867b87569d3cff0ed?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e Both the microphone-transmitters and receiver have excellent mobility and portability, and are compact and lightweight enough not to get in the way when carrying or shooting. Designed to be dust- and moisture-resistant7, they can be used outdoors without worry.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStatus notification functions\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/be42a0834ec354033de2cd3db351baa2?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\"\u003e\u003cbr\u003e The LINK lamp indicates the status of the communication channel between the microphone and receiver to prevent recording errors. The POWER lamps on both the microphone and receiver indicate battery level to prevent recording errors due to dead batteries.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBattery Assist function\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/2ebd4eb333f65d6b234bc7951605489f?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\"\u003e\u003cbr\u003e Power is supplied directly from the a™ series digital interchangeable-lens cameras or vlog cameras to the receiver8.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompact charging case\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/0adbf855065d5b97e9acf07584b394ee?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\"\u003e\u003cbr\u003e A small charging case is included in the package, allowing you to continue shooting without worrying about running out of battery power. The microphone-transmitter unit can operate continuously for approximately 6 hours on a full charge.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWind screen (included)\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/06d6b75a2efe8fc14871dbb030fb2b8c?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\"\u003e\u003cbr\u003e The included wind screen can be used to reduce the wind noise that may occur when the microphone is impacted by strong wind or breath. This allows stable and clear recording of the speaker’s voice, even when shooting outdoors.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA wider choice of microphones\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExpansion of Sony’s microphone lineup\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/30811d712517391e719d5ecd525297a0?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003e With a wider selection of Sony microphones available, you can now choose from a broader range of options depending on the situation and application you wish to use the microphone for.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40263496106087,"sku":"ECMW3","price":528.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/ecce7d2b0d55988d6ccc97f1a1a3236c.jpg?v=1738316193"},{"product_id":"sony-vg-c5-vertical-grip-for-ilce-9m3","title":"Sony VG-C5 Vertical Grip for ILCE-9M3","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFor Sony a9 III Mirrorless Camera\u003c\/li\u003e\n\u003cli\u003eHolds One or Two NP-FZ100 Batteries\u003c\/li\u003e\n\u003cli\u003eSupports Parallel Power Supply\u003c\/li\u003e\n\u003cli\u003eExtended Grip for Vertical Shooting\u003c\/li\u003e\n\u003cli\u003eSecondary Shutter and C5 Custom Buttons\u003c\/li\u003e\n\u003cli\u003eUSB Charging via Camera Body\u003c\/li\u003e\n\u003cli\u003eWeather-Sealed Magnesium Alloy Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony VG-C5 Vertical Grip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eVertical Grip VG-C5\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe same hold and control as the a9 III\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/f6f0efd57415d1012874598d832d1e4e?fmt=png-alpha\u0026amp;wid=378\"\u003e\u003cbr\u003e The VG-C5 Vertical Grip has been designed to provide the same secure hold and control access as the camera’s own horizontal grip, delivering outstanding comfort and operability for long shooting sessions. The grip and shutter button feature the same ergonomic design as the camera body. Control access is similar too, with an independent front custom button (C5), a front dial, and rear L and R dials with a lock function on the R dial. Operation is the same when shooting in horizontal and vertical orientations.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEfficient utilization of two batteries for extended shooting\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/a18e21046aecc8b0b1370e1fd5f9ed6d?fmt=png-alpha\u0026amp;wid=378\"\u003e\u003cbr\u003e The VG-C5 Vertical Grip can house two NP-FZ100 batteries, and circuitry refinements support parallel power supply to provide longer operating duration than the VG-C4EM Vertical Grip. The time remaining for both batteries is simultaneously shown on the camera display so the user can continue shooting with confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePart of a durable, reliable system\u003c\/b\u003e\u003cbr\u003e \u003cimg src=\"https:\/\/www.sony.ca\/image\/8ffd8cc02dc26586bf3ae9b8f50fffa7?fmt=png-alpha\u0026amp;wid=378\"\u003e\u003cbr\u003e With the same dust- and moisture-resistant design as the camera body itself, the VG-C5 Vertical Grip functions as part of a dependable system that will keep working reliably even in challenging conditions. It is also built on a special magnesium alloy frame for outstanding durability1.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRecyclable non-plastic packaging materials\u003c\/b\u003e\u003cbr\u003e Sony is transitioning to the use of non-plastic packaging materials3 that provide ample protection against shock and impact. Plant-based non-woven fabrics3 are used for product bags. All of this helps to minimize environmental stress.