{"title":"Lenses","description":null,"products":[{"product_id":"sony-sel100400gm-telephoto-zoom-lens-100-mm-400-mm-f-4-5-5-6-fe-gm-oss-sony-e-mount","title":"Sony FE 100-400mm GM lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003ePremium G Master series super telephoto zoom lens\u003c\/li\u003e\n\u003cli\u003eLinear motor and Direct Drive SSM (DDSSM) for agile, highly precise focus lens control\u003c\/li\u003e\n\u003cli\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/li\u003e\n\u003cli\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5-5.6 to f\/32-40\u003c\/li\u003e\n\u003cli\u003eOne Super ED Element and Two ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eZoom Torque Adjustment Ring\u003c\/li\u003e\n\u003cli\u003eInternal Focus; Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn The Box\u003c\/h5\u003e\n\u003cli\u003eSony SEL100400GM - Telephoto zoom lens - 100 mm - 400 mm\u003c\/li\u003e\n\u003cli\u003eHood (model): ALC-SH151\u003c\/li\u003e\n\u003cli\u003eLens front cap: ALC-F77S\u003c\/li\u003e\n\u003cli\u003eLens rear cap: ALC-R1EM\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003cli\u003eTripod mount\u003c\/li\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eSony 100-400mm F\/4.5-5.6 Overview\u003c\/b\u003e\u003cbr\u003e Targeting sports, wildlife, and action shooters, this FE 100-400mm f\/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eG Master super-telephoto zoom\u003c\/b\u003e\u003cbr\u003e This top-performance G Master zoom lens covers a broad 100 mm to 400 mm focal length range that is ideal for sports, wildlife, and other subjects that require a long reach. It offers image quality and AF performance that will support professional fieldwork, tracking and capturing even fast-moving subjects with outstanding resolution and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFast, tenacious autofocus\u003c\/b\u003e\u003cbr\u003e The optimal combination of double linear motor and DDSSM (Direct Drive SSM) drive systems is the first of its kind. It also implements precision sensors that provide real-time feedback for extremely high positioning accuracy, allowing the body's AF system to perform at its best.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh resolution at any focal length\u003c\/b\u003e\u003cbr\u003e Precision 0 7B07B0 optics ensure consistently high corner-to-corner resolution at any focusing distance throughout the lens' zoom range. The SEL100400GM not only delivers stunning images of distant subjects at super-telephoto focal lengths, it offers equally high performance when shooting nearby subjects as well.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNatural rendering and colour\u003c\/b\u003e\u003cbr\u003e Two ED (Extra-low Dispersion) glass elements and one Super ED glass element strategically deployed in an advanced optical design effectively suppress axial chromatic aberration that is often a cause of resolution falloff in telephoto lenses. The result is exceptionally clear, well-defined images.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eClarity and contrast in any light\u003c\/b\u003e\u003cbr\u003e Sony's Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Reduced flare, particularly when shooting in bright outdoor conditions, means greater framing and composing flexibility. (1. Nano AR coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompact, lightweight and mobile\u003c\/b\u003e\u003cbr\u003e Magnesium alloy components and other refinements contribute to high durability as well as class-leading size and weight reductions that not only mean greater mobility, but improved manageability with lightweight bodies for easier, more stable handheld shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eZoom torque adjustment\u003c\/b\u003e\u003cbr\u003e This is the first α lens to include a zoom smoothness adjuster that provides mechanical control of zoom ring torque. Set a lower torque for fast zooming, or increase torque when slow, stable zooming is required. Fine adjustment allows the feel of the lens to be matched to individual user needs.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eClear, blur-free images without a tripod\u003c\/b\u003e\u003cbr\u003e Built-in Optical SteadyShot image stabilization makes it easier to capture blur-free images, particularly when shooting sports or other subjects that require fast stabilization response. Mode 2 stabilization facilitates dynamic panned shots. 5-axis stabilization becomes available when used with α series bodies that feature in-body stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOutstanding shooting versatility\u003c\/b\u003e\u003cbr\u003e Floating focus and high positioning precision have made it possible to achieve a minimum focus distance of just 0.98 meters (3.22 ft.) with up to 0.35x magnification. You have a versatile 100 mm to 400 mm super-telephoto zoom range, plus outstanding close-up performance at 100 mm.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCustomizable focus hold button\u003c\/b\u003e\u003cbr\u003e Conveniently located focus hold buttons provide focus hold control even during continuous AF operation. They can also be customized from a camera menu that allows them to be assigned to a variety of different functions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRemovable tripod mount\u003c\/b\u003e\u003cbr\u003e A removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTeleconverters for extra reach\u003c\/b\u003e\u003cbr\u003e SEL100400GM is fully compatible with the high-performance SEL14TC and SEL20TC teleconverters for a 1.4x or 2x increase in focal length, respectively. That's a maximum focal length of 800 mm (1,200 mm on an APS-C format body).\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFluorine coated front element\u003c\/b\u003e\u003cbr\u003e The lens' front element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, and makes it easier to wipe dirt and fingerprints away if they do become attached to the lens surface. This can be a significant advantage for outdoor shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh reliability in harsh conditions\u003c\/b\u003e\u003cbr\u003e The overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePro lens hood features\u003c\/b\u003e\u003cbr\u003e An access window that can be opened or closed as required allows easy access for polarizing filter operation, and a hood lock switch prevents accidental detachment or rotation of the lens hood while shooting or moving around.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40156783575143,"sku":"SEL100400GM","price":3298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/bbfa77e118c99cec831496f5bdfc6f63.jpg?v=1738316005"},{"product_id":"sony-sel100f28gm-g-master-telephoto-lens-100-mm-f-2-8-fe-stf-gm-oss-sony-e-mount","title":"Sony FE 100 mm F2.8 STF GM Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003ePremium G Master series Mid-range telephoto prime\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eOptical apodization (APD) element for magnificent bokeh\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eNano AR coating for outstanding clarity\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eDirect Drive SSM (DDSSM) for quiet, highly precise focus lens control\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8 to 20 | T5.6 to 22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eApodization Element for Smooth Bokeh\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Aspherical Element \u0026amp; One ED Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMacro Switching Ring; Focus Hold Button\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL100F28GM G Master - Telephoto lens - 100 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eHood (model): ALC-SH147\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap: ALC-F72S\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap: ALC-R1EM\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 100mm F\/2.8 Overview\u003c\/h4\u003e\n\u003cp\u003eThis 100-mm mid-range telephoto prime lens is a superb creative tool that offers outstanding G Master resolution plus innovative STF (Smooth Trans Focus) optics for magnificent bokeh. It features fast, precise, quiet DDSSM autofocus, and close-up capability up to 0.25x magnification. Built-in Optical SteadyShot image stabilization minimizes blur that can occur during low light or macro shooting.\u003c\/p\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExemplary G Master resolution and bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA fitting addition to the G Master series, this lens combines extraordinary resolution and breathtakingly soft, smooth bokeh that ideally sets off the in-focus subject. The optical design, featuring an innovative optical apodization element and new 11-blade aperture, achieves consistently high performance throughout the image area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eResolution true to the G Master name\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eWith spherical aberration compensation, ED (Extra-low Dispersion) glass and aspherical elements, this lens boasts extreme resolution and sharpness that fulfill the demanding 50 lines per millimeter MTF requirement that is a basis for G Master optical design. That sharpness extends throughout image area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding clarity and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBokeh doesn't get better than this\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSpecifically designed to produce extraordinarily smooth, natural bokeh, this lens features a unique optical apodization (APD) element, a newly designed 11-blade circular aperture and minimal highlight distortion at the image periphery. Each lens is individually fine-tuned to ensure that the highest G Master standards are realized.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eApodization for unbeatable bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAn optical APD element is a special type of filter that exhibits gradually decreasing light transmission towards its periphery. It attenuates the edges of point images, resulting in exceptionally smooth, beautiful bokeh in both background and foreground areas with an absolute minimum of double-edge effects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBeautiful peripheral highlights\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIn keeping with this lens's emphasis on bokeh, it has been designed to minimize vignetting that can distort highlight geometry at the image periphery. Point light sources are reproduced with consistently circular bokeh throughout the image, so that sunlight filtering through or reflecting off leaves, for example, is rendered with serene elegance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e11 blades enhance bokeh beauty\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSony's original circular aperture design has been improved with 11 blades for even greater circularity. Design and materials have been revised to ensure that an almost round aperture shape is maintained whether open or stopped down, and strict circularity standards are applied to ensure that the full beauty of STF bokeh is achieved without compromise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eGet close and explore the details\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBecause one of the main features of this lens is bokeh, it has been provided with a macro ring switch that extends the lens's range into the macro region where bokeh can be used to great effect. The macro mode provides 0.57 m (1.87 ft) minimum focus with 0.25x maximum magnification, with no compromise in resolution performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eAF that lets you concentrate on creating\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA DDSSM (Direct Drive SSM) focus drive system provides fast, precise, quiet autofocus. Fast, unobtrusive AF performance allows the user to concentrate fully on capturing superlative stills or movies. This lens supports both contrast AF and focal plane phase detection AF, making it an ideal match for modern high-performance Sony camera bodies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eAdvanced actuators for speed and precision\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eDDSSM (Direct Drive SSM) employs an original Sony piezoelectric motor to directly drive the focus ring. High braking precision means that the focus ring is precisely controlled for the highest possible focus accuracy. It's quiet too, making it ideal for shooting wildlife as well as movies. Manual focus is also smooth and responsive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eClear, blur-free images without a tripod\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eOptical SteadyShot image stabilization is built in, making it possible to achieve maximum subject sharpness with the lower shutter speeds. Image stabilization in a 100-mm mid-range telephoto lens is an advantage for professionals and amateurs alike. Second-generation α7 bodies additionally provide in-body 5-axis stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eProfessional handling and control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eOther advanced features that enhance operation for still photography and moviemaking include an aperture ring , switchable aperture ring click stops, a Focus Hold button, an AF\/MF focus select switch and a wide focus ring for sure, comfortable control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh reliability in harsh conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIn addition to a rubber seal ring at the mount, the overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288508391527,"sku":"SEL100F28GM","price":2048.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/57c94e6595dcadf63e3c2e6202c7e3e7.jpg?v=1695154910"},{"product_id":"sony-sel1018-wide-angle-zoom-lens-10-mm-18-mm-f-4-0-oss-sony-e-mount","title":"Sony E 10-18 mm F4 OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Wide Telephoto Zoom Lens\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eGo super wide with minimum focal length of 10mm\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eConstant F4 max aperture for noise-free low-light shots\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eSuper ED glass minimizes distortion for sharper images\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eOptical SteadyShot keeps handheld shots blur-free\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003e35mm equivalent focal length: 15–27mm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Super ED \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 9.8\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003e\n\u003cdiv class=\"cr-ph-1 cr-night-300 ellipsis\"\u003eSony SEL1018 - Wide-angle zoom lens - 10 mm - 18 mm\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH123: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 10-18mm F\/4.0 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv data-selenium=\"OverviewBody\" class=\"section-inner-wrapper new-page-width noTimeline\" id=\"Overview\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv data-selenium=\"featureWrapper\" class=\"featureWrapper bulletlist clearfix\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eTake on ultra-wide landscapes or tight interiors with your APS-C-format E-mount camera by using the E 10-18mm f\/4 OSS Lens from Sony. Delivering a super wide 15-27mm equivalent zoom range, and offering a constant f\/4 aperture, this lens can produce high-quality images in a variety of difficult scenarios. The implementation of one Super ED and three aspherical elements further guarantees image quality by minimizing aberrations throughout the range. Also, the lens is equipped with Optical SteadyShot image stabilization for reducing the effects of camera shake.Beyond these features, the lens also features an internal focus design that enables fast, responsive autofocus and a minimum focus distance of 9.8\". Additionally, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExperiment with space and perspective\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ea minimum focal length of only 10mm lets you capture striking interior shots as well as dramatic landscapes\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eEnjoy greater creative control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ebecause the F4 maximum aperture remains unchanged even when zooming, you can adjust depth of field more freely\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eNoise-free shots even in low light\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ewith a constant maximum aperture of F4, you can use fast shutter speeds without raising ISO sensitivity unnecessarily\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003ePrecise, high quality images\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ethree aspherical lens elements minimize spherical aberration and distortion, with less bleed even at maximum aperture\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eCapture beauty in the blur\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ethe signature circular aperture helps create beautifully smooth, rounded blur on the out-of-focus elements in a shot\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRich image quality with Super ED glass\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSuper Extra-Low Dispersion glass reduces chromatic aberrations to sharpen image quality even at the 10mm focal length\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBuilt-in image stabilization\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ewhen shooting hand-held, particularly night scenes or dimly lit interiors, Optical SteadyShot enables detailed, blur-free results\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288508555367,"sku":"SEL1018","price":1028.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/69ed218fe794e51ad0253da79da15f81.jpg?v=1693132811"},{"product_id":"sony-sel1224g-wide-angle-zoom-lens-12-mm-24-mm-f-4-0-fe-g-sony-e-mount","title":"Sony FE 12-24 mm F4 G Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eG Lens ultra-wide-angle zoom lens\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eLinear motor for agile, highly precise focus lens control\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFour Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Super ED and Three ED Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNano AR Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFocus Hold Button; AF\/MF Switch\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Bladed Rounded Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL1224G - Wide-angle zoom lens - 12 mm - 24 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap: Dedicated\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap: ALC-R1EM\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 12-24mm F\/4.0 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv data-selenium=\"OverviewBody\" class=\"section-inner-wrapper new-page-width noTimeline\" id=\"Overview\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv data-selenium=\"featureWrapper\" class=\"featureWrapper bulletlist clearfix\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eUltra wide and versatile, the FE 12-24mm f\/4 G Lens from Sony is a flexible zoom lens for full-frame Sony E-mount mirrorless cameras, characterized by its constant f\/4 maximum aperture. Benefitting the wide field of view is a sophisticated optical design that incorporates aspherical and low dispersion glass elements to control both spherical and chromatic aberrations for improved sharpness and clarity. A Nano AR Coating has also been applied to individual elements to reduce surface reflections, flare, and ghosting for greater contrast and color fidelity when working in bright, backlit situations.In addition to the optical attributes, this lens is also distinguished by a Direct Drive SSM autofocus system, which benefits both stills and video application with its quick, quiet, and precise performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\n\u003cdiv data-product-name=\"SEL1224G\" data-product-masterid=\"urn:sony:product:model:[model]12517\" data-locale=\"en_CA\" class=\"tech-specs spec-single\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection class=\"spec-tiles-wrap container\" id=\"features\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh resolution at ultra-wide angles\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eCovering the widest range available in any full-frame E-mount lens, the FE 12-24mm F4 G zoom offers unprecedented expressive potential for landscapes, cityscapes, architecture and other expansive subjects. Refined ultra-wide-angle optics capture sweeping scenes with dynamic perspectives plus outstanding resolution and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExcellent corner-to-corner resolution\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFour aspherical elements in an innovative optical design effectively suppress optical aberrations that can be problematic in wide-angle lenses. This remarkable lens achieves excellent resolution that is fully consistent with the G Lens concept throughout its zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSuper ED glass improves resolution and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eOne Super ED (Extra-low Dispersion) glass element and three ED glass elements are strategically deployed to minimize chromatic aberration. Effective reduction of chromatic aberration contributes to improved sharpness and clarity throughout the image area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eClarity and contrast in any light\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eCompact, lightweight and mobile\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA refined optical design significantly reduces the overall length of the lens barrel as well as the diameter of the front element size while maintaining the highest possible optical performance at all focal lengths and aperture settings. Compact dimensions and low 565-gram (20-ounce) weight make this lens ideal wherever portability and mobility are required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFast, quiet AF for stills and movies\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eWhile autofocus speed and precision are essential to quickly capture and reliably track the subject, quiet operation is a must for movie recording. This lens features an advanced inner-focus mechanism driven by Sony's Direct Drive SSM (DDSSM) system for fast, accurate AF lock-on as well as smooth, quiet operation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eAdvantages for movie recording\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eWith a constant F4 maximum aperture throughout the zoom range this lens makes it possible to achieve consistent exposure. Advanced AF with outstanding speed and precision contributes to reliable subject tracking at wide angles for impressive movie perspectives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth, versatile operation\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA customizable focus hold button that can be assigned other functions adds an extra margin fingertip control, and an AF\/MF switch sets the lens's operating mode to suit the situation. Manual mode focusing is fast and responsive with almost unnoticeable lag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh reliability in harsh conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe overall design of this lens is dust and moisture resistant\u003csup data-hasqtip=\"2\" data-footnote=\"Not guaranteed to be 100% dust- and moisture-proof.\" class=\"footNoteNumber footNoteNumber_done\"\u003e \u003c\/sup\u003efor extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eIntegrated lens hood\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA built-in lens hood effectively blocks incident light that might cause flare and ghosting, maintaining optimum clarity and contrast even at the lens's widest angles. The supplied lens cap slips right over the built-in hood.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288508620903,"sku":"SEL1224G","price":2298.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/5979bec3362740330f63aa6a85fb1b8e.jpg?v=1673463833"},{"product_id":"sony-sel1635gm-g-master-wide-angle-zoom-lens-16-mm-35-mm-f-2-8-sony-e-mount","title":"Sony FE 16-35mm F2.8 GM lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003ePremium G Master Series wide angle zoom lens and smooth bokeh\u003c\/li\u003e\n\u003cli\u003eCircular 11-blade aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eThree Aspherical and Two XA Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motors\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button; AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn The Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony SEL1635GM G Master - Wide-angle zoom lens - 16 mm - 35 mm\u003c\/li\u003e\n\u003cli\u003eHood (model): ALC-SH149\u003c\/li\u003e\n\u003cli\u003eLens front cap: ALC-F82S\u003c\/li\u003e\n\u003cli\u003eLens rear cap: ALC-R1EM\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003eA fast and flexible wide-angle zoom, the FE 16-35mm f\/2.8 GM Lens from Sony is a wide-angle zoom designed for full-frame E-mount mirrorless cameras. Distinguished by its constant f\/2.8 maximum aperture, this lens offers consistent performance throughout the zoom range and benefits working in low-light conditions. The optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.Complementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, two Direct Drive SSM AF groups are employed that are quick and quiet, and also lend more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFast, high-resolution F2.8 16–35 mm zoom\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe first wide-angle G Master zoom lens offers performance that will take full advantage of the high-resolution potential of the latest and future camera bodies. The most advanced Sony optical and mechanical technologies come together to deliver extraordinary rendering and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh corner-to-corner resolution\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUncompromised optical design achieves extremely high resolution and contrast. Landscapes, architecture, interiors and other expansive subjects are captured with outstanding corner-to-corner sharpness. Aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements effectively control chromatic aberration.