{"title":"BUNDLE and SAVE","description":null,"products":[{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003e\u003cstrong\u003eA compact, lightweight and versatile zoom\u003c\/strong\u003e\u003cbr\u003eThe Sony FE 24-105mm f\/4 G OSS covers 24 mm to 105 mm with an F4 aperture throughout the zoom, so this high-performance G Lens delivers consistently high image quality. Alongside outstanding optical performance, its compact, lightweight design brings the portability and mobility that suit the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"251\" width=\"412\" alt=\"Excellent corner-to-corner imaging throughout the zoom range\" src=\"https:\/\/www.sony.ca\/image\/bf6672f7884d2863cd0c538f82ff705f?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/bf6672f7884d2863cd0c538f82ff705f?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration add expressive potential, with smooth, beautiful background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA one-lens solution for mobile, versatile shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"254\" width=\"417\" alt=\"A one-lens solution for mobile, versatile shooting\" src=\"https:\/\/www.sony.ca\/image\/88c985587e2526c51a49613e3217a730?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/88c985587e2526c51a49613e3217a730?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eExcellent optical performance and a high zoom ratio are packed into a compact design weighing only 663 grams (23.4 oz), which extends to E-mount bodies for outstanding system mobility and easy handling. This one lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 0.38 metres (1.25 ft) and built-in optical image stabilization further enhance all-around versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"256\" width=\"420\" alt=\"Constant F4 and fast, precise, quiet AF for stills and movies\" src=\"https:\/\/www.sony.ca\/image\/e6169ec7513f8cca49853e20aef32ae1?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/e6169ec7513f8cca49853e20aef32ae1?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eA bright, constant F4 maximum aperture keeps brightness even when you change focal length. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing, and a precision optical design minimizes focus breathing. All of this makes the Sony 24-105 FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional reliability and operability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" height=\"241\" width=\"398\" alt=\"Professional operability and reliability\" src=\"https:\/\/www.sony.ca\/image\/a1779153c1f888f4347e68a2bca4ce6b?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" data-mce-src=\"https:\/\/www.sony.ca\/image\/a1779153c1f888f4347e68a2bca4ce6b?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003cbr\u003eA fluorine coating on the front element prevents contaminants such as oils, grime and water from sticking to the front of the lens, and makes them easier to remove if they do. A dust and moisture resistant design and a customizable focus hold button further contribute to professional operability and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39370585014375,"sku":"SEL24105G\/2","price":1748.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/2d4f0d0326d21dd0f978e8610c0c2420.png?v=1738316162"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony a7 IV Mirrorless Camera","description":"\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003eSony Alpha 7 IV Full-Frame Mirrorless Camera\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp\u003ePrepare to be inspired. The α7 IV Full-Frame Mirrorless Interchangeable Lens Camaera offers true-to-life resolution and impressive AI-powered autofocus, combined with a range of top-notch features at the forefront of imaging technology. It goes beyond the basics with a 33-megapixel full-frame sensor, delivering outstanding quality for both still images and 4K movies. The a7 IV features an upgraded autofocus system, and its focus breathing compensation is a standout new feature. It also includes other major advancements in movie technology, such as S-Cinematone 4K60p XAVC-S I, 7K oversampling, AF assist, focus map, a heat-dissipating structure, optical active mode stabilization, and more.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003ePRODUCT HIGHLIGHTS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0‑MP full-frame back-illuminated Exmor R CMOS image sensor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced BIONZ XR image processing engine with up to 8x the processing \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eperformance3\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable AF capabilities \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Real-time Eye AF for humans, animals and birds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eMovie-making with 4K 60p, 10-bit 4:2:2 recording capability\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAdvanced functions for movies \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003eincluding\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Active Mode, Breathing Compensation and AF Assist\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eα7 IV - Beyond basic - For a new generation of imagemakers.\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"504\" width=\"600\" src=\"https:\/\/www.sony.ca\/image\/ec458640cf65604f8132bba8493fb179?fmt=pjpeg\u0026amp;wid=1000\" alt=\"α7 IV - Beyond basic - For a new generation of imagemakers\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBasic has never been this good\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"601\" src=\"https:\/\/www.sony.ca\/image\/f73a29efd89c4bec3ac1c19e5a51c974?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready to be amazed. The α7 IV combines true-to-life resolution with impressive AI-powered autofocus and a host of top-notch features at the cutting edge of imaging technology.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cb\u003eA brand-new imaging experience\u003c\/b\u003e\u003cimg height=\"369\" width=\"812\" src=\"https:\/\/www.sony.ca\/image\/e2adeeacaf57992eff56db3b3f3e3490?fmt=jpeg\u0026amp;wid=1440\" alt=\"α7 IV\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-b5713f8c-7fff-a2e2-4044-7625c7e8d448\"\u003e\u003cspan\u003eFlagship-Quality Still and Movie Imaging\u003c\/span\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cb\u003eShare the moment as it happens \u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"477\" width=\"787\" src=\"https:\/\/www.sony.ca\/image\/2b9794e259e63a4ea2874930158b044d?fmt=jpeg\u0026amp;wid=960\" alt=\"α7 IV\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cb\u003eNewly developed 33-MP full-frame back-illuminated CMOS image sensor \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7c9c665decda75293a681fe6ffd4aa70?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Newly developed 33‑MP2 full-frame back-illuminated CMOS image sensor\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe new 33‑MP full-frame back-illuminated CMOS image sensor in the α7 IV delivers outstanding performance and excellent image quality for both photos and videos. This 33.0-megapixel Exmor R™ CMOS sensor offers high-speed readout, high sensitivity, low noise, and accurate colour reproduction.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFlagship-level image processing with BIONZ XR™\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/9bb81afacd12aee4f39e610154cc6360?