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOther Features\u003c\/b\u003e\u003cbr\u003e The VG-C5 Vertical Grip provides an easy-access sliding battery tray, tripod mount socket, camera strap attachment points, AF ON\/AEL\/C1\/C2\/C5 buttons, Multi Selector and Rear dial R lock, and supports power and charging via the camera’s USB Type-C® connector2.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40288925188199,"sku":"VGC5","price":549.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/7428491b0688d6f22dd5436f2922b7a7.jpg?v=1734975192"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony SEL FE 28-70mm f\/2.0 GM E Mount Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Standard Zoom\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMin. Focus: 1.2' Throughout Zoom Range\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 28-70mm f\/2 GM Lens (Sony E)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eALC-F86S 86mm Front Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Hood\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eSony FE 28-70mm f\/2 GM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 style=\"font-size: 18px; color: #000000;\"\u003e\u003cstrong\u003eThe Answer to Every Photographer’s Struggle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eStruggling to find a lens that balances quality, versatility, and portability?\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM Lens is here to solve your problems. Say goodbye to switching between prime lenses to get the sharpness you need and stop sacrificing portability for performance. With this lens, you can enjoy unparalleled clarity, a constant F2 aperture, and a lightweight design—all in one powerful package. Whether you’re a professional tackling demanding shoots or an enthusiast aiming to elevate your craft, this lens is built to exceed your expectations.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eKey Features of the Sony FE 28-70mm f\/2 GM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Level Optics:\u003c\/strong\u003e Engineered with three XA (extreme aspherical) elements, one ED (extra-low dispersion), and three Super ED elements for sharp, clear images with reduced chromatic aberration.\u003cbr\u003e\u003cstrong\u003eConstant F2 Aperture:\u003c\/strong\u003e Perfect for low-light shooting, achieving a beautiful background blur (bokeh) while maintaining consistent brightness throughout the zoom range.\u003cbr\u003e\u003cstrong\u003eNano AR Coating II:\u003c\/strong\u003e Minimizes lens flare and ghosting, ensuring crisp, vibrant images in challenging lighting.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eCompact and Lightweight Design for On-the-Go Creativity\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWeighing just 918 g and measuring 92.9 x 139.8 mm, this lens is portable without sacrificing power. Whether you’re travelling or working on a professional shoot, its compact design allows for stress-free shooting with stunning results.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eAdvanced Autofocus for Fast-Paced Moments\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eStay ready for action with the lens's four XD (extreme dynamic) linear motors. Designed for precision, it offers fast, reliable autofocus and seamless subject tracking—even during zoom. Whether shooting weddings, sports, or wildlife, this lens ensures you never miss a critical frame.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003ePerfect for Video Creators\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM Lens is built for cinematic excellence. It reduces focus breathing for smooth transitions and provides exceptional results in high-frame-rate formats like 4K 120p and FHD 240p. The quiet XD linear motors and aperture system make it perfect for capturing high-quality video without distractions.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eDurable and Professional-Grade Design\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThis lens is ready for any environment with its dust- and moisture-resistant build. Features like Linear Response Manual Focus, adjustable zoom torque, and a customizable aperture ring ensure professional-level control. A fluorine-coated front element resists smudges and dirt, making it easier to maintain.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; color: #000000;\"\u003e\u003cstrong\u003eWhy Choose the Sony FE 28-70mm f\/2 GM Lens?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWith a balance of versatility, advanced optics, and portability, this lens caters to professionals and enthusiasts alike. Perfect for capturing everything from portraits to fast-paced events, it’s the ideal choice for those seeking prime-quality results in a zoom lens.\u003c\/p\u003e\n\u003cp\u003eUpgrade your kit with the Sony FE 28-70mm f\/2 GM Lens and enjoy the perfect blend of portability, precision, and professional features. Whether you're shooting stills or video, this lens will elevate your creative potential.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIf you want to learn more. Check our detailed review of \u003ca href=\"https:\/\/excellentphoto.ca\/blogs\/product-reviews\/sony-sel-fe-28-70mm-f-2-0-gm-e-mount-lens-review\"\u003e\u003cstrong\u003eSony SEL FE 28-70mm f\/2.0 GM E Mount Lens\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51976920924529,"sku":"SEL2870GM","price":3998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/qmtp3nybuot1jmqavdus.jpg?v=1737405535"}],"url":"https:\/\/excellentphoto.ca\/collections\/recommended-accessories-1.oembed","provider":"ExcellentPhoto","version":"1.0","type":"link"}