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eClarity and contrast in any light\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility, particularly at wide-angle focal lengths. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eResolution and bokeh raised to new heights\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens features two Sony XA (extreme aspherical) elements with 0.01 micron surface precision. Distortion that tends to occur in wide-angle zoom lenses is meticulously controlled, as are astigmatism and field curvature. Unattractive onion-ring bokeh is effectively suppressed by XA (extreme aspherical) elements so that smooth, beautiful bokeh is achieved in out-of-focus areas.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGorgeous background bokeh\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eShooting up close at F2.8 can produce some extraordinary background bokeh. Use this capability to shoot portraits, for example, with dynamic, painterly backgrounds consisting of smooth, expressive bokeh that makes the subject stand out clearly.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOptimum resolution at any focal length\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eConsistently high resolution is achieved from infinity to the closest focusing distance. This lens employs a floating focus mechanism with two independently driven lens groups. This system helps to reduce all types of aberration to minimum levels and thereby maintain sharp, high-resolution rendering from infinity focus for landscapes, for example, all the way down to close focus for portraits and similar subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFast, precise autofocus\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTwo DDSSM (Direct Drive SSM) systems employing original Sony piezoelectric motors directly drive two focus groups in a floating focus configuration. The focus groups are positioned with high precision for the highest possible focus accuracy. DDSSM is quiet too, making it ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLight and compact for high mobility\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eClass-leading size and weight reductions have been achieved while maintaining outstanding optical performance. This lens is an ideal match for compact E-mount bodies, providing a portable, manageable system that's easy to take along on hiking or mountaineering photo excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e11 blades enhance bokeh beauty\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSony's original 11-blade circular aperture contributes to even greater bokeh quality. Design and materials have been revised to maintain a round shape, and strict circularity standards are applied to ensure that the full beauty of the lens's bokeh is achieved without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmooth, versatile operation\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA focus hold button, manual focus ring, AF\/MF switch and other controls provide versatile fingertip operation. The focus hold button can be customized via a body menu that allows a variety of functions to be assigned to the button to match the user's needs.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFluorine coated front element\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking, and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh reliability in harsh conditions\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40156784754791,"sku":"SEL1635GM","price":2598.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/c678384121a1d62db31a54a68b82cbe0.jpg?v=1738316008"},{"product_id":"sony-sel1635z-wide-angle-zoom-lens-16-mm-35-mm-f-4-0-vario-tessar-t-fe-za-oss-sony-e-mount","title":"Sony Vario-Tessar T* FE 16-35 mm F4 OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne AA Element; Four Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003e\n\u003cdiv class=\"cr-ph-1 cr-night-300 ellipsis\"\u003eSony SEL1635Z - Wide-angle zoom lens - 16 mm - 35 mm\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH134: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 16-35mm F\/4.0\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eA compact and weather-resistant option, the Vario-Tessar T* FE 16-35mm f\/4 ZA OSS Lens from Sony will satisfy nearly all the wide-angle needs of full-frame E-mount shooters. It also features a constant f\/4 aperture for consistent performance and illumination throughout the zoom range. Ensuring optimal image quality, the lens design incorporates five aspherical elements, including one Advanced Aspherical (AA), three extra-low dispersion elements, and the Zeiss T* anti-reflective coating. This combination delivers images that are free from aberrations and flare.For smooth operation, the lens uses a linear autofocus motor and an internal focusing design. Also, it is equipped with Optical SteadyShot to dramatically reduce the effects of camera shake on your images. Additionally, it has a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel1635_z\" data-product-name=\"SEL1635Z\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eWide-angle impact over a useful zoom range\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA 16mm to 35mm wide-angle zoom range coupled with effective built-in optical image stabilization makes this lens an excellent choice for snapshots, indoor scenes, group shots, landscapes, and more, especially with a full-frame α7 series body. The ZEISS Vario-Tessar configuration offers outstanding performance in a compact, lightweight design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRefined optics deliver stunning images\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSuperior clarity and minimum of distortion are achieved by an advanced optical design that includes one large AA element and three ED elements. The legendary ZEISS T* (T-star) coating enhances performance even further by effectively suppressing reflections so that crisp, natural contrast is maintained, especially when shooting landscapes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eConstant exposure at any zoom setting\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eConstant aperture at all focal lengths means that the user can zoom and shoot at any aperture without having to worry about changes in exposure settings or depth of field, concentrating on the image rather than technical details. Maximum aperture is F4 through the zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSharp and clear in any situation\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBuilt-in Optical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld. Sharp, clear night scenes or indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSharp and clear from corner to corner\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAspherical lens technology maximises portability without sacrificing imaging power. The lens combines five aspherical elements (including one AA - advanced aspherical lens), with 3 ED (Extra-low Dispersion) glass elements to deliver high-precision shots and breathtaking rendering – without the bulky design usually associated with similar DSLR lenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable and easy in any conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288508719207,"sku":"SEL1635Z","price":1298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/c332177f97a5f1cec5a4d81681a603c0.jpg?v=1734374353"},{"product_id":"sony-sel1670z-zoom-lens-16-mm-70-mm-f-4-0-za-oss-sony-e-mount","title":"Sony Vario-Tessar T* E 16-70 mm F4 OSS ZA Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWide Telephoto Zoom Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e24-105mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED Element; Four Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 13.8\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL1670Z - Zoom lens - 16 mm - 70 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH127: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 16-70mm F\/4.0 \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eCovering both wide landscapes and tight portraits, the Vario-Tessar T* E 16-70mm f\/4 ZA OSS Lens fromSony is a great all-around choice for APS-C-format E-mount cameras. It offers a very versatile 24-105mm equivalent zoom range and even features a constant f\/4 aperture for consistent performance. Also, through the use of one extra-low dispersion element, one Advanced Aspherical, and three aspherical elements, users will enjoy sharp, aberration-free imagery. Furthermore, the lens benefits from Zeiss' T* anti-reflective coating to effectively eliminate ghosting and flare.For fast, silent autofocus, the 16-70mm is equipped with a linear motor and uses an internal focus design. It also has Optical SteadyShot image stabilization to reduce the effects of camera shake, especially at longer focal lengths. Additionally, the lens can focus as close as 13.8\" and it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel1670_z\" data-product-name=\"SEL1670Z\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eZEISS quality in a compact, versatile zoom\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eHere’s class-leading ZEISS optics with the legendary T* coating in a mid-range zoom that is compact and convenient for a wide range of subjects. The 16mm to 70mm zoom range will cover most shooting situations, making this lens an ideal choice for day-to-day photography or moviemaking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRefined optics deliver stunning images\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFour aspherical elements, including one AA element, combine with one ED glass element for breathtaking rendering. A linear motor achieves smooth, quiet operation that is ideal for movies as well as stills. The T* coating enhances performance even further by effectively suppressing reflections so that crisp, natural contrast is maintained.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eConstant exposure at any zoom setting\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA constant F4 maximum aperture throughout the zoom range means consistent exposure settings at any focal length as well as improved low-light capability. There’s no need to worry about aperture related exposure variations as you zoom, concentrating on the image rather than technical details.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eAlways sharp and clear\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBuilt-in Optical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld. Sharp, clear night scenes or indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding colour and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe ZEISS T* coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eQuiet zooming\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe lens boasts a linear motor-driven internal focusing mechanism that provides smooth, quiet zooming, so you’ll be able to get close to your subjects without disturbing them. Coupled with the response AF, this lens is perfect for shooting movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509079655,"sku":"SEL1670Z","price":1048.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/d8d65616493d4da4576cc0f8644adacb.jpg?v=1738093248"},{"product_id":"sony-sel16f28-wide-angle-lens-16-mm-f-2-8-sony-e-mount-for-handycam","title":"Sony E 16 mm F2.8  Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eUltra-slim (22.5mm) and lightweight design\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eWide Angle Prime Lens\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eHigh quality aluminium finish\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eHigh performance optics with aspherical lens elements\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eIdeal for shooting stills or movies\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003e35mm equivalent focal length: 24mm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eCompact Pancake Design\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptional Ultra-Wide \u0026amp; Fisheye Converters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL16F28 - Wide-angle lens - 16 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 16mm F\/2.8 \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eLightweight and exceptionally compact, the silver E 16mm f\/2.8 Lens from Sony is a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel_16_f28\" data-product-name=\"SEL16F28\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eSlim, compact, wide angle lens for everyday shooting\u003c\/li\u003e\n\u003cli\u003eStylish, light design with high quality aluminium alloy barrel finish\u003c\/li\u003e\n\u003cli\u003eIdeal for everyday shooting with minimized weight and bulk when camera is carried in a coat pocket or bag\u003c\/li\u003e\n\u003cli\u003eCompatible with optional VCL-ECU1 ultra-wide converter and VCL-ECF1 fisheye converter\u003c\/li\u003e\n\u003cli\u003eHigh-performance optics with aspheric surface for excellent contrast and sharpness\u003c\/li\u003e\n\u003cli\u003eSmooth, quiet, high-speed autofocus and aperture adjustment: ideal for still and HD movie shooting\u003c\/li\u003e\n\u003cli\u003e7-blade circular aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli\u003eDirect Manual Focus with non-rotating focus ring during AF: ideal for precise, comfortable manual focus adjustments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509112423,"sku":"SEL16F28","price":348.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/sel16f28.jpg?v=1587686966"},{"product_id":"sony-sel18200-zoom-lens-18-mm-200-mm-f-3-5-6-3-oss-sony-e-mount","title":"Sony E 18–200 mm F3.5–6.3 OSS  Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWide Telephoto Travel 11x Zoom Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e27-300mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/3.5-6.3 to f\/22-40\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED Element; Four Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZoom Lock Switch\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 11.8\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony SEL18200 - Zoom lens - 18 mm - 200 mm - f\/3.5-6.3 OSS - Sony E\u003c\/li\u003e\n\u003cli\u003eLens hood (ALC-SH109: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSony SEL18200 - Zoom lens - 18 mm - 200 mm - f\/3.5-6.3 OSS - Sony E \u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTelephoto zoom lens with powerful 11x magnification range\u003c\/li\u003e\n\u003cli\u003eStylish, high quality aluminium alloy detailing on barrel\u003c\/li\u003e\n\u003cli\u003eWide zoom range ideal for travel and all-purpose shooting\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization within lens for crisper, clearer handheld shooting at all zoom settings. Silent mechanism during movie shooting\u003c\/li\u003e\n\u003cli\u003eHigh-performance optics with 4 aspheric surfaces for excellent contrast and sharpness\u003c\/li\u003e\n\u003cli\u003eSmooth, quiet, high-speed autofocus and aperture adjustment: ideal for still and HD movie shooting\u003c\/li\u003e\n\u003cli\u003e7-blade circular aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli\u003eDirect Manual Focus with non-rotating focus ring during AF: ideal for precise, comfortable manual focus adjustments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509145191,"sku":"SEL18200","price":1198.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/292ff05934fbca61e1db8cff9241c792.jpg?v=1700769934"},{"product_id":"sony-sel18200le-zoom-lens-18-mm-200-mm-f-3-5-6-3-oss-sony-e-mount","title":"Sony E 18-200mm f\/3.5-6.3 OSS LE Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eTelephoto zoom lens with 11x magnification range\u003c\/li\u003e\n\u003cli\u003eWide zoom range for all-purpose shooting\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot keeps handheld shots blur-free\u003c\/li\u003e\n\u003cli\u003eHigh-performance optics with 4 aspherical surfaces\u003c\/li\u003e\n\u003cli\u003e35mm equivalent focal length: 27–300mm\u003c\/li\u003e\n\u003cli\u003eMINIMUM FOCUS DISTANCE-0.5 m (1.64 ft)\u003c\/li\u003e\n\u003cli\u003eMAXIMUM MAGNIFICATION RATIO (X)-0.27x\u003c\/li\u003e\n\u003cli\u003eFILTER DIAMETER (MM)-62mm\u003c\/li\u003e\n\u003cli\u003eWEIGHT-460 g (16.3 oz) (Without tripod mount)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSEL18200LE - Zoom lens - 18 mm - 200 mm - f\/3.5-6.3 OSS - Sony E-mount\u003c\/li\u003e\n\u003cli\u003eLens hood (ALC-SH124: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSEL18200LE - Zoom lens - 18 mm - 200 mm - f\/3.5-6.3 OSS - Sony E-mount \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight, compact, versatile telephoto with powerful 11x zoom range from wide angle to telephoto\u003c\/li\u003e\n\u003cli\u003eIdeal for travel, portraits, nature and a wide range of everyday shooting applications\u003c\/li\u003e\n\u003cli\u003eSmooth, quiet, high-speed autofocus with linear motor: ideal for still and HD movie shooting\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization within lens for crisp, stable handheld shooting\u003c\/li\u003e\n\u003cli\u003eHigh-quality optics, with 4 aspheric lens elements and 2 ED elements for excellent contrast and sharpness with low distortion\u003c\/li\u003e\n\u003cli\u003eMacro shooting capability: focus clearly on subjects as close as 0.5m\u003c\/li\u003e\n\u003cli\u003e7-blade circular aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli\u003eDirect Manual Focus gives precise control over touching-up focus for fine creative control over beautiful images\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509210727,"sku":"SEL18200LE","price":1048.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/a0168c8641bf4094842dbf71b59166ef.jpg?v=1734908117"},{"product_id":"sony-sel20f28-wide-angle-lens-20-mm-f-2-8-sony-e-mount-for-handycam","title":"Sony E SEL20F28 20mm f\/2.8 Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format. Prime lens\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eUltra-slim (20.4mm) and lightweight, with metal finish\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eAspherical lens elements reduce distortion and aberration\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eCircular aperture for attractive defocusing\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eSmooth, quiet autofocus operation\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eAPS-C camera equivalent focal length: 30mm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e30mm (35mm Equivalent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePancake Design\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRear Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 7.9\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL20F28 - Wide-angle lens - 20 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH113: cap type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 20mm F\/2.8 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eBegin your wide-angle journey with the E 20mm f\/2.8 Lens from Sony, a super compact \"pancake\" lens designed for APS-C-format E-mount cameras where it provides a 30mm equivalent focal length. It offers shooters a fast f\/2.8 aperture for use in low light and for creating images with a shallow depth of field. Benefitting image quality are three aspherical elements to minimize the appearance of aberrations while a rear focusing design improves autofocus speed and helps reach a minimum focus distance of 7.9\". Additionally, the lens is equipped with a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel_20_f28\" data-product-name=\"SEL20F28\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBroaden your view with a wide angle\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFrom a vast cliff to a stretching sandy beach, fit everything in with a 20mm wide angle (30mm in 35mm equivalent focal length2) 2 - With interchangeable-lens cameras incorporating APS-C type image sensor\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRich detail from corner to corner\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThree parts inside the lens work together to fix blur and distortion, even the outer edges of your photos will be crisp and clear\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eKeep bulk to a minimum\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ePreparing for a day’s shoot? Slip this ‘pancake’ lens into your kit bag, a focal length of just 20mm won’t take up much space\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eLow light? No problem\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis fixed lens has a bright, wide aperture of F2.8 so you can capture atmospheric shots even at dusk\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eLooks good when you shoot\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe sleek aluminium design adds a stylish touch wherever you’re shooting\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eGet hands-on with smooth manual focusing\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAn easy-grip ring on the lens barrel helps you control whether your subject is sharply in focus or blurred against the background\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509472871,"sku":"SEL20F28","price":428.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/81e504e8c03e5cc5cf9080ce0b4e17aa.jpg?v=1735068835"},{"product_id":"sony-sel28f20-wide-angle-lens-28-mm-f-2-0-for-sony-e-mount","title":"Sony FE 28 mm f\/2.0 Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eWide angle (28 mm) for landscape or more\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eFast F2.0 maximum aperture\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eCircular 9-blade aperture for beautiful defocus effects\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eLinear motor for silent movie recording\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne AA Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptional Ultra-Wide \u0026amp; Fisheye Converters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL28F20 - Wide-angle lens - 28 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH112: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 28mm F\/2.0 \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eSatisfy your wide-angle fix on your full-frame E-mount camera with the fast and compact FE 28mm f\/2 Lensfrom Sony. It boasts a fast maximum aperture of f\/2 for selective focus effects and for working in low-light conditions. In order to ensure high-quality imaging in a range of conditions, the lens incorporates three aspherical elements, including one Advanced Aspherical, and two extra-low dispersion elements, all of which help minimize aberrations. For fast, responsive focusing the 28mm uses a linear motor and internal focus design. Also, it has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh. If you are looking for a wider perspective, the 28mm can accept optional ultra-wide and fisheye converters than will transform the lens into a 21mm or 16mm lens, respectively.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:super:[sm]sel28_f20_series\" data-product-name=\"SEL28F20 Series\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003ePrime lens resolution and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAdvanced fixed focal length optics effectively minimize aberration from infinity right down to the closest focusing distance for excellent sharpness throughout the image area. All lens surfaces are multi-coated to minimize backlighting-induced flare and ghosting for maximum subject clarity and contrast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth, expressive bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA 9-blade circular aperture works with this lens’s large aperture to produce smooth, beautiful background bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmall and light for everyday photography\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe compact, lightweight design of this full-frame lens is an ideal match for compact α7 series bodies. At only 200 grams, it is a convenient choice for snapshots and everyday use, and an aluminium alloy exterior adds elegant appearance as well as sophisticated feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExplore prime lens performance\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAn ideal second lens for full-frame photographers who want to explore the superior sharpness and expressive potential of a high-performance prime lens. An optical design that includes 3 aspherical (one is an advanced aspherical element) lens elements and 2 ED elements packs outstanding optical performance into a compact lens, and a bright F2.0 maximum aperture makes low-light shooting easy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eDedicated optional converters go wider\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eTwo optional, dedicated front converters conveniently expand the angle of view to 21 mm ultra-wide and 16 mm fisheye without degrading optical performance or visual appearance. A sensor system in the converters and lens ensures that appropriate EXIF data is generated when either converters is attached, for easy data management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOptimized for movies as well as stills\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA precision linear actuator built into the lens drives the focusing mechanism smoothly and quietly, and inner focus means that the lens does not extend while focusing. Quiet operation and stable handling are significant advantages when shooting movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh reliability in harsh conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA design the resists the intrusion of dust and moisture enhances reliability in harsh environments, letting you shoot with confidence wherever you go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509538407,"sku":"SEL28F20","price":598.