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV uses the latest image processor for enhanced performance, improved image quality, and better colour reproduction. Fast processing speeds make continuous shooting and data transfers smooth and responsive.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eStill photography without compromise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1807c8ddca6a2ec7be4e9d9fff58d8f9?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Still photography without compromise\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eHigher resolution, better colour reproduction \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0652daa40e1cdec761b1ac2bc85844a3?fmt=jpeg\u0026amp;wid=960\" alt=\"Higher resolution, better colour reproduction\"\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe new 33-MP image sensor and processing engine set new standards for image quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompared to the α7 III, the α7 IV and its Exmor R sensor represent a major advancement in Sony's image technology. Enjoy new levels of colour gradation, detail rendering, and natural-looking skin textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful images with reduced noise\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7986c890418221cb46c1bab597304559?fmt=jpeg\u0026amp;wid=480\" alt=\"Beautiful images with reduced noise\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuilding on the capabilities of the back-illuminated image sensor, the BIONZ XR engine offers even higher resolution and finer details with less noise, even at medium and high sensitivity ranges. Achieve impressively low noise across ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eWide, 15-stop dynamic range\u003c\/b\u003e\u003cbr\u003e\u003cimg height=\"364\" width=\"602\" src=\"https:\/\/www.sony.ca\/image\/ca6265b254b59ffc77fb5e93be8e1c9a?fmt=jpeg\u0026amp;wid=1440\" alt=\"Wide, 15-stop dynamic range\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV uses its 15-stop dynamic range to capture delicate details in landscapes and scenes. This remarkable image quality is backed by Sony's extensive experience in both still photography and movie creation.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eQuickly set the visual mood with ten Creative Look presets \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/c0ea4a3d4386db808f6a98cc2d33f015?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quickly set the visual mood with ten Creative Look presets\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eChoose from ten Creative Look presets and eight parameters to quickly set the mood for your photos, videos, and live streams. With no need for post-editing, you can share your vision right after shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e10-bit HEIF still-image format for smooth gradations \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/046f126d86ea2257e46f3dfbd9ebf089?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAlongside RAW and JPEG, you can select the HEIF (High Efficiency Image File) format for still images. The smooth 10-bit colour depth ensures realistic reproduction of skies and portraits with subtle, natural gradations.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e5-axis optical image stabilization\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/92ca28f8eb057523da06466bed9a0373?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"5-axis optical image stabilization\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4\u003eUp to 5.5-step shutter-speed compensation from the in-body stabilization unit\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work with image-stabilisation algorithms to provide up to 5.5 stops of shutter-speed compensation, enhancing the high-resolution performance of the 33.0-MP sensor.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSony’s flash units coordinate with the camera’s face-detection system \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9b7dbeffc90ec76ad3a3a032c75a075?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Sony’s flash units coordinate with the camera’s face-detection system\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSony's latest flash units fully integrate with the α7 IV, using its face detection capabilities to adjust exposure for natural-looking skin tones. Precise white balance and P-TTL metering ensure reliable exposure even in fast-moving or changing lighting conditions.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eExternal control of flash units \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7abcf5911ade55db12a6726c7e39a767?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"External control of flash units\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor easier shooting, compatible flash and radio wireless commander units connected to the α7 IV can be controlled directly from the camera interface.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eReliable autofocus, impressive speed \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ec220ad3af8c6df062f3bd31b321b928?fmt=pjpeg\u0026amp;wid=2000\" alt=\"Reliable autofocus, impressive speed\"\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003eFast Hybrid AF, evolved\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/44f58e61042a5c4971db3ef627e8ff5a?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Fast Hybrid AF, evolved\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Fast Hybrid AF system, which combines phase-detection and contrast-detection AF, has been further developed for greater speed, accuracy, and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers about 94% of the image area with 759 phase-detection AF points.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e10-frames-per-second continuous shooting with fast buffer release \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d25be17121cef3299ca24a327d1be0df?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBoth the mechanical and electronic shutters let you shoot more than 800 frames at up to 10 fps with AF\/AE tracking. This is thanks to the α7 IV’s high-capacity buffer memory, speedy BIONZ XR processor, and improved memory card writing speed.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSony’s smart AI-based Real-time Tracking\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3b2ecaaf048cfb0df8d15485080d7132?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Sony’s smart AI-based Real-time Tracking\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSony’s unique subject recognition algorithm uses colour, pattern, and subject distance data to process spatial information in real time. AI detects and tracks the eyes and face of the subject (human, animal, or bird) with great precision. Just select the subject to track, and the camera will handle the rest.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImproved Real-time Eye AF \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5d4dce1120b9960428e109a4b016ea65?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Improved Real-time Eye AF\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4 class=\"MediumStaticImageHotSpot__SubTitle\"\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe latest image-processing engine boosts Real-Time Eye AF performance, even when the subject is looking up, down, or sideways. You can also use Touch Tracking to start Real-Time Tracking of any subject in the frame and activate Real-Time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cb\u003ePet photos made easy \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/e9efa94e526e695a7381439b0a1485aa?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\" alt=\"Pet photos made easy\"\u003e\u003cbr\u003eFast, accurate focus for difficult animal shots\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFast, accurate focus for challenging animal shots. Set the camera to “Animal” subject detection to automatically detect and track an animal’s eyes, improving success in wildlife shots and pet photos. Animal-eye detection has been enhanced for reliable tracking and accurate focus, even when the animal’s face is upside down.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eReal-time Eye AF for birds\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bKmgNj-OHBI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4\u003eBird-eye detection supported for both still shots and movies\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSimply set the subject to \"bird\" and the camera will track a specific bird, whether it’s perched or in flight, keeping the eye in focus despite fast and unpredictable movements.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eMovie imagery, moving ever forward \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/498b7c6b93394182ce84650841e511e9?fmt=pjpeg\u0026amp;wid=1000\" alt=\"Movie imagery, moving ever forward\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cb\u003e4K 60p movies with smooth, natural-looking capture\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/0fd13f541f6beb1254de1975e5e2e5fd?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K 60p movies with smooth, natural-looking capture\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRecord movies at up to 4K 60p with full pixel readout and no binning. The α7 IV’s new image sensor and wide dynamic range ensure smooth images of fast-moving subjects.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e7K13 oversampling for beautifully expressive, richly detailed images \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/74e27e2105e07fcc8f040fd192de6c20?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"7K13 oversampling for beautifully expressive, richly detailed images\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen recording 4K movies at up to 30p, full-frame 7K oversampling is available, resulting in high-resolution, highly detailed 4K footage. Choose the mode that fits your needs, and let the camera deliver.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNext-level image quality with 10-bit 4:2:2 recording \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a989d94a690f9af3a4150ceff50e7fdd?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Next-level image quality with 10-bit 4:2:2 recording\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRecord with 10-bit depth and 4:2:2 colour sampling, using either Long GOP or All-Intra frame encoding, for greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAll-Intra encoding supported in addition to Long GOP \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/dc8a9d328024840ff4dfe5c5ab789258?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"All-Intra encoding supported in addition to Long GOP\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll-Intra recording encodes every frame independently at bitrates up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003cp\u003e[1] All-Intra (All-I) [2] Long GOP [3] Group of Pictures\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/83b57572383dfa70328e4caf029a62ff?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Superior quality and smaller file sizes with XAVC HS\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264, providing superior image quality and smaller file sizes.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cb\u003eChoose your look, for more expressive movies\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YFO7wG4UnpE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003eSupport for S-Cinetone™, Creative Look and S-Log3\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe S-Cinetone colour matrix, developed through Sony's CineAlta cameras, delivers beautiful skin tones without post-editing. Use Creative Look presets for different visual moods, or S-Log3 gamma for accessing the camera’s full dynamic range (15+ stops) for smoother post-production.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNew Breathing Compensation\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a86W5BkkvQM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV features Focus Breathing Compensation for Sony’s E-mount lenses. This reduces the field-of-view shift during movie shooting when you rack focus, offering new creative possibilities with Sony’s E-mount lenses.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus Map to visualize depth of field\u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U5NQbFbGXm0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAnswering a request from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field when you’re shooting. \u003cmeta charset=\"utf-8\"\u003eA new Focus Map feature overlays focus (depth map) information on the live view display in real time, so you can easily see which areas are in or out of focus.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAF Assist supports focus transitions when using AF\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/136cb674e09fdc31cd8cc1a1d999969b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"AF Assist supports focus transitions when using AF\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe AF Assist function, inherited from the Cinema Line FX6, allows smooth switching between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch to MF, and AF resumes when ring rotation stops.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eFocus fine-tuning for true creative freedom \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/b6d820f242d6670cdb7ea35fc56678ae?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Focus fine-tuning for true creative freedom\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFocus features from higher-end models like the α1 and α7S III enable creative options like rack focus, quick AF target switches, and customizable subject tracking sensitivity.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cb\u003eHigh-performance ‘Active Mode’ image stabilization \u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VrsHfTWehrs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003eReliable support for handheld movie shooting\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eActive Mode stabilisation for movie shooting uses the camera’s accurate stabilisation unit, gyro sensors, and advanced algorithms. It provides stable 4K movie shooting without compromising the α7 IV's compact size and mobility.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdvantages of Sony’s lenses for video shooting \u003c\/b\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLearn the four unique advantages of using Sony’s E-mount lens for video shooting. The combination of Sony’s lenses and cameras will enhance your video creation experience.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBeautiful imagery with better image stabilization \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/413ab68b995ef0cfbec0126bca96ce11?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Beautiful imagery with better image stabilization\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV records gyro and lens data as metadata, which you can use with Catalyst Browse\/Prepare software to further smooth camera shake and adjust image stabilisation, even after shooting.