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/aae0f127107cf443b7acfacfd39c4942.jpg?v=1736276507"},{"product_id":"sony-sel30m35-macro-lens-30-mm-f-3-5-silver-for-sony-e-mount","title":"Sony E 30 mm F3.5 Macro Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePrime Close-up Macro Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e45mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/3.5 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED and Three Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e1:1 Magnification Ratio\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 3.7\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL30M35 - Macro lens - APS-C 30 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH113: cap type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 30mm F\/3.5 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eMove in close to capture stunning details with the E 30mm f\/3.5 Macro Lens from Sony. Designed to work with APS-C-format E-mount cameras, this lens offers a normal-length 45mm equivalent focal length that makes it useful for a wide variety of subjects. Its main feature is the 1:1 magnification ratio provided by the 3.7\" minimum focus distance that enables photographers to capture outstanding close-ups. The lens makes use of one extra-low dispersion element and three aspherical elements to ensure sharp, contrasty images with minimal aberrations. Also, the lens has a maximum aperture of f\/3.5 and uses an internal focus design for fast, responsive autofocus. Along with these features, there is a seven-blade circular diaphragm to help create pleasing, smooth bokeh.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight, compact macro lens delivering high image quality\u003c\/li\u003e\n\u003cli\u003eIdeal for close-ups of flowers, insects and small subjects as well as non-macro everyday shooting\u003c\/li\u003e\n\u003cli\u003e1:1 magnification ratio for frame-filling close-ups, with small subjects captured at actual size on camera's image sensor\u003c\/li\u003e\n\u003cli\u003eMinimum working distance from front of lens to subject of just 2.4cm, and minimum focusing distance of 9.5cm\u003c\/li\u003e\n\u003cli\u003eQuality optics with aspherical lens elements and ED glass for excellent sharpness and clarity at all apertures and focus settings\u003c\/li\u003e\n\u003cli\u003eLinear focus motor drive for smooth, quiet, fast focusing during HD movie shooting\u003c\/li\u003e\n\u003cli\u003eInternal focusing mechanism maintains constant distance from front of lens to subject\u003c\/li\u003e\n\u003cli\u003eStylish, compact design with refined metal finish to blend with camera body\u003c\/li\u003e\n\u003cli\u003eSupplied with lens hood (allows attachment of optional filter)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509571175,"sku":"SEL30M35","price":298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/7523ab1946e370a488d296f428e002e5.jpg?v=1738316010"},{"product_id":"sony-sel35f14z-lens-35-mm-f-1-4-distagon-t-fe-za-for-sony-e-mount","title":"Sony FE Distagon T* 35 mm F1.4 ZA Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWide-angle Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to 16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne AA \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSony Distagon T FE 35mm f\/1.4 ZA Lens\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-SH137 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-F72S 72mm Front Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSony SEL35F14Z - Lens - 35 mm - f\/1.4 Distagon T FE ZA - Sony E-mount \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots. There’s a whole spectrum of imagery that only a large F1.4 aperture can create. A minimum focusing distance of 30cm makes it useful for shooting images of flowers and similar subjects as well.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel35_f14_z\" data-product-name=\"SEL35F14Z\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSharp and clear from corner to corner\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThree aspherical elements, including one precision Sony AA (advanced aspherical) element, combine in a state-of-the-art optical path to effectively compensate for aberration and achieve outstanding corner-to-corner sharpness. That sharpness is maintained even at maximum aperture so optical performance is consistent at all exposure settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFor low-light shooting and smooth bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe F1.4 maximum aperture of this lens makes it easier to capture clear images in low light, even when shooting handheld. A 9-blade circular aperture design enhances its capability for stunningly beautiful background bokeh when desired. Smooth bokeh can make subjects stand out in images with deep dimensional impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding colour and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eZEISS lenses are renowned for their outstanding colour reproduction and contrast. The ZEISS T coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eDDSSM delivers quiet focus speed and precision\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA new DDSSM (Direct Drive SSM) system is used for precision positioning of the heavy focus group required for the full-frame format, allowing precision focusing even within the lens's shallowest depth of field. The DDSSM drive system is also remarkably quiet, making it ideal for shooting movies where focus is constantly changing while the scene is being recorded.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOptimized for movies as well as stills\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis lens is designed for moviemaking as well as for still photography. An aperture ring with switchable clicks can be turned ON for tactile feedback when shooting stills or OFF for smooth, quiet operation when shooting movies. It also features minimal focus breathing, an essential quality for movie shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh reliability in harsh conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe lens features a dust- and moisture-resistant design that ensures reliable operation for professional use in harsh conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509636711,"sku":"SEL35F14Z","price":1348.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/f3582901eff63571f2b6c7e7c9e96c25.jpg?v=1738316012"},{"product_id":"sony-sel35f18-lens-35-mm-f-1-8-oss-for-sony-e-mount","title":"Sony E 35 mm F1.8 OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePrime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e52.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 11.8\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL35F18 - Lens - 35 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH112: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 35mm F\/1.8\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eDelivering a \"normal-length\" 52.5mm equivalent on APS-C-format E-mount cameras, the E 35mm f\/1.8 OSS Lens from Sony is a versatile and lightweight option that will fit a variety of shooting scenarios. It offers a fast f\/1.8 maximum aperture for working in low-light and creating images with shallow depth of field. Equipped with one extra-low dispersion element and two aspherical elements, images will have an absolute minimum of aberrations. Also, it has built-in Optical SteadyShot image stabilization for reducing camera shake and creating sharper images and uses an internal focus mechanism that enables fast, responsive focusing as close as 11.8\". Additionally, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eA versatile, multi-purpose lens\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ewith a focal length of 52.5mm (35mm equivalency) and F1.8 aperture, it’s good for snapshots, portraits, night shots and more\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eCompact and easy to carry\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003elightweight and only around 45mm long, it’s an ideal second lens for when you’re out and about\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eCrisper, cleaner results\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003enew optical design reduces spherical aberration and improves contrast even out on the periphery for crisp, sharp image detail\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBuilt-in image stabilization\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eOptical SteadyShot image stabilization and a large F1.8 aperture enhance handheld shooting in fading light or dimly lit interiors\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth, silent operation\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eboth the motor controlling focus and the one that controls aperture are quiet, smooth and unobtrusive, ideal for shooting video\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFine tune your focus\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eif AF (Auto Focus) can’t lock on or focuses on the wrong subject, step in and take total control with DMF (Direct Manual Focus)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth things out with ED glass\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eExtra-Low Dispersion glass and two aspherical lens elements minimize distortion and improve image quality\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eDiscover beauty in the blur\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ethe circular aperture, a hallmark of E-mount lenses, lets you capture beautiful foreground and background blur effects\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBuilt to last and a joy to use\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ewith a tactile aluminium alloy finish, the lens combines outstanding quality with easy operability\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288509669479,"sku":"SEL35F18","price":528.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/796961a978c38d1a2265da01fb1a509a.jpg?v=1738316014"},{"product_id":"sony-sel35f28z-lens-35-mm-f-2-8-sonnar-t-fe-za-for-sony-e-mount","title":"Sony Sonnar T* FE 35mm f\/2.8 ZA Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZEISS Wide Angle Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThree Double-Sided Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 13.8\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL35F28Z - Lens - 35 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH129: cap type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 35mm F\/2.8\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eSony has managed to squeeze exceptional quality into the extraordinarily compact Sonnar T FE 35mm f\/2.8 ZA Lens, making it a near perfect match for full-frame E-mount cameras. It benefits greatly from Zeiss's optical technology, as it utilizes a Sonnar design with three double-sided aspherical to provide the relatively fast f\/2.8 aperture with minimal aberrations. The lens is also equipped with Zeiss' T anti-reflective coating to effectively eliminate flare and ghosting. Taking things up a notch is the linear autofocus motor and internal focusing design, resulting in fast, quiet, and responsive performance in stills and video as well providing a minimum focus distance of 13.8\". On top of all this, the lens uses a seven-blade circular diaphragm for smooth bokeh and has a dust- and moisture-resistant construction that ensure it will keep functioning in less-than-ideal weather conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel35_f28_z\" data-product-name=\"SEL35F28Z\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003ePerfect performance for the α7 series\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe handling and convenience of this compact 35mm lens are enhanced by an internal focus mechanism that keeps its length constant during focusing. Lightweight design further augments portability as well as handling. All of this plus outstanding ZEISS resolution and contrast make this lens an ideal match for full-frame α7 series bodies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eZEISS resolution from corner to corner\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eOutstanding resolution and contrast are the key features of this lens. Three double-sided aspherical elements effectively control spherical aberration, while extensive application of the ZEISS T* coating not only minimizes flare and ghosting for natural colour reproduction, but is instrumental in achieving impressive contrast as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBeautiful bokeh and low light performance\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA maximum aperture of F2.8 facilitates shooting in a wide range of lighting conditions, with consistent image quality at all apertures. Bright lenses are often large, but a new focus lens group design allows a large maximum aperture in a compact lens. A circular aperture design contributes to gorgeous bokeh for smoothly defocused backgrounds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eShoot with confidence anywhere\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSome of the most exciting images are captured in challenging environments. A dust and moisture resistant design means that the lens will continue to perform reliably in moderately wet or dusty conditions, so you can shoot with confidence wherever those great shots are found.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding colour and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe ZEISS T* coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e7-bladed circular aperture\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe 7-blade circular makes it possible to achieve smoother, more natural defocusing in your images. Get creative with artistic blurring or 'bokeh' – and greater control over the depth of field.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSupplied dedicated hood matches the lens’ compact form\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe supplied ALC-SH129 is a cap type lens hood. This design is a perfect match for the compact lens barrel, contributing to both portability and protection. A filter thread is provided in the lens hood itself, allowing 40.5mm filters to be attached while the lens hood is in use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288512225383,"sku":"SEL35F28Z","price":798.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/13a8fde398ed9c9cd88650dc2f760af5.jpg?v=1701749123"},{"product_id":"sony-sel50f14z-lens-50-mm-f-1-4-planar-t-za-for-sony-e-mount","title":"Sony Planar T* 50mm F1.4 ZA Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZEISS Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne AA Element \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Extra-Low Dispersion Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRing Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL50F14Z - Lens - 50 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eHood (ALC-SH143)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap (ALC-F72S)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap (ALC-R1EM)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 50mm F\/1.4 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eWith its normal perspective, fast maximum aperture, and high-end design, the Planar T FE 50mm f\/1.4 ZA Lens from Sony is easy to see as a go-to standard optic for full-frame E-mount shooters. Starting off with the fast f\/1.4 maximum aperture, photographers and videographers will enjoy exceptional low-light performance along with the ability to create shallow depth-of field effects. The Zeiss Planar optical design benefits users by providing an almost distortion-free image, while the incorporation of one Advanced Aspherical, one aspherical, and one extra-low dispersion element work to minimize spherical and chromatic aberrations. On top of that, the legendary Zeiss T anti-reflective coating combats flare and ghosting for crisp, clear imagery.Performance is top notch as well with speedy autofocus provided by a ring drive Super Sonic Wave Motor (SSM) system. An AF\/MF switch is provided for quickly changing between the modes and an internal focus design maintains overall lens length during use. A physical aperture ring is present on the lens which can be de-clicked at the flip of a switch, making this a great option for video in addition to stills. An eleven-blade circular diaphragm further improves image quality by ensuring smooth bokeh at a wide range of aperture settings. Additionally, a dust and moisture-resistant construction will keep you working even in less than ideal environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]50416\" data-product-name=\"SEL50F14Z\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBreathtaking resolution and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA refined double-gauss design incorporating two aspherical elements, including one precision AA (advanced aspherical) element, works with an ED (Extra-low Dispersion) glass element to suppress field curvature and distortion while maintaining outstanding image-wide resolution and contrast from the widest aperture at any focusing distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eF1.4 for versatility and beautiful bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe F1.4 maximum aperture can be used to create images with shallow depth of field and smooth, beautiful bokeh. A bright maximum aperture like this also makes it possible to shoot at high shutter speeds in low lighting. Of course the lens can be stopped down to create extended depth of field when required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e11 blades for natural bokeh highlights\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAlthough Sony’s circular aperture design usually employs up to 9 blades, this lens incorporates 11 blades that take bokeh quality to new levels of smooth beauty. Natural-looking highlights in the out-of-focus areas enhance overall atmosphere while providing a gentle sense of depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExcellent colour and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eZEISS® lenses are renowned for their outstanding colour reproduction and contrast. The ZEISS® T* Coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eAutofocus that supports high resolution\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFocus drive is handled by a ring drive SSM (Super Sonic wave Motor) system that is capable of positioning the heavy focus group required by large aperture lenses with speed and precision. Fast, accurate focus is essential to bring out the full performance potential of high-resolution camera bodies, whether you’re shooting stills or movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eConvenient fingertip control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. There’s also a focus mode switch for convenient manual\/auto focus selection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable in challenging conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA sealed dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions. Although the design is dust and moisture-resistant, absolute protection from dust and moisture is not guaranteed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513011815,"sku":"SEL50F14Z","price":1348.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/2f60c31291f52d836bb51acd4e782c16.jpg?v=1700770105"},{"product_id":"sony-sel50m28-macro-lens-50-mm-f-2-8-sony-e-mount","title":"Sony FE 50 mm F2.8 Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eClose-up Macro Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e1:1 Magnification Ratio\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED Element \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFocus Hold Button \u0026amp; Focus Range Limiter\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 6.3\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL50M28 - Macro lens - 50 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap: ALC-F55S\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap: ALC-R1EM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSony 50mm F\/2.8 Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA normal-length prime with close-focusing capabilities, the FE 50mm f\/2.8 Macro Lens from Sony offers an impressive 1:1 maximum magnification, along with a 6.3\" minimum focusing distance, for making life-size imagery of close-up subjects. Useful controls, such as a top-printed distance and magnification scale, focus range limiter, and focus hold button, all benefit more precise focusing adjustments for refined results. Complementing the handling capabilities, the optical design also incorporates both an aspherical and an extra-low dispersion element, which work to suppress chromatic and spherical aberrations for increased clarity throughout the focus range. Additionally, the lens sports a dust- and moisture-resistant design to benefit working in inclement weather conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel50_m28\" data-product-name=\"SEL50M28\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eGet close for spectacular macro\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eWith a minimum focusing distance of 16 centimetres you can get close enough for truly imposing life-size shots. There is less need to move the entire camera to find a usable shooting distance, so it is easy to shoot tabletop subjects without having to leave your seat and move around. This is an extremely useful lens for everyday situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExcellent image-wide sharpness and bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA high-performance optical design that includes an ED glass element minimizes chromatic aberration, even when shooting close, contributing to outstanding corner-to-corner sharpness. Out-of-focus backgrounds are beautiful too, with a circular aperture mechanism helping to produce smooth, natural-looking bokeh that can make your subjects stand out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eCompact, lightweight design\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eMax. 70.8 mm diameter and 71 mm length with a total weight of only 236 grams (8.4 oz) for outstanding mobility and easy handling. This lens is a perfect match for the compact α series, and an ideal choice for everyday use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eMagnification and distance scales\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eMagnification and distance scales enhance convenience with precise numeric indications that can be an important aid in achieving the desired magnification and focus for macro photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eComprehensive control for easy macro\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA focus-mode switch can be used to quickly switch between manual and auto focus, adapting easily to any macro opportunities that arise. A focus-range limiter sets the lens’ focus range for the fastest possible AF operation, and a focus-hold button freezes focus wherever it is pressed for controlled, stable shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFor snapshots as well as macro\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe lens’ \"normal\" 50 mm focal length makes it ideal for shooting scenery and portraits as well as close-up subjects. An aspherical element carefully compensates for field curvature, maintaining top image quality from image centre to periphery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable in challenging conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA sealed dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513175655,"sku":"SEL50M28","price":648.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/26ff0dc6e1d53a642ba4db7e7885a1a5.jpg?v=1724683217"},{"product_id":"sony-sel55f18z-lens-55-mm-f-1-8-sonnar-t-fe-za-sony-e-mount","title":"Sony Sonnar T* FE 55mm f\/1.8 ZA Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZEISS Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 1.6'\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony SEL55F18Z - Lens - 55 mm\u003c\/li\u003e\n\u003cli\u003eLens hood (ALC-SH131: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 55mm F\/1.8 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eA perfect pairing for full-frame Sony E-mount cameras, the Sonnar T* FE 55mm f\/1.8 ZA Lens offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFast F1.8 for broad creative control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eRenowned ZEISS contrast and resolution bring out the best in full frame image sensors such as those in the Sony α7 series, and a large F1.8 maximum aperture can produce beautiful full-frame background bokeh. You can also stop down for extended depth-of-field. A bright lens like this is also an advantage when shooting in low light.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth bokeh enhances depth and dimension\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA 9-blade circular aperture works with this lens’s state-of-the-art optics to create beautifully smooth bokeh in out-of-focus background areas when desired, with natural-looking highlights that won’t distract from the important foreground subject and details.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSony and ZEISS team up for better images\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAdvanced technology from ZEISS and Sony combines in a precision optical design with three aspherical elements, two double-sided, that effectively reduce all forms of aberration while achieving outstanding image-wide sharpness and contrast. The ZEISS T* coating suppresses internal reflections, for sublime contrast from highlights to deep blacks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eShoot with confidence anywhere\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSome of the most exciting images are captured in challenging environments. A dust and moisture resistant design means that the lens will continue to perform reliably in moderately wet or dusty conditions, so you can shoot with confidence wherever those great shots are found.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding colour and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe ZEISS T* coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513208423,"sku":"SEL55F18Z","price":1148.