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eDigital audio interface for excellent sound quality\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/7e43fe18e04a72f49a064081e147fc1b?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Digital audio interface for excellent sound quality\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Multi Interface (MI) Shoe offers cable-free connection, transferring digital audio signals directly for high-quality sound without degradation and powering the mic without battery concerns.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntegrated microphone wind noise reduction \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1a0c19d1b49bca78cd218b766b34e2c6?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Integrated microphone wind noise reduction\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew signal-processing technology reduces wind noise automatically when set to “Auto,” without affecting other sounds.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eA new era of image communication \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/eb4118e7cb7048594e72a46777c6a087?fmt=pjpeg\u0026amp;wid=1000\" alt=\"A new era of image communication\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003eInstantly turn your α7 IV into a web camera\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eConnect the α7 IV to a computer via USB to use it as a high-performance webcam. There’s no need for complicated setup—just connect, select “Live Stream (USB Streaming),” and you’re ready to go.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e4K \/ Full HD Live\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a946219ad0a82a17692f733fcf567c58?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"4K \/ Full HD Live\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV supports UVC (USB Video Class) \/ UAC (USB Audio Class) standards, so no special software is needed. Connect via USB and live stream in up to 4K resolution.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eQuick and easy setup for live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/809422880913dd1e6b5e966456b0dba1?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Quick and easy setup for live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLive streaming is simple with the α7 IV. Connect via USB, and the USB function selection menu will appear. Just select “Live Stream (USB Streaming)” to switch modes immediately.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eChangeable lenses expand your expressive options during live streaming \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/d874eb71e4a7b4e109619bda86052252?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Changeable lenses expand your expressive options during live streaming\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWith over 60 Sony E-mount lenses, including wide and telephoto options, you have nearly unlimited creative choices for your streaming or sharing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSoft Skin Effect \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/3a1fc3de2f2f52695a19ab020b1ab23b?fmt=jpeg\u0026amp;wid=600\u0026amp;qlt=85\" alt=\"Soft Skin Effect\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV’s built-in Soft Skin Effect brightens and smooths skin, reducing wrinkles, blemishes, and dull areas while emphasising the eyes and mouth. This feature is available for still shots, movies, and live streaming.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eShare your still images and movies immediately \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV is designed for easy sharing, so you can quickly share your fresh images and vision with the world.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdditional features available with Imaging Edge Mobile™ \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/1079e318b3048c758d955b7fdcedb734?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Additional features available with Imaging Edge Mobile\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSharing and connectivity with Sony’s Imaging Edge Mobile app is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003e5‑GHz Wi-Fi\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/67a47be46f5c8d8c624c0862949ad2f7?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWireless LAN functionality is available, with a 5-GHz band in addition to the conventional 2.4-GHz band (IEEE 802.11a\/b\/g\/n\/ac standards are supported). The benefits of 5-GHz communication include faster data transfer.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eBackground FTP file transfer \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/818dd514c4a895d127dfd9132dca6098?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Background FTP file transfer\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis feature lets you transfer still-image and movie files to a specified remote FTP server via wireless LAN, high-speed wired LAN (via a compatible USB-Ethernet adapter cable to the camera’s USB Type C® port) or a USB-tethered smartphone.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImprovements in selection and editing workflow \u003c\/b\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV includes several updates for a smoother workflow, allowing you to manage large amounts of data more efficiently.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCreate Divider Frames for faster access and selection\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f10d404e7924d383c07c7e62c652d058?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Create Divider Frames for faster access and selection\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAdd Still-Image Divider Frames between images to quickly find desired scenes. A black background with a grey arrow indicates a new scene or section.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eAdding movie markers (essence marks) \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/30dd4127de3ca53933eb4783abbdb91d?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Adding movie markers (essence marks)\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAdd two types of shot marks to movie footage to highlight favourite takes or scenes. Use the main dial to quickly navigate between marks during playback.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eNumerous choices in selecting files to be transferred \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/13b2fdc44861498027c6c47e0bf44f4f?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Numerous choices in selecting files to be transferred\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSelect files to transfer based on criteria like rating, shot marks, protection status, or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cb\u003eEasy, reliable operation \u003c\/b\u003e\u003cbr\u003e\u003cimg alt=\"Easy, reliable operation\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/919f28afba2980a1156150da153591ba?fmt=pjpeg\u0026amp;wid=1000\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eDedicated Still\/Movie\/S\u0026amp;Q dial \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/a4b696117e30dc18ed6dfee12a067ac0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Dedicated Still\/Movie\/S\u0026amp;Q dial\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSwitch the Still\/Movie\/S\u0026amp;Q dial to instantly change menus, button assignments, and settings like aperture and shutter speed, making the most of the camera's hybrid capabilities.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eImproved menu structure \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/5a781f0d5cd02c0d58cafa482185743c?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Improved menu structure\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe menu structure is now similar to the α7S III and α1, improving visibility and ease of use with a single glance.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eHigh-resolution 3.68-million-dot Quad-VGA OLED viewfinder\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/f044f75897d520d4a3582934e4309589?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"High-resolution 3.68-million-dot Quad-VGA OLED viewfinder\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe camera’s Quad-VGA OLED viewfinder offers roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3° field of view and a 23-mm high eyepoint.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eSide-opening vari-angle rear monitor for flexible shooting \u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/4418ecb506131c7c8790bd6885607b05?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Side-opening vari-angle rear monitor for flexible shooting\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe 3.0-type 1.03-million-dot LCD touch-panel monitor, with its side-opening design and 3:2 aspect ratio, offers broad positioning and framing flexibility for both stills and video shoots.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eIntuitive touch operations\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/ade47c44b95d92b12e8a18574f2d7ac9?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Intuitive touch operations\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTouch operations are now available for AF functions like Touch Tracking during shooting, and pinch-to-zoom during playback, making the camera easier to use.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cb\u003eCustomizable “Rear dial R” for convenient access to features\u003c\/b\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.sony.ca\/image\/8b43b5805629636ac08efaa5eb8f40f0?fmt=jpeg\u0026amp;wid=400\u0026amp;qlt=85\" alt=\"Customizable Rear dial R for convenient access to features\"\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe α7 IV features a customizable rear dial, replacing the previous exposure compensation dial. This allows quick access to features like ISO control, Creative Look, or other settings.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 24px; font-family: 'DIN Next', sans-serif; font-weight: bold;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-9b76e9db-7fff-8f5b-befc-39af64759048\"\u003e\u003cspan\u003eConsideration for the Environment\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-62d79d95-7fff-e0cb-fdd2-3d46235573e7\"\u003eAiming to Achieve a Zero Environmental Footprint\u003c\/b\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eSony is committed to preserving the Earth while helping creators produce beautiful imagery. By 2040, Sony aims for a zero environmental footprint across the entire Sony Group, accelerating numerous environmental initiatives.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eApplying Our Plan to the α7 IV\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV is part of this effort, with the use of high-performance recycled and recyclable plastics in various body components and more recyclable packaging. Our production sites also use renewable solar energy to reduce production impacts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud Platform\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCreators’ Cloud supports creative work from shooting to production, combining Sony's advanced camera technology with cloud-based AI. It’s a place for discovery and collaboration with other creators worldwide, featuring web, mobile, and PC apps for efficient camera integration with shooting and production services.\u003cbr\u003e\u003cbr\u003e\u003cmeta content=\"uuidoZvF4JLynNP8\" name=\"uuid\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNewly developed 33.0MP back-illuminated CMOS image sensor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe full-frame Exmor R™ CMOS sensor provides excellent speed and great image quality. The copper wiring helps with faster data transmission and quicker AD conversion, allowing for 10-bit 4:2:2 4K recording at up to 60p2. This sensor also offers better colour accuracy, low noise at any sensitivity, a 15-stop3 dynamic range for still photos, and better autofocus precision and focus stability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe BIONZ XR engine, which is also found in the top models α1 and α7S III, boosts processing speed by up to 8 times. This engine focuses on handling autofocus, image recognition, and image quality adjustments in real-time to reduce delays. As a result, both movie and photo processing are much faster. Additionally, it spreads out the workload for user interface, network, and file management to ensure quick responses even when processing is heavy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful image rendering with low noise\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe benefits of the new 33.0‑MP1 sensor and engine are more than just numbers. You get beautiful, natural-looking skin textures, incredible detail in landscapes and scenes, and improved colour reproduction thanks to better algorithms. The standard sensitivity range is ISO 100-51200, but you can expand it to ISO 50-204800 for photos and ISO 100-102400 for videos, all while keeping noise levels low.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV supports HEIF (High Efficiency Image File)5 encoding for still images, along with the usual RAW and JPEG formats. The 10-bit gradations offer more realistic colours for skies and portraits, and using 10-bit depth helps maintain image quality when editing. HEIF images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via HDMI, showing images with an exceptionally wide dynamic range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV offers a wide range of video recording options. It can record 4K video at 60p2 with full pixel readout and, for 4K movies at 30p, it uses full-frame 7K6 oversampling7 to give you high-resolution and detailed 4K footage. You can also record 10-bit 4:2:2 video internally, which means better colour gradations and more flexibility in editing. The XAVC HS™ file format8 is about twice as efficient as MPEG-4 AVC\/H.264, making it a great choice for video recording.