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/355863002711834e009e82ca28bcb196.jpg?v=1738316017"},{"product_id":"sony-sel85f14gm-lens-85-mm-f-1-4-gm-sony-e-mount","title":"Sony FE 85 mm F1.4 GM Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePremium G Master Portrait Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne XA Element and Three ED Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNano AR Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFocus Hold Button\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony SEL85F14GM - Lens - 85 mm\u003c\/li\u003e\n\u003cli\u003eHood (ALC-SH142)\u003c\/li\u003e\n\u003cli\u003eLens front cap (ALC-F77S)\u003c\/li\u003e\n\u003cli\u003eLens rear cap (ALC-R1EM)\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 85mm F\/1.4 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eA prized focal length for portraiture, the FE 85mm f\/1.4 GM from Sony is a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. Characterized by its flattering perspective and fast f\/1.4 maximum aperture, this lens is adept at isolation focus for shallow depth of field effects, as well as performing in low-light conditions. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions. Pairing a bright f\/1.4 aperture with a short-telephoto focal length, this 85mm lens is ideally suited for portraiture and other situations where focus control is paramount.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eA new dimension of portrait performance\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe most advanced technology available has been applied in the G Master series, further enhancing acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in a truly outstanding portrait lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExtraordinary resolution and bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eOutstanding resolution even at the maximum F1.4 aperture renders the subject with impressive dimensionality. Then gradual, gorgeous bokeh dissolves the background into an artistic backdrop with natural colouration and highlights. This rare combination, due in part to new XA element technology, opens up new vistas of visual expression.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eNatural images with no spurious colour\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eChromatic aberration can degrade resolution as well as bokeh quality. Three ED (Extra-low Dispersion) glass elements make a significant contribution to this lens’s outstanding optical performance, keeping axial chromatic aberration in check while maximizing both clarity and the natural look and colour of its breathtaking bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSublime 2-sensor autofocus accuracy\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIn addition to the usual rotation sensor, a second sensor detects focus lens group position. This dual sensor system achieves the extremely high level of focus precision that is necessary to make the most of the high-resolution potential of advanced camera bodies. SSM (Super Sonic wave Motor) drive provides the required power and speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e11 blades for luscious bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSony’s circular aperture design usually employs up to 9 blades. This is the first α lens to incorporate 11 blades in a circular aperture design, taking bokeh quality to new levels of smooth beauty with natural looking highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding clarity and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAdvanced Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eVersatile fingertip focus control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/auto focus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eEasy de-click for movies\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eWhile still shooters usually prefer the tactile feedback provided by click stops on the aperture ring, moviemakers favour smooth, quiet, click-free aperture operation. The click stops on this lens’s aperture ring can be easily turned on or off to suit still or movie shooting applications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHood lock and release\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA hood lock mechanism prevents accidental hood detachment when moving from location to location, but a hood release button makes it easy to remove and replace the hood whenever necessary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh reliability in harsh conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIn addition to the normal dust and moisture-sealing measures, a seal has been added at the lens-body interface for even further protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40156785999975,"sku":"SEL85F14GM","price":1798.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/131140f8d554574fcf35d915ec42c945.jpg?v=1738316018"},{"product_id":"sony-sel90m28g-telephoto-lens-90-mm-f-2-8-g-oss-macro-sony-e-mount","title":"Sony FE 90 mm F2.8 Macro G OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTelephoto Close-up Macro Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e1:1 Magnification Ratio; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAspherical, ED and Super ED Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNano AR Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSliding Focus Ring for AF\/MF Selection\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFocus Hold Button; Focus Range Limiter\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 11\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFilter Size 62mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003e\n\u003cdiv class=\"cr-ph-1 cr-night-300 ellipsis\"\u003eSony SEL90M28G - Telephoto lens - 90 mm\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH138: round shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 90mm F\/2.8 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible FE 90mm f\/2.8 Macro G OSS Lens for Sony's E-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialized elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that help eliminate ghosting and flare.Critical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimizing the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and auto focusing. And, the lens has built-in Optical SteadyShot image stabilization for compensating for camera shake at all focusing distances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel90_m28_g\" data-product-name=\"SEL90M28G\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRenowned G lens background bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly \"nisen bokeh\". A nine-blade circular aperture also contributes to great-looking bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eImage-wide clarity from macro to infinity\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003ePrecise, quiet focus for stills and movies\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full-frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSharp and clear without a tripod\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFast auto\/manual focus switching\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus, you're likely to lose the shot. With this lens, the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFocus lock where you need it most\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ePressing the focus hold button, conveniently located on the lens barrel, instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSelect your focus range for faster AF\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are ∞~0.5 metres for distant focusing, 0.5~0.28 metres for close focusing and FULL for full-range focusing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eInner focus for better handling\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIn an inner focus design, only internal lens elements move when focusing, so the total length of the lens does not change. In addition to making handling easier, that means faster autofocus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eGet close while keeping your distance\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eGreat for movies as well as stills\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable and easy in any conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513339495,"sku":"SEL90M28G","price":1248.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/6ba9c581b4cb4c0de68d2bca493ce71a.jpg?v=1738316020"},{"product_id":"sony-sel2470gm-zoom-lens-24-mm-70-mm-f-2-8-gm-sony-e-mount","title":"Sony FE 24-70mm f\/2.8 GM Full-Frame E-Mount Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003ePremium G Master Wide Telephoto Zoom Lens\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne XA Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOne ED Element \u0026amp; One Super ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button; Internal Focus\u003c\/li\u003e\n\u003cli\u003eAF\/MF Switch; Zoom Lock Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn The Box\u003c\/h5\u003e \n\u003cul\u003e\n\u003cli\u003eSony SEL2470GM - Zoom lens - 24 mm - 70 mm\u003c\/li\u003e\n\u003cli\u003eHood (ALC-SH141)\u003c\/li\u003e\n\u003cli\u003eLens front cap (ALC-F82S)\u003c\/li\u003e\n\u003cli\u003eLens rear cap (ALC-R1EM)\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e \n\u003cp\u003eA fast, standard zoom favored for its versatility, the Sony FE 24-70mm f\/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eA new era of standard zoom performance\u003c\/b\u003e\u003cbr\u003e\nNo-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24 mm to 70 mm focal length range, and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eExtraordinary resolution and bokeh\u003c\/b\u003e\u003cbr\u003e\nA newly developed XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range, but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eNatural rendering and colour\u003c\/b\u003e\u003cbr\u003e\nOne ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eBright, fast F2.8 at any focal length\u003c\/b\u003e\u003cbr\u003e\nA constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003ePrecise focus at blazing speed\u003c\/b\u003e\u003cbr\u003e\nIn addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003e9-blade aperture enhances bokeh beauty\u003c\/b\u003e\u003cbr\u003e\nThe remarkable beauty of this lens’ bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eOutstanding clarity and contrast\u003c\/b\u003e\u003cbr\u003e\nSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eVersatile fingertip focus control\u003c\/b\u003e\u003cbr\u003e\nThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/auto focus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eZoom lock improves portability\u003c\/b\u003e\u003cbr\u003e\nZoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eHood lock and release\u003c\/b\u003e\u003cbr\u003e\nA hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.\u003c\/p\u003e\n\n\n\n\n\u003cp\u003e\u003cb\u003eHigh reliability in harsh conditions\u003c\/b\u003e\u003cbr\u003e\nCareful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\n\n\n\n\n\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513372263,"sku":"SEL2470GM","price":1998.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/3f9b70828b036e05915650c4ed24cf48.jpg?v=1738316023"},{"product_id":"sony-sel2470z-zoom-lens-24-mm-70-mm-f-4-0-vario-tessar-t-fe-za-oss-sony-e-mount","title":"Sony FE Vario-Tessar T* 24-70 mm F4 OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED and Five Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003e\n\u003cdiv class=\"cr-ph-1 cr-night-300 ellipsis\"\u003eSony SEL2470Z - Zoom lens - 24 mm - 70 mm\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH130: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 24-70mm F\/4.0 \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eWalk around all day with the Vario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens from Sony, a compact full-frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects. A constant f\/4 aperture makes operation smooth and consistent throughout the zoom range. The lens further benefits from the use of one extra-low dispersion element and five aspherical elements to combat aberrations as well as a Zeiss T* anti-reflective coating to keep flare and ghosting to an absolute minimum. The lens is fast to focus as well due to the linear autofocus motor and an internal focus design. Additionally, the dust- and moisture-resistant lens is equipped with Optical SteadyShot image stabilization to reduce the effects of camera shake, and it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel2470_z\" data-product-name=\"SEL2470Z\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eA versatile zoom for everyday shooting\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe optical performance and 24mm to 70mm range of this ZEISS Vario-Tessar design are a perfect match for compact full-frame E-mount bodies. In addition to consistently superior image quality at all focal lengths it provides a versatile zoom range in a compact lens that can bring out the very best in 7 series bodies for a wide range of subjects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRefined optics deliver stunning images\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFive aspherical elements and one ED glass element in a state-of-the-art optical path suppress aberration for outstanding clarity and beautiful rendering throughout the range. The acclaimed ZEISS T* coating controls reflections for superior contrast, and a circular aperture contributes to smooth background bokeh with natural highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eConstant exposure at any zoom setting\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eConstant F4 aperture at all focal lengths means that the user can zoom and shoot at any aperture without having to worry about changes in exposure settings or depth of field, concentrating on the image rather than technical details.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eAlways sharp and clear\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBuilt-in Optical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld. Sharp, clear night scenes or indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding colour and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe ZEISS T* coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExtra-low Dispersion Glass element\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eLenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass counters these issues, delivering superior contrast and colour quality across the entire focal length – even at large aperture settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e7-bladed circular aperture\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe 7-blade circular makes it possible to achieve smoother, more natural defocusing in your images. Get creative with artistic blurring or 'bokeh' – and greater control over the depth of field.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable and easy in any conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513405031,"sku":"SEL2470Z","price":1198.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/20a1b8de3cd90eea900b8f55d661a9d6.jpg?v=1703842839"},{"product_id":"sony-sel2870-zoom-lens-28-mm-70-mm-f-3-5-5-6-fe-oss-sony-e-mount","title":"Sony FE 28-70 mm F3.5-5.6 OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/3.5-5.6 to f\/22-36\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL2870 - Zoom lens - 28 mm - 70 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH132: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 28-70mm F\/3.5-5.6\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eA top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f\/3.5-5.6 OSS Lens fromSony is a great go-to for full-frame E-mount shooters. The lens uses a variable f\/3.5-5.6 maximum aperture range in order to achieve light weight and compact size and incorporates one extra-low dispersion element and three aspherical elements to minimize aberrations throughout the range. Also, it has a linear motor and internal focus that enable fast, reliable autofocusing. On top of this, the lens offers built-in Optical SteadyShot image stabilization to combat the effects of camera shake. Additionally, it is dust and moisture resistant and is equipped with a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"span3 m-span3\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e35mm Full Frame imaging\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis 35mm Full Frame mid-range zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eAdvanced aspherical lens technology\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAspherical lens technology maximises portability without sacrificing imaging power. The lens combines three aspherical elements with one ED (Extra-low Dispersion) glass element to deliver high-precision shots and breathtaking rendering – without the bulky design usually associated with similar DSLR lenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExtra-low Dispersion glass element\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eLenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass technology was developed to counter these issues, delivering superior contrast and colour quality across the entire focal length – even at large aperture settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOptical SteadyShot image stabilization\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eOptical SteadyShot keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results – even at high zooms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e7-blade circular aperture\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe 7-blade circular design keeps the aperture almost perfectly circular throughout the full range of F-stops. This makes it possible to achieve smoother, more natural defocusing in your images – including artistic blurring or 'bokeh' – and greater control over the depth of field.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513437799,"sku":"SEL2870","price":528.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/845066088070607a2f963649df6982a5.jpg?v=1701642506"},{"product_id":"sony-sel24240-zoom-lens-24-mm-240-mm-f-3-5-6-3-fe-oss-sony-e-mount","title":"Sony FE 24-240 mm F3.5-6.3 OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/3.5-6.3 to f\/22-40\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED Element; Five Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SEL24240 - Zoom lens - 24 mm - 240 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH136: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 24-240mm F\/3.5-6.3 Overview\u003c\/h4\u003e\n\u003cp\u003eDo it all with the Sony FE 24-240mm f\/3.5-6.3 OSS Lens for full-frame E-mount cameras. Able to cover everything from wide-angle to telephoto in a single compact form factor, this lens uses a variable aperture of f\/3.5-6.3 to keep size and weight to a minimum. Ensuring maximum quality throughout the range the lens incorporates one extra-low dispersion element and five aspherical elements that combat various aberrations. Also, it has a linear autofocus motor and internal focus design that provides fast, accurate, and reliable focusing. Further benefitting use is built-in Optical SteadyShot image stabilization that reduces the impact of camera shake, especially at longer focal lengths. The lens is dust and moisture resistant as well, for operation in less-than-ideal conditions. And, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cdiv data-product-name=\"SEL24240\" data-product-masterid=\"urn:sony:product:model:[model]sel24240\" data-locale=\"en_CA\" class=\"tech-specs spec-single\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection class=\"spec-tiles-wrap container\" id=\"features\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e24mm emphasizes full-frame visual impact\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis lens goes wider than most other lenses of this type, with a 24 mm wide end that makes a significant difference in the full-frame format. 24 mm means more dynamic perspectives for scenery, architecture, indoor shots and a multitude of other subjects. Excellent resolution is maintained throughout the image area at all focal lengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003e10x zoom captures subjects near or far\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003e24 mm to 240 mm covers a broad variety of photographic needs. It is a one-lens solution that can reduce baggage when travelling and maximize efficiency at busy events. Move close to the subject and use the telephoto end of the range to create impressive perspective with smooth bokeh effects for subjects such as flowers, as well as general photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh resolution throughout the zoom range\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFive aspherical elements and one ED glass element contribute to high-quality 24 mm performance in a compact lens. All types of aberration have been effectively suppressed while high resolution is achieved throughout the image area. An advanced linear motor drives the focusing mechanism for quick, smooth response throughout the extended zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSharper images in any light\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBuilt-in Optical SteadyShot (OSS) image stabilization makes it easier to capture clear images when shooting handheld at the telephoto end of the zoom range, in ambient indoor lighting, or when shooting night scenes. For most photography you can leave the tripod at home!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh reliability in harsh conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA design that resists the intrusion of dust and moisture helps to ensure reliable operation in harsh outdoor conditions. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513470567,"sku":"SEL24240","price":1298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/fcec9fba981112be3a361286d0437275.jpg?v=1738316026"},{"product_id":"sony-sel55210-telephoto-zoom-lens-55-mm-210-mm-f-4-5-6-3-oss-sony-e-mount-silver","title":"Sony E 55–210 mm F4.5-6.3 OSS 3.8x Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eE-Mount Lens\/APS-C Format\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eTelephoto Zoom Lens\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003e82.5-315mm (35mm Equivalent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eAperture Range: f\/4.5-6.3 to f\/22-32\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eTwo ED Elements; Two Aspherical Elements\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eOptical SteadyShot Image Stabilization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eInternal Focus\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eMinimum Focus Distance: 3.3'\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSony E 55-210mm f\/4.5-6.3 OSS Lens\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e\u003cspan style=\"color: #000000;\"\u003eALC-SH115 Lens Hood\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e\u003cspan style=\"color: #000000;\"\u003eALC-F49S 49mm Front Lens Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e\u003cspan style=\"color: #000000;\"\u003eALC-R1EM Rear Lens Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLimited 1-Year Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 55-210mm F\/4.5-6.3 Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eAn ideal complement to many kit zooms, the silver E 55-210mm f\/4.5-6.3 OSS Lens from Sony opens the door to many telephoto perspectives with its 82.5-315mm equivalent focal length range on APS-C-format E-mount cameras. With an optical design using two extra-low dispersion elements and two aspherical elements users will enjoy images with minimal aberrations. Also, thanks to Optical SteadyShot image stabilization, camera shake will be dramatically reduced, resulting in sharper images. An internal focus design enables fast, responsive AF and a minimum focus distance of 3.3'. Additionally, it has a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel_55210\" data-product-name=\"SEL55210\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile telephoto lens with 3.8x zoom range\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003eIdeal for wide range of shooting applications, including sports and nature\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003eStylish, light and easy to carry with high quality aluminium alloy finish on barrel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003eOptical SteadyShot image stabilization within lens for crisp, stable handheld shooting. Silent mechanism during movie recording\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003eTwo ED glass elements and two aspherical elements for excellent optical performance across zoom range\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003eQuiet, responsive autofocus with internal AF mechanism: ideal for still and HD movie shooting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003e7-blade circular aperture for beautiful defocus effects\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003eDirect Manual Focus with non-rotating focus ring during AF: ideal for precise, comfortable manual focus adjustments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.3;\"\u003eSupplied with front cap, rear cap and lens hood\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Silver","offer_id":31655565656167,"sku":"SEL55210","price":398.0,"currency_code":"CAD","in_stock":true},{"title":"Black","offer_id":31655565688935,"sku":"SEL55210\/B","price":398.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/sel55210-1.jpg?v=1587687233"},{"product_id":"sony-sel70200gm-telephoto-zoom-lens-70-mm-200-mm-f-2-8-gm-oss-sony-e-mount","title":"Sony FE 70-200 mm F2.8 GM OSS Lens","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePremium G Master\u003c\/li\u003e\n\u003cli\u003eTelephoto Zoom Lens\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eOne XA Element \u0026amp; Two Aspherical Elements\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eFour ED Elements \u0026amp; Two Super ED Elements\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual Linear \u0026amp; Super Sonic Wave AF Motors\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Hold Buttons; Focus Range Limiter\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH145 Lens Hood\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-F77S 77mm Front Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eTripod Mount\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eAn F2.8 telephoto zoom like no other\u003c\/strong\u003e\u003cbr\u003eG Master design and technology in a new constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance.\u003cbr\u003e\u003cstrong\u003eExtraordinary detail and bokeh in one lens\u003c\/strong\u003e\u003cbr\u003eG Master design combines extraordinary sharpness and smooth Bokeh in one lens. It is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture and produce smooth beautiful bokeh at the same time, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.\u003cbr\u003e\u003cstrong\u003eConstant F2.8 max aperture\u003c\/strong\u003e\u003cbr\u003eConstant F2.8 max aperture maintains exposure and depth of field regardless of the focal range you choose to zoom to. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003cbr\u003e\u003cstrong\u003eClass-leading close-up performance\u003c\/strong\u003e\u003cbr\u003eClass-leading close-up performance with a minimum focusing distance of 37.8” and 0.25x maximum magnification is ideal for portraits, telephoto macro, and more. Contributing refinements include ED glass elements and a floating focus mechanism to control aberration that can be problematic in close-up applications.\u003cbr\u003e\u003cstrong\u003eED and Super ED glass reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003eED (Extra-low Dispersion) and Super ED glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.\u003cbr\u003e\u003cstrong\u003eHigh performance Optical SteadyShot Image stabilization\u003c\/strong\u003e\u003cbr\u003eHigh-performance image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects. The heavy stabilization lens is driven by a linear motor for fast, precise stabilization. 5-axis image stabilization becomes available when used with ? series bodies that feature built-in image stabilization. To provide the greatest possible benefit from the built-in image stabilization system in the widest range of shooting situations, the features switchable MODE 2 stabilization allows image stabilization to be used with panned shots for greater clarity and impact.\u003cbr\u003e\u003cstrong\u003eRemovable rotating tripod mount\u003c\/strong\u003e\u003cbr\u003eThis versatile lens tripod mount allows the camera to be quickly removed from the tripod in shooting situations that require a rapid handheld response. It also features a revolving mechanism that allows quick changeover between landscape and portrait orientation. A lock mechanism prevents accidental detachment.\u003cbr\u003e\u003cstrong\u003eAn F2.8 telephoto zoom like no other\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/B25A8488E025DD52039B0B536296419C56471E73_CB72B0EE5D484D7A5B0DE037755CF9DCFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"An F2.8 telephoto zoom like no other\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/B25A8488E025DD52039B0B536296419C56471E73_CB72B0EE5D484D7A5B0DE037755CF9DCFMTJPEGSCL1_i_400_featurtn.jpg\"\u003e\u003cbr\u003eThe most advanced technology available has been applied in the G Master series, further refining acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in an outstanding constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance\u003c\/p\u003e\n\u003ch3\u003eExtraordinary detail and bokeh in one lens\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"Extraordinary detail and bokeh in one lens\" src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/11521B135D98770B819359EBE5A64BD4A4AC6EC0_EDD70DDB6E80A8B5B2824A534B1E7805FMTJPEGSCL1_i_400_featurtn.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpecifically designed to resolve spatial frequencies with excellent contrast, this lens includes three aspherical elements, including one double-sided and one newly developed XA (extreme aspherical) element with 0.01 micron surface precision, to effectively control aberration for astonishing resolution plus glorious bokeh.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eNatural images without spurious colour\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"Natural images without spurious colour\" src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/84A1562B8D5708BC05894319E7A0F6CF074220BB_F2DDC4404EA1F2A9176FB63D276B42BFFMTJPEGSCL1_i_400_featurtn.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChromatic aberration that can be a problem in telephoto lenses is thoroughly suppressed by the use of four ED (Extra-low-Dispersion) glass elements and two Super ED glass elements. Colour bleeding is banished so the subject can be captured with maximum sharpness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eFurther refinements for spot-on movie AF\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"Further refinements for spot-on movie AF\" src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/4923FA1C7EC27333AC13694C4F4644ADEA0689BE_8E631FFB6E695832371D264CD42503EAFMTJPEGSCL1_i_400_featurtn.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe focusing system's double linear motor takes on the vital role of providing \"wobbling\" actuation for the AF contrast detection system when shooting video. An optical design that effectively minimizes focus breathing plus quiet mechanical operation further adds to focusing performance that is ideal for movies as well as stills.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eClass-leading close-up performance\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"Class-leading close-up performance\" src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/212EF037D31C580DCCA34D2A9F763CA5F61B7D06_D3CBFA06902FC859361E8BE2DEAF122BFMTJPEGSCL1_i_400_featurtn.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClass-leading close-up performance with a minimum focusing distance of 0.96 m and 0.25x maximum magnification is ideal for portraits, telephoto macro, and more. Contributing refinements include ED glass elements and a floating focus mechanism to control aberration that can be problematic in close-up applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eFast AF optimized for stills and video\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"Fast AF optimized for stills and video\" src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/E831E05A13C9DF0C18542FA46DDA34D595838300_1FF3260EE93BB9E52966D194BD90F1FCFMTJPEGSCL1_i_400_featurtn.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTwo heavy focus groups are rapidly and precisely positioned by separate actuators: a powerful RDSSM (Ring Drive Super Sonic wave Motor) actuator for the front group, and a double linear motor actuator for the rear group. Improved positioning precision works with real-time feedback from multiple position sensors to allow the body's AF system to operate at full capacity.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eOutstanding clarity and contrast\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"Fast AF optimized for stills and video\" src=\"https:\/\/cdn.cnetcontent.com\/syndication\/feeds\/sony\/inline-content\/41\/E831E05A13C9DF0C18542FA46DDA34D595838300_1FF3260EE93BB9E52966D194BD90F1FCFMTJPEGSCL1_i_400_featurtn.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdvanced Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality.(1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40156785868903,"sku":"SEL70200GM","price":2598.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/5e8aa057f2e5acefc3c0f400cc9d1db2.jpg?v=1738316030"},{"product_id":"sony-sel70300g-telephoto-zoom-lens-70-mm-300-mm-f-4-5-5-6-fe-g-oss-sony-e-mount","title":"Sony FE 70-300mm F4.5-5.6 G OSS Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTelephoto Zoom G Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4.5 to f\/29\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo ED and Four Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNano AR Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFocus Hold Button; Focus Range Limiter\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSony FE 70-300mm f\/4.5-5.6 G OSS Lens\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e\u003cspan style=\"color: #000000;\"\u003eALC-SH144 Lens Hood\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e\u003cspan style=\"color: #000000;\"\u003eALC-F72S 72mm Front Lens Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e\u003cspan style=\"color: #000000;\"\u003eALC-R1EM Rear Lens Cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 70-300mm F\/4.5-5.6\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eSpanning a useful range of telephoto focal lengths, the FE 70-300mm f\/4.5-5.6 G OSS from Sony is a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and color accuracy. A Nano AR coating has also been applied to individual lens elements to minimize lens flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]70316\" data-product-name=\"SEL70300G\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExtended 70-300 mm range in an FE zoom\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe first E-mount zoom to cover a 70 mm to 300 mm range is a versatile image-making tool that can handle a wide range of subjects, from portraits and scenery to sports and nature. On an APS-C the telephoto end of the range provides a 450 mm equivalent focal length for serious super-telephoto photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh resolution at any focal length\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFour aspherical elements and two ED (Extra-low Dispersion) glass elements work with Sony’s Nano AR Coating to ensure that all forms of optical aberration are effectively suppressed for superb corner-to-corner resolution. The same design also contributes to the beautiful background bokeh that is an important part of G Lens appeal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eClass-leading close-up performance\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eWith a minimum focus distance of just 0.9-metre and maximum magnification of 0.31x, this versatile zoom lens lets you get extra close to capture new details and perspectives that can add immeasurably to your creative capabilities. In one lens you have high-performance medium to super telephoto zoom as well as telephoto macro capability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSharp, clear handheld captures\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBuilt in Optical SteadyShot image stabilization minimizes the effects of camera shake when shooting handheld, making it easier to capture crisp, clear images that realize the lens’s full potential. Optical SteadyShot is effective at all focal lengths, and significantly increases your opportunities for great shots even in low-light conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable in challenging conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA sealed dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.** Although the design is dust and moisture-resistant, absolute protection from dust and moisture is not guaranteed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSnappy, spot-on focus\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe advanced actuator maximizes autofocus speed and precision with the widest possible range of subjects and shooting situations. Focus operation is smooth and quiet too, making it an advantage for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOperation optimized for versatile control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003ePlenty of on-lens control is provided for versatile shooting in a wide range of situations. A focus-mode switch lets you select manual or auto focus on the fly, a focus-hold button can hold the focus point even during continuous AF operation, and a focus-range limiter switch can be used to preset a focusing distance range for maximum AF speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288513896551,"sku":"SEL70300G","price":1598.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/980421cb07b774b7d96b5aa12251de70.jpg?v=1738316032"},{"product_id":"sony-sony-selp1650-zoom-lens-16-mm-50-mm-f-3-5-5-6-pz-oss-sony-e-mount","title":"Sony Sony SELP1650 - Zoom lens - 16 mm - 50 mm - f\/3.5-5.6 PZ OSS - Sony E-mount","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e24-75mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/3.5-5.6 to f\/22-36\u003c\/li\u003e\n\u003cli\u003eOne ED Element; Four Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003ePower Zoom Mechanism\u003c\/li\u003e\n\u003cli\u003eRetractable Design; Internal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 9.8\"\u003c\/li\u003e\n\u003cli\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn the Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens (Black)\u003c\/li\u003e\n\u003cli\u003eSony ALC-F405S 40.5mm Front Lens Cap\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eE PZ 16-50mm F3.5-5.6 OSS\u003c\/b\u003e\u003cbr\u003e 16-50mm lens with electronic Power Zoom, ED glass and Optical SteadyShot image stabilization. Easy to carry at just 29.9mm\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe lens that goes where you go\u003c\/b\u003e\u003cbr\u003e With a slim, compact design that retracts down to 29.9mm, it's perfect for travel.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNoise-free shots even in low light\u003c\/b\u003e\u003cbr\u003e With a constant maximum aperture of F4, you can use fast shutter speeds without raising ISO sensitivity unnecessarily.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eReady when you are\u003c\/b\u003e\u003cbr\u003e As soon as camera power is turned on, the lens extends and is ready for shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlexibility and control\u003c\/b\u003e\u003cbr\u003e In AF (Auto Focus) mode the dual-function control ring handles zoom; in MF (Manual Focus) mode, the ring offers manual control.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBig-lens performance\u003c\/b\u003e\u003cbr\u003e Extra-Low Dispersion glass and four aspherical lens elements deliver accurate, distortion-free images.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBlur at its best\u003c\/b\u003e\u003cbr\u003e Thanks to the circular aperture you can capture attractive foreground and background blur effects.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBuilt-in image stabilization\u003c\/b\u003e\u003cbr\u003e Optical SteadyShot not only reduces camera shake during handheld shooting but also improves performance in low-light conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288514289767,"sku":"SELP1650","price":429.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/669297733fd8fb7c6b42d758ba5e9683.jpg?v=1693854064"},{"product_id":"sony-selp18105g-zoom-lens-18-mm-105-mm-f-4-0-pz-g-oss-sony-e-mount","title":"Sony E 18–105 mm F4 G OSS Power Zoom Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eG Lens standard zoom\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eApprox. 6x powered zoom\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eConstant F4 maximum aperture\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003e7-blade circular aperture\u003c\/li\u003e\n\u003cli class=\"copy ghost-center with-icon\"\u003eED glass elements effectively reduce chromatic aberration\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e27-157.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo ED \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePower Zoom Lever; Handycam Technology\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 1.5'\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SELP18105G - Zoom lens - 18 mm - 105 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH128: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 18-105mm F\/4.0 Overview\u003c\/h4\u003e\n\u003cp\u003eHave all the essential focal lengths covered with this E PZ 18-105mm f\/4 G OSS Lens from Sony. Designed for APS-C-format E-mount cameras, this lens offers an extremely versatile 27-157.5mm zoom range and has a constant f\/4 aperture for consistency through all focal lengths. Making this lens a great choice for both stills and video is the implementation of a power zoom mechanism and Handycam technology that provides smooth, quiet zooming and focusing. Also, it uses two extra-low dispersion elements and three aspherical elements to combat aberrations for crisp, clean images.On top of these features, the lens is equipped with Optical SteadyShot image stabilization to help reduce the effects of camera shake, especially at longer focal lengths. The lens benefits from an internal focus design that ensures that the overall length of the lens does not change during focusing. Additionally, it offers a minimum focus distance of 1.5' and uses a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cdiv data-product-name=\"SELP18105G\" data-product-masterid=\"urn:sony:product:model:[model]selp18105_g\" data-locale=\"en_CA\" class=\"tech-specs spec-single\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection class=\"spec-tiles-wrap container\" id=\"features\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOne lens for diverse shooting needs\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eHaving to change lenses as you shoot can slow you down and introduce unwanted changes in image quality. Whether you shoot stills or movies, the 18-105mm (full-frame equivalent = 27-157.5mm) zoom range and quality of this fine G Lens will be more than enough for most shooting situations, plus you have the added advantage of smooth power zoom.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSuperb rendering at any focal length\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAn advanced optical design that incorporates two ED (Extra-low Dispersion) glass elements and three aspherical elements offers enviable G Lens image quality throughout the zoom range. Excellent sharpness and contrast are maintained through the image area, supporting natural, true-to-life rendering that deftly captures even the subtlest visual nuances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eZoom technology inherited from pro gear\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSony Handycam® technology has been implemented in the SELP18105G to ensure smooth, quiet zooming that is ideally suited to moviemaking. Focusing benefits from the same type of pro-level technology, providing smooth, quiet operation that is also responsive. The length of the lens remains constant while zooming or focusing. Zoom reversing is available after software update.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eContinuously variable zoom speed control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFingertip control of zoom speed via the zoom lever on the lens barrel or the zoom ring makes it possible to zoom smoothly while maintaining a sure, steady grip on the camera. This can be a significant advantage for consistent, stable handling, especially when shooting movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eConstant F4 maximum aperture\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA constant F4 aperture across the entire 18–105mm range means you can zoom and reframe as necessary without having to think about changing exposure settings. Even at maximum telephoto zoom you can usually shoot without having to boost ISO sensitivity and potentially increase noise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eBeautiful G Lens bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eG Lenses are renowned for their beautifully smooth background bokeh. A 7-blade circular aperture design is part of the reason, enhancing smoothness and producing natural highlights. Smooth background defocusing can make the in-focus subject really stand out in images with almost three-dimensional depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSharp and clear in any situation\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBuilt-in Optical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld. Sharp, clear night scenes or indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288515174503,"sku":"SELP18105G","price":648.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/5c1111202d85cbc3aca7637d79684a06.jpg?v=1738316034"},{"product_id":"sony-selp18110g-zoom-lens-18-mm-110-mm-f-4-0-pz-g-oss-sony-e-mount","title":"Sony E 18–110 mm F4 OSS G Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eAPS-C\/Super35 E-Mount Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePower Zoom G Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Aspherical \u0026amp; Two ED Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSmooth Motion Optics\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNo Focus Shift or Lens Breathing\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSwitchable Manual and Servo Zoom\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eControl Rings for Focus, Zoom, and Iris\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRemovable Tripod Foot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SELP18110G - Zoom lens - 18 mm - 110 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eHood (model): ALC-SH148\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap: yes\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap: ALC-R1EM\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eTripod mount\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 18-110mm \u003c\/h4\u003e\n\u003cp\u003eThe 18 to 110 mm zoom covers the most frequently used range for Super 35 mm\/APS-C movies with a constant F4 maximum aperture. G Lens optical performance delivers image quality that is suitable for 4K production throughout, right out to the image periphery. Sony SMO design minimizes image shift due to lens operation, while high-level zoom control and refined focus add to professional overall performance.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]selp18110_g\" data-product-name=\"SELP18110G\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eFor professional Super 35 mm\/APS-C production\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis powered zoom lens delivers optimum performance in Super 35 mm\/APS-C moviemaking applications, starting at 18 mm wide-angle and extending through an impressive 6.1x zoom range with a constant F4 maximum aperture. G Lens optical performance delivers image quality that is suitable for 4K throughout the zoom range, right out to the image periphery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth Motion Optics meet pro cinema needs\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSony's original SMO (Smooth Motion Optics) design and construction minimizes optical shifts that can have a negative impact on movie quality. Focus breathing is minimized by an internal focus mechanism, focus shift is eliminated by precise focus tracking adjustment and axial shift is minimized by a constant-length design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eHigh-level, versatile zoom control\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIn addition to smooth powered zoom, mechanical manual zoom ensures control with no lag. The desired angle of view can be accurately reached without overshoot or undershoot. Zoom ring direction can be easily switched as required, smooth, slow powered zoom is supported and an inner zoom mechanism means that the length of the lens remains constant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOptical SteadyShot\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eBuilt-in Optical SteadyShot image stabilization helps to keep captured images stable and blur-free in a wide range of shooting conditions. It can be a huge advantage when shooting in low light, minimizing the need to boost ISO and possibly introduce noise, as well as when moving around with the camera.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eIdeal size and weight for active shooting\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eCompact, lightweight design contributes to the kind of mobility that active movie shooting demands. Small size and low weight can be advantageous when using gimbals and other types of support, too.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRefined focus operation and features\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe focus ring slides to switch between auto and manual focus, so the switchover can be made with no break or change in shooting posture. A 0.8 mm pitch focus gear is built right into the lens, providing direct compatibility with standard focusing accessories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable in challenging conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA sealed dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288516288615,"sku":"SELP18110G","price":4498.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/5709c0a503478ed8f8852762882795b7.jpg?v=1682103783"},{"product_id":"sony-selp18200-zoom-lens-18-mm-200-mm-f-3-5-6-3-pz-oss-sony-e-mount","title":"Sony E 18–200 mm F3.5-6.3 OSS Power Zoom Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e27-300mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/3.5-6.3 to f\/22-40\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eED and Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePower Zoom Mechanism; Variable Speed\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 11.8\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSony E PZ 18-200mm f\/3.5-6.3 OSS Lens\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-SH125 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-F67S 67mm Front Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 18-200mm F\/3.5-6.3 \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cp\u003eMake sure you have the right tool for both stills and movies with this E PZ 18-200mm f\/3.5-6.3 OSS Lensfrom Sony. Equipped with a power zoom mechanism that can be set to different speeds, users will enjoy smooth, precise zooms during their videos. Designed for APS-C-format E-mount cameras, shooters will be able to make good use of the lens' vast zoom range, which is equivalent to 27-300mm. Also, it has a variable f\/3.5-6.3 aperture to keep the overall size to a minimum and uses extra-low dispersion and aspherical elements to combat aberrations.Ensuring sharp images at all focal lengths is built-in Optical SteadyShot image stabilization to reduce the effects of camera shake. Also, it has an internal focus design which prevents the lens from changing length during focusing. Additionally, it is equipped with a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eGet slow zoom effects for film shooting\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eFrom movies to documentaries, give your creative works a lift with controlled, steady close-ups from a smooth powered zoom\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eShoot from a distance\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eEven the smallest details become sharp and clear using an 18-200mm telephoto zoom lens with 11x magnification\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eTwo ways to get closer\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eZoom directly from the built-in controls on your camera or camcorder, or try using the lever on the lens itself\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eTrack quick movement with smooth autofocus\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eLock-in your shot with fluid and silent precision for smooth detail in all your scenes\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eNo jumps and shakes with Optical SteadyShot\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eShooting on the fly becomes a snip, capture smooth Full HD images no matter how bumpy things get\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eTotal control to create blur effects\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAdjust the circular aperture for softer natural defocusing and make foreground objects stand out against a blurred background\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eTough and light enough for any shoot\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis stylish aluminium lens won’t be affected by knocks and bumps when you’re out and about\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288517206119,"sku":"SELP18200","price":1498.