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSet the mood, in-camera, with Creative Look\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eExpand your creative options with ten different Creative Look presets. These presets let you easily add a specific mood to your photos, videos, and live streams. All the presets are available in-camera, so you can share your vision right after shooting without needing to do any post-editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBeautiful colour expression made simple, with S-Cinetone™ \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV supports S-Cinetone, a feature developed from the VENICE CineAlta camera. This look gives you beautiful skin tones, similar to those praised in Cinema Line cameras like the FX9, FX6, and FX3. It provides natural mid-tones for healthy skin colour, soft colours, and lovely highlights. Since it’s built into the camera, you can achieve a more expressive look for your movies without needing to do post-editing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eS-Log for colour matching with professional video equipment\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV offers S-Log2 and S-Log3 gamma curves, with S-Log3 allowing you to capture over 15 stops9 of dynamic range. It also features S-Gamut3 and S-Gamut3.Cine colour settings, making it easy to match your α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line models like the FX6 and FX3. When shooting in S-Log, the native sensitivity is ISO 800, but you can lower it by up to two stops (ISO 200-640) for very low noise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe built-in Soft Skin Effect makes skin look smoother by reducing wrinkles, blemishes, and dull spots while keeping the eyes and mouth looking lively. This feature works well with the full-frame sensor, enhancing both live streams and photos or videos. You can choose from four different levels10 to adjust how strong the effect is.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eOptical 5-axis in-body image stabilisation for 5.5-step compensation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV uses a high-precision stabilisation unit and gyro sensors, along with special algorithms, to provide up to 5.5 stops[FN_11] of shutter-speed compensation. This helps get the best performance from the camera’s 33.0MP11 sensor. The in-body stabilisation works well with many different lenses. While you’re half-pressing the shutter button, you can see the stabilised image on the live monitor, which is especially useful with telephoto or macro lenses. It also works with the MF Assist and Focus Magnifier features.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHand-held movie shooting with Active Mode\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eActive Mode12 uses the camera’s stabilisation unit, gyro sensors, and advanced algorithms to provide effective in-camera stabilisation for movies. The powerful processing engine accurately calculates the right amount of compensation for smooth video in all formats13, including 4K, without affecting the α7 IV's compact size and portability. Plus, since the gyro data is recorded with the video, you can apply even better stabilisation in post-production using Catalyst Browse\/Prepare software for ultra-smooth shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBuffer memory supports continuous shooting and recording\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBoth the mechanical and electronic shutters let you shoot continuously at up to 10 fps15 with autofocus and auto-exposure tracking. The powerful new processing engine and larger buffer memory make it faster to save photos to memory cards. You can capture over 800 uncompressed RAW+JPEG frames (more than 1600 in total) or over 1000 compressed RAW+JPEG frames (more than 2000 in total, up to a full memory card)17. The increased processing power also lets you adjust menu settings while data is still being saved to the memory card.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFast Hybrid AF combines phase-detection and contrast-detection autofocus to focus accurately, even on small subjects or people in low light. It has a wide AF area that covers about 94% of the image for both photos and videos, with 75918 phase-detection points and 425 contrast-detection points. The latest powerful processing engine analyses all this data in real time to deliver impressive autofocus performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe powerful BIONZ XR engine has improved both Real-time Eye AF and Real-time Tracking features. Face detection is now 30% more accurate for spotting eyes20, and quicker image processing means better focus even if the subject is looking up, down, or sideways. Real-time Tracking lets you pick your subject and then lets the camera handle the tracking, using the latest subject recognition algorithms and fast spatial data analysis.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe Real-time Eye AF function can now detect and track bird eyes in real time, whether you're taking still photos or shooting videos. The BIONZ XR engine uses advanced autofocus and tracking algorithms to keep track of birds, even when they're flying and hard to predict. Once you select a bird, the camera will automatically find and track its eye, whether the bird is perched or in flight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF control through touch operation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eTouch Tracking lets you pick a subject to follow just by touching the LCD screen, even if you're using the viewfinder. This makes autofocus control more intuitive for both photos and videos. It’s especially useful when you're filming on your own or using a gimbal, so you can focus more on composing your shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAF Assist for seamless transitions to manual focus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe AF Assist function, borrowed from the Cinema Line FX6, lets you smoothly switch between autofocus and manual focus while shooting videos. When you turn on this feature, turning the focus ring will temporarily change from autofocus to manual focus, letting you carefully adjust the focus to a different subject.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVisualise depth of field during movie shoots with Focus Map\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe new Focus Map22 adds focus information to the live display, showing which areas are in or out of focus. This makes it easier to set up your perfect focus point and depth of field during practice. With this feature, you can use the camera’s high-quality video and fast lenses to create impressive shots with a shallow depth of field.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFor the first time in the α series, the α7 IV can compensate for focus breathing. Focus breathing is when a lens’s angle of view changes as you adjust the focus. Sony’s Clear Image Zoom technology helps keep the angle of view steady, making focus transitions look more like they do in movies. This feature works with Active Mode image stabilisation to ensure your shots stay stable and consistent.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV, being a true hybrid camera, features a dedicated Still\/Movie\/S\u0026amp;Q dial for quick switching between photos and videos. This dial changes the menus, functions, and custom settings for both modes. It keeps settings like aperture and shutter speed separate for photos and videos. You can also choose S\u0026amp;Q mode for easy access to slow-motion or fast-motion shooting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has separate menus for photos and videos, making it easier to navigate by showing three levels of options at once. You can assign different functions for photos and videos to various buttons and dials, including the new customisable Rear dial R. With controls designed for the shooting mode you're using, the Rear dial R helps you work more efficiently for both stills and movies.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV features a large, side-opening 3.0-inch, 1.03-megapixel touch-screen LCD monitor that's bright enough for clear viewing even in bright outdoor settings. Its 3:2 aspect ratio makes good use of the screen space. The screen can be adjusted in various angles, allowing you to position and frame your shots flexibly, whether you're shooting handheld, using a gimbal, or capturing low-angle shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e3.68 megadot high-definition Quad-VGA OLED viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has a Quad-VGA OLED viewfinder that offers about 1.6 times the resolution of the viewfinder on the α7 III. It has a 37.3° field of view and a 23-mm high eyepoint. With its high resolution, better image quality, and improved resistance to fog and dust (especially compared to the α7 III), it’s made for clear and comfortable viewing in various shooting conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCommunication features for easy sharing and distribution\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has strong wired and wireless communication features to make sharing and distribution easier. It uses both 2.4GHz and 5GHz bands for fast wireless data transfer. You can set up automatic FTP file transfers in the background while you keep shooting, and the USB Type-C® connector supports quick data transfer with SuperSpeed USB 10Gbps (USB 3.2 Gen 2).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eInstant real-time live streaming via USB connection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eLive streaming is simple with the α7 IV; just connect it to a computer via USB. You can pick from four output formats, including high-resolution 4K video. Choose the best setup based on your network conditions and the devices you're using. You can also record internally at the same time, giving you plenty of options to meet different needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV uses a powerful Z battery (NP-FZ100) and offers external power options like USB power supplies and AC adaptors. To reduce battery drain during outdoor shoots, you can use a high-capacity mobile battery. You can also connect a USB charger or mobile battery that supports USB PD to the camera’s USB Type-C® port for longer recording times.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eHeat management\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eFor extended continuous recording, the α7 IV uses Sony’s special Σ (sigma)-shaped thermal mounting for efficient heat dissipation. This mounting, also found in flagship models, is made from a graphite material that conducts heat well. It helps the image sensor, which generates a lot of heat, to move freely during image stabilization while keeping the heat away from the camera body.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eDual media slots, with CFexpress Type A support\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe α7 IV has two media slots, so you can keep shooting even if one memory card gets full. One slot is for high-performance CFexpress Type A cards, while both slots can handle UHS-I and UHS-II SDXC\/SDHC cards. CFexpress Type A cards are especially good for fast continuous shooting and recording high-resolution 4K movies because of their quick write speeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eReliable, robust engineering\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eWe've enhanced the dust and moisture resistance of the α7 IV to make it more reliable for tough outdoor conditions. Improvements include better sealing at body seams and the battery compartment cover (compared to the α7 III), a new lens lock button design, and extra padding around the mount. The camera's top cover, front cover, and internal frame are made from a lightweight, strong magnesium alloy for great durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eNetwork streaming\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eYou can stream live directly from the camera to compatible sites via Wi-Fi or USB-LAN tethering, without needing an intermediary cloud service or PC. Make sure you have software version 3.00 or later for this feature. (RTMP\/SRT is supported.)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eCloud upload (camera direct) function\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe camera now supports \"Cloud direct upload,\" allowing you to upload images straight from the camera to Creators’ Cloud. You'll need to update to software version 3.00 or later to use this feature.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003eConsideration for the environment and resource conservation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eSony’s \"Road to Zero\" environmental plan, started in 2010, aims to eliminate their environmental footprint. For the α7 IV, almost all plastic packaging materials are now recycled. The camera bodies are made from recyclable materials whenever possible, helping to lessen the environmental impact without affecting performance. While maintaining top performance, Sony is also working to further cut down on energy and resource use to protect the environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39511885480039,"sku":"ILCE7M4\/B","price":2698.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/products\/12106294f6b1c1ac7ce6c5fee6abfbda.png?v=1738316504"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-with-28-70mm-f-3-5-5-6-ii-lens","title":"Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm f\/3.5-5.6 II Lens","description":"\u003cp\u003e\u003cstrong\u003eBeyond basic. For a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the \u003cstrong\u003eSony Alpha a7 IV Mirrorless Digital Camera with 28-70mm f\/3.5-5.6 II Lens\u003c\/strong\u003e is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The Sony a7 IV (α7 IV) is designed to bring to life the artistic visions of today’s creators. Orders over $100 CAD ship free in Canada.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNewly developed 33.0-MP17 back-illuminated CMOS image sensor\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. Copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. It concentrates real-time processing of AF, image recognition and image quality adjustment to minimize latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eThe benefits of the new 33.0-MP sensor and engine go beyond mere numbers: soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eChoose from ten Creative Look presets to impart a particular mood in your still images, movies and live streaming. All presets are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/strong\u003e\u003cbr\u003eFull pixel readout without binning allows 4K 60p recording, and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmoother gradation with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe a7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects, and 10-bit depth minimizes image quality degradation when editing. HEIF stills recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful colour made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eS-Cinetone is based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights, in-camera and without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Skin Effect\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect softens wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. It can add appeal to live-streamed sessions, as well as stills and movies. Four level settings let you adjust the degree of the effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe a7 IV provides S-Log2 and S-Log3 gamma curves, the latter capturing 15+ stops of dynamic range. S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match footage with VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. Native sensitivity when shooting S-Log is ISO 800, and it can be lowered by as much as two stops (ISO 200-640) below the standard range for extra-low noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization with 5.5-step compensation\u003c\/strong\u003e\u003cbr\u003eThe high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, maximizing the performance of the 33.0-MP sensor with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, especially helpful with a telephoto or macro lens, and it works together with the MF Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). You can also change menu settings while data is being written to the card.