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/87c6a1cd6d1ded4d78d13f8dafc927cc.jpg?v=1695328167"},{"product_id":"sony-selp28135g-zoom-lens-28-mm-135-mm-f-4-0-pz-g-oss-sony-e-mount","title":"Sony FE 28-135mm F4 OSS Power Zoom G Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"ghost-center-wrap\"\u003e\n\u003cul\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFive Aspherical \u0026amp; Three ED Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSmooth Motion Optics Support 4K Video\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eNo Focus Shift or Lens Breathing\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003ePower Zoom with Super Sonic Wave Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eControl Rings for Iris, Focus, and Zoom\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRemovable, Rotating Tripod Collar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"span3 alpha m-span3\"\u003e\n\u003cul class=\"unstyled spec-list\"\u003e\n\u003cli class=\"p3\"\u003eSony SELP28135G - Zoom lens - 28 mm - 135 mm\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens hood (ALC-SH135: square shape, bayonet type)\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens front cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eLens rear cap\u003c\/li\u003e\n\u003cli class=\"p3\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"h2-title new-page-width c45\"\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003ch4\u003eSony 28-135mm Overview\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"Overview\" class=\"section-inner-wrapper new-page-width noTimeline\" data-selenium=\"OverviewBody\"\u003e\n\u003cdiv class=\"inner-wrapper clearfix\"\u003e\n\u003cdiv class=\"leftPanel\"\u003e\n\u003cdiv class=\"featureWrapper bulletlist clearfix\" data-selenium=\"featureWrapper\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eDesigned to satisfy 4K production requirements, the Sony FE PZ 28-135mm f\/4 G OSS Lens is a wide-ranging zoom lens that covers wide-angle to telephoto perspectives while adding many features for your full-frame, APS-C, or E-mount camcorder or still photography camera system. The lens features a powered zoom control with a variable speed and zoom rotation direction reversal capability. Powering the zoom function is an SSM (Super Sonic wave Motor) drive that allows precision and quiet operation. Focus noise is also minimized through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]selp28135_g\" data-product-name=\"SELP28135G\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eA full frame lens for serious moviemaking\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis powered zoom lens has been created to satisfy professional optical and operational requirements for high-quality movie imagery, including 4K and future formats, when matched with a high-performance 35mm full frame format camera or Super 35 format camcorder. Focus breathing, image shift, and all types of aberration have been minimized. (Super 35 format camcorder Sony PXW-FS7 with SELP28135G shown above.)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth Motion Optics satisfy pro needs\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSMO (Smooth Motion Optics) is a Sony optical design concept for large-aperture interchangeable lenses that is specifically aimed at achieving the highest possible image quality and resolution for motion images. SMO design addresses three main issues that are critical for moviemaking: focus breathing, focus shifts that can occur while zooming, and lateral movement of the optical axis while zooming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth, quiet powered zoom\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe world’s first SSM (Super Sonic wave Motor) drive in a lens designed for moviemaking achieves exceptionally smooth, quiet zoom. Iris operation is smooth and quiet too. Independent control rings for zoom, focus, and iris are provided. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmall and light for better handling\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSony α mount lenses are notably compact and lightweight, painstakingly designed to match the widest possible range of α mount bodies in both form and function. Compact dimensions and reduced weight are an advantage in shooting situations that demand maximum mobility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eReliable and easy in any conditions\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288517238887,"sku":"SELP28135G","price":3198.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/7307829d7389277fcdb8e78332b736ed.jpg?v=1738316036"},{"product_id":"sony-sel18135-zoom-lens-18-mm-135-mm-f-3-5-5-6-e-oss-sony-e-mount","title":"Sony E 18-135 mm F3.5-5.6 OSS  Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWide Telephoto Lens 7.5x Zoom\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/3.5 to f\/36\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e27-202.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMaximum Aperture Range: f\/3.5-5.6\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo ED Elements \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 1.5'\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-F55S 55mm Front Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-SH153 Lens Hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSony SEL18135 - Zoom lens Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith broad zoom range extending from 18mm wide-angle to 135mm telephoto, the versatile lens covers a wide range of subjects and situations. It features compact, lightweight portability that maximizes the APS-C format E-mount advantage, as well as fast, precise, quiet AF operation that make it an excellent one-lens solution for day-to-day shooting.\u003c\/p\u003e\n\u003ch4 class=\"t3-bold\"\u003e7.5x zoom in a compact, lightweight lens\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis lens weighs in at a mere 325g (11.5oz), and is no larger than 67.2mm in diameter and 88mm in length. At the telephoto end of the zoom range the focal length is 202.5mm (35mm format equivalent), providing ample reach for general shooting as well as landscapes, wildlife, portraits and more.\u003c\/p\u003e\n\u003ch4 class=\"t3-bold\"\u003eHigh corner-to-corner resolution\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA new optical design that includes one aspherical element contributes to consistently high resolution from the image centre right out to the edges throughout the zoom range, while two ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration. Built-in optical image stabilization makes it easier to shoot blur-free images hand-held.\u003c\/p\u003e\n\u003ch4 class=\"t3-bold\"\u003eClose-ups with beautiful background bokeh\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eMinimum focusing distance is just 0.45 m (1.48 ft) (0.29x max. magnification), making it easy to shoot close-ups of sweets, flowers and wildlife that combine sharp in-focus subjects with beautiful background bokeh. Bokeh quality is enhanced by a circular aperture design.\u003c\/p\u003e\n\u003ch4 class=\"t3-bold\"\u003eFast, precise, quiet AF is ideal for stills and movies\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eA precision linear motor powers the lens's AF system, for fast, precise, quiet operation that is ideally suited for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288695693415,"sku":"SEL18135","price":778.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/sel18135.jpg?v=1587687007"},{"product_id":"sony-sel24f18z-wide-angle-lens-24-mm-f-1-8-sony-e-mount","title":"Sony Sonnar® T* 24 mm F1.8 ZA Lens","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWide-angle Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e36mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance: 6.3\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSony Sonnar T E 24mm f\/1.8 ZA Lens\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-SH114 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-F49S 49mm Front Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSony SEL24F18Z - Wide-angle lens - 24 mm - f\/1.8 - Sony E-mount Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis first-class 24mm (35mm full frame equivalent) prime lens features a large F1.8 maximum aperture and is capable of outstanding sharpness and contrast throughout the frame plus beautiful “bokeh” in out-of-focus areas. Maximum magnification is 0.25x for dramatic 1:4 close-up capability, and an internal drive motor offers smooth, quiet autofocus operation that moviemakers will appreciate.\u003c\/p\u003e\n\u003cdiv class=\"tech-specs spec-single\" data-locale=\"en_CA\" data-product-masterid=\"urn:sony:product:model:[model]sel_24_f18_z\" data-product-name=\"SEL24F18Z\"\u003e\n\u003cdiv class=\"feature-benefits spec-single spec-multi\"\u003e\n\u003csection id=\"features\" class=\"spec-tiles-wrap container\"\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eExtra speed and wide-angle appeal\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThis compact, lightweight 24mm ZEISS Sonnar design features an F1.8 maximum aperture plus outstanding frame-wide sharpness and contrast. It can also produce beautifully smooth “bokeh” when required. This lens is an outstanding choice for a wide range of subjects, from landscapes to low-light indoor shots and even 1:4 close-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eGet close for impressive detail and impact\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eAn advanced optical design ensures that maximum performance is achieved right down to 1:4 macro focusing distances, making it possible to shoot small subjects and details with dramatic clarity and a wide-angle perspective. The lens’s large F1.8 maximum aperture is an advantage for close-ups too.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eSmooth and quiet for quality movies\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eSmooth, quiet operation is essential for moviemaking. An internal drive motor that achieves fluent, low-noise focus operation makes this lens a good choice for movies as well as stills, keeping imagery solid and noise out of the soundtrack.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eRefined exterior finish and feel\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe black-finished aluminum alloy exterior of this lens affords an appearance that is eminently suitable for the distinguished ZEISS name, and of course it blends beautifully with the graceful design of E-mount bodies. The engraved focus ring offers sophisticated appearance as well as superior grip and operating feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003ch4 class=\"t6 tile-title\"\u003eOutstanding colour and contrast\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eThe ZEISS T coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":29288711979111,"sku":"SEL24F18Z","price":1048.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/8e2cf04c1fd9a32ba98a6f2ee8a18b62.jpg?v=1673464103"},{"product_id":"sigma-16mm-f1-4-dc-dn-contemporary-lens-for-sony-e-mount","title":"Sigma 16mm F1.4 DC DN Contemporary Lens for Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e24mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e3 FLD, 2 SLD, and 2 Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eStepping AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWeather-Sealed TSC Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 16mm f\/1.4 DC DN Contemporary Lens for Sony E\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLCF-67 III 67mm Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH716-01 Petal Type Lens Hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma 16MM F1.4 DC DN CONTEMPORARY FOR SONY E Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe Sigma 16mm 1.4 DC DN Contemporary is a high performance prime with a large aperture of F1.4 designed for APS-C Mirrorless cameras including Sony E mount and Micro Four Thirds. The Contemporary line is part of Sigma Global Vision and is the perfect blend of image quality and compact size. The large aperture is great for lowlight and for creating depth of field and its small size makes it highly portable.\u003c\/span\u003eThe optical design and stepping motor deliver smooth autofocus during video shooting. The lens design fully accommodates the Fast Hybrid AF of Sony E-mount cameras for super-fast autofocus functionality. Using face recognition AF results in consistent autofocusing on faces, even as the subjects move.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eCONTEMPORARY LENS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for today’s photographer who wants to do it all, our Contemporary line combines superior optical performance and compactness for high-performance lenses that cover a wide range of needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIGITAL NEO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-performance lenses, designed exclusively for mirrorless interchangeable lens cameras.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288726528103,"sku":"C16DCDNSE","price":549.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/b7a38328a734502fcfe154eeebfe5451_d1757565-a2d8-4a11-89d5-a278781c0a3c.jpg?v=1738101224"},{"product_id":"sigma-50mm-f1-4-dg-hsm-art-lens-for-sony-e-mount","title":"Sigma 50mm F1.4 DG HSM Art Lens for Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThree SLD Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eHyper Sonic AF Motor, Manual Override\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTSC Material, Brass Bayonet Mount\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 50mm f\/1.4 DG HSM Art Lens for Sony E\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLCF-77 III 77mm Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH830-02 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma ART 50MM F1.4 DG HSM LENS FOR SONY E-MOUNT Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe staple Sigma 50mm 1.4 DG HSM has been redesigned and reengineered to set a new standard for the Art line. With a large 1.4 aperture, the Sigma 50mm 1.4 prime lens is a pro level performer for shooting everything including portrait photography, landscape photography, studio photography and street photography. A Hyper Sonic Motor (HSM) ensures quiet, smooth and accurate autofocusing and paired with Special Low Dispersion (SLD) glass and Super Multi-Layer coating, the 50mm 1.4 is a high performance lens for the modern DSLR sensors. 13 elements in 8 groups allow for unsurpassed performance even at wide apertures and close-up photography is easily managed with a minimum focusing distance of 40cm. The Sigma 50mm 1.4 lens is the new exceptional standard, standard prime.\u003c\/p\u003e\n\u003cp\u003eFast and versatile, the Sony E-mount 50mm f\/1.4 DG HSM from Sigma is a normal-length prime designed to achieve high optical performance through the incorporation of both three Special Low Dispersion glass elements and one molded glass aspherical element. These elements, coupled with an advanced optical design, work to minimize sagittal coma flare and chromatic aberrations in order to provide high image sharpness and clarity. The lens' large diameter and floating system also help to correct for vignetting to ensure maintained peripheral brightness. A Super Multi Coating has been applied to lens elements, too, to reduce flare and ghosting for higher contrast and color fidelity. Additionally, making it an ideal lens for portraiture, the bright f\/1.4 maximum aperture pairs with a rounded nine-blade diaphragm to benefit selective focus and shallow depth of field imaging with smooth bokeh.Complementing the imaging capabilities, the lens sports a Hyper Sonic Motor to produce quick, smooth, and quiet autofocus performance with full-time manual focus override. The physical design utilizes Thermally Stable Composite material for durability in a wide range of environments, and a brass bayonet mount also offers rigidity and mounting precision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART LENS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for those who see photography as a critical expression of self, our Art line offers sophisticated optical performance and abundant expressive power to deliver faithfully on your artistic vision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDG FOR DIGITAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to deliver the ultimate in performance on full-frame digital SLRs, Sigma DG lenses also bring out the best in 35mm SLR film cameras and APS-C size DLSRs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQUIET \u0026amp; FAST AUTOFOCUSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens uses a motor driven by ultrasonic waves to provide a quiet, high-speed AF.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288726954087,"sku":"A50DGHSE","price":999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/50mm-f14-dg-hsm-a_da438984-5e7e-4bfc-8ebb-dd1315dcad00.jpg?v=1587683404"},{"product_id":"sigma-85mm-f1-4-dg-hsm-art-lens-for-sony-e-mount","title":"Sigma 85mm F1.4 DG HSM Art Lens For Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to 16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eHyper Sonic AF Motor, Manual Override\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTSC Material, Brass Bayonet Mount\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 85mm f\/1.4 DG HSM Art Lens for Sony E\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLCF-86 III 86mm Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH927-02 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Case\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma ART 85MM F1.4 DG HSM FOR SONY E MOUNT Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sigma 85mm 1.4 DG HSM Art is the latest addition to the world renowned Sigma Global Vision Line. Designed and engineered for unparalleled image quality, the Sigma 85mm 1.4 Art employs a completely new optical design and premium components. 2 FLD (performance equal to fluorite) glass elements and 1 element boasting a high rate of anomalous partial dispersion and high refraction achieve a class leading level of performance. The highly anticipated 85mm 1.4 Art is an ideal lens for a variety of photographic subjects, particularly portrait photography, both in-studio and on-location. The newly updated Hyper Sonic Motor (HSM) allows for 1.3X the torque of previous generations for fast and efficient autofocus. Through rigorous testing, the Sigma 85mm 1.4 Art ushers in a new era of quality and performance for this popular fast prime focal length. A 9 blade rounded diaphragm creates beautiful background bokeh to isolate and accentuate the subject. Full Time manual focus can be engaged by rotating the focusing ring, even when shooting continuous autofocus and a state-of-the-art electronic diaphragm is included for lenses in the nikon mount.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART LENS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for those who see photography as a critical expression of self, our Art line offers sophisticated optical performance and abundant expressive power to deliver faithfully on your artistic vision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDG FOR DIGITAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to deliver the ultimate in performance on full-frame digital SLRs, Sigma DG lenses also bring out the best in 35mm SLR film cameras and APS-C size DLSRs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQUIET \u0026amp; FAST AUTOFOCUSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens uses a motor driven by ultrasonic waves to provide a quiet, high-speed AF.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288727117927,"sku":"A85DGHSE","price":1299.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/pphoto-85-14-a016-l-03-copy_de73769c-d54e-4cf2-bb3f-225d99e50398.jpg?v=1587683486"},{"product_id":"sigma-105mm-f1-4-dg-hsm-art-lens-for-sony-e-mount","title":"Sigma 105mm F1.4 DG HSM Art Lens For Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThree FLD Elements, Two SLD Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eHyper Sonic AF Motor, Manual Override\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWeather-Sealed, Protective Front Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRemovable Rotating Arca-Type Tripod Foot\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 105mm f\/1.4 DG HSM Art Lens for Sony E\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLCF-105 III 105mm Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH1113-01 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eTS-111 Tripod Collar\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003ePT-21 Protective Cover\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma ART 105MM F1.4 DG HSM FOR SONY E-MOUNT Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp\u003eWith a no-holds-barred approach to design, the Sony E-mount 105mm f\/1.4 DG HSM Art Lens from Sigma is a short-telephoto, portrait-length prime distinguished by its bright maximum aperture and advanced optical layout. The fast f\/1.4 design greatly benefits working in low-light conditions and also affords extensive control over depth of field for isolating subjects and working with selective focus. As part of the Art line of lenses, this lens is also designed for high-resolution rendering, and utilizes FLD and SLD glass to control chromatic aberrations and color fringing for notable clarity. A Super Multi-Layer Coating also enhances image quality by suppressing lens flare and ghosting for improved contrast and color fidelity in strong lighting conditions. Additionally, a rounded nine-blade diaphragm contributes to a pleasing bokeh quality.Complementing the imaging capabilities, the lens sports a Hyper Sonic Motor to produce quick, smooth, and quiet autofocus performance with full-time manual focus override. The physical design utilizes Thermally Stable Composite material for durability in a wide range of environments, and a brass bayonet mount also offers rigidity and mounting precision. For working atop a tripod, a removable tripod collar is also included and features an Arca-type compatible foot for wide mounting compatibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sectionHeaders js-hiddenFeatures\" data-selenium=\"sectionHeaders\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288727216231,"sku":"A105DGHSE","price":1799.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/a105dghc2.jpg?v=1587682958"},{"product_id":"sigma-30mm-f2-8-dn-art-lens-for-sony-e-mount","title":"Sigma 30mm F2.8 DN Art Lens for Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eSony E-mount (NEX) Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eStandard Length Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e45mm Equivalency in 35mm Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8-22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance of 11.8\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInner Focusing System\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor for Quiet AF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo Glass Molded Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 30mm f\/2.8 DN Lens for Sony E-mount Cameras\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH520-03 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eCarrying Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma ART 30MM F2.8 DN BLACK LENS FOR SONY E Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRedesigned with a metal exterior under the Art category, this high-performance standard lens is designed exclusively for mirrorless interchangeable lens cameras and has the equivalent angle of view as a 60mm lens (35mm equivalent focal length) on the Micro Four Thirds systems and 45mm (35mm equivalent focal length) on the E-mount system. Two glass mold aspherical lenses, including a double-sided aspherical lens, provide excellent correction for all types of aberration. The inner focusing system corrects the fluctuation of aberration to maintain image quality regardless of the focal distance. Sigma’s Super Multi-Layer Coating reduces flare and ghosting as well as provides sharp and high contrast images even at the maximum aperture. The superior telecentric optical design improves the image quality throughout the frame. The optical design also allows the lens to be compact and lightweight. This lens benefits from a newly developed linear AF motor, which moves the lens elements directly without the need for gears or the drive of other mechanical parts. This system ensures accurate and quiet autofocusing, making the lens suitable for video recording as well as still photos. The lens features a rounded 7-blade diaphragm creating an attractive blur to the out of focus areas of the image. This Sigma 30mm F2.8 DN has a minimum focusing distance of 30cm\/11.8in and a maximum magnification ratio of 1:8.1, and comes in either a silver or black finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART LENS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for those who see photography as a critical expression of self, our Art line offers sophisticated optical performance and abundant expressive power to deliver faithfully on your artistic vision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eASPHERICAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe aspherical lens complex allows freedom of design, improved performance, a reduced number of component lenses and a compact size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIGITAL NEO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-performance lenses, designed exclusively for mirrorless interchangeable lens cameras.