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the stabilization unit, gyro sensors and sophisticated algorithms for effective in-camera optical image stabilization during movie shoots. The engine detects the required compensation for smooth stabilization in all formats, including 4K, without compromising the a7 IV’s compact size and mobility. Gyro data is also recorded alongside the video, so even more effective post-production stabilization can be applied with Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/strong\u003e\u003cbr\u003eCombining phase-detection and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This data is analyzed in real time by the processing engine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine improves both Real-time Eye AF and Real-time Tracking. Improved face detection translates into 30% better eye-detection accuracy, and faster image processing yields higher accuracy when the subject looks up, down or sideways. With Real-time Tracking you select your subject and leave the tracking to the camera, which relies on the latest subject recognition algorithm and high-speed analysis of spatial data.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF can now detect the eyes of birds and track them in real time, for both stills and movies. Optimized AF and tracking algorithms ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you select a bird, the camera automatically detects and precisely tracks its eye, whether it is perched or flying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for stills and movies. It is particularly helpful when you shoot movies alone or use a gimbal, so you can concentrate on composing your shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVisualize depth of field with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Seeing depth of field clearly makes it easier to set your ideal focus point during rehearsal, so you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you switch to and from manual focus during movie shoots. With it turned on, rotating the focus ring temporarily switches from autofocus to manual focus so you can deliberately shift focus to a different subject.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Breathing Compensation for a consistent angle of view\u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the a7 IV compensates for focus breathing, which is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology automatically maintains a consistent angle of view for more movie-like focus transitions. It can be used with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eMenus are specific to either stills or movies, and are configured to show three levels of hierarchy at once for easier navigation. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R, which greatly improves still- and movie-shooting efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eA dedicated Still\/Movie\/S\u0026amp;Q dial instantly switches between movies and stills. It switches the menus, functions and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed are maintained separately for each. S\u0026amp;Q mode can also be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD is bright enough for clear viewing outdoors, and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. For video rigs, a \u003ca href=\"https:\/\/excellentphoto.ca\/products\/tilta-basic-camera-cage-kit-for-sony-a7-iv-black\"\u003eTilta Basic Camera Cage Kit for Sony a7 IV\u003c\/a\u003e is available.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution\u003c\/strong\u003e\u003cbr\u003eIn-body wireless LAN (Wi-Fi 4 \/ Bluetooth 4.1) uses a 5-GHz band in addition to the 2.4-GHz band for fast data transfer. Background FTP transfer of files can occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10-Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3.68-megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3° FOV and a 23-mm high eyepoint. With improved image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear, comfortable viewing in a wide range of environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant real-time live streaming via USB\u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer by USB, with four output formats to choose from, including high-resolution 4K video. Select the configuration best for current network conditions and devices; simultaneous internal recording is also available.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, Sony’s proprietary Σ (sigma)-shaped thermal mounting dissipates heat efficiently. Also used on flagship models, it is made of graphite with excellent thermal conduction, and allows the image sensor, a major heat source, to move freely during image stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe a7 IV uses a high-capacity Z battery (\u003ca href=\"https:\/\/excellentphoto.ca\/products\/sony-np-fz100-camera-battery-li-ion-2280-mah-for-a9\"\u003eSony NP-FZ100\u003c\/a\u003e, about 520 shots), with external power options including USB power supplies and AC adapters. A USB charger or mobile battery supporting USB PD can be connected to the USB Type-C port for extended recording, minimizing battery drain outdoors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots let you keep shooting if one card fills up. One slot supports high-performance CFexpress Type A cards, and both slots support UHS-I and UHS-II SDXC\/SDHC cards, such as a \u003ca href=\"https:\/\/excellentphoto.ca\/products\/sony-128-gb-e-series-uhs-ii-sdxc-memory-card\"\u003eSony 128 GB E Series UHS-II SDXC Memory Card\u003c\/a\u003e. CFexpress Type A cards are particularly suited to high-speed continuous stills and high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnvironment and resource conservation\u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the goal of a zero environmental footprint. Nearly all plastic packaging materials for the a7 IV are recycled, and recyclable materials are used for camera bodies whenever possible, without compromising functionality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eDust and moisture resistance is improved for reliability even in challenging outdoor conditions, with more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy is used for the top cover, front cover and internal frame.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eThe Imaging Edge Desktop PC application lets you control and monitor shoots from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the a7 IV for a wide variety of shooting and sharing functions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":64070606815601,"sku":"ILCE7M4M\/B","price":2898.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/3414\/4871\/files\/fshabxf6xmxqewniiy7s.jpg?v=1781682130"}],"url":"https:\/\/excellentphoto.ca\/collections\/bundle-and-save.oembed","provider":"ExcellentPhoto","version":"1.0","type":"link"}