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQUIET \u0026amp; FAST AUTOFOCUSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens uses a motor driven by ultrasonic waves to provide a quiet, high-speed AF.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288727642215,"sku":"A30DNBKSE","price":269.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/a30dnbkse.jpg?v=1587683318"},{"product_id":"sigma-19mm-f2-8-dn-art-lens-black-for-sony-e-mount","title":"Sigma 19mm F2.8 DN Art Lens Black For Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eSony E-Mount\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eWide-Angle Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e28.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8-22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance of 7.9\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInner Focusing System\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThree Glass Molded Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 19mm f\/2.8 DN Lens for Sony E-mount Cameras\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH520-03 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eCarrying Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma ART 19MM F2.8 DN BLACK LENS FOR SONY E Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis high-performance wide angle lens is designed exclusively for mirrorless interchangeable lens cameras and has the equivalent angle of view as a 38mm (35mm equivalent focal length) on the Micro Four Thirds systems and 28.5mm (35mm equivalent focal length) on the E-mount systems.Three glass mold aspherical lenses provide excellent correction for distortion, color aberration and field curvature. The inner focusing system corrects the fluctuation of aberration to maintain image quality regardless of the focal distance. Sigma's Super Multi-Layer Coating reduces flare and ghosting and provides sharp and high contrast images even at the maximum aperture. The superior telecentric optical design improves image quality throughout the frame. This lens benefits from a newly developed linear AF motor which moves the lens elements directly without the need for gears or the drive of other mechanical parts. This system ensures accurate and quiet autofocusing, making the lens suitable for video recording as well as still photos. The lens features a rounded 7 blade diaphragm creating an attractive blur to the out of focus areas of the image. This Sigma 19mm F2.8 EX DN has a minimum focusing distance of 20cm\/7.9in and a maximum magnification ratio of 1:7.4.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART LENS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for those who see photography as a critical expression of self, our Art line offers sophisticated optical performance and abundant expressive power to deliver faithfully on your artistic vision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eASPHERICAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe aspherical lens complex allows freedom of design, improved performance, a reduced number of component lenses and a compact size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIGITAL NEO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-performance lenses, designed exclusively for mirrorless interchangeable lens cameras.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQUIET \u0026amp; FAST AUTOFOCUSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens uses a motor driven by ultrasonic waves to provide a quiet, high-speed AF.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288727707751,"sku":"A19DNBKSE","price":269.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/19mm-f28-dn-lens-for-sony-e-mount1.jpg?v=1587658810"},{"product_id":"sigma-60mm-f2-8-dn-art-lens-for-sony-e-mount","title":"Sigma 60mm F2.8 DN Art Lens for Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eSony E-mount Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTelephoto Prime Lens\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e35mm Focal Length Equivalency: 90mm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8-22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eMinimum Focus Distance of 19.7\"\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSpecial Low Dispersion Glass\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eInternal Focusing System\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Motor for Accurate and Quiet AF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 60mm f\/2.8 DN Lens for Sony E-mount Cameras\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eFront Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH520-03 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eCarrying Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma ART 60MM F2.8 DN BLACK LENS FOR SONY E Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt home under the Art category, this high-performance standard lens is designed exclusively for mirrorless interchangeable lens cameras and has the equivalent angle of view as 120mm on the Micro Four Thirds system and 90mm on the E-mount system (35mm equivalent focal length. This lens features SLD (Special Low Dispersion) glass, which helps minimize axial and transverse chromatic aberration. Glass mold aspherical lenses help minimize coma. Optimized power distribution helps ensure exceptional image quality from the center to the edges of the images. In addition, the inner focusing system corrects the fluctuation of aberration to maintain image quality regardless of the focusing position. The superior telecentric optical design improves the image quality throughout the frame. The optical design also allows the lens to be compact and lightweight. This lens benefits from a newly developed linear AF motor, which moves the lens elements directly without the need for gears or the drive of other mechanical parts. This system ensures accurate and quiet autofocusing, making the lens suitable for video recording as well as still photos. The lens features a rounded 7-blade diaphragm creating an attractive blur to the out of focus areas of the image. This Sigma 60mm F2.8 DN has a minimum focusing distance of 50cm\/19.7in and a maximum magnification ratio of 1:7.2, and comes in either a silver or black finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eART LENS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for those who see photography as a critical expression of self, our Art line offers sophisticated optical performance and abundant expressive power to deliver faithfully on your artistic vision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eASPHERICAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe aspherical lens complex allows freedom of design, improved performance, a reduced number of component lenses and a compact size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIGITAL NEO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-performance lenses, designed exclusively for mirrorless interchangeable lens cameras.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQUIET \u0026amp; FAST AUTOFOCUSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens uses a motor driven by ultrasonic waves to provide a quiet, high-speed AF.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINNER FOCUS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo ensure stability in focusing, this lens moves the inner lens group(s) without changing the lens' physical length.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288727773287,"sku":"A60DNBKSE","price":269.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/a60dnbkse.jpg?v=1587683438"},{"product_id":"zeiss-batis-25mm-f-2-lens-for-sony-e-mount","title":"ZEISS Batis 25mm f\/2 Lens for Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDistagon Optical Design\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFour Double-Sided Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFloating Elements System\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZEISS T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOLED Display for Focus Distance and DoF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eZEISS Batis 25mm f\/2 Lens for Sony E Mount\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e67mm Front Lens Cap for Touit 12mm f\/2.8\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Lens Cap for ZEISS Touit E-Mount\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Hood for Batis 25mm f\/2 Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eZEISS Batis 25mm f\/2 Lens for Sony E Mount Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShort close-focusing distance, high speed, fast autofocus, and a wide field angle for the full frame: the professional lens for exceptional perspectives in landscape, architecture, street photography and photojournalism.The very close focusing distance of the 25 mm wide-angle lens supports the creative implementation of exceptional perspectives. An extremely uniform image quality is ensured right into the corners of the image. The lens is the perfect companion for shooting landscapes, architecture, street scenes and photojournalism.The ZEISS Batis autofocus lenses were specially developed for mirrorless, full-frame sensor cameras from Sony. They have been adapted to work with the camera to form a compact, lightweight system that doesn’t compromise on performance. The lenses are fully compatible with all E-mount cameras and offer not only fast, quiet autofocus, but also protection against dust and weather. For creative photography, the innovative OLED display shows the distance and depth of field to ensure the focusing range can always be perfectly set. The high-speed fixed focal lengths of the ZEISS Batis family offer flawless imaging thanks to their completely revamped optical design. The legendary ZEISS T anti-reflective coating, combined with more than 125 years of experience in lens development and the latest technologies, ensure that every moment captured with a ZEISS Batis lens provides that exceptional ZEISS look.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eSmooth and reliable autofocus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThe design of the autofocus system requires an extremely accurate shifting of particular lens groups. The focusing system of ZEISS lenses is designed to ensure a robust and smooth-running autofocus mechanism with the best imaging performance.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eVersatile full-frame lens\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThe powerful lens for the mirrorless full-frame system of Sony fulfills the highest requirements. Despite its compact design, the image meets the expectations of professional photographers.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eExcellent resolution and high contrast\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eRichly saturated and vivid colours are a must in the creation of lasting impressions. However, stray light within an optical system leads to a lightening of the image that is particularly noticeable in the shadows. This reduces image contrast, with the result that exposures lack contrast and appear faded. To avoid this, ZEISS combines various specially developed technologies to reduce the undesirable effects of stray light.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eRobust and weatherproof metal construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThanks to features that are designed to keep out dust and spray water, the lens is perfectly suited for critical outdoor conditions. It is also designed for many years of intensive use.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eInnovative OLED display\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eFor the first time, you can accurately read the focus distance and depth of field simply and intuitively on the OLED display on the lens. Especially in poor light conditions – excellent readability is always guaranteed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ZEISS","offers":[{"title":"Default Title","offer_id":29288741601383,"sku":"2103-750","price":1399.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/2103-7502.jpg?v=1587689526"},{"product_id":"zeiss-batis-85mm-f-1-8-lens-for-sony-e-mount","title":"ZEISS Batis 85mm f\/1.8 Lens for Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSonnar Optical Design\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFloating Elements System\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZEISS T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOLED Display for Focus Distance and DoF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust- and Weather-Sealed Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eZEISS Batis 85mm f\/1.8 Lens for Sony E Mount\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e67mm Front Lens Cap for Touit 12mm f\/2.8\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Lens Cap for ZEISS Touit E-Mount\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Hood for Batis 85mm f\/1.8 Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eZEISS Batis 85mm f\/1.8 Lens for Sony E Mount Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh speed, fast autofocus, and optical image stabilizer – in an easy telephoto range for the full frame: the perfect companion for portrait, event, and wedding photography.Thanks to a speed of 1:1.8, very low depths of field can be used creatively. The optical image stabilization allows for successful hand-held shooting even in poor light conditions. With a focal length of 85 mm, the lens is the perfect companion for portrait, event, and wedding photography.The ZEISS Batis autofocus lenses were specially developed for mirrorless, full-frame sensor cameras from Sony. They have been adapted to work with the camera to form a compact, lightweight system that doesn’t compromise on performance. The lenses are fully compatible with all E-mount cameras and offer not only fast, quiet autofocus, but also protection against dust and weather. For creative photography, the innovative OLED display shows the distance and depth of field to ensure the focusing range can always be perfectly set. The high-speed fixed focal lengths of the ZEISS Batis family offer flawless imaging thanks to their completely revamped optical design. The legendary ZEISS T anti-reflective coating, combined with more than 125 years of experience in lens development and the latest technologies, ensure that every moment captured with a ZEISS Batis lens provides that exceptional ZEISS look.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eOptical image stabilization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eOptical image stabilization gives you clear, steady images in poor light conditions. Combined with the camera's own OIS, it provides you the benefits of both systems. In addition, this feature also allows for perfect images without digital noise, as the ISO values do not have to be increased to compensate for poor light conditions.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eSmooth and reliable autofocus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThe design of the autofocus system requires an extremely accurate shifting of particular lens groups. The focusing system of ZEISS lenses is designed to ensure a robust and smooth-running autofocus mechanism with the best imaging performance.\u003c\/p\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"textimage-wrap row\"\u003e\n\u003cdiv class=\"text  column small-12\"\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eVersatile full-frame lens\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThe powerful lens for the mirrorless full-frame system of Sony fulfills the highest requirements. Despite its compact design, the image meets the expectations of professional photographers.\u003c\/p\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"textimage-wrap row\"\u003e\n\u003cdiv class=\"text  column small-12\"\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eRobust and weatherproof metal construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThanks to features that are designed to keep out dust and spray water, the lens is perfectly suited for critical outdoor conditions. It is also designed for many years of intensive use.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eInnovative OLED display\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eFor the first time, you can accurately read the focus distance and depth of field simply and intuitively on the OLED display on the lens. Especially in poor light conditions – excellent readability is always guaranteed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ZEISS","offers":[{"title":"Default Title","offer_id":29288741961831,"sku":"2103-751","price":1649.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/2103-7512.jpg?v=1587689548"},{"product_id":"zeiss-batis-135mm-f-2-8-lens-for-sony-e-mount","title":"ZEISS Batis 135mm f\/2.8 Lens for Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eApochromatic Sonnar Optical Design\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZEISS T Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOLED Display for Focus Distance and DoF\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eDust- and Weather-Sealed Construction\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFilter Size 67mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eZEISS Batis 135mm f\/2.8 Lens for Sony E Mount\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003e67mm Front Lens Cap for Touit 12mm f\/2.8\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Lens Cap for ZEISS Touit E-Mount\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Hood for Batis 135mm f\/2.8 Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eZEISS Batis 135mm f\/2.8 Lens for Sony E Mount Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLong focal length, fast autofocus, optical image stabilization. Thanks to the outstanding correction of all chromatic aberrations, the ZEISS Batis 2.8\/135 is a high-performance telephoto lens with an Apo Sonnar design. The lens is the optimum solution for medium-distance portrait photography.The advanced correction of the Apo Sonnar lens design ensures extremely realistic portrayal of your subject. To avoid shaking, an optical image stabilizer has also been integrated in the design. The fast and precise autofocus is your guarantee of sharply defined images - even in difficult light. The shallow depth of field at maximum aperture allows the creative combination of focus and blur, allowing you to direct the viewer's attention to the main subject of your photo.The ZEISS Batis autofocus lenses were specially developed for mirrorless, full-frame sensor cameras from Sony. They have been adapted to work with the camera to form a compact, lightweight system that doesn’t compromise on performance. The lenses are fully compatible with all E-mount cameras and offer not only fast, quiet autofocus, but also protection against dust and weather. For creative photography, the innovative OLED display shows the distance and depth of field to ensure the focusing range can always be perfectly set. The high-speed fixed focal lengths of the ZEISS Batis family offer flawless imaging thanks to their completely revamped optical design. The legendary ZEISS T anti-reflective coating, combined with more than 125 years of experience in lens development and the latest technologies, ensure that every moment captured with a ZEISS Batis lens provides that exceptional ZEISS look.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eOptical image stabilization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eOptical image stabilization gives you clear, steady images in poor light conditions. Combined with the camera's own OIS, it provides you the benefits of both systems. In addition, this feature also allows for perfect images without digital noise, as the ISO values do not have to be increased to compensate for poor light conditions.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eSmooth and reliable autofocus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThe design of the autofocus system requires an extremely accurate shifting of particular lens groups. The focusing system of ZEISS lenses is designed to ensure a robust and smooth-running autofocus mechanism with the best imaging performance.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eVersatile full-frame lens\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThe powerful lens for the mirrorless full-frame system of Sony fulfills the highest requirements. Despite its compact design, the image meets the expectations of professional photographers.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eRobust and weatherproof metal construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eThanks to features that are designed to keep out dust and spray water, the lens is perfectly suited for critical outdoor conditions. It is also designed for many years of intensive use.\u003c\/p\u003e\n\u003cdiv class=\"headline small-spacing-xs}\"\u003e\n\u003ch3 class=\"h3\"\u003eInnovative OLED display\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flexText\"\u003e\n\u003cdiv class=\"content-wrap\"\u003e\n\u003cp\u003eFor the first time, you can accurately read the focus distance and depth of field simply and intuitively on the OLED display on the lens. Especially in poor light conditions – excellent readability is always guaranteed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ZEISS","offers":[{"title":"Default Title","offer_id":29288741994599,"sku":"2136-695","price":2399.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/2136-695.jpg?v=1587689512"},{"product_id":"sigma-30mm-f1-4-dc-dn-contemporary-lens-for-sony-e-mount","title":"Sigma 30mm F1.4 DC DN Contemporary Lens For Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eSony E Mount\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e45mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThree Aspherical Surfaces\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne High-Refractive Index Element\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eStepping AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTSC Construction, Brass Bayonet Mount\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 30mm f\/1.4 DC DN Contemporary Lens for Sony E\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLCF-52 III 52mm Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Hood for 30mm f\/1.4 DC DN Contemporary Lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma 30MM F1.4 DC C DN SONY E LENS Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sigma 30mm 1.4 DC DN Contemporary is a high performance prime with a large aperture of F1.4 designed for APS-C Mirrorless cameras including Sony E mount and Micro Four Thirds. 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This fast wide prime features the same large aspherical element touted in the Sigma 12-24mm F4 Art to control distortion and create stunning imagery. An updated Hyper Sonic Motor (HSM) provides fast and accurate autofocus while 3 Premium FLD and 4 SLD glass elements control chromatic aberration and sagittal coma flare. Building on the highly reputable Art line, the Sigma 14mm 1.8 DG HSM Art is designed to resolve the latest high megapixel DSLR sensors. 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Offering astonishing rendering performance that meets the highest standard, they are perfect for landscapes, portraits, still-lifes, close-ups, and casual snaps. They are made for the kind of photography that unleashes the inner artist. A powerful ally in every genre of photography, SIGMA's Art line lenses excel both in the studio for formal works and outdoors for impressive shots of architecture, starry skies, and many other scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeventh 35mm full-frame prime lens to join the Art line\u003c\/strong\u003e\u003cbr\u003eLaunched in 2012, the SIGMA 35mm F1.4 DG HSM | Art was the first lens in the Art line. Since then, SIGMA has developed a wide variety of lenses for the line, and the SIGMA 14mm F1.8 DG HSM | Art is the seventh prime lens in the line to offer 35mm full-frame coverage. Now even stronger, the Art line sets the new standard for prime lenses in the ultra-high-megapixel era.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA mode of expression that was unavailable—until now\u003c\/strong\u003e\u003cbr\u003eBy leveraging its extreme angle of view and the dramatic perspective this creates, an ultra-wide-angle lens can get up close and personal with a subject while at the same time taking in a vast background—an example of photography going beyond normal human vision.\u003cbr\u003eSIGMA 14mm F1.8 DG HSM | Art combines the extremely deep depth of field that comes from an ultra-wide angle of view with the extremely shallow depth of field that comes from F1.8 brightness. The result is a sharply captured subject set against a vast background dramatically blurred with a beautiful bokeh effect. It’s a highly impressive mode of photographic expression that until now simply hasn’t existed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimized chromatic aberrations\u003c\/strong\u003e\u003cbr\u003eThree FLD (“F” Low Dispersion) glass elements and four SLD (Super Low Dispersion) glass elements help minimize transverse chromatic aberration, which tends to be noticeable in shots taken with ultra-wide-angle lenses. Offering excellent peripheral brightness, this lens delivers outstanding image quality from the center to the edges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimized distortion\u003c\/strong\u003e\u003cbr\u003eServing as the front lens element, the large φ80mm precision-molded glass aspherical lens effectively minimizes distortion. Offering excellent peripheral brightness, this lens delivers outstanding image quality from the center to the edges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeaturing a large-diameter aspherical lens element\u003c\/strong\u003e\u003cbr\u003eThe SIGMA 12-24mmF4 DG HSM | Art was the first SIGMA lens to feature a large φ80mm aspherical lens element. Building on the expertise derived from this success, the new lens features a large ⌀80mm precision-molded glass aspherical lens as its front element. This technology has made possible the 14mm F1.8 specification—the first of its kind.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDistinctive bokeh effect\u003c\/strong\u003e\u003cbr\u003eEven at the 14mm ultra-wide-angle of view, F1.8 brightness makes possible a very shallow depth of field with the subject standing out dramatically against a bokeh background. It’s the unique mode of expression that only a large-diameter lens can deliver.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExclusive low-dispersion glass\u003c\/strong\u003e\u003cbr\u003eThe degree to which light is refracted by glass depends on the light's wavelength. This fact causes different colors of light to focus at slightly different points. The result is chromatic aberration, the color fringing that is particularly noticeable in telephoto lenses. Most chromatic aberration can be removed by combining a high-refractivity convex lens element with a low-refractivity concave element. Yet residual chromatic aberration known as “secondary spectrum” may still remain. To minimize this secondary spectrum, which can be a serious issue with conventional lenses, SIGMA lenses feature up to three types of exclusive low-dispersion glass offering superior performance: ELD (Extraordinary Low Dispersion), SLD (Special Low Dispersion) and FLD (“F” Low Dispersion). In particular, FLD glass offers ultra-low dispersion in combination with high transmittance and the anomalous dispersion characteristics of fluorite. Meticulous deployment of these types of exclusive low-dispersion glass and optimization of power distribution gives SIGMA lenses superlative image rendition undiminished by residual chromatic aberration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to minimize flare and ghosting\u003c\/strong\u003e\u003cbr\u003eFrom the start of the design process, SIGMA measured flare and ghosting to establish an optical design that is resistant to strong incidental light sources such as backlight. At the prototyping stage, SIGMA used not only simulations but actual photographic experiments to assess flare and ghosting under multiple criteria, identify the causes of these issues under a wide range of situations, and take measures to mitigate them. In addition, SIGMA’s Super Multi-Layer Coating helps further reduce flare and ghosting and provide sharp, high-contrast images even in backlit conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRounded diaphragm\u003c\/strong\u003e\u003cbr\u003eThe 9-blade rounded diaphragm creates an attractive blur in the out-of-focus areas of the image.\u003c\/p\u003e\n\u003cp\u003eNB Filter size: this lens does not fit a traditional filter due to its bubble-shaped design.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288745336935,"sku":"A14DGHSE","price":1399.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/pphoto-emt-14-18-a017-l.jpg?v=1587683052"},{"product_id":"sigma-20mm-f1-4-dg-hsm-art-lens-for-sony-e-mount","title":"Sigma 20mm F1.4 DG HSM Art Lens For Sony E Mount","description":"\u003ch5\u003eProduct Features\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003eTwo FLD Elements and Five SLD Elements\u003c\/li\u003e\n\u003cli\u003eTwo Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli\u003eHyper Sonic AF Motor, Manual Override\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003eTSC Material, Brass Bayonet Mount\u003c\/li\u003e\n\u003cli\u003eBuilt-In Petal-Shaped Lens Hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIn The Box\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSigma 20mm f\/1.4 DG HSM Art Lens for Sony E\u003c\/li\u003e\n\u003cli\u003eLC907-01 Cover Lens Cap\u003c\/li\u003e\n\u003cli\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eOverview\u003c\/h5\u003e\n\u003cp\u003e\u003cb\u003eSigma 20mm F1.4 DG HSM | A For Sony E Mount Overview\u003c\/b\u003e\u003cbr\u003e Interchangeable lenses for the Sony E-mount digital camera series with full-frame image sensors are added as members of the Art line.While offering the same high-performance optical design as other lenses in the Art line, the new E-mount models will feature a newly developed control algorithm that optimizes the autofocus drive and maximizes the data transmission speed. In addition, these lenses will be compatible with Sony’s Continuous AF (AF-C) and high-speed autofocus, which are not addressed by MOUNT CONVERTER MC-11.\u003c\/p\u003e\n\u003cp\u003eWith a focal length of 20mm and F1.4 aperture, this lens delivers outstanding large-aperture brightness and bokeh, delivering unprecedented visual experiences.\u003cbr\u003e SIGMA has extensive experience in leveraging its advanced design capabilities and leading-edge technologies to craft large-aperture prime lenses that bring out the full potential of ultra-high-megapixel DSLRs. As its latest achievement in this category, SIGMA has created an ultra-wide-angle lens with F1.4 brightness. With a focal length of 20mm and F1.4 aperture, this lens delivers outstanding large-aperture brightness and bokeh, delivering unprecedented visual experiences. Allowing the photographer to leverage the perspective provided by the wide -angle and the shallow depth of field provided by the large aperture, this lens is ideal not only for such ultra-wide-angle subjects as landscapes and starry skies, but also for snapshots in low light, indoor photography, portraits with a natural bokeh effect, and much more.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eArt line delivers high-level artistic expression\u003c\/b\u003e\u003cbr\u003e SIGMA is organizing all its interchangeable lenses into three product lines: Contemporary, Art, and Sports, each with a distinctive concept. Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line lenses deliver high-level artistic expression. Offering astonishing rendering performance that meets the highest standard, they are perfect for landscapes, portraits, still-lifes, close-ups, and casual snaps. They are made for the kind of photography that unleashes the inner artist. A powerful ally in every genre of photography, SIGMA’s Art line lenses excel both in the studio for formal works and outdoors for impressive shots of architecture, starry skies, and many other scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWorld’s first 20mm F1.4 lens—thanks to advanced large-diameter aspherical lens manufacturing technologies\u003c\/b\u003e\u003c\/p\u003e\nTo offer an ultra-wide-angle 20mm focal length and F1.4 brightness at wide-open aperture, this lens incorporates a large double aspherical lens 59mm in diameter. Lenses of this type had been considered extremely difficult to manufacture, but SIGMA took on the challenge to realize an F1.4 ultra-wide-angle lens that fulfills the strict performance requirements of the SIGMA Art line. What made this breakthrough possible were SIGMA’s advanced manufacturing technologies, which the company has developed over time by producing a wide range of ultra-wide-angle and large-aperture lenses. For example, milestone lenses such as SIGMA 12-24mm F4.5-5.6 EX DG ASPHERICAL HSM, SIGMA 8-16mm F4.5-5.6 DC HSM, and SIGMA 18-35mm F1.8 DC HSM | Art were completely original products that helped SIGMA develop outstanding design and production know-how and its current high-precision, high-efficiency production system. In turn, these advances made possible the new SIGMA 20mm F1.4 DG HSM | Art. Moreover, SIGMA’s advanced optical design minimizes distortion, transverse chromatic aberration, sagittal coma flare, and the reduction of brightness toward the edges of the image. Delivering top performance even at wide-open aperture, this lens can be considered the culmination of SIGMA’s Art line.\n\u003cp\u003e\u003cb\u003eMinimized distortion\u003c\/b\u003e\u003cbr\u003e Distortion is a common issue in wide-angle lenses, and it is not possible to correct it simply by changing the aperture value. For this reason, a lens must be designed from the start to minimize this issue. By adjusting the incidence angle of light starting with the first lens element and incorporating optimally positioned aspherical glass elements, the SIGMA 20mm F1.4 DG HSM | Art lens minimizes distortion throughout the entire image.\u003cbr\u003e This lens minimizes chromatic aberrations, a common issue in large-aperture ultra-wide-angle lenses. It features two FLD (“F” Low Dispersion) glass and five SLD (Special Low Dispersion) glass elements to minimize transverse chromatic aberration, which is mainly visible around the edge of the image. The optimized lens power distribution helps minimize axial chromatic aberration. As a result, this lens delivers high image quality in every situation without color smearing, and its rendering performance is consistently sharp with high contrast.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eExclusive low-dispersion glass\u003c\/b\u003e\u003cbr\u003e The degree to which light is refracted by glass depends on the light's wavelength. This fact causes different colors of light to focus at slightly different points. The result is chromatic aberration, the color fringing that is particularly noticeable in telephoto lenses. Most chromatic aberration can be removed by combining a high-refractivity convex lens element with a low-refractivity concave element. Yet residual chromatic aberration known as “secondary spectrum” may still remain. To minimize this secondary spectrum, which can be a serious issue with conventional lenses, SIGMA lenses feature up to three types of exclusive low-dispersion glass offering superior performance: ELD (Extraordinary Low Dispersion), SLD (Special Low Dispersion) and FLD (“F” Low Dispersion). In particular, FLD glass offers ultra-low dispersion in combination with high transmittance and the anomalous dispersion characteristics of fluorite. Meticulous deployment of these types of exclusive low-dispersion glass and optimization of power distribution gives SIGMA lenses superlative image rendition undiminished by residual chromatic aberration.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFlare and ghosting reduction\u003c\/b\u003e\u003cbr\u003e From an early stage in the lens design process, flare and ghosting have been measured to establish an optical design resistant to strong incident light sources such as backlighting. SIGMA’s Super Multi-Layer Coating reduces flare and ghosting to help photographers produce sharp and high contrast images even in backlit conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTop-level performance for the ultra-high-megapixel era\u003c\/b\u003e\u003cbr\u003e At the dawn of the film camera, there was very little high-sensitivity film, and bright lenses that worked well in low-light conditions came to be known as “high-speed lenses.” These lenses are ideal for shooting indoors, in the evening, under cloudy skies, or in any low-light situation. Since the SIGMA 20mm F1.4 DG HSM | Art provides the benefits of an ultra-wide angle lens with minimal distortion, it is ideal for photographing landscapes, starry skies, and architecture. In addition to capturing wide-angle shots with the whole scene in focus, the photographer can leverage wide-open aperture to take snapshots with the subject in focus and the background blurred with an attractive bokeh effect. Designed for ultra-high-megapixel digital cameras, this high-performance lens delivers outstanding resolution and high-clarity image quality even at wide-open aperture.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA refined, integrated design made with the photographer in mind\u003c\/b\u003e\u003cbr\u003e In our new product lines, the lens caps and AF\/MF switches are newly designed to improve usability. To ensure precise operation, internal parts feature generous use of metal and Thermally Stable Composite (TSC), which is highly compatible with metal parts. The lens barrel is engraved with the year of release for instant access to this information.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHyper Sonic Motor ensures high AF speed\u003c\/b\u003e\u003cbr\u003e The Hyper Sonic Motor (HSM) ensures silent, high-speed autofocusing, while the optimized AF algorithm helps realize even smoother AF performance. At any time during AF, users may access MF simply by rotating the focus ring. This feature makes faster focus adjustment possible, since there is no need to use the AF\/MF focus mode switch. Also, the optional SIGMA USB DOCK allows the user to set the lens to conventional full-time manual focus override.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRounded diaphragm\u003c\/b\u003e\u003cbr\u003e The 9-blade rounded diaphragm creates an attractive blur in the out-of-focus areas of the image.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHigh-precision, rugged brass bayonet mount\u003c\/b\u003e\u003cbr\u003e The brass mount combines high precision with rugged construction. Its treated surfaces and enhanced strength contribute to the exceptional durability of the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e46-megapixel Foveon direct image sensor\u003c\/b\u003e\u003cbr\u003e The 46 effective megapixel (4,800 × 3,200 × 3 layers) and 44 recording megapixel (4,704 × 3,136 × 3 layers) 23.5 × 15.7mm APS-C X3 direct image sensor captures all primary RGB colors at each and every pixel location, ensuring the capture of full and complete color. Using three silicon-embedded layers of photo detectors, stacked vertically to take advantage of silicon's ability to absorb red, green and blue light at different respective depths, it efficiently reproduces color more accurately, and offers sharper resolution, pixel for pixel, than any conventional image sensor. Since color moiré is not generated, the use of a low-pass filter is not required, meaning light and color, generated by the 46-megapixel APS-C X3 direct image sensor is captured with a three-dimensional feel.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUltra-high precision and quality—all made in Japan\u003c\/b\u003e\u003cbr\u003e With only a few minor exceptions, all of SIGMA's manufacturing, including molds and parts, takes place under a single integrated production system in Japan. We are now one of the very few manufacturers whose products are truly made in Japan. We like to think our products are somehow imbued with the essence of our homeland, blessed as it is with clean air and water, and focused, hard-working people. We pride ourselves on the authentic quality of SIGMA products, born of a marriage between highly attuned expertise and intelligent, advanced technology. Our sophisticated products have satisfied professionals and lovers of photography all over the world because our manufacturing is based on genuine craftsmanship, underpinned by the passion and pride of our experts.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288745533543,"sku":"A20DGHSE","price":979.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/pphoto-emt-20-14-a015-l.jpg?v=1587683212"},{"product_id":"sigma-24mm-f1-4-dg-hsm-art-lens-for-sony-e-mount","title":"Sigma 24mm F1.4 DG HSM Art Lens For Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFLD and Special Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo Aspherical Glass Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eHyper Sonic AF Motor\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFull-Time Manual Focus Override\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eThermally Stable Composite Material\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14\" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 24mm f\/1.4 DG HSM Art Lens for Sony E\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLCF-77 III 77mm Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH830-03 Petal Type Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma 24mm F1.4 DG HSM | A For Sony E Mount Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sigma 24mm 1.4 DG HSM Art is a state of the art wide-angle prime lens designed for Full Frame cameras but will work with APS-C sensors as well. Using over 50 years of lens making experience, particularly the knowledge gained from the 35mm 1.4 Art and the 50mm 1.4 Art, the 24mm 1.4 Art is aimed at being the new standard for fast aperture wide angle prime lenses. The latest optical design allows for the utmost in image quality with careful attention paid to edge to edge performance. An optimized power layout places the aspherical lens elements in the rear and adjusts the incidence angle of light source allowing for great performance wide open. Using premium FLD \u0026amp; SLD glass elements, the lens brings aberrations and distortion to a minimum, an issue many wide-angle lenses suffer from. With class leading performance, this lens is ideal for wedding photography, landscape photography, videography, astrophotography, lowlight\/indoor photography and event photography. As with all Global Vision lines, the 24mm will be tested using the proprietary “A1” measuring system ensuring the highest standard of operation. The Sigma 24mm Art is compatible with the USB dock to update and customize and is also compatible with the Mount Conversion Service. A staple procedure for the Global Vision lines, every lens will be tested using the proprietary “A1” measuring system.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288745599079,"sku":"A24DGHSE","price":959.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/pphoto-24-14-a015-l-04.jpg?v=1587683288"},{"product_id":"sigma-135mm-f1-8-dg-hsm-art-lens-for-sony-e-mount","title":"Sigma 135mm F1.8 DG HSM Art Lens For Sony E Mount","description":"\u003ch5\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/1.8 to f\/16\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTwo FLD Elements, Two SLD Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eSuper Multi-Layer Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eHyper Sonic AF Motor, Manual Override\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eTSC Material, Brass Bayonet Mount\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e7 Years Manufacturer Canadian Warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c2 fs14 \" data-selenium=\"itemIncTitle\"\u003e\n\u003cul\u003e\n\u003cli class=\"completeItemName\"\u003eSigma 135mm f\/1.8 DG HSM Art Lens for Sony E\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLCF-82 III 82mm Lens Cap\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eRear Cap LCR II for Sony E Mount Lenses\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLH880­-03 Lens Hood\u003c\/li\u003e\n\u003cli class=\"completeItemName\"\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSigma 135mm F1.8 DG HSM | A For Sony E Mount Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e135mm telephoto lenses are often categorized as the foundational telephoto, the first one to add to a lens collection. This focal length delivers a strong perspective compression effect, while the large diameter with F1.8 brightness provides a dramatic bokeh effect. By minimizing axial chromatic aberration, the SIGMA 135mm F1.8 DG HSM | Art makes this bokeh effect not only impressive but also beautiful while delivering superb contrast and sharp image quality in every shot. It offers the outstanding resolution required for 50MP or higher ultra-high-megapixel DSLRs. By incorporating its latest innovations in design and optical glass and rethinking every aspect of the lens, SIGMA has ensured outstanding image quality all the way to the edges, establishing the new standard in 135mm telephoto lenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eArt line delivers high-level artistic expression\u003c\/h4\u003e\n\u003cp\u003eSIGMA is organizing all its interchangeable lenses into three product lines: Contemporary, Art, and Sports, each with a distinctive concept. Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line lenses deliver high-level artistic expression. Offering astonishing rendering performance that meets the highest standard, they are perfect for landscapes, portraits, still-lifes, close-ups, and casual snaps. They are made for the kind of photography that unleashes the inner artist. A powerful ally in every genre of photography, SIGMA's Art line lenses excel both in the studio for formal works and outdoors for impressive shots of architecture, starry skies, and many other scenes.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eOutstanding resolving power and minimized chromatic aberrations help make this the ultimate lens for portraits.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith resolution so crystal-clear that individual hairs can be discerned in a portrait, this large-diameter lens also delivers a beautiful bokeh effect, giving photographers everything they need. It performs better than typical large-diameter standard to medium telephoto lenses in producing close-ups and full-body shots in which the subject stands out against a pleasantly blurred background.\u003c\/p\u003e\n\u003ch4\u003eOptical design delivering ultra-high-resolution and minimized chromatic aberrations\u003c\/h4\u003e\n\u003cp\u003eIn addition to an optimized power distribution, this lens features two SLD (Super Low Dispersion) glass elements and two FLD (“F” Low Dispersion) glass elements. These technologies help minimize chromatic aberrations, which tend to appear in the bokeh area outside of focus in portraits, as well as on slender objects such as fine branches. The end result is ultra-high resolution and clarity throughout the image, even at wide-open aperture.\u003c\/p\u003e\n\u003csection\u003e\n\u003ch4\u003eThe Art line’s sixth large-diameter prime lens for cameras with full frame sensors\u003c\/h4\u003e\n\u003cp\u003eThe Art line was launched in 2012 with the SIGMA 35mm F1.4 DG HSM | Art as its first lens. Since then, the line has come to encompass a wide variety of lenses, and the new SIGMA 135mm F1.8 DG HSM｜Art is the line’s sixth large-diameter prime for cameras with full-frame sensors. It sets a new standard for prime lenses in the ultra-high-megapixel era.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch4\u003eImage quality optimal for ultra-high-megapixel DSLRs\u003c\/h4\u003e\n\u003cp\u003eTo deliver the ultra-high resolution that brings the best out of 50MP or higher ultra-high-megapixel DSLRs, the focus mechanism features SIGMA’s floating system. No matter what the distance from the subject, this lens offers top performance from the center to the edges of the image. By minimizing distortion as well, the lens delivers impeccable image quality—no need for digital adjustment during image processing.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003csection\u003e\n\u003ch4\u003eOptical design delivering ultra-high-resolution and minimized chromatic aberrations\u003c\/h4\u003e\n\u003cp\u003eIn addition to an optimized power distribution, this lens features two SLD (Super Low Dispersion) glass elements and two FLD (“F” Low Dispersion) glass elements. These technologies help minimize chromatic aberrations, which tend to appear in the bokeh area outside of focus in portraits, as well as on slender objects such as fine branches. The end result is ultra-high resolution and clarity throughout the image, even at wide-open aperture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch4\u003eIdeal for portraits requiring a dramatic bokeh effect\u003c\/h4\u003e\n\u003cp\u003eThe 135mm focal length delivers a stunning compression effect: even fairly close to the subject, the telephoto ring allows the photographer to establish a variety of dramatic perspectives. The compression effect truly shines in both close-ups and full-length portraits, making composition easy. Moreover, the large diameter with F1.8 brightness makes possible a body shot with an impressive bokeh background. In sum, this lens puts a full menu of compositional options at the photographer’s fingertips.\u003c\/p\u003e\n\u003ch4\u003eExclusive low-dispersion glass\u003c\/h4\u003e\n\u003cp\u003eThe degree to which light is refracted by glass depends on the light's wavelength. This fact causes different colors of light to focus at slightly different points. The result is chromatic aberration, the color fringing that is particularly noticeable in telephoto lenses. Most chromatic aberration can be removed by combining a high-refractivity convex lens element with a low-refractivity concave element. Yet residual chromatic aberration known as “secondary spectrum” may still remain. To minimize this secondary spectrum, which can be a serious issue with conventional lenses, SIGMA lenses feature up to three types of exclusive low-dispersion glass offering superior performance: ELD (Extraordinary Low Dispersion), SLD (Special Low Dispersion) and FLD (“F” Low Dispersion). In particular, FLD glass offers ultra-low dispersion in combination with high transmittance and the anomalous dispersion characteristics of fluorite. Meticulous deployment of these types of exclusive low-dispersion glass and optimization of power distribution gives SIGMA lenses superlative image rendition undiminished by residual chromatic aberration.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003csection\u003e\n\u003ch1\u003eDesigned to minimize flare and ghosting\u003c\/h1\u003e\n\u003cp\u003eFrom the start of the design process, SIGMA measured flare and ghosting to establish an optical design that is resistant to strong incidental light sources such as backlight. At the prototyping stage, SIGMA used not only simulations but actual photographic experiments to assess flare and ghosting under multiple criteria, identify the causes of these issues under a wide range of situations, and take measures to mitigate them. In addition, SIGMA’s Super Multi-Layer Coating helps further reduce flare and ghosting and provide sharp, high-contrast images even in backlit conditions.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":29288746614887,"sku":"A135DGHSE","price":1599.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/7ea8678303552919f2699e00d19ac084.jpg?v=1734630911"}],"url":"https:\/\/excellentphoto.ca\/collections\/lenses-12.oembed","provider":"ExcellentPhoto","version":"1.0","type":"link"}